WiMAX 2010.pdf - CMAI

WiMAX 2010
“Strategies, Business Model Reengineering & Opportunities for WiMAX Development”
rd
April 23 2010, ITC Sheraton, Saket, New Delhi, India
Key Speakers:
NK. Goyal, President, Communications & Manufacturing Association of India (CMAI)
L.V. Sastry, Vice President & Head, Bharti Airtel
TV Sriram, Vice President - Technology, Bharti Airtel
Chandan Ghosh, Head Long Distance & Operations (Carriers & Enterprise Business), Aircel
Neeraj Sonker, Vice President, Wireless Engineering & Implementation, Tata Communications
Rajat Mukarji, Vice President, Corporate Affairs, Idea Cellular
Vivek Vasishtha, Director, CMAI, Director, Intel
Satyen Gupta, Chief Regulatory Advisor, BT Global Services-SAARC Region
Bharat Bhatia, Regional Director for Global Govt Affairs,Motorola
Deval Parikh, Chief officer Handsets, VAS & procurement, Virgin Mobile
Data Sharn Mishra, Network Architecture Expert, Qatar Telecom
T.R. Dua, Senior Director, COAI (Cellular Operators Association of India)
Rajesh Chharia, President, ISPAI (Internet Service Providers Association of India)
Anil Prakash, Secretary General, ITU-APT Foundation of India, Secretary General, IPTV India Forum
S.N. Zindal, Director General, Association of Competitive Telecom Operators (ACTO)
S.D. Saxena, Chairman, PTC India Foundation (Former CFO BSNL, MTNL)
Sridhar T. Pai, CEO, Tonse Telecom
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WiMAX 2010
rd
April 23 2010, ITC Sheraton, Saket, New Delhi, India.
Conference Info:
With WiMAX subscriber base expected to reach 19 million by 2012 and WiMAX equipment market value projected to top US$600 million eventually following the
auction of 2.3GHz and 2.5GHz licenses, Indian WiMAX market presents enormous business opportunities. India is slated to become the largest WiMAX market in the
Asia-Pacific by 2013. A recent study sees India's WiMAX subscriber base hitting 14 million by Year 2013 and grow annually at nearly 130% which means that in the
next four years about 20 per cent of the global WiMAX users will be in India, making it a $13-billion market.
Emerging markets are regarded as the primary market for the WiMAX industry, specifically India, whose market is expected to grow significantly. Currently, the
number of people using broadband in India is relatively low. There are only 4.5 million users out of a population of 120 million. Therefore, it is certainly a great
opportunity for WiMAX operators to increase their coverage area. It is predicted that there will be 27 million WiMAX users in India before 2012, which would account
for 20% of the worldwide WiMAX market. These days, Indian operators, have already deployed a 802.16d fixed WiMAX network between 3.3GHz-3.4GHz. Some of
them have already finished deployment in many cities. According to the data from the Indian government, the economic growth rate continues to rise 9% each year
and mobile consumers continue to increase by roughly 8 million users each month. After the issuance of licenses for WiMAX network deployment, it is expected to
bring large-scale business opportunities for purchasing WiMAX equipment and terminal products.
India probably will see the world's lowest end -to-end cost for WiMAX service and will drive costs down further than any other market. Integrated operators will erect
WiMAX towers along with CDMA towers and derive further cost advantages. Third-party radio-tower companies have emerged within the last year in India who offer
managed tower services for cellular operators. An extension of this would be to provide nationwide WiMAX tower services in managed -service mode. Bringing
together thousands of towers is bound to create additional cost benefits to the WiMAX operator. Currently, cellular operators are deriving a 15 -18% cost advantage
from shared tower services.
The Internet user population in India will have exceeded 200 million. This will be made possible by lower -cost PCs and notebooks, CPEs below US$40, and cheaper
broadband service. It is predicted to accumulate 21 million BWA subscribers by 2014, counting both residential and business segments. WiMAX subscribers should
represent the majority of this figure. Approximately 66% of the WiMAX subscribers will be mobile 802.16-2005, predominately residential, while fixed WiMAX will
continue to be driven by large corporations and, to a lesser extent, by SME customers
The Indian market for WiMAX will continue to be one of the most sought after markets for global equipment vendors. The nation promises to offer huge, consistently
high growth for the next several years, judging by its extremely low broadband penetration rates (under 3 million for a population of over 1 billion).
