VENICE, ITALY - Park Lane Jewelry
VENICE, ITALY - Park Lane Jewelry
VENICE, ITALY - Park Lane Jewelry
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<strong>VENICE</strong>, <strong>ITALY</strong><br />
<strong>Park</strong> <strong>Lane</strong> Invites You To "Discover Venice!"<br />
Contest dates: July 27th - ___, 2011<br />
<strong>VENICE</strong>, <strong>ITALY</strong> Welcomes You… The minute you arrive in this<br />
mystical magical place, you will be transported back in time to an<br />
era of extreme opulence and luxury; to the days of palaces and<br />
cathedrals and magnificent masked balls hosted in the grand halls<br />
of majestic residences. Everywhere you look you will find elaborate<br />
décor gilded with gold and adorned with inspiring art. Venice is a<br />
fairytale land.<br />
One of the world's most beautiful and popular destinations, Venice<br />
was recently ranked in a USA Today article as the most romantic<br />
city in all of Europe. This place is simply stunning and completely unique. Founded more than 1,500<br />
years ago on 117 different islands, Venice is linked by a series of over 150 canals, 400 bridges and ancient<br />
paved streets and pathways. Chart your way through this historic city on foot, by water taxi, or by gondola.<br />
Traversing the waterways is a way of life here. Ribbons of seawater thread between ancient palazzos and<br />
weave through every neighborhood… and it’s all utterly magical and absolutely stunning.<br />
No trip to Venice is complete without a gondola ride (at least one!)<br />
Share a ride with fellow <strong>Park</strong> <strong>Lane</strong> travelers and be serenaded as<br />
you glide along the Grand Canal. You’ll be captivated by the vistas of<br />
Venice and the elegance of the magnificent palaces and cathedrals<br />
that line the sides of the Canal. Only from a gondola can you truly<br />
capture the romance and the magic of Venice.<br />
When you do step onto dry land, stroll the ancient cobblestoned<br />
streets, dive into local stores and galleries and explore the hidden<br />
gems that are tucked into every corner of this fascinating city. In<br />
addition to the endless enchanting alleyways and water canals, you’ll want to explore the sights and<br />
landmarks that define Venice. Visit Rialto Bridge, the Bridge of Sighs, and the Palazzo Ducale. You will<br />
stand in awe as the spectacle of Saint Marks Square opens up before you. A visit to Saint Mark’s Basilica<br />
will expose you to the ultimate expression of Venice’s greatness. Entirely covered by gilded mosaics that<br />
are among the most beautiful in the world, the Basilica envelopes the visitors in a unique spiritual and artistic<br />
atmosphere the likes of which are found nowhere else in the world.<br />
Another day, gather a few of your <strong>Park</strong> <strong>Lane</strong> friends and head out<br />
for a leisurely stroll along Mercerie Street, Venice’s famous shopping<br />
venue. Lined with fascinating shops selling sparkling, colorful<br />
Venetian glass and ornate masks, designer leather, clothing and<br />
much more; here is where you will find just the right souvenir to take<br />
home as a memento of your <strong>Park</strong> <strong>Lane</strong> vacation in Venice. This is a<br />
once-in-a-lifetime opportunity. Come with us and visit Venice. You<br />
must see it to believe it.<br />
2 The Network<br />
You and <strong>Park</strong> <strong>Lane</strong>…<br />
Together we will DISCOVER <strong>VENICE</strong>!
<strong>VENICE</strong>, <strong>ITALY</strong><br />
"Discover Venice!"<br />
Let’s Get Started!<br />
Fast Start Bonus dates: Business processed July 27th through September 7th, 2011<br />
Start early and set yourself up for success. The sales and recruits you generate during this time frame count<br />
toward trip bonus points. It all adds up and every point is important, so don’t waste a minute of this bonus<br />
time. Review the contest brochure for Fast Start Bonus Point details.<br />
Are you having “Visions of Venice”?<br />
Do you dream of winning the trip? Focused on your goal?<br />
THIS will help!<br />
The most direct route to Venice, Italy is through recruiting. <strong>Park</strong> <strong>Lane</strong> will award<br />
you this special, sparkling “<strong>ITALY</strong>” pin as soon as you sponsor your first qualified*<br />
Venice trip recruit.<br />
*For the purpose of this Italy pin award challenge, your recruit must start with min. $500 net sales<br />
and go on to submit total min.of $1000 net + non commissionable sales within 4 commission dates following their start week.<br />
Wearing this pin is a great way to generate interest in <strong>Park</strong> <strong>Lane</strong> and our opportunity. People you don’t<br />
know, as well as those you do, will notice and comment on your pin, creating an opening for you to initiate a<br />
conversation about <strong>Park</strong> <strong>Lane</strong>. The conversation might go something like this…..<br />
She says, “I couldn’t help but notice your pin… I assume you’re Italian? (Or) Did you buy it in Italy?”<br />
You reply, “Actually, neither. My company is sending me on a FREE trip-for-two to Italy! Actually, the<br />
trip is to Venice, Italy… and I am sooo excited!”<br />
“A FREE trip? WHAT kind of Company is THAT? Where do you work?”<br />
You’ve opened the door, now share a little more about <strong>Park</strong> <strong>Lane</strong>; just enough to create interest in our<br />
opportunity. Then follow through by setting up an appointment to get together or by inviting her to a<br />
<strong>Park</strong> <strong>Lane</strong> event.<br />
Venice, <strong>ITALY</strong>… One recruit and you are on your way!<br />
DOUBLE YOUR PLEASURE... DOUBLE YOUR FUN<br />
when you “DOUBLE YOUR POINTS”<br />
a side trip you'll have won!<br />
Everyone who DOUBLES the 38,000 points needed to earn the Trip-For-<br />
One will be invited to go on an exclusive private outing with <strong>Park</strong> <strong>Lane</strong><br />
owners and executives. Those who achieve 76,000 points during the<br />
Venice contest will be treated to a special side trip. You will travel to in<br />
the beautiful Valpolicella region where you will enjoy wine-tasting and a<br />
fabulous lunch at an elaborate villa. Then, you will be whisked away to<br />
spend the rest of your afternoon in the fabulous city of Verona! So, go for<br />
your goal and then DOUBLE YOUR POINTS!<br />
August 2011 3
ANNIVERSARY WEEKS<br />
<strong>Park</strong> <strong>Lane</strong> 1955- 2011<br />
Anniversary Weeks Celebration - August 24th and 31st, 2011<br />
CELEBRATE!<br />
Join us as we celebrate our 56th year in business! For over five and a<br />
half decades, the jewelry of <strong>Park</strong> <strong>Lane</strong> has adorned men and women<br />
alike. We’ve added sparkle to their wardrobe and to their lives. For fiftysix<br />
years people have “partied” with <strong>Park</strong> <strong>Lane</strong> and enjoyed the rewards<br />
of hosting a show. But our finest accomplishment over the last 56 years<br />
would have to be the countless number of representatives and their<br />
families whose lives have been enhanced and enriched through their<br />
affiliation with <strong>Park</strong> <strong>Lane</strong>. Yes, we have a lot to celebrate on this special anniversary, and we intend to do just that!<br />
IN APPRECIATION!<br />
To show appreciation to our customers & hostesses, we're offering a FREE Bonus Item at the modest $30 order level,<br />
and we have sweetened the already amazing package of Hostess rewards with an Anniversary Weeks FREE RING*<br />
offer. To honor YOU, our Directors & Leaders, we held nothing back in designing incredible, jewelry awards worthy<br />
of this milestone anniversary! Our 2011 Anniversary award jewelry is over-the-top outrageous... Come and get it!<br />
Happy Anniversary, <strong>Park</strong> <strong>Lane</strong>! Happy Anniversary to one and all!<br />
Business processed during the weeks that end on Wednesday commission dates<br />
August 24th and 31st, 2011<br />
We’re celebrating our Anniversary all month long… August Customer Appreciation Offer<br />
A FREE Bonus Item starting at the $30.00 net sales order level!<br />
• $30 order and purchase one $12 Bonus Item; 2nd Bonus Item is FREE!<br />
• $60 order and purchase two $12 Bonus Items; 3rd Bonus Item is FREE!<br />
• $90 order and purchase three $12 Bonus Items; 4th Bonus Item is FREE!<br />
Hostess Appreciation Offer<br />
*$300 + one booking = Any Three Booking Gift ring FREE!<br />
With an Anniversary Weeks show totaling $300 net sales or more and at least one<br />
dated booking, the hostess may choose any one RING from the Three Booking Gift<br />
collection as a FREE GIFT!<br />
<strong>Park</strong> <strong>Lane</strong> Director/Leader Anniversary Awards!<br />
Directors and leaders, for 56 years, YOU have been the wind beneath our wings! We<br />
want to shower you with the incredible 2011 Anniversary Award jewelry...<br />
The "Socialite" collection. The sensational cluster ring and the beautiful bracelet<br />
& earrings are designed to flatter the amazing centerpiece of this collection… the<br />
Anniversary "Socialite" necklace!<br />
This unique hematite plated multiple chain masterpiece is adorned by clusters of clear and black diamond-colored<br />
crystals and lustrous white pearls. It features two removable sparkling jeweled brooch pins; a glittering bow and<br />
a scintillating open petal rose. When your outfit calls for a pin, wear one or pair both. This special, one-of-a-kind<br />
accessory will daze and amaze! You simply MUST win this Anniversary award collection! Check out the contest<br />
brochure and qualifications; focus on earning each and every prize and award offering! You deserve it!<br />
Happy 56th Year Anniversary, <strong>Park</strong> <strong>Lane</strong>!<br />
4 The Network
DWTS<br />
Dancing with the Stars…. About the Show!<br />
If you have ever tuned into ABC’s primetime hit show, you know how fun, exciting and addictive it can be! For those of<br />
us in love with sparkle, Dancing with the Stars is a fashionista’s dream… It’s a ritzy, glitzy, sequin-studded glam-fest,<br />
set to music!<br />
The show pairs professional dancers with celebrities who volunteer to be taught how to dance. This turns out<br />
to be quite a challenge for the contestants who have no dance experience; but somehow, they all seem to rise<br />
to the occasion! The show sets up each performance by playing backstage video clips of the STAR and their<br />
respective Pro during their week of difficult, and sometimes torturous, practice time preparing for their primetime live<br />
performance. At show-time, ready or not, each STAR executes a choreographed routine with their pro partner in front<br />
of an enthusiastic audience as well as tens of millions of at-home viewers.<br />
DWTS fans tune in to watch the performances and, in an in an effort to fend off the inevitable weekly elimination, they<br />
text or call to cast their vote for their favorite STAR. Each Tuesday, the celeb with the least number of recorded votes<br />
is sent home. High glamour, high drama and highly entertaining… all the ingredients we LOVE! The objective is to<br />
cheer on and vote for your favorite STAR in hopes that they will avoid the weekly elimination and eventually elevate to<br />
first place and dance away with the coveted Mirror Ball Trophy!<br />
BREAKING NEWS… PARK LANE SPONSORS “DANCING with the STARS”!<br />
DWTS new fall season promises to deliver more passion and excitement than ever before, and we are thrilled to<br />
announce that <strong>Park</strong> <strong>Lane</strong> will be a sponsor and benefactor! In fact, <strong>Park</strong> <strong>Lane</strong> will be gifting the entire cast of pro<br />
dancers and celebrity contestants with a wardrobe of some of our most beautiful jewelry! On Monday, September<br />
