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SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt

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© SCM 4 ECR Corina Dinca, Virgil Popa<br />

Vision<br />

The most important mutation that wine demand<br />

has suffered was the switch from a natural and<br />

daily consumption to a hedonistic pleasure. 21th<br />

Century is characterized by CHOERENCE:<br />

- Coherence with history<br />

- Coherence with producers’ and consumers’<br />

experience and potential<br />

- Consistency with market logic<br />

- Product’s consistency: taste, visual and<br />

perceived image

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