Panel Speakers - IESE Blog Community - IESE Business School

Panel Speakers
Ignacio Pons - Marketing Director, Ecoveritas S.A
Ignacio Pons Marketing Director of Ecoveritas, S.A. He holds a Bachelor degree in
law and an MBA from ESADE Business School. He worked for over 8 years as a
lawyer, before he decided to join Ecoveritas in 2004. Currently he is in charge of the
Marketing Department and responsible of spreading the brand identity. Ecoveritas is a chain of supermarkets
leader in the Spanish organic food sector. Among its range of products there are Fair Trade labelled as
well as products from locally farmers traded in an equality base.
Prof. Maria Prandi – Escuela de Cultura de Paz, Universidad Autónoma de Barcelona
Maria Prandi is a researcher and a professor in the Program of Human Rights at the Escuela
de Cultura de Paz of the Universidad Autónoma of Barcelona and responsible for
the Business and Human Rights research line. She is also a research assistant at the
Institute for Social Innovation at ESADE. She has worked in the Human Rights sector through her involvement in
different bodies within the United Nations in Geneva. She has an MS in International Relationships from Universidad
Autónoma of Barcelona and is currently developing her research about the role of the private sector related
to the three axes of work of United Nations: Human Rights, development and peace building. She has written
several books, “Guía práctica de derechos humanos para empresas” (2006), “¿Pueden las empresas contribuir
a los ODM? Claves para comprender y actuar”(2009) and “Practical Handbook on Business and Human Rights
“(2009), to name a few. She is the co-author of the book “Justicia Transicional y Derechos Humanos: gestionando
el pasado” (2010). She colaborates from its first edition with the annual publication “Alerta! Informe sobre
conflictos, derechos humanos y construcción de paz”, which is published since 2002.
2011 Doing Good and Doing Well
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