19th, Tara LeVin and Ryan Sudick, as representatives of <strong>Park</strong> <strong>Lane</strong>, will attend the Hollywood premiere. Shortly<br />
before the broadcast begins, they will meet the STARS and their dance partners and present them with some of our<br />
most dance-floor-worthy, camera-ready, bling-from-here-to-there jewelry ensembles! Tune in, or set your DVR!<br />
Then, on another episode this fall, Tara, accompanied by <strong>Park</strong> <strong>Lane</strong> CEO Scott LeVin, will AGAIN visit the DWTS<br />
studio, this time as members of the audience…. and it gets even better! YOU have a chance to go with them!<br />
Yes, YOU can accompany Scott and Tara and watch the DWTS performances, live, from the sponsor’s preferred<br />
seating!<br />
Here’s HOW you can earn this honor!<br />
“Dancing with the Stars” Challenge<br />
Business processed during the weeks that close on the commission dates of<br />
July 27th through August 31st, 2011<br />
Every <strong>Park</strong> <strong>Lane</strong> representative who submits FIVE net $200 qualified shows and sponsors ONE recruit who starts<br />
with min. $500 net sales during the challenge time frame will automatically be entered into a drawing to be held on<br />
September, 2, 2011. From the entries, FOUR names will be drawn as the winners of the challenge. Each of the<br />
four lucky <strong>Park</strong> <strong>Lane</strong>rs will be flown from their home city to Los Angeles and be provided with accommodations and<br />
meals…. all courtesy of <strong>Park</strong> <strong>Lane</strong>. All four will then accompany Tara and Scott to the ABC television studio for an<br />
exciting evening of Dancing with the Stars… live and in person direct from Hollywood!<br />
Stars and dance pros alike are certain to love, love, love their sampling of the best of <strong>Park</strong> <strong>Lane</strong> jewelry; Stay tuned…<br />
You may just see it dazzling the audience and lighting up the dance floor! Prepare your self for a STAR-STUDDED fall<br />
season with <strong>Park</strong> <strong>Lane</strong>!<br />
August 2011 5
SALES<br />
The BEST just got BETTER!<br />
When it comes to jewelry, no one does it better than <strong>Park</strong> <strong>Lane</strong>! The incredible jewelry in<br />
our new Supplement catalog has it all… and then some! Your fall and holiday selling season<br />
just got an enormous boost. People will be clamoring for this collection… to buy it; to book<br />
for it… to sell it. <strong>Park</strong> <strong>Lane</strong>’s new supplement catalog, in tandem with the main catalog, will<br />
contain your complete collection until the next new monthly edition slated for introduction in<br />
November. (For your convenience, July, August, September, and October editions are already<br />
included in the supplement catalog.) Foldover and postcard invitations feature jewelry in your<br />
new collection.<br />
The icing on the cake… <strong>Jewelry</strong> adds the finishing touch to an outfit. It’s like putting an<br />
exclamation point at the end of a sentence, the dessert after the meal, or the curtain call at<br />
the end of a play. <strong>Jewelry</strong> is the characterizing element that makes your outfit uniquely your<br />
own. <strong>Jewelry</strong> completes your look and defines your fashion personality. With the addition of<br />
so many extraordinary and diverse new <strong>Park</strong> <strong>Lane</strong> items, the variety of choices for “the icing<br />
on the cake” just got a whole lot sweeter!<br />
Your supplement catalogs and invitations are sure to be in demand. Order a sufficient quantity to service all your<br />
customers. Supplement catalog #2110 @ $0.75. Postcard Supply Item #990 $ 5.00/pkg. of 100<br />
Fold-Over Supply Item #015 $10.00/pkg. of 100<br />
The expansion of ensembles translates to AUTOMATIC SALES!<br />
Contact past customers who purchased, or hostesses who chose, any of the items<br />
below. Let them know that <strong>Park</strong> <strong>Lane</strong> has launched a brand new supplement catalog<br />
and that a fabulous “match-mate” to their item has just been introduced! Explain that,<br />
because she is one of your “preferred customers”, you have reserved a new catalog<br />
for her. Offer to set up an appointment to drop it off and to bring your sample of the<br />
new item that complements the <strong>Park</strong> <strong>Lane</strong> jewelry she already owns.<br />
Of course, you will go to the appointment with several rollers of brand new jewelry!<br />
When she sees the new collection live and in person, there is no way she will be<br />
able to resist dating a show. You can turn your visit into a hostess coaching session;<br />
possibly into a interview! At the very least the customer will order the item that<br />
matches theirs. Create a show of all the outside orders you gather and enjoy the<br />
instant progress on your trip qualifications!<br />
Here are the expanded ensembles...<br />
• Starry Nights ring to complete Starry Nights ensemble.<br />
• Lola necklace & earrings to complement Lola ring!<br />
• Fame bracelet to flatter Fame ring and necklace.<br />
• Danielle earrings look gorgeous with Danielle necklace<br />
(or any other silver necklace for that matter!)<br />
• OMG ring. Well, IT goes with ANYTHING!<br />
(And, of course, wear it with OMG ensemble!)<br />
These additions will translate into a BIG business booster!<br />
Create a CALL LIST and let your clients know that<br />
the BEST just got BETTER!<br />
6 The Network
SALES<br />
Venice - Fast Start Bonus Points for your Personal Sales<br />
July 27th through September 7th, 2011<br />
Submit personal net + non-commissionable sales of $1,000 or more during the above dates, and all the<br />
personal sales you submit during the Fast Start time frame will count DOUBLE toward trip points.<br />
For example, if you submit personal sales of $2,200 during the Fast Start dates, you will be credited for<br />
$4,400 points.<br />
Open “The Vault” and see why we are“proud as a peacock”!<br />
See it here. See it first.<br />
As a <strong>Park</strong> <strong>Lane</strong> representative, each<br />
month YOU have the first look at what<br />
lies inside “The Vault”!<br />
<strong>Jewelry</strong> slated for release in The Vault is often an item<br />
that is so elaborate, so special that it cannot be massproduced...<br />
And, what could be more special than this<br />
bracelet? This masterpiece has been designed to match<br />
<strong>Park</strong> <strong>Lane</strong>’s new PEACOCK necklace, earring and ring<br />
ensemble. As the saying goes… “You complete me!”<br />
The hand-assembled bracelet is so elaborate, it cannot be made in large quantities; but we can make one for YOU!<br />
And, we can make one for customers who move quickly, and act before the supply has been depleted. Be among the<br />
first to open The Vault, and enjoy this month’s exclusive purchase!<br />
Item #11326 $125.00 Peacock bracelet measures 7 1/2 inches.<br />
<strong>Jewelry</strong> found in The Vault may be ordered the same way as any regular line merchandise and is fully<br />
commissionable. It may be purchased, chosen as a Bonus Item, selected with hostess or booking credit, etc.<br />
TARGET: $800 SHOW!<br />
<strong>Park</strong> <strong>Lane</strong> often offers a special item, usually the monthly Hostess Bonus Buy, as an extra reward to hostesses<br />
who have at least one booking and show net sales of $800 or higher. Here’s a fun and effective way to<br />
reinforce the goal with your hostess and help her to realize that $800 in show sales is within her reach!<br />
• Create a fill-in-the-blank sheet with 80 line spaces.<br />
• Make each space worth $10, and number* each space.<br />
• Choose one of the numbered* spaces as the winner and write the number in a corner on the sheet.<br />
Conceal it with a sticker.<br />
The objective is to have show guests and absentee order customers fill in their name randomly on $10<br />
numbered spaces equal to their net purchase until EIGHTY $10 spots are claimed. For example, a customer<br />
placing a $72 net order and purchasing two $12 Bonus Items would, based on the NET sales of their order, be<br />
entitled to sign their name on SEVEN $10 spaces.<br />
Announce to show guests that when the sheet is filled, the hostess will have reached her show sales goal of<br />
$800 and she will earn the monthly special for FREE. Tell them that you will also have a special gift for the<br />
customer who signed in on the pre-selected lucky number, (concealed by a sticker on the sheet)! The gift you<br />
award is at your discretion. You can access a generic $800 show sign-in sheet in Downloads on the website. You<br />
can customize it with pictures of the current hostess special offer.<br />
SALE EXTENDED!<br />
The Sizzling Summer Sale CONTINUES straight through the entire month of August!<br />
To launch your new line and kick off the Venice trip contest, <strong>Park</strong> <strong>Lane</strong> will continue to offer customers the opportunity<br />
to qualify for a FREE BONUS ITEM starting with a mere $30.00 net order!<br />
See August Customer Appreciation on page 4.<br />
August 2011 7
SALES<br />
If It’s NEW, It’s FREE! One of the most exciting features of <strong>Park</strong> <strong>Lane</strong>’s Success<br />
Builders award program is the opportunity to earn FREE SAMPLES of each monthly<br />
edition of new jewelry! New jewelry every month places you on the cutting edge of<br />
fashion. With Success Builders contest, you can stay there for FREE!<br />
By processing $2500 net+non-commissionable sales during the commission dates<br />
of a month, the director earns the FOLLOWING month’s designated samples of the<br />
new jewelry edition! For example, if you processed $2500 in personal sales on the<br />
commission dates in June, you qualified to earn July’s new edition samples for free!<br />
The new jewelry edition for July has been kept under wraps awaiting convention, but now<br />
that the catalog collection has officially been launched, we can identify the items qualifiers<br />
will receive as their designated July edition samples. (See below.)<br />
ONE MORE WEEK! With $2,500 personal net+non commissionable sales<br />
processed on the commission dates in JULY, you can earn free samples of August’s new edition as identified<br />
on the next page. (Remember, you still have a few more days left in July to qualify!)<br />
What To Do NOW!<br />
In August, be sure to submit $2500 in net/non sales and earn samples of the items designated as the<br />
September edition. Bonus! There are FIVE commission dates in August! It’s like having an extra week<br />
to qualify! Take advantage of the additional days to hit your FREE JEWELRY goal!<br />
Make It a HABIT!<br />
During September, do it again! With sales of $2500 processed in September, you’ll earn of October’s<br />
jewelry edition samples.<br />
IT’S ALL IN THERE! For your convenience, and to avoid having to purchase and carry additional<br />
monthly brochures, the July, August, September, AND October editions have all been included in your new<br />
supplement catalog. See back cover for August, September, and October editions.<br />
July new edition<br />
It’s Hott earrings<br />
It’s Hott necklace<br />
Cali earrings<br />
Hope & Love necklace-G<br />
First Glance bracelet<br />
What’s NEW NEXT?<br />
That would be the<br />
NOVEMBER jewelry edition.<br />
8 The Network<br />
Set your sights on qualifying for the<br />
NEXT edition of BRAND NEW, not-yetreleased<br />
jewelry scheduled for launch<br />
in November. Submit $2500 net/non<br />
commissionable personal sales to be<br />
processed on the commission dates<br />
within the month of OCTOBER, and earn<br />
FREE samples November edition FREE<br />
samples.
