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SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt

SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt

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© SCM 4 ECR Corina Dinca, Virgil Popa<br />

6.DEVELOPING PRODUCTS<br />

JOINTLY<br />

High difficulty<br />

Traditionally<br />

Manufacturers who develop<br />

new products<br />

R&D<br />

Competitive<br />

sensitivity<br />

OUTSIDERS<br />

(Retailers)<br />

Other situations<br />

Manufacturers<br />

(niche manufacturers)<br />

NO LARGE R&D<br />

OUTSIDERS<br />

(Retailers)<br />

Low risk<br />

Lower associate costs<br />

& capital<br />

Increased<br />

customer<br />

satisfaction<br />

Improved<br />

product<br />

quality<br />

High

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