SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
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© SCM 4 ECR Corina Dinca, Virgil Popa<br />
Vision<br />
The most important mutation that wine demand<br />
has suffered was the switch from a natural and<br />
daily consumption to a hedonistic pleasure. 21th<br />
Century is characterized by CHOERENCE:<br />
- Coherence with history<br />
- Coherence with producers’ and consumers’<br />
experience and potential<br />
- Consistency with market logic<br />
- Product’s consistency: taste, visual and<br />
perceived image