RECOGNITION<br />
COMPANY-WIDE RECOGNITION<br />
HALL OF FAME JUNE 2011<br />
top personal sales achievers<br />
“Beginning in August: MAINTENANCE – At<br />
least two minimum $200 net personal<br />
shows or one personal new recruit start<br />
must be processed on the Wednesday<br />
Commission dates within a calendar<br />
month to be eligible to earn overrides and<br />
bonuses the following month.”<br />
Fashion & BRANCH Directors<br />
1. Elizabeth Escareno<br />
2. Sandra Badillo<br />
3. Amber Thompson<br />
4. Rocio Manzano DeGarcia<br />
5. Barbara Washington<br />
6. Heather Dawson<br />
7. Guadalupe Lozada<br />
8. Cynthia Velasquez<br />
9. Janet Elrod<br />
10. Heather Thompson<br />
M A N A G E R S<br />
Honor Roll JUNE 2011<br />
PERSONAL & GROUP RECRUITING<br />
TOP PERSONAL RECRUITERS<br />
BRANCH DIRECTOR:<br />
1. Rosa Ramirez<br />
2. Jennifer Knaup<br />
3. Angie Delle<br />
1. Emily Vallejo<br />
2. Mary Grace Lewandowski<br />
3. Terri Sawyer<br />
4. Elvia Estrada<br />
5. Javier Garcia<br />
6. Carol Benedetto<br />
7. Gina Garcia<br />
8. Cherie Thorsness<br />
9. Aleta Howell<br />
10. Blanca Rdz de Guillen<br />
TOP GROUP RECRUITERS<br />
REGION/AREA:<br />
1. Maria Del Carmen Hernandez<br />
2. Guadalupe Salazar<br />
3. Lucero Salazar<br />
Visit us at:<br />
www.jewelsbyparklane.com<br />
Each achiever making an appearance in the<br />
Hall of Fame & Honor Roll will receive a certificate<br />
for FREE supplies.<br />
Congratulations to all “STARS”!!<br />
ANNOUNCEMENTS:<br />
Applications for all contests must be submitted<br />
within 30 days after a contest ends.<br />
When faxing a new recruit’s agreement to<br />
Home Office please also forward the original<br />
signed document. Mark the agreement<br />
“PREVIOUSLY FAXED”.<br />
Share your creative ideas and techniques to<br />
help fellow <strong>Park</strong> <strong>Lane</strong>rs succeed.<br />
Write to us. If your article, idea, or story is selected<br />
for use in an issue of The Network, you<br />
will be awarded a $25.00 certificate that may<br />
be redeemed for supplies. Email Network<br />
article ideas to: thenetwork@jbpl.org<br />
• Information provided in The Network is<br />
intended as a reminder of programs and<br />
contests offered by <strong>Park</strong> <strong>Lane</strong>. Unless otherwise<br />
specified, refer to the original contest<br />
brochure and/or program explanation sheet<br />
for further information, specific rules and/or<br />
qualifications.<br />
REGION/AREA:<br />
1. Martha Tamez<br />
2. Guadalupe Salazar<br />
3. Maria Luz Garza<br />
DIVISION:<br />
1. Elvia Estrada<br />
2. Griselda Garza<br />
3. Jorge Chavez<br />
SENIOR DIVISION:<br />
1. Alma Garcia<br />
2. Margarita Cumpian<br />
3. Rosa Amalia Cepeda<br />
SALES<br />
VICE-PRESIDENT<br />
1. Susan McAfee<br />
2. Guadalupe Espinoza<br />
3. Blanca Rdz de Guillen<br />
DIVISION:<br />
1. Perla Villarreal<br />
2. Martha Cantu<br />
3. Lorena Mata<br />
SENIOR DIVISION:<br />
1. Margarita Cumpian<br />
2. Maribel Vallejo<br />
3. Alma Garcia<br />
SALES<br />
VICE-PRESIDENT:<br />
1. Blanca Rdz de Guillen<br />
2. Tricia Carrasco<br />
3. Tammra Graves<br />
COMPANY VICE PRESIDENT<br />
1. Terri Sawyer<br />
2. Mary Grace Lewandowski<br />
3. Dawnette Dobrick<br />
EX. CO. VICE-PRESIDENT<br />
1. Javier Garcia<br />
• You are an independent contractor. Your<br />
participation in the various contests and promotional<br />
programs offered by Jewels by <strong>Park</strong><br />
<strong>Lane</strong>, Inc. is not mandatory. Likewise, you are<br />
not required to implement the suggestions,<br />
techniques and ideas being offered to assist<br />
you in your business.<br />
• Jewels by <strong>Park</strong> <strong>Lane</strong> is not liable for misprints<br />
or typographical errors. For clarification<br />
of any information contained in The Network,<br />
call Home Office.<br />
NOTICE: Beginning on the commission date<br />
of March 2nd, 2011, the $5.00 replacement<br />
fee (for items purchased over 120 days) will<br />
be increased to $7.00 per item. <strong>Park</strong> <strong>Lane</strong>’s<br />
replacement ratio is lower than ever, however,<br />
with the increasing cost of Gold and Silver, we<br />
are unable to keep our 1980’s replacement<br />
fee of $5.00!<br />
Please inform your customers & hostesses<br />
immediately.<br />
Jewels by <strong>Park</strong> <strong>Lane</strong> still boasts the best exchange/replacement<br />
policy in the industry!<br />
August 2011 9
BOOKING<br />
ONE MORE WEEK…. One more week ONLY!<br />
<strong>Park</strong> <strong>Lane</strong> is authorizing a ONE-WEEK extension of the following JULY hostess special offers. For shows you submit<br />
THIS WEEK that are processed by the commission date of July 27th, the following specials will be honored.<br />
Triple HRCs – Up to $150 additional hostess credit! (until July 27th)<br />
Challenge your hostess to earn up to THREE $50 Hostess Reward Certificates ($5 fee<br />
each) in addition to the credit she earns on the Five Star program. Get mileage<br />
from this offer by encouraging your hostess to reach for higher sales, absentee<br />
orders, a pre-arranged booking, attending an opportunity event, etc. With all the<br />
fabulous new in-line jewelry, Triple HRC’s will help this week’s hostesses obtain<br />
the maximum amount of jewelry rewards. A minimum $200 net sales show is<br />
required to award HRCs.<br />
B.O.G.O. Hostess Only Collection (until July 27th)<br />
With a show totaling min. $300 net sales & one dated booking, a hostess is entitled to B.O.G.O. the Hostess Only<br />
collection. This offer is especially significant considering how many fabulous new Hostess Only items have just been<br />
added to our collection. For every one Hostess Only item she purchases, a hostess may choose another, of equal/<br />
lesser value, FREE! Offer applies to YOU, too!<br />
URGENT! Host your OWN show IMMEDIATELY! …<br />
Triple HRCs and the B.O.G.O. offer are reason enough for EVERY <strong>Park</strong> <strong>Lane</strong> representative to host his/her own<br />
show in the next couple days! Take advantage of this deal! Your clients will want to see the new Hostess Only<br />
items in person and this B.O.G.O. special is the perfect way for you to get them! B.O.G.O this week will save you<br />
a tremendous amount of money on kit samples as well as on H.O. jewelry for your own personal use! Schedule<br />
a QUICK show and/or an Open House! Gather orders and create your own show! Build a show of your own and<br />
B.O.G.O. the H.O.!<br />
You have a one-week extension on the above specials… Make the MOST OF IT!<br />
Best of all, these end-of-July specials OVERLAP with the BRAND NEW SPECIALS for August!<br />
Right NOW hostesses can DOUBLE DIP!<br />
10 The Network<br />
Here’s What’s NEXT!<br />
Starting NOW! Business processed from July 27th through August 31st<br />
Customer Sale - A FREE Bonus Item with as little as a $30.00 order! See page 4 in the SALES section for details.<br />
Ten & Double – With TEN or more customer orders, hostess credit DOUBLES from $20 to $40 per order!<br />
• Eight orders generates $160 in credit. ($20 per order)<br />
• Ten orders generates $400 in credit. ($40 per order)<br />
• Fifteen orders generates $600 in credit. ($40 per order)<br />
• Twenty orders generates $800 in credit. ($40 per order) There’s no limit to the amount of credit a<br />
hostess may earn!<br />
It’s easy to see how to earn high-end jewelry for FREE. It’s all about the number of<br />
orders. Encourage your hostesses to work on absentee orders and they will reap the benefits! *For the purpose<br />
of calculating the number of orders to determine hostess credit, the purchase of service item(s) alone does not constitute a<br />
customer order, nor does the hostess purchase of half price items or “Hostess Only Collection” merchandise (Star 3 and 4 of the<br />
hostess plan). Home Office audits Ten & Double orders for authenticity.<br />
Get Up and Go mini vacation getaway! This popular reward is a Three Booking Gift option! See page 13 for<br />
more details and marketing ideas.
BOOKING<br />
Thank You Awards….<br />
Our Five Star Hostess plan begins with Star One… the “Thank You” Award. <strong>Park</strong> <strong>Lane</strong> offers<br />
hostesses a choice of over 50 (if you count all the color options) of the most popular and prestigious<br />
designer items in our collection as a “Thank You” Award for just a $14.00 fee. Many of the fabulous<br />
new items introduced at Convention have joined the “Thank You” Award options and the choices are<br />
valued as high as $108!<br />
With so many to choose from, your hostess is going to have a hard time selecting just one…<br />
Soooo, this month <strong>Park</strong> <strong>Lane</strong> will let her choose TWO!<br />
TAKE TWO! DOUBLE “THANK YOU” AWARDS!<br />
Hostesses who date and hold a qualified (min. $200 net sales show) are entitled to not one, but TWO<br />
“Thank You” Award items for just $14.00 each! What an amazing offer! Spread the word; <strong>Park</strong> <strong>Lane</strong><br />
is “thanking” our hostesses with DOUBLE the rewards!<br />
AUGUST REWARDS AT-A-GLANCE!<br />
...from July 27th through August 31st<br />
For Customers… FREE Bonus Item eligibility begins at the $30 net order level!<br />
For Hostesses…<br />
• Ten & Double – Double Star Two - With ten or more guest/customer orders, $40 credit each!<br />
• TAKE TWO! Double “Thank You” Awards - $14.00 plus tax each<br />
• Say “Yes!” - Party On! ring – $14.00 plus tax. Featured on page 12<br />
• Get Up & Go get-away vacation certificate. Three Booking Gift option - $20 fee<br />
• You Rule! necklace. Hostess Bonus Buy - $24.00. Featured on page 12<br />
• High sales award - You Rule! necklace. Qualify with $800 show net sales + one booking. Featured on page 12<br />
It’s a Win-Win to host a show RIGHT NOW because<br />
Hostesses can DOUBLE DIP!<br />
DOUBLE DIP! Shows processed on or before July 27th will honor the new specials shown above AND will<br />
honor all these JULY hostess offers as well…<br />
• Triple HRC’s – up to $150 additional hostess credit - $15 fee<br />
• B.O.G.O. Hostess Only - July show of $ 300 + one booking<br />
• $800 show + one booking – Hostess may choose ONE $800 high sales award; Heartfelt OR You Rule! necklace.<br />
Take advantage of the July specials during the final days of July PLUS offer the new specials! In the days immediately<br />
following Convention, fill every opening in your with appointments to take the orders and hold shows; get all business<br />
into H.O. by 07/27/11 for processing.<br />
IT’S A PARTY! MAKE IT SPARKLE WITH PARK LANE!<br />
Introducing a stunning new Three Booking Gift Award…<br />
TULIP ring!<br />
Showcase this ring! When you flaunt this eye-popping CZ creation at your shows any<br />
guest who is on the fence about booking a show will not be able to resist! Tulip is<br />
destined to rank among the most popular hostess choices!<br />
August 2011 11
BOOKING<br />
Our plan is FIVE STAR!<br />
<strong>Park</strong> <strong>Lane</strong> hostesses are showered with rewards! Our hostess program is the<br />
envy of the industry! Stock up on your stunning new Five Star Hostess program<br />
brochures (#2003). $5.00 /package of 20. Effective with the commission week ending<br />
on August 3rd forward, a show’s net sales must be $200 or more to qualify for hostess<br />
credit and awards.<br />
SAY “YES!” to hosting a <strong>Park</strong> <strong>Lane</strong> show,<br />
and “PARTY ON”!<br />
Sparks fly from this magical, mystical, opalescent sphere.<br />
Party On! ring is heavily-encrusted with pave dark opal crystals that<br />
radiate a rainbow of sizzling color! When your hostess says “yes!”<br />
to holding a show, this stunner is hers for just $14.00 plus tax.<br />
(retail value $99.00)<br />
Offer is in effect from Convention through the end of August.<br />
Party On! ring - Item #11320. Sizes 5 to 10.<br />
Director sample may be ordered for $20.00 plus tax.<br />
Fall is in the forecast and the holidays are ahead; the timing is perfect for a PARTY!<br />
Set a date for the show this month and it’s...<br />
“PARTY ON!”<br />
Calling all <strong>Park</strong> <strong>Lane</strong> Fashionistas…<br />
