Berzerker: âThe baddest Boss Hoss everâ¦â? - Boss Hoss Country

osshoss 

2011 

country spring 

volume 16, number 2 

$8.95 US./$9.50 Canada 

Official Publication of the Boss Hoss Riders Association 

www.bosshosscountry.com 

1

osshoss 

countryOfficial Publication of the Boss Hoss Riders Association 

Publication Information 

Subscriptions: 

Boss Hoss Country Magazine is published four times annually in color 

8.5”x11” format. The rate for Boss Hoss Country Magazine and B.H.R.A is 

$50.00 annually. Please allow 4 weeks for your subscription and membership 

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preferred method of becoming a member is by visiting our web page: www. 

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Submissions: 

We welcome submissions of photography, articles and rally reports from 

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return material if requested. The submission of your material constitutes your 

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Please state in writing that your material is original and is not an infringement 

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Hoss Country Magazine nor the publisher can guarantee the accuracy or 

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publication of photographs, illustrations, articles or advertisements is not an 

endorsement by Boss Hoss Country Magazine or its publisher of any specific 

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are the opinions of the author of the individual article and do not necessarily 

constitute the viewpoint of Boss Hoss Country Magazine or the publisher. 

Advertising: 

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ommissions or errors resulting from such duplication. Advertising is accepted 

with the understanding that merchandise and services offered are accurately 

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not endorse any services or products advertised herein. 

Safety: 

Boss Hoss Country Magazine and Boss Hoss Riders Association urge you to 

ride responsibly and to take advantage of courses of instruction offered by the 

Motorcycle Safety Foundation. Always ride within the limits of your personal 

ability, your motorcycle’s capacity, and road, traffic and weather conditions. 

Always wear a DOT/Snell approved helmet and dress appropriately. Keep your 

motorcycle in good working condition. 

please support our advertisers! 

And when you see them, thank them for supporting 

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These advertisers are not only running successful Boss Hoss businesses, but 

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Please visit our website at www.bosshosscountry.com. 

Publisher’s Information 

Boss Hoss Country is published quarterly by Boss Hoss 

Riders Association, a Tennessee Corporation at: 

790 South Main Street, Dyersburg, TN 38204 

Fax: 731-286-2453 

Editor in Chief: Seth Chandler, seth@bosshosscountry.com 

Executive Editor: Judy Otto, judy@bosshosscountry.com 

Editorial Consultants: 

Claire Wales, claire@bosshosscountry.com 

Art Director: Seth Chandler, seth@dca-dcpr.com 

Contributing Photographers: 

Seth Chandler, seth@dca-dcpr.com 

Claire Wales, claire@bosshosscountry.com 

DCA/DCPR, dca-dcpr.com 

Ad Sales: 

Seth Chandler, seth@bosshosscountry.com 

Contents of Boss Hoss 

Country Magazine are 

copyrighted and may 

not be reproduced in 

any manner without 

written permission of the 

publisher. 

Warning... images are 

larger than they appear... 

much larger. Don’t be 

scared. 

