Panel Speakers - IESE Blog Community - IESE Business School

Panel Speakers
Joana Pérez Martorell – Regional Head, UNICEF Comité Autonómico de Catalunya
Joana Pérez Martorell heads the operations of UNICEF in Catalonia, based in its
Barcelona office. Since 2006 she has also managed UNICEF´s partnership with
Barcelona Football Club. In this partnership role she holds responsibility for leveraging
synergies between the Club and UNICEF´s interests in funding crucial development projects, awareness-raising
and advocacy. She is also a member of UNICEF global Sports for Development strategic group.
Prior to joining UNICEF, Joana oversaw the creation and subsequent growth of the NGO Enlighten, while
based in Hong Kong. Enlighten focuses on supporting individuals and families affected by epilepsy, through
the implementation of awareness and education campaigns.
Joana has also worked in Latin America-focused policy advisory department of the United Nations Development
Program, principally in New York and also in Guatemala City. She began her career in the advertising
sector with the Bravo Group in New York, the Hispanic market division of the global advertising agency
Young & Rubicam.
Joana graduated from Hong Kong University (Masters, International Relations), Colombia University (BA,
Economics) and Eina School of Design (Degree, Graphic Design)
Orni Petruschka – CoriolisWind
Orni Petruschka is a high-tech and clean-tech entrepreneur, as well as a social entrepreneur
and philanthropist. He was co-founder and CEO of successful Israeli technology
companies in the field of telecom infrastructure, including Chromatis Networks
which was acquired in May 2000 for $4.75 billion. Since 2005 he operates in the alternative energy field, and
co-founded Pythagoras Solar, where he serves as Chairman.
Orni spends most of his time in social activities and philanthropy. He is the co-founder and Chairman of
“Round-up” in Israel, a nonprofit organization which encourages micro-donations, based on rounding up of
credit card transactions. He is also co-Chairman of The Abraham Fund Initiatives, which promotes equality
and co-existence among Israel’s Jewish and Arab citizens, and co-founder of “The People’s Voice” and “Blue-
White Future”, two initiatives which work to end the Israeli-Palestinian conflict based on a two-state solution.
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