When it comes to fashion, YOU RULE!<br />
…especially with your choice of jewelry!<br />
Hostesses will certainly command attention wearing this 28-inch-long<br />
shimmering silver necklace with its interesting cluster of charms; a key, a<br />
fleur-de-lis, and an brilliant amethyst crystal jewel, cleverly caged inside a<br />
glittering ornate crown.<br />
Hostess Bonus Buy!<br />
Whimsical and wonderful, “YOU RULE!” necklace (retail value $139) is<br />
discounted to just $24.00 for <strong>Park</strong> <strong>Lane</strong> hostesses. The offer begins at<br />
July’s Convention and runs through the end of August. Director sample<br />
may be ordered for $24.00 plus tax<br />
Earn it FREE!<br />
With a show totaling $800 net sales and one booking, your hostess earns<br />
YOU RULE! necklace for FREE!<br />
• To order You Rule! necklace at the discounted price of $24.00, use Item #11324.<br />
• To order You Rule! necklace for free on a qualified $800 net sales show, use Item #2254.<br />
Wearing <strong>Park</strong> <strong>Lane</strong> jewelry, you rock!... Even more, YOU RULE!<br />
12 The Network
BOOKING<br />
HERE WE GO… GET UP & GO is Extended!<br />
This month, hostesses who obtain three bookings have the option of selecting a Three<br />
Booking Gift of jewelry OR they can choose a FREE “Get Up & Go” getaway vacation as<br />
their reward!<br />
Get Up & Go is a travel voucher certificate, redeemable for a three-day, 2-night resort<br />
stay. The hostess has her choice of approximately 28 locations/resorts all over the country.<br />
Destinations include resorts in Las Vegas, Washington, D.C., Nashville, Myrtle Beach,<br />
Hawaii, San Diego, Lake Tahoe, San Francisco, and more! Review the brochure with your<br />
hostess and help her choose WHERE she’ll “get up and go”!<br />
• Refer to the Get Up & Go brochure for full getaway details. It can be accessed online in Downloads/Forms.<br />
• The standard $20 Director fee to award a Three Booking Gift applies to the Get Up & Go option as well.<br />
• The hostess’ show must be processed on a commission date this month and the three qualified bookings<br />
must be held within 30 days. Apply for the travel voucher on a Booking Gift Claim form immediately after the<br />
three bookings have been held and qualified.<br />
A different kind of “Getaway”!<br />
Try this twist to introducing the “Get Up & Go” offer. Because the certificate is an award for obtaining three<br />
bookings, suggest to your hostess that she may want to promote <strong>Park</strong> <strong>Lane</strong>’s mini-vacation in a unique way.<br />
This approach will not only help her obtain three bookings, but will provide a fun adventure for her and her<br />
friends long after the party is over! Let her know it’s her call; she decides. With three bookings, she can<br />
take a jewelry prize OR the Get Up & Go certificate.<br />
This is where comprehensive hostess coaching really pays off. Not only are you helping her plan for a<br />
successful party, you are developing a relationship with her and a strategy to bring about optimum show<br />
results.<br />
Get up & Go on a “Girlfriend Getaway”!<br />
With your hostess’ approval, announce this…<br />
“Over and above all the rewards and free credit a hostess receives,<br />
she earns another special award when three of her friends book<br />
a show. Tonight, when three of YOU book a party, your hostess,<br />
__name__, will have her choice of a special ring, a sparkling watch,<br />
OR… even better… a 3-day, 2-night mini-vacation at one of over<br />
20 different resorts… Some destinations require a flight, but many<br />
resorts are within driving distance! In fact, ___ name ___ has already<br />
decided that when THREE of you, her friends, book a party, she is selecting<br />
the trip option! Even better, she is taking you THREE with her! Yes, it’s going<br />
to be a ‘Girlfriend Getaway’ road trip! ___ name ___ is thinking of selecting<br />
___city__ as the destination resort.<br />
So, if you are up for a fun road trip with the girls, pool, spa, shopping, sight-seeing, cocktails, girlfriend time<br />
and whatever… date your <strong>Park</strong> <strong>Lane</strong> show right now, help __ name___ earn her award, pack your bag, and<br />
let the partying begin!<br />
READY FOR A ROAD TRIP? BOOK A SHOW!"<br />
August 2011 13
SPONSORING<br />
BOOKING<br />
RECRUITING is your TICKET to TRAVEL! To kick off the<br />
Venice trip contest, <strong>Park</strong> <strong>Lane</strong> is extending the $5.00 Kit<br />
Sale for ONE MORE MONTH! From Convention through<br />
the last commission date in August, a new recruit can<br />
begin a business of her own for a mere $5.00!<br />
Make sure everyone in your community knows that you and <strong>Park</strong> <strong>Lane</strong> have openings for job-seeking people who<br />
want to enhance their lifestyle and embark on a career that is fun, flexible and fashionable! Announce the new trip<br />
contest and invite people to join you in <strong>Park</strong> <strong>Lane</strong> and earn the Venice trip for themselves! The following verbiage can<br />
help you promote the extension of our $5.00 Kit Sale offer…<br />
“<strong>Park</strong> <strong>Lane</strong> and I want to set you up for success. Your registration fee will be discounted from $39.00 to<br />
just $5.00. You will receive start-up supplies, lots of support, free training, and a jewelry sample kit valued<br />
at $1,000! Together, you and I will line up bookings to help launch your show business career! Just think,<br />
a business of your own where YOU are the boss and call your own shots, and ; where your income-earning<br />
potential is limitless!! Best of all, your only out-of-pocket cost is a mere FIVE DOLLARS! It just doesn’t get<br />
any better than that! Join <strong>Park</strong> <strong>Lane</strong> and experience all that <strong>Park</strong> <strong>Lane</strong> has to offer! Your journey to the good<br />
life starts HERE!”<br />
STANDARD KIT: $1,000 VALUE<br />
Submit $500 net sales, the commission on which will be withheld to satisfy the cost of the kit. Commission is paid on<br />
sales over $500.<br />
DELUXE KIT OPTION: $2,000 value<br />
Purchase outright for $249.00 plus tax; commission will be paid on all sales. When a new recruit opts for the Deluxe<br />
Kit, clearly indicate their choice on the Agreement and forward to Home Office with the registration fee ($5.00 this<br />
month) and full payment (plus tax) for the kit.<br />
A Business-In-A-Bag for FIVE BUCKS!<br />
Pay $5.00. Sell $500. Your new recruit is in business!<br />
Double Referral Reward is EXTENDED!<br />
$50 X 2 = $100 for a qualified Director referral<br />
Talent Search... WHO DO YOU KNOW?<br />
Now the question, “Who do you know?” will have TWICE the impact and TWICE the<br />
response, because we are DOUBLING the REWARD!<br />
During the month of August, instead of the standard $50 RECRUIT REFERRAL certificate, <strong>Park</strong> <strong>Lane</strong> is authorizing you to offer<br />
$100 jewelry credit to the person who refers a qualified new <strong>Park</strong> <strong>Lane</strong> recruit. When you make this announcement at your<br />
shows, the guests and hostess will automatically think TWICE as hard about who they know that would make a good PL Director!<br />
Remember to tell everyone that they can even refer THEMSELVES and take advantage of this double credit referral offer!<br />
For the purpose of the Recruit Referral certificate, a qualified recruit must start<br />
on a commission date in August and go on to submit min. $1000 in net/noncommissionable<br />
sales within four commission dates following their start date. The<br />
recommender must submit a claim form requesting their $100 jewelry credit reward.<br />
Double credit Recruit Referral $100 certificates are available for download on the<br />
website under Downloads/Forms.<br />
DOUBLE<br />
14 The Network
SPONSORING<br />
Red-Carpet Ready and Party Perfect Wearing this Gift of Gold!<br />
Slip this impressive, hinged golden cuff bracelet on your wrist and<br />
immediately you feel elegant and beautiful. The rich gold swirls are like<br />
the petals of a pretty flower; each generously encrusted with scintillating<br />
faux diamond crystals that deliver serious sparkle! This couture bracelet<br />
brings a new level of glamour to your accessory wardrobe. Wear it well!<br />
Here’s how to earn your August Gift-of-the-Month bracelet.<br />
One qualified August recruit** and personal net/non<br />
August sales* of $1500!<br />
BONUS WEEK! Notice that there are FIVE Wednesday commission<br />
dates in August. It’s like having an EXTRA week to qualify for your Gift of the Month award! Make it yours!<br />
*Your personal sales must be processed on the commission dates in August.<br />
**Your recruit must start with min.$500 net sales processed on one of the commission dates in August and<br />
go on to qualify with a total of $1,000 net/non-commissionable sales processed within four commission<br />
dates following their start date.<br />
BE ARMED & FABULOUS!... Earn August’s ‘Gift of Gold’!<br />
“Discover Venice” Fast Start Bonus Points<br />
You need at least four recruits and 38,000 points to earn a trip-for-one to<br />
Venice. Get on the fast track. Recruit and sell NOW and lock in your Bonus<br />
Points, the earlier you start your recruits, the more time they will have to sell<br />
during the Venice contest... and YOU earn credit for every dollar they submit!<br />
FOR PERSONAL RECRUITING<br />
Earn extra bonus points toward trip award levels for the recruits you sponsor and<br />
start during the first seven weeks of the contest…<br />
July 27th through September 7th, 2011<br />
One Personal Recruit who starts with $500 net sales = 3,000 Bonus Points<br />
Two Personal Recruits who start with $500 net sales = 6,000 Bonus Points<br />
Three Personal Recruits who start with $500 net sales = 9,000 Bonus Points<br />
New recruits who start during the contest have their own respective SEVEN-WEEK time frame in which to<br />
recruit and sell and earn FAST START Bonus Points. (See trip contest brochure.)<br />
August 2011 15
16 The Network<br />
SPONSORING<br />
<strong>Park</strong> <strong>Lane</strong> “PEARL GIRLS” of Hawaii rise to the top!<br />
Senior Division Jana Champagne, writes periodic newsletters to her “Pearl Girls” team. One of the features of each publication is<br />
an article that spotlights a rising star in her group. The first “Pearl” to be featured was Division Manager, Julie Smith. Below you<br />
will find the fascinating and inspiring story as to how Julie came to be a <strong>Park</strong> <strong>Lane</strong>r.<br />
ALL ABOUT JULIE….<br />
“My husband Tim and I just celebrated our 11th Wedding Anniversary! We are proud parents to two<br />
great kids: Eli (8) and Ella (6) and live in Honolulu, Hawaii. I currently work full-time as Co-Director<br />
of Chi Alpha Campus Ministries at University of Hawaii. I love paddling outrigger canoes, coffee,<br />
Chipotle, hanging out with my university students, empowering women, and encouraging people!<br />
OH, and if you want me to teach you to HULA... it would be an honor to do so!<br />
In April 2007, I gave direct sales a try with a different company and did very well. Now, 4 years later, I<br />
decided to make a change and join <strong>Park</strong> <strong>Lane</strong> (and still work full-time with University students).<br />
I LOVE that <strong>Park</strong> <strong>Lane</strong> honored my leadership experience and brought me straight over as a Division<br />
Manager. I’m lovin’ life at <strong>Park</strong> <strong>Lane</strong>.<br />
The “SIGN” … How Julie became a <strong>Park</strong> <strong>Lane</strong>r!<br />
Julie writes, “There I was at 8:30 am in the morning, sitting at my kitchen table. I prayed, Lord, please give me a<br />
sign. I don’t know what to do." I am afraid to leave my current company and make the move to <strong>Park</strong> <strong>Lane</strong>. What if it<br />
doesn’t work? I’m excited and scared. Please give me a sign and tell me what to do.’"<br />
Eight hours later, I needed to buy shoes for my<br />
5-year-old daughter. We arrived at the shoe store,<br />
