Class #2 Notes - PDF Document - Knowledge Quest
Class #2 Notes - PDF Document - Knowledge Quest
Class #2 Notes - PDF Document - Knowledge Quest
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Slide 1<br />
CLASS <strong>#2</strong><br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
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Slide 2<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Last week review<br />
Research – always research new ideas!<br />
Use free keyword selection tools so that you can KNOW<br />
what people have been searching for.<br />
Use Yahoo bidding tool so you can gauge the competition<br />
Use Google search engine to better understand the<br />
competition<br />
Decide – Can I provide a solution that is faster, cheaper<br />
or better (don’t always go for cheaper).<br />
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Slide 3<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Review, continued…<br />
Create Your Solution<br />
What do I know that can help someone<br />
Feel better about himself/herself<br />
Alleviate pain<br />
Save time<br />
Save money<br />
Make money<br />
Invest in the software/tools that will help you create a<br />
quality product. (Or check out elance.com)<br />
Then over-deliver! Set a reasonable price (not too little)<br />
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Slide 4<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Here is the full 8 steps:<br />
Research<br />
Create your solution<br />
Set up your online presence<br />
Prepare to receive visitors<br />
Direct the crowd your way<br />
Start a relationship<br />
Send a follow-up note<br />
Present an offer (WIIFM)<br />
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Slide 5<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Today we’ll cover…<br />
Steps 3 and 4<br />
Set-up your online presence<br />
Static website or blog<br />
Product or information site<br />
Strategic design<br />
Set-up hosting account<br />
Upload to server<br />
Prepare to receive visitors<br />
Determine how you will receive payment<br />
Shopping cart and/or Paypal<br />
Establish trust through guarantee, secure payment, etc.<br />
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Slide 6<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Hosting<br />
Account<br />
Shopping<br />
Cart<br />
Your<br />
website<br />
Domain<br />
Name<br />
Website<br />
Software<br />
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Slide 7<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Set-up your hosting account<br />
I recommend iPower – $3.95/mo ($7.95/mo)<br />
Your hosting account comes with<br />
Bandwidth (space on server)<br />
Email accounts<br />
FTP/other tools<br />
Customer service<br />
Domain names<br />
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Slide 8<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Domain Name<br />
Buy from your hosting account to keep it simple.<br />
I recommend iPower – domains $10.95 or free<br />
Your company name<br />
Tip: If you haven’t decided on a company name yet, decide<br />
based on whether the .com is available.<br />
Your product name<br />
Your solution<br />
Your personal name<br />
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Slide 9<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Website software<br />
Multiple<br />
products<br />
Online<br />
store<br />
Multiple<br />
articles<br />
Sell ads<br />
or affiliate<br />
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Slide 10<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Examples of great static websites<br />
Photobucket<br />
Audible<br />
Levi Jeans<br />
Homeschool Enrichment<br />
Saddleback Leather<br />
Examples of great blog sites (Wordpress)<br />
Pioneer Woman<br />
Nutjustacookie<br />
Gregorwright<br />
Cowgirl Expressions<br />
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Slide 11<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Website Software<br />
Frontpage<br />
Dreamweaver<br />
XSitePro<br />
Blogging Software<br />
Blogger<br />
Wordpress<br />
Typepad<br />
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Slide 12<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Getting ready for visitors<br />
Ability to receive payments<br />
Buy buttons<br />
Shopping cart<br />
Merchant account<br />
Prepared for future communication<br />
Freebie to give away<br />
Newsletter sign-up form<br />
Autoresponders<br />
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Slide 13<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Accepting Payment – 3 part process<br />
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Slide 14<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Merchant Account<br />
What is a merchant account?<br />
A merchant account is a type of bank account that allows<br />
businesses to accept payments by debit or credit cards. A<br />
merchant account also serves as an agreement between<br />
a retailer, a merchant bank and payment processor for<br />
the settlement of credit card and/or debit card<br />
transactions.<br />
They provide payment terminals<br />
They charge a fee for every transaction<br />
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Slide 15<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
What is a shopping cart?<br />
A Web based shopping cart is similar to a grocery store<br />
shopping cart. It is a means by which a customer can<br />
select and add the products that he wants, then check<br />
out. The total order is placed and confirmed after the<br />
shipping and payment information is entered.<br />
This is software that is purchased once or on a<br />
month-by-month basis.<br />
A fee per transaction is not charged.<br />
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Slide 16<br />
8 STEPS TO A PROFITABLE ONLINE BUSINESS<br />
Buy Now or Add to Cart buttons<br />
These are provided by your shopping cart<br />
Best to use Paypal in conjunction with another that<br />
accepts Visa/MC direct<br />
Some people do not like Paypal<br />
Shopping cart generates an html code that you<br />
place on your web pages<br />
You’re almost ready to go LIVE!<br />
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