SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
SUPPLY CHAIN MANAGEMENT FOR EFFICIENT ... - ecr-uvt
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Efficient Products Introductions – the EPI Wheel<br />
8<br />
ASSESS<br />
LAUNCH<br />
IMPACT ON<br />
CATEGORY<br />
CATEGORY<br />
<strong>MANAGEMENT</strong><br />
PROCESS<br />
1<br />
COLLATE<br />
IDEAS<br />
2<br />
FINALISE<br />
CONCEPT AND<br />
FEASIBILITY<br />
7<br />
EVALUATE<br />
THE JOINT<br />
LAUNCH<br />
6<br />
JOINTLY<br />
COMMUNICAT<br />
E<br />
TO CONSUMER<br />
5<br />
JOINT<br />
EXECUTION<br />
OF LAUNCH<br />
PLAN<br />
3<br />
PRODUCTION<br />
AND MARKET<br />
PLAN<br />
4<br />
PLAN<br />
JOINT<br />
LAUNCH<br />
Source : Courtesy of Ernst & Young<br />
Efficient Product Introductions - The development of value-creating relationships<br />
© SCM 4 ECR Corina Dinca, Virgil Popa
Change language