2013 Pulse Checkoff by Shannon Berndt - Northern Pulse Growers ...
2013 Pulse Checkoff by Shannon Berndt - Northern Pulse Growers ...
2013 Pulse Checkoff by Shannon Berndt - Northern Pulse Growers ...
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<strong>Pulse</strong> Check-off...<br />
Creating opportunity & profitability<br />
<strong>Shannon</strong> <strong>Berndt</strong>, NPGA Executive Director
<strong>Northern</strong> <strong>Pulse</strong> <strong>Growers</strong> Association<br />
• Began in 2006 with a vote of Montana producers to join the<br />
North Dakota Dry Pea & Lentil Association<br />
• Membership includes more than 400 producers & industry<br />
representatives<br />
• Led <strong>by</strong> an elected Board of Directors comprised of 10<br />
Montana & North Dakota pulse producers<br />
• Majority of funding is through producer check off funds<br />
– This is based on 1% of the net value of the pulse crop sold<br />
I<br />
III<br />
II<br />
IV V<br />
VI<br />
VII
Funding Sources<br />
Montana<br />
<strong>Pulse</strong><br />
Advisory<br />
Committee<br />
Memberships<br />
Sponsorships<br />
Grants<br />
ND Dry Pea &<br />
Lentil Council<br />
NPGA
Program Areas<br />
Government Education<br />
Research<br />
Marketing<br />
Education
U.S. <strong>Pulse</strong> Growing Regions<br />
Source: USADPLC
Dry Pea Production<br />
900000<br />
800000<br />
700000<br />
600000<br />
500000<br />
400000<br />
300000<br />
ND Harvested Acres<br />
MT Harvested Acres<br />
NASS Harvested Acres<br />
200000<br />
100000<br />
0<br />
2008 2009 2010 2011 2012<br />
Source: USDA/NASS
Lentil Production<br />
700000<br />
600000<br />
500000<br />
400000<br />
300000<br />
ND Harvested Acres<br />
MT Harvested Acres<br />
NASS Harvested Acres<br />
200000<br />
100000<br />
0<br />
2008 2009 2010 2011 2012<br />
Source: USDA/NASS
Chickpea Acreage<br />
160000<br />
140000<br />
120000<br />
100000<br />
80000<br />
ND Harvested Acres<br />
MT Harvested Acres<br />
NASS Harvested Acres<br />
60000<br />
40000<br />
20000<br />
0<br />
2008 2009 2010 2011<br />
Source: USDA/NASS
NPGA Research Timeline<br />
June<br />
Funding established from NDDPLC<br />
RFP’s distributed<br />
December<br />
Funding established from MPAC<br />
January<br />
Producer priority survey<br />
February<br />
Producer priority survey NPGA Research Review Award notification<br />
March<br />
Funding distribution
Strong Research Collaborations
Strong Research = Producer Profitability<br />
NDSU/MSU<br />
Research/<br />
Education<br />
Extension<br />
Weed control<br />
Value-added<br />
NDSU<br />
Food<br />
Science<br />
$<br />
<strong>Pulse</strong><br />
Breeding<br />
Program<br />
Livestock Feed<br />
Pest issues<br />
Disease issues<br />
<strong>Northern</strong><br />
Crops<br />
Institute<br />
<strong>Pulse</strong><br />
Quality<br />
Program<br />
Improved varieties<br />
Product development<br />
Improved processing
Research Accomplishments<br />
Strong regional support for the pulse industry from ND<br />
Legislature, NDSU & SBARE<br />
Established pulse/oilseed technician at NCI<br />
Established northern great plains breeding program<br />
Established national pulse quality program<br />
Established pulse pathology program at NDSU
Regions <strong>Pulse</strong> Breeding Program<br />
• Under direction of Dr. Kevin McPhee, NDSU<br />
• In 5 th year<br />
• Collaborations across region as well as<br />
• USDA/ARS, Pullman WA<br />
• Assistant breeder position at NCREC—Minot<br />
• Development of varieties suited to region
Regions <strong>Pulse</strong> Breeding Program<br />
• Dr. Chengci Chen, Central Ag Research<br />
Center in Moccasin, MT<br />
• CARC was established in 1907<br />
• First pea variety trials conducted in 1912<br />