It gives me immense pleasure in welcoming you to Virtue Insight's WiMAX 2010, and I wish you all the very best.
Key Themes Discussed at this conference:
Increasing ARPU with innovative WiMAX services which are appealing to Indian consumers.
Business applications: Best practices, service offerings & deployment
Global marketing strategies in order to incite the user to use advanced data services.
Strategies on boosting the penetration of WiMAX usage in smaller cities and rural areas.
International success stories & lessons learnt from large-scale WiMAX deployments
Exploiting the opportunities created by technology convergence
Positioning yourself in light of new market entries & strategies for capturing the mobile market.
Grabbing the WiMAX opportunity: regulation, network deployment & business models
Analyzing the development of India's WiMAX policies, touching upon the overall telecommunications and broadband policies
Outlining India's telecommunications market, stirring upon issues as broadband penetration and major players in the market
Areas to be focused by network equipment providers, system integrators and testing service providers to tune themselves in the Indian environment.
Analyzing the crucial issues and opportunities in standards, interoperability, spectrum, licensing, network optimization & frequency planning
Who Should Attend:
Associations, Broadcasting (Cable & Satellite) Vendors, Content Service Providers, CTOs, CEOs, CFOs, CIOs & COOs, Defense - Army / Naval / Air Force,
Engineers & Software Architects, Enterprise, Government Officials, Head of Business Development, Head of Network Operations/Infrastructure, Head of
Products and Services, Head of Regulation, Head of WiMax, Internet Service Providers, IT Consultants IT Directors and Managers, IT Training Managers,
Mobile and Fixed Wireless Operators, Network / System Managers & Administrators Positioning and Navigation Executives, Presidents. Purchasers of
Wireless products, R&D Directors and Managers, Security Officials Security Systems & Services' Vendors, Senior Developers, Service Providers,
Strategists, System Architects, System Integrators Technical and Developer Evangelists, Telecom and Networking Executives / Managers, VPs of
Technology, Wireless Executives
Why should you attend:
Wimax 2010 - “Strategies, Business Model Reengineering & Opportunities, for WiMAX Development” - The best place to learn, network
and do business in the region
Get more from the event, with a broader scope bringing the whole communications value chain together. Enjoy and make the best out of our dedicated
networking drinks time, meet the leading international vendors showcasing the technology of tomorrow in the co-located exhibition. Expand your
knowledge of the latest business models and technologies in the high-level conference.
Delegate Registration:
To register and to book your seats at the conference - please email your
interest & queries to ruby.joshua@virtueinsight.com
Sponsorship Opportunities:
To register & to book your sponsorship package - please email your
interest & queries to sarika.sareen@virtueinsight.com

WiMAX 2010
rd
23 April 2010
08:30 – Coffee and registration
09:15 – Chair's opening remarks
NK. Goyal, President, Communications & Manufacturing Association of
India (CMAI)
EXAMINING THE WiMAX MARKET
09:30 – Analysing the future market for WiMAX
Analysing the current market situation and revealing the key revenue drivers.
What are the steps to be taken if the industry is to achieve full potential?
Examining the factors shaping WiMAX growth in India
10:00 – Significance of mobility for operators investing in mobile
WiMAX
11:00 – Morning coffee & Discussion
11:15 – Turning the broadband revolution into winning opportunities
Analysing the new services & the growth drivers
How to create real value from Wimax by making it a necessity for your
customers
Assessing the business drivers and barriers to grow in the current market
What can be done to accelerate the development of the industry?
Chandan Ghosh, Head Long Distance & Operations (Carriers &
Enterprise Business), Aircel
11:45 - International success stories & lessons learnt from large-scale
WiMAX deployments
L.V. Sastry,Vice President and Head, Bharti Airtel
Positioning WiMAX services in a competitive local market
Fixed/nomadic deployment scenarios for mobile WiMAX
Potential new markets with mobile WiMAX
How can mobile WIMAX compete with other technologies in the mobile
broadband market?
