Panel Speakers - IESE Blog Community - IESE Business School

Panel Speakers
Laercio Cardoso - Regional Category VP-Laundry, Unilever China
Laercio Cardoso is Regional Category VP-Laundry, based in Shanghai, China. He
joined Unilever in 1986 and has been with Unilever for more than 20 years. He
worked in Unilever Brazil, regional positions in Latin America and also has a diversified
experience in Asia, having lived in Pakistan, India and Indonesia before his
China assignment. He is a veteran in marketing field, working with great management skill in multi-culture
environments. He is married, and has three sons.
Laercio’s career path;
1986: Join Unilever in Brazil; Product manager; Marketing manager
1993: Pakistan; Marketing manager
1995: Brazil; Business Unit manager in Marketing; Director
2005: Indonesia: HPC marketing director
2007: China: HPC VP
2010: China: RCVP-Laundry China
Ignasi Carreras - Director of the Institute for Social Innovation, ESADE Business School
Ignasi Carreras Fisas is an Industrial Engineer (UPC) and a graduate in Business Management
and Organization (EAE). He has taken postgraduate courses in executive development
leadership and non-profit management ESADE, Stanford and Harvard Universities.
He is the Director of ESADE’s Institute for Social Innovation, which provides training in the
fields of CSR, leadership and management of NGOs and social entrepreneurship. He is also a lecturer in ESADE’s
Department of Business Policy, where he specializes in strategy, leadership and management of change in organizations,
and Director of two ESADE’s Executive Education programmes: Executive direction of NGOs and Leadership
and Innovation in Civil Society Organizations.
He also does voluntary work for various international organizations, NGOs and foundations (Global Reporting Initiative,
Jaume Bofill Foundation, Cristianisme i Justícia and Casal dels Infants) involved in management and board of
directors roles, and is a member of the advisory council of other civil society organizations ( Foundation Hazlo Posible,
Foundation Príncipe de Girona, Foundation Formación y Trabajo, Programme Consultores Solidarios of Esade
Alumni among others).
He was Director General of Intermón Oxfam (Spain) and a member of the Management Committee of Oxfam International.
Previously (1981-1988), he worked for the Generalitat (Autonomous Government) of Catalonia and for the
Universitat Politècnica de Catalunya (UPC), in charge of the various programmes related to energy saving.
Author of three books (Vivir Solidariamente; Lideres para el cambio social; Transformar con éxito las ONG) and several
publications, Ignasi was born in Barcelona in 1957, is married and has two children.
2011 Doing Good and Doing Well
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