SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
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© SCM 4 ECR Corina Dinca, Virgil Popa<br />
6.DEVELOPING PRODUCTS<br />
JOINTLY<br />
High difficulty<br />
Traditionally<br />
Manufacturers who develop<br />
new products<br />
R&D<br />
Competitive<br />
sensitivity<br />
OUTSIDERS<br />
(Retailers)<br />
Other situations<br />
Manufacturers<br />
(niche manufacturers)<br />
NO LARGE R&D<br />
OUTSIDERS<br />
(Retailers)<br />
Low risk<br />
Lower associate costs<br />
& capital<br />
Increased<br />
customer<br />
satisfaction<br />
Improved<br />
product<br />
quality<br />
High