opened the door, and what greeted us? A huge,<br />
glorious SIGN that read, ‘IT’S TIME TO THINK<br />
JEWELS’. My mouth dropped open: I was in shock!<br />
A shoe store telling me to “Think JEWELS”... (by<br />
<strong>Park</strong> <strong>Lane</strong>, that is!) Could ‘my sign’ be anymore<br />
CLEAR?<br />
I jumped aboard the <strong>Park</strong> <strong>Lane</strong> train at the end of<br />
April! My husband kept reminding me that even at<br />
the entry level I would still be making more than at my<br />
current leadership position with the other company.<br />
Indeed I have. Within the first four weeks with <strong>Park</strong><br />
<strong>Lane</strong>, FIVE awesome gals have joined my team and<br />
I literally made more in that first month of May than<br />
I ever did in any one month at the other company. I<br />
Julie's "SIGN" earned Super Start level 2, Business Builders levels<br />
1, 2, 3, a Star Fleet Bonus, three 3-Booking gifts,<br />
$100 <strong>Jewelry</strong> Referral Reward for recruiting myself,<br />
the Costa Rica trip, Tropic Treasures necklace, and a bajillion dollars in free<br />
jewelry!<br />
I am so thankful to Jana and Vonda for thinking of me and sharing the <strong>Park</strong> <strong>Lane</strong> experience. My husband is happy<br />
and thankful that <strong>Park</strong> <strong>Lane</strong> fits into our lifestyle and supplements our income. I am thrilled and honored to be a part of<br />
this wonderful company. Oh, and I love looking gorgeous in all my new jewelry!<br />
The two things I always tell myself and my team:<br />
1) It’s our job and our privilege to share the <strong>Park</strong> <strong>Lane</strong> opportunity with everyone. It’s their right to choose.<br />
2) Never take a ‘no’ personally. Every ‘no’ points us to a ‘yes’!” Aloha, Julie
ADVANCEMENT<br />
<strong>Park</strong> <strong>Lane</strong>’s first “LEADERSHIP CA$H BONU$”contest was so<br />
successful that WE’RE DOING IT AGAIN!<br />
At our last Convention in February, a new contest was launched challenging Division and above level<br />
managers to qualify for a LEADERSHIP CA$H BONU$. The response was overwhelming; the results<br />
extraordinary! You have earned a repeat performance.<br />
<strong>Park</strong> <strong>Lane</strong> is re-launching the LEADERSHIP CASH BONUS contest!<br />
Never before in Company history have we experienced so many promotions and a CASH BONUS<br />
payout THIS BIG! Previous cash bonus contests that have since been retired, such as Beverly<br />
Hills Cash Bonus, New Year Cash Bonus, Cash Jackpot Bonus, Mega-Money Bonus, etc. PALE IN<br />
COMPARISON to the success generated by <strong>Park</strong> <strong>Lane</strong>’s 2011 Leadership Cash Bonus. Going above<br />
and way beyond <strong>Park</strong> lane’s compensation plan, Leadership Cash Bonus contest is a proven winner.<br />
Join the alumni of <strong>Park</strong> <strong>Lane</strong>rs who, thanks to this contest challenge, have experienced phenomenal<br />
growth and who returned home from our last Convention with BIG bonus checks!<br />
Leadership CA$H BONU$ … an ENCORE Performance!<br />
Contest dates: July 20, 2011 through January 25, 2012<br />
By inspiring others to move up the ladder, you increase the points you need to earn your bonus. You will receive<br />
points for each person in your organization who steps up into a new position. The higher the position, the greater<br />
the amount of points you’ll receive. Your goal is to accumulate points based on your level. It’s all mapped out in the<br />
new Leadership CA$H BONUS brochure. There is NO LIMIT to how BIG a BONUS you can earn! This contest is for<br />
Division managers and above. Not yet a Division? You can be! This is a six-month contest; promote to Division, and<br />
you, too, will be eligible to earn a Leadership Cash Bonus.<br />
Congratulations! You’ve elevated, and we’re elated!<br />
At Convention we celebrated the promotion of many new leaders. If you were touched by the story of someone you<br />
met at Convention, moved by someone who spoke from the stage, or motivated by someone you witnessed advancing<br />
in <strong>Park</strong> <strong>Lane</strong>, hold on to that inspiration and use it to propel you to where YOU want to go. There are no limits here.<br />
Isn’t it time for YOU to advance? Isn’t it time YOU elevated? This IS you time to step up to success in <strong>Park</strong> <strong>Lane</strong> and<br />
enjoy the rewards!<br />
Leadership Award<br />
Challenge Dates: July 20th, 2011 through January 25th, 2012<br />
At Fall 2011 Convention (held in July) in Chicago, we challenged Division and above level managers to promote an<br />
assigned number of new Branch Directors within their respective organizations before the NEXT Convention to be held<br />
in Las Vegas in February 2012. EVERY LEADER who meets their promote-up goal will be recognized and receive a<br />
gift. The leader EACH LEVEL who EXCEEDS the goal by the highest number of new Branch Director promotions will<br />
be honored for their achievement and will receive a special award.<br />
YOUR LEVEL<br />
Division<br />
Sr. Division<br />
Sales Vice-President<br />
Company Vice-President<br />
Executive Company Vice-President<br />
YOUR GOAL<br />
Develop 4 Branch Directors<br />
Develop 8 Branch Directors<br />
Develop 12 Branch Directors<br />
Develop 18 Branch Directors<br />
Develop an assigned number of Branch Directors<br />
Note: All promotion requirements, as well as the completed, signed Promotion Application form, must be received in Home Office<br />
for processing by the January 25th, 2012 commission date.<br />
August 2011 17
FALL 2011 CONVENTION<br />
In PRAISE of <strong>Park</strong> <strong>Lane</strong> Presenters!<br />
Our presenters make the <strong>Park</strong> <strong>Lane</strong> convention experience unforgettable. The talented people who designed and<br />
delivered presentations at our Chicago Convention rank among the most accomplished and successful <strong>Park</strong> <strong>Lane</strong><br />
leaders. They generously offered their time and expertise and prepared presentations filled with information, ideas,<br />
and inspiration to benefit the members of Convention audience. We extend our gratitude to each speaker!<br />
FALL 2011 CONVENTION PRESENTERS<br />
Specialized Sessions- Friday Meetings<br />
Convention Workshop – Saturday<br />
Fashion Director Meeting<br />
Gem Medrano, Division<br />
Jolyn Schwartz, Division<br />
Branch Director through Area Manager Meeting<br />
Michelle Pederson, Division<br />
Neelee Tschetter, Sr. Division<br />
Valorie Morris, Sales Vice President<br />
Division, Sr. Division & Vice President Meeting<br />
Mary Grace Lewandowski, Company Vice President<br />
Catherine Walker, Company Vice President<br />
Dawnette Dobrick, Company Vice President<br />
Julyn Panicola, Company Vice President<br />
Keynote Speakers – Saturday Meeting<br />
Catherine Walker, Company Vice President<br />
Tammra Graves, Sales Vice President<br />
Sue Silver, Sales Vice President<br />
Danielle Rose, Sales Vice President<br />
Mary Grace Lewandowski, Company Vice-President<br />
Carol Benedetto, Sales Vice President<br />
Testimonials - Saturday Meeting<br />
Audrey Patton, Division<br />
Jennifer Lowell, Sr. Division<br />
Kelly Adams, Area Manager<br />
Jennifer Bond, Sr. Division<br />
“Commercial” Interludes – Saturday Meeting<br />
Nicole Workman, Sr. Division<br />
Heather Ferro, Sr. Division<br />
Cynthia Ramos, Sr. Division<br />
Aleta Howell, Sales Vice President<br />
The Heart Award<br />
The <strong>Park</strong> <strong>Lane</strong> “HEART Award” is not earned by sales or recruiting accomplishments or group<br />
achievement; rather, it is a personal honor determined by the field of <strong>Park</strong> <strong>Lane</strong> managers who<br />
nominate one of their peers. Division managers and above submit the name of the fellow leader<br />
they feel most represents the best qualities of a leader. For Fall 2011 Convention, the vote<br />
response was overwhelmingly in favor of this leader. The Heart Award recipient is Executive<br />
Company Vice President, Juanita Garcia.<br />
Since the very start of her career, Juanita has, and continues to be, a role model for all women who<br />
strive to achieve a better life for their families. She is kind and caring and quick to express her love<br />
for all <strong>Park</strong> <strong>Lane</strong> people. An outstanding leader who puts others first, she works tirelessly to help<br />
members of her organization realize their dreams. When it comes to selfless commitment, Juanita raises the bar. She<br />
is a jewel in <strong>Park</strong> <strong>Lane</strong>.<br />
It is especially fitting that THIS convention’s HEART AWARD go to Juanita, not just because she is a deserving leader,<br />
but because she represents the blessed result of thousands and thousands of prayers from her <strong>Park</strong> <strong>Lane</strong> family and<br />
friends. We all prayed that Juanita would receive the heart transplant that she so desperately needed. A couple of<br />
months ago, our prayers were answered. Now, the woman voted as the leader with the biggest heart, has a brand<br />
new, bigger than ever heart with which to carry on her role as a <strong>Park</strong> <strong>Lane</strong> leader extraordinaire! All of <strong>Park</strong> <strong>Lane</strong><br />
absolutely LOVES you, Juanita… Just listen to your HEART, and it will remind you of that each and every day!<br />
18 The Network
NEW ANNOUNCEMENTS<br />
BEVERLY HILLS beckons! It’s a Star-Studded Event!<br />
Last fall, <strong>Park</strong> <strong>Lane</strong>, along with L’Oreal, Coca-Cola, Lifetime TV, Godiva, Coca-Cola, Office Max<br />
and Honda sponsored Variety’s annual “Power of Women” celebration honoring 2010’s nominees,<br />
Amy Adams, Susan Bymel, Jennifer Garner, Katie Holmes, Diane <strong>Lane</strong>, and Eva Mendes for<br />
their outstanding charitable efforts. Before the event, we offered <strong>Park</strong> <strong>Lane</strong>rs a challenge… a<br />
drawing… to win the opportunity to join the LeVin family for the Beverly Hills event. The winners<br />
were Sue Silver, Beth Flath, Cheryl Akers, and Yasmin Gonzalez. The day-long celebration included<br />
a gifting suite from which our representatives showered the celebrities and entertainment industry<br />
representatives with <strong>Park</strong> <strong>Lane</strong> jewelry. As you can imagine, OUR booth created a frenzy of<br />
excitement!<br />
This year, Variety will recognize the 2011 celebrity nominees for their philanthropic work and<br />
<strong>Park</strong> <strong>Lane</strong> is thrilled to, once again, be a sponsor of Variety’s "Power of Women" event. Our hope<br />
is that by celebrating the generosity and good work of these high-profile professionals, women<br />
everywhere will be inspired to get involved and give back. So… how about YOU?<br />
Want to participate in the event? Want to spend two days in Beverly Hills?<br />
Want to shower celebrities and entertainment industry leaders with our beautiful jewelry?<br />
Want to join Scott LeVin in Beverly Hills for the star-studded luncheon and award celebration?<br />
The BEVERLY HILLS “Power of Women” CHALLENGE…<br />
Between July 27th and September 7th, submit FIVE shows and sponsor ONE recruit who satisfies their kit<br />
with $500 net sales and you will automatically be entered in the drawing! FOUR lucky <strong>Park</strong> <strong>Lane</strong>r’s names will<br />
be drawn as the Beverly Hills trip winners!<br />
Variety is keeping the list of this year’s Power of Women celebrity honorees under lock and key. As soon as the<br />
announcement is made, you will be the first to know which stars you will be able to meet up-close and personal.<br />
This two-day Beverly Hills experience will be hosted by the LeVin family and will include your travel, hotel, and lavish<br />
meals.<br />
Meet the challenge and YOU WILL BE IN IT TO WIN IT!<br />
Which <strong>Park</strong> <strong>Lane</strong> STARS will rub elbows with the STARS of Beverly Hills!<br />
<strong>Park</strong> <strong>Lane</strong>’s 2012 National Convention<br />
February 10th & 11th - The Paris – Las Vegas<br />