How to react to changing market needs in order to stay competitive
Generating user awareness for WiMAX offerings and increasing revenues
through acquisition of new clients through attractive pricing models
10:30– Panel discussion: Challenges & Opportunities in upcoming
markets
What are the successful strategies to face the future challenges &
opportunities in Wimax in India
Analyzing the changing business environment for Wimax India
Analyzing pricing plans to boost consumer usage for Wimax
12:15 - Panel Discussion - Regulator's perspective
Spectrum & Licensing policies for WiMAX To stimulate broadband access
towards economic growth
Moderator:
NK. Goyal, President, Communications & Manufacturing Association of
India (CMAI)
Panellists:
Satyen Gupta, Chief Regulatory Advisor, BT Global Services-SAARC
Region
Bharat Bhatia, Regional Director for Global Govt Affairs,
Motorola
S.D. Saxena, Chairman, PTC India Foundation (Former CFO BSNL,
MTNL)
S.N. Zindal, Director General, ACTO
How WiMAX can create profitable new opportunities for new entrants
Moderator:
Anil Prakash, Secretary General, ITU-APT Foundation of India, Secretary
General, IPTV India Forum
12:45 – Networking luncheon
Panellists:
TV Sriram, Vice President Technology, Airtel
Deval Parikh, Chief officer Handsets, VAS & Procurement, Virgin Mobile
Vivek Vasishtha, Director, CMAI, Director Intel
Rajesh Chharia, President, ISPAI (Internet Service Providers
Association of India)
T.R. Dua, Senior Director, COAI (Cellular Operators Association of
India) (TBC)

WiMAX 2010
rd
23 April 2010
BUSINESS MODELS
13:50 – Afternoon Chair's opening remarks
Ravi Visvesvaraya Prasad, CEO, Telecom Industry Consultants
14:00 - Building successful wireless broadband services with WiMAX
What is the customers' needs and why we choose WiMAX?
What is the business case for WiMAX services and how to create a
successful WiMAX experience for users?
Business opportunities for mobile broadband through WiMax
TV Sriram, Vice President - Technology, Airtel
14:30 – Assessing the business case for delivering WiMAX services in
emerging markets
Is there sufficient demand for broadband internet services in emerging
markets?
How much are consumers willing/able to pay?
What are the obstacles to take up?
Identifying distinct applications for rural/urban consumers
How does customer segmentation influence pricing strategy?
Rajat Mukarji, Vice President, Corporate Affairs, Idea Cellular
15:00 – Devices - Low Cost but a lot of features
WiMAX /wifi Router
Dual Band /Multi Band Devices working across 2.3G/2.5 G
Dual Technology – WiMAX/3G Dongles, WiMAX/EVDO
15:30 – Afternoon tea
TECHNICAL IMPACT
16:15 – Mobile WiMAX drives speed to market for 4G networks
Need for wireless 4G solutions today
WiMAX technology enjoys a significant time to market advantage for
operators seeking to deliver the 4G experience.
Vendors committed to this technology path are challenging the traditional
mobile infrastructure ecosystem
Highlighting the technology innovation and network deployment
experience.
Data Sharn Mishra, Network Architecture Expert, Qatar Telecom
16:45 – Panel Discussion – SWOT Analysis - Strength, Weakness,
Opportunities & Threats of WiMAX in India (Overall review of this
WiMAX 2010 conference)
Reduce exposure to risk, respond to untapped demand, entering new
markets
How to pioneer GSM/WiMAX handset fared in our market?
Expanding the market for VoIP with WiMAX: a brand new revenue stream
or cannibalisation threat to existing services?
Moderator:
Panellists:
Sridhar T. Pai, CEO, Tonse Telecom
17:15 – Chairperson's closing remarks and End of Conference
Ravi Visvesvaraya Prasad, CEO, Telecom Industry Consultants
17:20 – Networking Drinks Reception.
15:45 – Network planning: The key issues for mobile WiMAX
Underlying WiMAX ecosystem technologies
17:20 - Networking Drinks - Take your discussions
further & build new relationships in a relaxed
& informal setting...
Hosted voice and IMS for WiMAX/WiFi networks
WiMAX CPE & device evolution
Making The right technology choices for mobile broadband
IBS – In building coverage - Femto, Pico, Relay , Micro BTS etc
WiMAX access Points: The need for Femtocells if WiMAX is to deliver on its
potential
Neeraj Sonker, Vice President, Wireless Engineering & Implementation,
Tata Communications

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rd
WiMAX 2010 - 23 April 2010
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