CCIM Key Messages Brochure - CCIM Institute

CCIM Key Messages
Outlined below are key points that
you can use as a guide for what to
emphasize and how to convey the
benefits of the CCIM designation
and organization when talking with
a prospective CCIM candidate.
By using these talking points when
conversing with potential candidates
or others about CCIM, we can be
sure to keep our messaging and key
points consistent among all CCIMs.
CCIM Designation
• CCIM is comprised of one of the largest commercial real estate
networks in the world.
• Approximately 13,000 professionals, only six percent of all
commercial real estate practitioners, hold the respected CCIM
designation throughout every state, across Canada and Mexico,
and in more than 30 nations overseas.
• The CCIM network represents a diverse group of commercial
real estate professionals that reflect multiple disciplines within
the industry, including leasing, appraisal, commercial brokerage,
investments, property management, lending/mortgage banking,
legal and development.
• The CCIM designation makes you a part of a special group of
like-minded professionals who all share the same aspirations – to
be successful in their careers and to help others like ourselves
to be successful as well.
• If you ask around the industry, you’ll learn that companies and
other real estate professionals are more likely to seek out
experts who possess the CCIM designation, as they know CCIM
stands for trust, knowledge, reliability, hardworking and ethical.
Tenant Rep
6%
Landlord Rep
4%
Corporate Real
Estate Executive
4%
Property Manager
7%
Consultant
7%
Developer
10%
Appraiser
3% Lender/Banker
2%
Investments
18%
CCIM Membership
Profile
Agent/Broker
39%

Networking
• Our powerful network has enabled CCIM
members to close thousands of transactions
annually, representing more than $200 billion
in value.
• CCIM offers access to new business leads and
provides the resources needed to close a client
transaction from across the country to around
the globe.
• Networking and creating relationships with
fellow CCIMs has proven to be extremely valuable
and financially rewarding for our members across
the country.
• In 2011, CCIM designees on average indicated that
12% of their transactions last year were conducted
with other CCIMs. Designees also noted they
sent an average of 18% of their referrals to
other CCIMs.
• With 59 local chapters in 11 regions, CCIM has
an invaluable network.
Technology
• CCIM’s exclusive tools and technology gives
members access to proprietary technology
and tools like Site To Do Business (STDB) and
MailBridge that give you the insight and data you
need to secure new clients and close deals.
• Members have access to the premier resource for
market information and trends through CCIM’s
proprietary Site To Do Business (STDB). It’s this
type of analysis and data that helps guide clients
and close deals.
• MailBridge, our opt-in e-mail platform exclusively
for CCIM members, gives you the high-tech tools
you need to get ahead of the competition by
sharing listing information and tapping into the
expertise areas of fellow CCIMs.
Education
• CCIM courses are taught by active real estate
practitioners who apply their own experiences
to their teachings, thus providing students with
relevant and applicable information to everyday
life situations.
• The majority of CCIM course instructors represent
some of top banking and investment institutions,
commercial real estate companies and universities
in the country including PricewaterhouseCoopers,
LLP, Grubb & Ellis Co., CB Richard Ellis, Colliers
International and the University of Denver.
• CCIM’s education offers thorough training in the
vernacular of commercial real estate investment
community professionals and practical use of
learned concepts through case studies and real
world application.
• The number one goal of CCIM courses is simple:
To give you the knowledge and tools needed to
make successful deals and in turn, increase your
own personal income.
• CCIMs are equipped with leading-edge education
and resources that elevate them above other
commercial real estate professionals.