SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
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The six improvement areas evaluated<br />
on-going<br />
not always suggested<br />
low difficulty<br />
high difficulty<br />
Planning product<br />
promotions jointly<br />
Aligning new products to<br />
category plans<br />
Developing products<br />
jointly<br />
Distributing products<br />
quickly and efficiently<br />
Evaluating new products<br />
jointly<br />
Financial impact<br />
Implementing in-store<br />
planning promotions<br />
jointly<br />
Revenues<br />
increase<br />
Costs savings<br />
Capital reduction<br />
Courtesy of Ernst &Young<br />
1. Planning product promotions jointly<br />
2. Distributing products quickly and efficiently<br />
3. Implementing in-store product promotions jointly<br />
If both trade partners are involved in implementing the promotional plan<br />
and making rapid changes if necessary marketing mix<br />
efficient consumers more aware more likely to try them.<br />
Volume<br />
Revenue<br />
© SCM 4 ECR Corina Dinca, Virgil Popa
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