• Crop rotation trials conducted 40’s, 50’s & 60’s<br />
– CARC, Moccasin MT<br />
– NARC, Havre, MT<br />
– SARC, Huntley, MT
<strong>Pulse</strong> Quality Lab<br />
• Under direction of Dr. Dil Thavarajah<br />
• In 3 rd Year<br />
• National lab in scope<br />
• National Crop Quality report/analysis<br />
• Micronutrient analysis<br />
• Works with breeding programs for variety development
<strong>Pulse</strong> Pathology<br />
• Dr. Julie Pasche, NDSU<br />
• Was hired in 2012<br />
• Prior work in potato industry<br />
– Foliar<br />
– Soil-borne diseases<br />
• Will work closely with breeding programs to<br />
develop genetic resistance
Livestock Research<br />
• Dr. Vern Anderson, Carrington Research<br />
Extension Center<br />
• Peas are palatable, easy to process & handle<br />
and are nutrient dense<br />
• Research conducted <strong>by</strong> Dr. Anderson indicated<br />
a link between feeding a ration that incorporated<br />
peas with a tenderness affect on meat product
USDA Specialty Crop Grants Received<br />
• Since 2006, the NPGA has been awarded more than<br />
$300,000 in USDA Specialty Crop Grants<br />
• Contracted with <strong>Northern</strong> Crops Institute in Fargo, ND to<br />
develop formulations and provide technical education<br />
• Projects included:<br />
– <strong>Pulse</strong> flour/fraction specifications (2007)<br />
– Food service formulations (2010)<br />
– Gluten free formulations (2011)<br />
– Health/Nutrition Consumer Recipes (2012)
<strong>Northern</strong> Crops Institute<br />
• Been extremely helpful to the pulse industry both in<br />
domestic and international marketing efforts<br />
• Additional projects NPGA has planned with NCI<br />
include:<br />
– Snack food formulations (2011)<br />
– Starch formulations (2012)
New Value Added Processing<br />
• Flours<br />
• Isolates<br />
• Fiber<br />
• Starch<br />
• Flakes<br />
• Extruded
National Trade Shows
Technical Education
Focus on Children’s Nutrition<br />
Focus on improving children’s nutrition<br />
– Call to re-structure school lunch<br />
guidelines<br />
– First Lady, Michelle Obama’s<br />
―Let’s Move campaign<br />
– Whole pulses are currently<br />
included on school commodity<br />
listing<br />
– Goal to get pulse flours included<br />
as well
School Food Systems
Producer Education<br />
• Producer Meetings<br />
– Annual convention<br />
– Montana <strong>Pulse</strong> Day<br />
– <strong>Pulse</strong> tours<br />
• Average more than 650 attendees at annual NPGA<br />
sponsored events
Producer Education<br />
• Information/Material Development<br />
– Website<br />
– The <strong>Pulse</strong>—also available in e-news format<br />
– Publications, brochures & educational materials<br />
• Research bulletins/publications<br />
• Check off brochures/education materials<br />
• Participation and/or sponsorship of local and regional shows
Regional Trade Show Representation<br />
MonDak <strong>Pulse</strong> Day
Consumer/Children’s Education<br />
• Consumer recipes<br />
• Children’s educational materials<br />
• Sponsorships<br />
– Ag in Montana Schools<br />
– Ag in the Classroom MT & ND
The Road Ahead….<br />
Additional Opportunities & Increased Profitability<br />
• Increase acreage<br />
– Varietal development/developing quality characteristics<br />
– Providing disease/weed/pest management tools<br />
– Increased processing capacity<br />
• Domestic market development<br />
– Health/nutrition research<br />
– Public education<br />
– Increase in value added processing/availability of products<br />
• International market development<br />
– Continued global technical education on value added processing<br />
– Increase in acreage (supply)<br />
– Education/promotion on quality of product
Thank you for your support!