This is THE EVENT of the year! All weekend long, you will mingle with the movers and<br />
shakers, the people who are making it happen and making big bucks doing it! Come and<br />
meet the members of the founding family who have your best interest at heart. Get to<br />
know the company executives. Be showered with cash, prizes and awards. Watch the<br />
presentation that reveals the destination for <strong>Park</strong> <strong>Lane</strong>’s next new trip contest and soak up<br />
the excitement and enthusiasm generated by the launch of all the incredible new jewelry<br />
in our brand new catalog! This is the time. This is the moment. What you learn will send<br />
your business soaring, what you see and hear will motivate you, what you witness will<br />
inspire you. Join us for an amazing weekend designed to rock your world!<br />
It’s VEGAS, Baby! COME EARLY!<br />
While Friday and Saturday, February 10th & 11th, are the official dates for our Spring 2012<br />
Convention, how fun it would be to arrive the day BEFORE Friday’s Opening Ceremony and party with your<br />
<strong>Park</strong> <strong>Lane</strong> friends! There are sure to be <strong>Park</strong> <strong>Lane</strong> events, fun and excitement on Thursday, the 9th as well!<br />
Don’t miss a moment. See you at The Paris!<br />
Come to Convention and party with <strong>Park</strong> <strong>Lane</strong>!<br />
August 2011 19
EXECUTIVE PROMOTION<br />
We at <strong>Park</strong> <strong>Lane</strong> are thrilled to announce that Rosalinda (Rosie) Zrinsky has fully qualified<br />
for promotion to the level of Senior Division manager. Rosie’s devotion to her team and<br />
to seeing that each of the people in her group experience success is, in part, what helped<br />
Rosie advance up the management ladder. She brings joy and passion to her work and<br />
inspiration to her team.<br />
ROSALINDA ZRINSKY<br />
Senior Division<br />
Company Vice-President Julyn Panicola says, “Rosie is a caring, passionate Leader and<br />
a woman of great integrity. She has embraced <strong>Park</strong> <strong>Lane</strong>’s direction from day one and<br />
teaches her team by example. She has a passion for helping others achieve their goals<br />
and urges them to reach even greater heights. Rosie reached her promotion goal by totally<br />
focusing on her team and encouraging their development and promotions.”<br />
We asked Rosie to share her feelings about her adventure in <strong>Park</strong> <strong>Lane</strong>. Here is her story.<br />
I believe there is a time for every one…<br />
"I started my <strong>Park</strong> <strong>Lane</strong> business at the end of October 2010. I was interviewed in September by Julyn Panicola and<br />
Wanda Valentin, just days before they left on their trip to Aruba. I listened as they talked about the company and as<br />
they reviewed everything <strong>Park</strong> <strong>Lane</strong> had to offer, and I thought to myself, ‘This is just too good to be true’. I have<br />
been in sales for over 17 years and many other companies have approached me, but I had never heard of a company<br />
where you could start a business without investing, and (best of all) without stocking an inventory. I just could not<br />
believe it.<br />
After the interview, I asked Julyn to let me read through all the information and brochures. I just knew I had to go<br />
through everything and find ‘the catch’. They were leaving to their trip to Aruba that week so I knew I was going to<br />
have enough time to read it all, and I did. Well, to my surprise, there was no ‘catch’. <strong>Park</strong> <strong>Lane</strong> truly is a company that<br />
recognizes you for your accomplishments. You are rewarded for so many things and the gifts and prizes are endless;<br />
you just have to do the work and follow the programs and the rewards keep coming. In <strong>Park</strong> <strong>Lane</strong> we have the best<br />
hostess program in the business and our warranty for the jewelry is incredible. No wonder Julyn always says, “If it<br />
sounds too good to be true, it has to be <strong>Park</strong> <strong>Lane</strong>”. After they came back from their trip, Wanda gave me a call and<br />
asked if I was ready to get started. At that moment, I believed the moment was right; it was my time to start my<br />
<strong>Park</strong> <strong>Lane</strong> business. I just knew this was the perfect opportunity for me; how could I say no? There was nothing to<br />
lose.<br />
I love working with people and giving them positive advice. I love teaching them the business and helping them<br />
to believe that they can achieve whatever they desire. I tell my team that the key to success is to love what<br />
you do and believe in yourself. I have, and continue to, work my business following the 5 and 1 plan, qualifying<br />
for Super Start awards and Success Builders each month, just as I was taught to do from the very beginning.<br />
I attended the Convention in Las Vegas this past February where I was inspired by all the speakers. I learned so<br />
much from them. I came back from Convention prepared to work, and as a result, our team kept growing month after<br />
month. Most of my Fashion Directors have been promoted, and two have earned their trips to Costa Rica. I just know<br />
this is just the beginning of all the great things yet to come. I have been blessed with an awesome team; I love and<br />
respect each and every one of them. I am so proud to be a part of the Julyn Panicola Organization and grateful to<br />
have Wanda Valentin as my Sr. Division. Thank you for sharing the opportunity with me. I am blessed to have three<br />
wonderful children; Natalie, Cody and Haylie. They are the reason I never give up. And, my wonderful husband Bill,<br />
who has always been understanding and supportive of me and my business; I could not ask for more. Together, we<br />
will celebrate my promotion in grand style, while vacationing in Costa Rica on my first <strong>Park</strong> <strong>Lane</strong> trip! Yes, I believe<br />
there is a time for everyone."<br />
20 The Network
EXECUTIVE PROMOTION<br />
<strong>Park</strong> <strong>Lane</strong> proudly announces that Cherie Thorsness (Utah) has fully qualified for promotion<br />
to Senior Division Manager. This talented go-getter has advanced to the executive level<br />
and we are confident that with her enthusiasm & passion, this step is just the beginning of a<br />
parade of achievements she and her team will enjoy.<br />
CHERIE THORSNESS<br />
Senior Division<br />
Sales Vice-President Maureen Faulkner writes, “Since joining <strong>Park</strong> <strong>Lane</strong>, Cherie has<br />
become a master at ‘Laser Focus.’ Whether it’s earning four trips to travel with her kids<br />
and husband or building her weekly paycheck, she knows exactly what she wants, and she<br />
does whatever it takes to reach her goals. Cherie is building a dynamic team by making<br />
sure they quick-start their business successfully. She and her organization are committed<br />
and excited to advance to Senior Division level.” Congratulations on your promotion,<br />
Cherie, and all the best to you and your organization.<br />
A Life-Changing Decision…<br />
“I have a few true passions in life; my amazing husband, my beautiful daughters, my Savior, and <strong>Park</strong> <strong>Lane</strong>. I am<br />
passionate about <strong>Park</strong> <strong>Lane</strong> because it has given me the freedom to enjoy my other passions! Having grown up in an<br />
environment of poverty and debt, I was not even aware that there was a different kind of lifestyle out there, but when I<br />
was introduced to <strong>Park</strong> <strong>Lane</strong>, I knew that a better life was possible.<br />
Living debt-free became a goal for our family. I remember watching Shirley LeVin on the Convention screen, filmed<br />
standing at a podium, telling the women in her audience that she wanted to help them get to a point that they would<br />
not need to worry about balancing their checkbook. That was so powerful to me! That was a place I was determined<br />
to be!<br />
Choosing to make <strong>Park</strong> <strong>Lane</strong> a part of my life was like choosing to be married. I did it for better or worse. And, that<br />
is the best thing I could have done! Anytime we have encountered difficulty or hardship, whether I was struggling<br />
through a life threatening pregnancy, or running my business from the ICU waiting room for weeks when my husband<br />
suffered internal bleeding, staying committed to <strong>Park</strong> <strong>Lane</strong> helped bring us through and come out for the better. The<br />
income and support have helped and my confidence is stronger as I see that each time I refuse to move <strong>Park</strong> <strong>Lane</strong> to<br />
the back burner, it pays off!<br />
I am so grateful to be part of a family-run company, and a business in which<br />
my own family can participate. It brings such joy to my little girls to come to<br />
each Convention, walk across the stage with me and receive prizes and a<br />
hug! My 4-year-old loves to ‘take orders’; and she cheerfully tells my team<br />
members, ‘Keep in touch ‘OF’ my mother!’ Being able to take my family of<br />
four on free vacations to places like Aruba, Dublin, Costa Rica is a dreamcome-true,<br />
and being able to live a debt-free lifestyle is a now a reality<br />
thanks to my <strong>Park</strong> <strong>Lane</strong> business!<br />
I have a great love and admiration for the LeVin Family and for Shirley… a<br />
woman whose strength and persistence inspired her to build a company that<br />
would empower other women to fulfill their own dreams. I am so blessed to have my amazing “Bling Team” who strive<br />
consistently to achieve their goals. I am fortunate to be their leader and to learn from them every day! They are a big<br />
part of the reason I am where I am and I love each of them! I have an amazing SVP in Maureen Faulkner who offers<br />
me her support & expertise! And my sweet husband is my biggest supporter as he interests people in booking shows<br />
and joining <strong>Park</strong> <strong>Lane</strong>, all by himself!<br />
I am honored to receive the title of Senior Division Manager and I’m especially excited and grateful that my team and<br />
I have earned it! I am looking forward to continuing to grow and build with my awesome team and to providing an<br />
incredible future for my family; all due to the extraordinary opportunity offered by <strong>Park</strong> <strong>Lane</strong>!”<br />
August 2011 21
MARIA MENDOZA<br />
Senior Division<br />
EXECUTIVE PROMOTION<br />
This vivacious achiever from Odessa, Texas, has three children, one granddaughter and<br />
a large <strong>Park</strong> <strong>Lane</strong> team… all of which adore her! Without missing a beat, Maria Mendoza<br />
has soared in <strong>Park</strong> <strong>Lane</strong> since the day she started. She has won contests, taken awards,<br />
and advanced from one level to the next… and she makes it look effortless. We are<br />
delighted to officially announce that Maria has qualified for promotion to the level of Senior<br />
Division Manager.<br />
It was love at first sight!<br />
“I was introduced to <strong>Park</strong> <strong>Lane</strong> in October of 2009, when my sister, Mercedes Morales,<br />
invited me to a show. Trisha Carrasco was the “<strong>Park</strong> <strong>Lane</strong> lady”, as we called her. When<br />
I saw the jewelry for the first time, I instantly fell in love with it! It was beautiful and the<br />
specials were wonderful! I ordered the $90.00 special to take advantage of the bonus<br />
items. I was fascinated by all that I got for the price! Then, my sister joined the company<br />
and I booked her very first show. My show was over $1,000 and my gifts and awards?<br />
OMG! They were awesome! I was so excited to choose the jewelry I earned, that I stayed up until 2:00 a.m. trying to<br />
decide! (Of course, my husband thought I was crazy!) Both Trisha and my sister asked me to join <strong>Park</strong> <strong>Lane</strong>; but I<br />
refused because I already had a job with the School District. Looking back, I guess I just wasn’t ready.<br />
