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November/December 2010 newsletter - Hoosier Outdoor Writers

November/December 2010 newsletter - Hoosier Outdoor Writers

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HOW Supporting Member News<br />

These pages are devoted to the loyal supporting members of the <strong>Hoosier</strong> <strong>Outdoor</strong> <strong>Writers</strong>. Brief descriptions of<br />

new products, award-winning products and press releases are listed here. HOW members interested in reading<br />

more can visit the supporting member websites or call or email the company contact for more information.<br />

Toyota Announces Complimentary<br />

Maintenance Plans For New Vehicles<br />

Torrance, CA: As an added value for customers, Toyota recently announced that new Toyota and Scion<br />

vehicles will now come standard with Toyota Care and Scion Service Boost. These two new plans offer<br />

complimentary normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000<br />

miles, whichever comes first.<br />

The two maintenance plans, which went into<br />

effect in early October, make Toyota the first fullline<br />

brand to offer a complimentary maintenance<br />

plan standard on new Toyota vehicles within its<br />

line-up. The brand began offering complimentary<br />

maintenance plans this spring as part of its<br />

seasonal sales programs. Due to the favorable<br />

response from customers, including 73-percent<br />

who said it improved their confidence in Toyota,<br />

both plans are now standard on new-vehicle purchases across the Toyota and Scion line-up.<br />

“The two complimentary maintenance plans were developed to help improve overall cost of ownership and<br />

provide invaluable peace of mind for our customers,” said Bob Carter, Toyota Division group vice president<br />

and general manager. “The new programs were inspired by owner feedback and once again reflect how Toyota<br />

listens to its customers.”<br />

Both maintenance plans cover all normal factory-recommended maintenance services outlined in each vehicle’s<br />

owner’s manual, which includes oil and filter changes, tire rotations, lubrication of key chassis<br />

parts/components, a 19-point inspection and 24-hour roadside assistance (lockout protection, flat tires, towing,<br />

jump starts, etc.). Additional details will be available through Toyota & Scion dealers.<br />

See plan for complete coverage details. Contact Toyota’s Midwest Public Relations Manager Curt McAllister<br />

for program details (curt_mcallister@toyota.com or 313-259-4598) or visit a participating Toyota dealer. You<br />

may also find additional information on Toyota’s media website: www.toyotanewsroom.com.<br />

The Blade <strong>November</strong> – <strong>December</strong>, <strong>2010</strong> Page 20

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