Over the Rainbow: - Wrestling With Angels

within the company. The 2007 Out and Equal conference had included an organized march
into congressional offices demanding the legalization of same-sex marriage (AFA, Oct, 2008).
BACKLASH To Corporate Sponsorship of the Gay Agenda
Opponents to the normalization of gay and lesbian rights in society organized boycotts
against companies that offered domestic partner benefits and nondiscrimination policies. In
1997 the Southern Baptist Convention launched a boycott against Disney for sponsoring “Gay
Day” in theme parks in Orlando and Anaheim, CA. They were not successful in persuading
Disney to alter their pro-gay policies (Johansson, 2004).
The American Family Association (AFA), “a Christian organization promoting the Biblical
ethic of decency in American society with emphasis on moral issues that impact families “
responded with boycotts when Pepsico and McDonald’s became publicly and actively involved
in pro-gay policies.
When corporate decisions at McDonald’s promoted the gay agenda, AFA Chairman Don
Wildmon said, “This boycott isn’t about hiring homosexuals, or homosexuals eating at
McDonald’s or how homosexual employees are treated. It is about McDonald’s, as a
corporation, refusing to remain neutral in the culture war. The company has chosen not to
remain neutral but to give the full weight of its corporation to promoting the homosexual
agenda, including homosexual marriage.” Wildmon urged AFA supporters to “sign, print and
distribute a Boycott McDonald’s petition and call the local McDonald’s to politely tell the
manager they are boycotting the chain until it stops promoting the gay agenda.” Wildmon said
“The homosexual movement is controversial, and we’re simply asking that McDonald’s remain
neutral” (AFA, Aug, 2008; AFA, Oct, 2008). In October of 2008 AFA announced that the boycott of
McDonalds had ended because McDonald’s had told them they will remain neutral in the
culture war regarding homosexual marriage ( AFA, Oct 9, 2008).
When AFA asked PepsiCo to remain neutral in the culture war, the company refused –
choosing to support the homosexual activists, making no effort to hide their support. In the fall
of 2008 AFA called for a boycott of all PepsiCo’s products, including Pepsi, Gatorade, Mountain
Dew, Frito Lay chips, and Quaker Oats. On their website, www.boycottpepsico.com, AFA listed
the following reasons for calling a boycott.
* PepsiCo: made large donations to PFLAG and the Human Rights Campaign;
* requires employees to attend diversity training where they are taught to accept
homosexuality;
Over the Rainbow: The Gay Battle for Social Reorganization of America. 2010
Dr. M. L. Coppock
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