I booked three more shows after the first one; very successful shows, by the way. Once again my sister asked me to<br />
join <strong>Park</strong> <strong>Lane</strong>. I promised her that I would do it, but only if and when she needed a recruit to earn a promotion or to<br />
win a trip. Then, in May 2010, my sister was working for two trips to Aruba; one for her and one to give to her son as<br />
a graduation present. That is when I finally said ‘YES’ to <strong>Park</strong> <strong>Lane</strong> and began my business in June. I held my first<br />
show and I recruited my daughter. On my second show I recruited two more people; so in a matter of six weeks I had<br />
my four recruits, promoted to Branch, and earned my trip to Aruba on the Second Chance offer. I was very happy and<br />
looking forward to attending the Convention in July. I registered and paid my fee and booked my flight, but then I had<br />
to cancel because my son was called for a Christian retreat that weekend, and I stayed to support him. But I continued<br />
to work… the jewels were selling like ‘homemade bread’.<br />
In the next six months, I promoted to Area then to Division. Now it was time for the Las Vegas Convention. I<br />
registered and used the airline refund from the last convention cancellation to pay for this ticket, but something<br />
happened; a mistake in the booking and, once again, I didn’t make it to Convention… I had, however already earned<br />
three trips to Ireland by this time. A few months after that Convention, in April 2011, I earned three trips to Costa<br />
Rica and qualified for promotion to Sr. Division! Everything happened so quickly that I don’t even know how I did it.<br />
Scott Levin came to our meeting in Odessa and recognized my promotion; it was such an honor and a very special<br />
experience for everyone on our team. The biggest blessing to come from all this is that, because of the income I<br />
was earning in <strong>Park</strong> <strong>Lane</strong>, I was able to leave my job with the school district and devote more time to my <strong>Park</strong> <strong>Lane</strong><br />
career.<br />
People ask me for ideas and tips. I answer that I believe it’s my enthusiasm and my commitment to my customers,<br />
always wearing the jewelry, and bragging about <strong>Park</strong> <strong>Lane</strong>’s opportunity; the trips, the gifts, the money, and more.<br />
And, of course, always being myself. Hopefully, this time I will finally make it to July’s Convention in Chicago. Thank<br />
you to my wonderful team. Thank you to <strong>Park</strong> <strong>Lane</strong> and Scott Levin for acknowledging my work. And, I really want to<br />
thank my family for being very supportive; I love you! God Bless all of us, <strong>Park</strong> <strong>Lane</strong> people.”<br />
Sales Vice President Tricia Carrasco says, “What a blessing Maria has been to our organization! She joined the<br />
company to help her sister earn a trip to Aruba never realizing that, in less than 6 weeks, she would earn the trip<br />
as well! That achievement was only the beginning for Maria; the list of her accomplishments keeps growing! Her<br />
determination and commitment to build her business grows stronger every day. Her personal sales are worth cheering<br />
for and her smile and attitude can light up anyone’s day! Congratulations, Maria on a well-deserved promotion!”<br />
22 The Network
CYNTHIA RAMOS<br />
Senior Division<br />
EXECUTIVE PROMOTION<br />
There is no stopping this single mom of three who works a full-time job as an<br />
elementary school counselor plus runs a super-successful <strong>Park</strong> <strong>Lane</strong> business.<br />
Cynthia Ramos’ work ethic is exemplary and her energy level knows no bounds!<br />
We are so proud to announce that she has now qualified to advance to Senior<br />
Division manager. <strong>Park</strong> <strong>Lane</strong> congratulates Cynthia on her promotion and wishes<br />
her continued success!<br />
Sales Vice-President Tricia Carrasco shares her thoughts… “As soon as I met<br />
Cynthia, I just knew that she would be a super star! It’s been an honor to have<br />
had the opportunity to work with her and to see her promote up <strong>Park</strong> <strong>Lane</strong> TWICE<br />
within two years! We have partied together in Paris, Aruba & soon we’re heading to<br />
Costa Rica! I would love to see my newly-promoted Sr. Division grow her lineage<br />
to a Million Dollar team; and she has the God-given talent to do it! Cynthia is a<br />
loving mother and works super hard to give her kids what they need. She realizes what it takes to grow her<br />
business and I admire her for overcoming every challenge life throws at her and for continuing to stand tall<br />
and deliver! Congratulations Cynthia!”<br />
Super-Mom and Super Star!<br />
"I was introduced to the direct selling industry 10 years ago and haven’t<br />
looked back since! Being a single mom of three, I have always needed<br />
a SECOND pocket and direct sales has helped me out of so many binds,<br />
as well as provided us with the “extras” in life! I am blessed to be able<br />
to provide for my Erika, Roy Zachary and Jonathan as a single mom,<br />
experience personal growth and earn a great second income! I get to have<br />
it all by coordinating fashion shows for my hostess’ and customers and by<br />
attracting other people to our awesome opportunity. I love helping people<br />
grow their own business by becoming a <strong>Park</strong> <strong>Lane</strong> Fashion Director.<br />
Meeting new people keeps me excited! Earning new pieces of jewelry to add to our GREAT line every<br />
month keeps me motivated! Providing for my family keeps me inspired.<br />
This September will be my 2nd anniversary with <strong>Park</strong> <strong>Lane</strong>. I will be forever grateful to my up line leader<br />
who didn’t give up on me when I told her ‘No, I am happy where I am.’ I had previously sold for another<br />
<strong>Jewelry</strong> Direct Sales company and while it provided that “extra” pocket for me and my kids, it definitely<br />
wasn’t in the same league as <strong>Park</strong> <strong>Lane</strong>! I love earning our jewelry, car allowances, designer outfits,<br />
exotic trips AND making money! And the best part is that I didn’t have to invest in the company… <strong>Park</strong><br />
<strong>Lane</strong> invested in me! All I had was a small $5 startup fee. I earned the kit and the chance to earn up to<br />
$400 in jewelry samples for the first six months of my business! I want to say a big thank you to my upline<br />
organization because you all have had something to do with where I am now… So, thank you to Tricia<br />
Carrasco, Jennifer Spera, Terri Sawyer and Dawnette Dobrick! I also thank the amazing team of ladies that I<br />
have the pleasure to work with. You girls ROCK! I am so proud of all of YOU!<br />
I am so blessed and thankful to be a part of such an amazing company where I can match my love of<br />
fashion with my passion for this incredible direct sales business opportunity. When I started with <strong>Park</strong> <strong>Lane</strong><br />
back in September of 2009, I was able to earn my first <strong>Park</strong> <strong>Lane</strong> incentive trip in just 7 short weeks of<br />
joining the company. Going to Paris was the trip of a lifetime! What an experience, especially for me as a<br />
single mom! I also earned 2 trips to Aruba and most recently earned 2 trips to Costa Rica! Thank you God<br />
for the LeVin family and what they have provided for all of US! As I like to say, “If it’s too good to be true...,<br />
it MUST be <strong>Park</strong> <strong>Lane</strong>!”<br />
August 2011 23
EXECUTIVE PROMOTION<br />
<strong>Park</strong> <strong>Lane</strong> is delighted and proud to announce the promotion of Mercedes Morales<br />
to the executive level of Senior Division manager. Since her start in <strong>Park</strong> <strong>Lane</strong>,<br />
Mercedes has been a talented, consistent performer and a high achiever. She<br />
exudes commitment and devotion and she leads by example.<br />
Mercedes morales<br />
Senior Division<br />
A <strong>Park</strong> <strong>Lane</strong> STAR...<br />
Mercedes manager, Sales Vice-President Tricia Carrasco, puts it perfectly…<br />
“Mercedes is a Rock Star in <strong>Park</strong> <strong>Lane</strong>! When I met her I just knew that this<br />
beautiful, outgoing, loving, lady would be fabulous in <strong>Park</strong> <strong>Lane</strong> and a perfect fit on<br />
my team! She immediately began climbing the charts with <strong>Park</strong> <strong>Lane</strong>, advancing<br />
level after level. Her passion for her <strong>Park</strong> <strong>Lane</strong> business and her team is incredible and she loves to<br />
share the opportunity with everyone with whom she comes in contact! It has been a blessing to have had<br />
the opportunity to work with and develop a strong friendship with Mercedes. I am so happy to see her to<br />
achieve this promotion!”<br />
We asked Mercedes to share a little about her start in <strong>Park</strong> <strong>Lane</strong>, and how she feels about what she<br />
has experienced thus far. Here, she shares her thoughts….<br />
“My name is Mercedes Morales, and I am a Senior Division Leader. I come from a Hispanic family; I was<br />
born and raised in Mexico. My husband and I arrived in the United States in the year of 1985 without<br />
knowing a single word of English, but filled with the desire to learn every bit of the language. I set my mind<br />
to it and I accomplished my goal by learning enough English to get me by. The years past, and we had three<br />
wonderful children, Neftaly, Manny and Lukas.<br />
I always wanted to take part in helping my husband with family expenses, but I couldn’t seem to find a job<br />
where I didn’t have to be away from my children for long periods of time. Then, one day in October of 2009,<br />
I ran into a friend and she was wearing the Amaretto set. I instantly fell in love with it! I was fascinated with<br />
the jewelry and wanted to know more about how I could earn every bit of it. As <strong>Park</strong> <strong>Lane</strong>’s program was<br />
revealed to me, I automatically knew it was the perfect job for me!<br />
It has now been one year and eight months since I began my <strong>Park</strong> <strong>Lane</strong> business. As a result of my <strong>Park</strong><br />
<strong>Lane</strong> income, I have been able to help my husband with family expenses such as paying for our daughter’s<br />
college. Through <strong>Park</strong> <strong>Lane</strong> contests, our family has had the opportunity to enjoy wonderful vacations in<br />
exciting places; Aruba, Ireland, and now, Costa Rica! I truly believe that with God, a positive attitude, and<br />
my dedication to <strong>Park</strong> <strong>Lane</strong>, all things are possible!”<br />
24 The Network
EXECUTIVE PROMOTION<br />
Three years ago, <strong>Park</strong> <strong>Lane</strong> was introduced to a talented, vivacious lady with an outgoing<br />
personality and a positive outlook. A resident of Florida, Valorie Morris brought years of<br />
direct sales experience with her when she joined <strong>Park</strong> <strong>Lane</strong>. She took that experience,<br />
merged it with our program, and her business took off!<br />
VALORIE MORRIS<br />
Sales VP<br />
She heads up a dynamic team that worked together to move up the <strong>Park</strong> <strong>Lane</strong> Ladder.<br />
Company Vice President, Pat Smoak, says, "Valorie is committed to her team members<br />
and to helping them advance up the ladder. She is a dynamic leader with a heart of gold!<br />
A perfect fit for <strong>Park</strong> <strong>Lane</strong>! Once she attains one goal, she sets her sights on the next.<br />
She maintains a clear vision of where she wants to go, and I am always confident she will<br />
get there! Congratulations on your promotion, Valorie!” We are excited to announce the<br />
promotion of Valorie Morris to the level of Sales Vice President! We at <strong>Park</strong> <strong>Lane</strong> extend<br />
our best wishes for continued success to Valorie and her organization.<br />
You had me at “Hello”!<br />
