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Over the Rainbow: - Wrestling With Angels

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Cracking The Corporate Closet is a gay and lesbian guidebook that publishes “ <strong>the</strong> ‘best’<br />

and ‘worst’ companies to work for, buy from, and invest in”. They use three criteria to make<br />

assessments on how ‘gay friendly’ a company is:<br />

1) is sexual orientation included in <strong>the</strong> company’s anti-discrimination policy,<br />

2) are domestic partnership benefits offered to its employees, and<br />

3) is ‘corporate behavior’, determined through press reports and interviews, conducted with<br />

present and former employees .<br />

Their research showed that <strong>the</strong> key factor in effecting change within a corporation was found<br />

to be an active and vocal gay and lesbian employee group within <strong>the</strong> corporation. These<br />

pressure groups begin as informal social networks and <strong>the</strong>n announce <strong>the</strong>ir existence publicly,<br />

soliciting members and advocating for improved work environment (GA,1996:158-159).<br />

In 1995, Cracking <strong>the</strong> Corporate Closet ‘s list of ‘best’ companies for gay and lesbian<br />

employees included: Apple Computer, Ben & Jerry’s, Boston Globe, Charles Schwab, Fannie<br />

Mae, Levi Strauss & Co., Lotus, Pacific Gas and Electric and Quark (GA,1996:158). Quark was<br />

founded and developed by Tim Gill, who formed <strong>the</strong> Gill Foundation and invested millions of<br />

dollars to seed gay-rights organizations in all 50 states and provide financial support for gay<br />

political campaigns (Paulton, 2007). Companies that did not include sexual orientation in <strong>the</strong>ir nondiscrimination<br />

policies in 1995 included: Hilton, Corning, Home Depot, Marriott, Motorola,<br />

Burger King, The Gap and Pepsico (GA, 1996:157).<br />

By September of 2008 Pepsico had reversed its position on gay rights by donating<br />

$500,000 to Parents, Families and Friends of Lesbians and Gays (PFLAG). PFLAG actively<br />

supported <strong>the</strong> legalization of same sex marriage and worked to defeat Proposition 8, <strong>the</strong> ballot<br />

initiative which restored traditional marriage in California. The homosexual Website<br />

Advocate.com said that <strong>the</strong> Pepsico gift was earmarked to help straight allies to “transform<br />

people’s attitudes and perceptions of gay individuals and <strong>the</strong> gay community… and effect real<br />

and lasting change “ in society. Pepsico also gave $500,000 to <strong>the</strong> Human Rights Campaign,<br />

<strong>the</strong> nation’s largest homosexual activist organization ,and was a prominent supporter of <strong>the</strong><br />

35 th Annual Lesbian and Gay Pride Parade in New York City with it’s own corporate float<br />

(American Family Association, Aug, 2008).<br />

The family friendly fast food chain McDonald’s also took a public stand to support <strong>the</strong><br />

homosexual agenda. In early 2008 Richard Ellis, McDonald’s vice president of communications,<br />

accepted a seat on <strong>the</strong> board of directors of <strong>the</strong> National Gay and Lesbian Chamber of<br />

Commerce. In September of 2008 McDonald’s helped to sponsor <strong>the</strong> annual Out and Equal<br />

Workplace Summit which trains employees on how to aggressively promote homosexuality<br />

<strong>Over</strong> <strong>the</strong> <strong>Rainbow</strong>: The Gay Battle for Social Reorganization of America. 2010<br />

Dr. M. L. Coppock<br />

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