Panel Speakers - IESE Blog Community - IESE Business School

Code: 5.c
football: a global Sport and a powerful Tool to Drive Social Change
Football is the most popular sport in the world. 270 million people - or four per cent of the world’s population
– male and female players, referees and officials are actively involved in the Game, according to FIFA. With its
global appeal, football is much more than a sport. It is a versatile medium to foster communication, unity, social
change and just play. It has become a vital instrument for hundreds of social development programs run by nongovernmental
and community based organizations all around the world. These programs are providing children
and young people with valuable tools that make a difference to their lives and, by addressing the most pressing
issues in each community, they are contributing to positive social change on a global scale. Our panelists will
provide you with a 360-degree view on how one can make a difference with football. Join our panel for an engaging
discussion about successful initiatives inspired by the beautiful game. The message is simple: If we do
not play together, we will not score goals...
Speakers: Carlos Hornstein - Fundación Global Play (Speaker and Moderator)
Todd Beane - Johan Cruyff Institute of Sport Studies
Patrick Klaus Gasser - UEFA – Football and Social Responsibility (FSR) Unit
Jan Lübbering - streetfootballworld, Development through Football
panel coordinators: Emmanouil Xenos (MBA 2011), Donna Crowell (MBA 2011) and
Adelaida Foxá Eymar (MBA 2012)
Code: 5.d
investment in large Sport events: are There better uses of These enormous funds that could
guarantee longer-term benefits to Country’s Citizens?
Every couple of years, huge investments are made to host large sporting events around the world. Recent
buzz around hosting the Olympics in China, the World Cup in South Africa and all the uncertainty about
the Olympics in Rio de Janeiro highlights the benefits that these emerging countries receive from the increased
exposure and tourism revenues as a result of these events. But, are these investments well-placed
for long-term sustainability, given many say the infrastructure investments are unusable after the events?
Would they be better invested in other, more long-term initiatives, as vocational programs, infra-structure to
serve the local communities or governmental welfare programs related to sports? Join our panel for interesting
perspectives from all sides of this argument.
Speakers: Prof. Antonio Dávila – IESE Business School (Speaker and Moderator)
Chris Daniels - Lloyds TSB
Carlos Hornstein - Fundació Global Play
Joana Pérez Martorell – Unicef
panel coordinators: Donna Crowell (MBA 2011), Emmanouil Xenos (MBA 2011) and
Adelaida Foxá Eymar (MBA 2012)
28 IESE Business School