Like in the movie Jerry McGuire, when Renee Zellweger says, “You had me at hello.” …that is exactly how I felt when<br />
I first met <strong>Park</strong> <strong>Lane</strong> three wonderful years ago!<br />
I was with another direct sales company that was in flux for many years. Then, when someone recommended me to<br />
<strong>Park</strong> <strong>Lane</strong> and I listened to all the great things about this opportunity...well, <strong>Park</strong> <strong>Lane</strong> had me at hello! I have never<br />
looked back!<br />
These past three years with <strong>Park</strong> <strong>Lane</strong> have been an AMAZING journey filled with many, many blessings! Starting<br />
out, I filled my calendar with as many bookings as I could and I looked for those special people that would join me<br />
on my team and build a successful business of their own. I have worked with so many wonderful women and men in<br />
the past three years and I would like to say to all of them, ‘You don’t become successful all by yourself.’ I realize how<br />
connected we all are and how very important relationships are in building a successful <strong>Park</strong> <strong>Lane</strong> business. From the<br />
home office staff to the newest Fashion Director, we all play a role in each other’s success.<br />
The rewards with <strong>Park</strong> <strong>Lane</strong> are over the top and I have a closet full of designer outfits and many trips under my belt<br />
to prove it… not to mention the most gorgeous jewelry any woman would love to have. The trip to Paris and to Dublin<br />
were each a lifelong dream-come-true; and, best of all, I was able to share the experience with my two daughters.<br />
They will also be traveling with me in September on yet another dream-come-true vacation… Costa Rica!<br />
My husband and two daughters are my biggest supporters. I am so grateful to be able to help my family as well as<br />
other families with the financial rewards from <strong>Park</strong> <strong>Lane</strong>. Giving and receiving is really one big circle, so when I receive<br />
from <strong>Park</strong> <strong>Lane</strong>... I like to give back.<br />
<strong>Park</strong> <strong>Lane</strong> had me at ‘Hello’ ....I have found a home here. It is wonderful to have a career that excites me. When I<br />
wake up each day I jump out of bed and start my day with a vision of many good things to come! My passion is to<br />
help others be successful in this business; and with <strong>Park</strong> <strong>Lane</strong> as our foundation, the sky’s the limit!<br />
August 2011 25
TRICIA CARRASCO<br />
Sales VP<br />
EXECUTIVE PROMOTION<br />
Tricia Carrasco joined our <strong>Park</strong> <strong>Lane</strong> family in October of 2008, a young, single<br />
mom who was struggling to support her five children while battling her own seriously<br />
debilitating illness. In spite of every challenge, every health setback she faced,<br />
she prevailed. She overcame one obstacle after another to move forward and<br />
build a successful and dynamic <strong>Park</strong> <strong>Lane</strong> business. Her work ethic is impeccable;<br />
her leadership, undeniable. When it comes to achieving goals, Tricia’s talent and<br />
tenacity raise the bar. We are thrilled to officially promote Tricia Carrasco to the<br />
executive level of Sales Vice President!<br />
A life forever changed.<br />
My name is Tricia Carrasco, and as many of you already know me and my story, I<br />
would just like to say thank you to <strong>Park</strong> <strong>Lane</strong>, to my entire team and to my friends!<br />
And, a special note of love and appreciation to my boyfriend, Gabriel, who, along with my children, has been<br />
my Number 1 supporter and fan. It’s not always easy for me to work when I’m feeling sick, but Gabriel is<br />
always positive, supportive, and helpful and he motivates me by reminding me why I joined <strong>Park</strong> <strong>Lane</strong> to<br />
begin with… To better myself and to be able to provide for my family.<br />
I have now been with <strong>Park</strong> <strong>Lane</strong> over two years and what a wonderful journey I have had! As the mother of<br />
five, with the Lord as my leader and my boyfriend & partner Gabriel by my side, my dream to represent our<br />
team as a Sales Vice President has come true. I have walked through my journey with great honor, being<br />
able to help others accomplish their dreams! I am so delighted to be able to share the many Blessings <strong>Park</strong><br />
<strong>Lane</strong> offers with my team and watch so many people in my organization promote to higher positions.<br />
<strong>Park</strong> <strong>Lane</strong> has forever changed my life! Thanks to my <strong>Park</strong> <strong>Lane</strong><br />
income, our family has been blessed with many opportunities.<br />
My daughter Lauren was able to attend private school and, I am<br />
proud to say, that my oldest son Spencer will begin attending the<br />
University of Texas Tech this August. The flexibility of my <strong>Park</strong><br />
<strong>Lane</strong> career has allowed me to have the time that I need to spend<br />
with my kids and travel the world with my older two boys, Spencer<br />
& Mason. I’ve won a total of 19 trips to destinations like: Greece,<br />
Cabo San Lucas, Paris, Aruba, Ireland, Costa Rica… even a trip<br />
to Beverly Hills! Many doors have been opened and many lives<br />
have been changed, all because of <strong>Park</strong> <strong>Lane</strong>!<br />
One of the biggest ‘trips’ I made was moving my family from Odessa to San Antonio and beginning to build<br />
<strong>Park</strong> <strong>Lane</strong> in another new city. Starting out from the midsize town of Odessa to becoming a big city girl<br />
in San Antonio, I would like to say ‘Thank You’ to all my friends & family in both cities and everywhere in<br />
between for believing in me! I love you and appreciate you. I want to thank my upline leaders, Terri Sawyer<br />
& Dawnette Dobrick for supporting me from the beginning & never giving up on me! And a special thank you<br />
to my mentor, Shannon Pell, who helped me stay focused and came up with a plan that worked! All three<br />
ladies have been inspired and motivated me and I am blessed to call them my friends!<br />
26 The Network
TERRI SAWYER<br />
Company VP<br />
EXECUTIVE PROMOTION<br />
Look up the word “enthusiasm” in the dictionary and you’ll see a picture of Terri Sawyer.<br />
This bubbly and fun <strong>Park</strong> <strong>Lane</strong> Star is a dynamo; a real people-person. But she’s more<br />
than that. She is a superb leader; someone that others want to follow. Terri came to <strong>Park</strong><br />
<strong>Lane</strong> with years of party plan experience and found a new home and family here. Her zest<br />
for life, coupled with her love of people and devotion to her team have catapulted her to<br />
the top. We are happy to officially announce the promotion of Terri Sawyer to <strong>Park</strong> <strong>Lane</strong><br />
Company Vice-President! This is Terri’s story as she tells it in her unique own style….<br />
Texas STAR shines!<br />
“Thank you, <strong>Park</strong> <strong>Lane</strong>, for not giving up on me! You see, Kathy Cassidy (<strong>Park</strong> <strong>Lane</strong><br />
National Director) called me and continued to follow up on me for 9 straight months. I was<br />
not the least bit interested in what she had to say about <strong>Park</strong> <strong>Lane</strong>, but I thought she was<br />
very pleasant. Maybe it was all those nice complimentary things she had to say about me,<br />
to me, that made me leave the door open for her to keep calling back. Call #9 was the<br />
magic call. I told Kathy, ‘OK’. I would agree to meet with someone as long as they came to Dallas. (There was no<br />
way this Texas gal was going to Chicago which, at the time, had a wind chill factor of four degrees below! Really!)<br />
Well, a few days later Scott LeVin flew to Dallas (I’m pretty sure he needed to thaw out!) and we spent 6 or 7 hours<br />
together. I always tell people that I was done in the first 15 minutes, but I was playing hard-to-get. Truth is, Scott just<br />
humored me for a few hours all the time realizing I was going to be his new Sales VP. Scott, thank you so much for<br />
coming to Dallas that day. Joining <strong>Park</strong> <strong>Lane</strong> has been the best business decision my husband and I have ever made<br />
and I am a better person because of <strong>Park</strong> <strong>Lane</strong>.<br />
Now, with that being said, I was not easy to teach. I came with 12 years of baggage from 2 other companies that<br />
left me a little skeptical and somewhat distrustful. Although I quickly earned my first trip, (the first of the FOURTEEN<br />
trips I’ve earned in the last 3 years!) it took me over a year to learn to embrace all of the <strong>Park</strong> <strong>Lane</strong> ways. At first, I<br />
hated the flip chart until I realized that it is what made me duplicable. Then I fell in love with the flip chart! And that<br />
was followed by finally seizing the roll- out method of presenting the jewelry and weekly meetings, and eventually, I<br />
embraced the 5&1 program which has catapulted our team in the past year. If you want to know what the secret to<br />
being successful in <strong>Park</strong> <strong>Lane</strong> is, it’s doing and teaching the 5&1 plan.<br />
<strong>Park</strong> <strong>Lane</strong> is perfect for me because I believe that I am here on this earth to help others and to serve in any way that I<br />
can. To me, being a leader is all about serving others and <strong>Park</strong> <strong>Lane</strong> just solidifies that. I have the best job ever and<br />
not only is my life being transformed but I am also getting to help mentor and transform the lives of others. I can see<br />
the financial impact, the personal growth and the blessings that <strong>Park</strong> <strong>Lane</strong> is making possible for so many people.<br />
One of my long time dreams was to have my husband, Rene, retire from the car business. This past December, he<br />
was able to do just that and he is not planning to return. I am loving the fact that we are working together growing our<br />
<strong>Park</strong> <strong>Lane</strong> business. I love you Baby, and thank you for all that you do! I want to also thank all of my mentors who<br />
have helped me become a better person. To my upline leader, Company Vice-President Dawnette Dobrick, who has<br />
consistently been supportive, I hope to do you proud. We have an amazing group of ladies at every level and I want<br />
to thank each of them. I want them to know that if it weren’t for them I would not be writing this testimonial. I love and<br />
care for each of you and if I could I would list every one of you by name and thank all of you for your efforts in helping<br />
us reach this hairy scary goal of mine. Company Vice President. Really? It is mind-boggling to me that I am getting<br />
paid what I am getting paid for doing what I love! Thank you <strong>Park</strong> <strong>Lane</strong> and it is with great excitement and honor that I<br />
accept the position of Company Vice-President.”<br />
Company Vice-President, Dawnette Dobrick shared her thoughts about her friend and colleague. “I love working with<br />
Terri. She’s a great leader with a big heart! Over the past three years, I have watched her grow in Grace, Wisdom<br />
& Strength. She strives to help others achieve their dreams and goals. When Terri makes a decision to make<br />
something happen, the world better just STEP ASIDE, because she doesn’t take NO for an answer! She will be a<br />
GREAT Company VP!<br />
August 2011 27
FIRST CLASS<br />
US POSTAGE<br />
PAID<br />
SCHAUMBURG, IL<br />
PERMIT #189<br />
August new edition<br />
Fashion Must necklace-S<br />
Fashion Must bracelet-S<br />
Fashion Must earrings-S<br />
Adventurous necklace<br />
Adventurous earrings<br />
September new edition<br />
Lola necklace<br />
Lola earrings<br />
Flirty necklace<br />
Flirty earrings<br />
Sugar necklace<br />
October new edition<br />
Venice bracelet<br />
Venice necklace<br />
Venice earrings<br />
Boca necklace<br />
Boca earrings