2 Boss Hoss Country Magazine - Spring 2011 www.bosshosscountry.com 3

in this issue 

7 Power tour 

8 Monte is back in the saddle 

14 Daytona & the V8 Parade 

18 Berzerker: a Ricky Dietz/cal BH Custom 

22 Rider Profile - Dave Arthur 

30 Dealer Profile - Boss Hoss kamloops 

36 In Memoriam: Claudio Keusch 

36 Zum Gedenken an Claudio Keusch 

46 rider profile - Robbie and Debra Sanders 


Available in the standard 

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ARIZONA BIKE WEEK 

WESTWORLD, SCOTTSDALE 

3/30/2011, THEN 4/13-18/2011 

DESTINATION VEGAS 

SOUTH POINT HOTEL - 4/8-10/2011 

LAUGHLIN RIVER RUN 

AVI RESORT, LAUGHLIN, NV 

4/27/2011 - 5/1/2011 

ASHVILLE BIKEFEST 

WNC AG CENTER, ASHVILLE, NC 

5/12-15/2011 

BOSS HOSS OF FREDERICK 

FREDERICK, MD - 6/3-5/2011 

AMERICADE 

QUEENSBURY, NY - 6/7-11/2011 

MOUNTAIN BOSS HOSS 

SOMERSET, PA - 6/23-25/2011 

CHOPPER CITY SPORTS 

FRIDLEY, MN - 7/9-10/2011 

SIRON AUTOMOTIVE 

BLOOMINGTON, IL - 7/16/2011 

STURGIS MOTORCYCLE RALLY 

MONKEY ROCK, STURGIS, SD 

8/5-13/2011 

BOSS HOSS NATIONAL RALLY 

PARIS LANDING STATE PARK 

NEAR PARIS, TN - 9/22-24/2011 

Tourwww.bosshoss.com 

BIKES BLUES & BBQ 

FAYETTEVILLE, AR 

9/28/2011 - 10/1/2011 

BIKETOBERFEST 

DAYTONA INTERNATIONAL SPEEDWAY, 

DAYTONA BEACH, FL 

10/13-15/2011 

6 Boss Hoss Country Magazine - Spring 2011

leading the charge. 

Boss Hoss Cycles was 

saddened by the departure 

of Chief Operations Officer 

Rad Hunsley in mid-February 

–although he’s not really gone, 

since he remains just a phone 

call away, in close touch with his 

friends and colleagues. 

Hunsley’s decision to accept 

another position was months in 

the making, said BHC owner/ 

founder Monte Warne. “Hard 

as it was to see it happen, the 

conditions and timing were just 

‘right’ for this change.” 

--not only “right” for Hunsley, but 

for Monte himself, who admits 

that after a ten-year sabbatical, 

he had been sorely missing the 

hands-on connection with the 

company he established 21 

years ago. 

he points out. Those family 

ties mean they will continue to 

maintain a close connection, 

with Rad ready and willing to 

assist with any transitional 

issues, as needed. 

“Rad’s not the leader of the 

pack anymore—I am,” Warne 

explains, “but Rad’s right there 

behind me. I’m just enthused 

that I can go back now and pick 

up where he left off.” 

at what we’ve done. The new 

model is going to offer the best 

of both worlds,” he hints. “If 

you liked the sound of the Boss 

Hoss big block—get ready!” 

Improved fuel economy and 

comfort are also part of the 

new set of 2012 Boss Hoss 

attractions—and they’re a lot 

more than just talk: these visions 

are already off the drawing 

board and in the works. 

Also in the works are new 

“this quarter was 

our biggest quarter 

in two years.” 

“Rad and I had talked about it 

extensively; I had been thinking 

about getting back into Boss 

Hoss—and when Rad made his 

decision to move on, I realized 

I was genuinely ready for action 

again,” said Warne. 

Not many people know that he 

and Hunsley are actually related, 

The Shape of Things to 

Come 

Warne’s optimism and 

enthusiasm is evident as he 

discusses future strategies and 

directions for Boss Hoss Cycles 

and its coveted products. “I’ve 

got lots of plans and upgrade 

ideas that I’ve been working on; 

I could tell you about all of them, 

but then I’d have to kill you,” he 

quips happily. 

Customers will just have to wait 

till the new model year comes 

out, when “they’ll be amazed 

at the improvements we’re 

implementing,” Warne promises. 

Boss Hoss dealers have been 

given a sneak preview of the 

changes to come, however, and 

their excitement is electric. “It’s 

going to be a real barnburner 

when customers get a look 

ways to spread the Boss 

Hoss gospel—including public 

relations efforts that may put 

copies of the magazine you’re 

holding into the hands of the 

mainstream public by making 

it available at news stands and 

convenience stores. 

Already, riders report, more of 

the general public recognize 

the Boss Hoss by name than 

was once the case—but it’s still 

rare and unusual enough to turn 

heads, which is a large part of 

the Boss Hoss’s charm, believes 

Warne. “These bikes are like 

Lamborghinis; people are aware 

of them, but only see one every 

once in a while—and that adds 

to their mystique.” 


The newest Boss Hoss dealer in 

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most conveniently located of all... 

Custom Works of Daytona Beach 

at 806 N. Beach Street. New & 

Used Boss Hoss bikes and trikes, 

parts, service, apparel... you 

name it and we’re on it. 

And, given our name, ask about 

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Come by for a tour or visit us 

online at www.cwidaytona.com. 

Custom Works • 806 N. Beach St • Daytona Beach, FL 32114 USA 

(386) 257-1300 • Fax: (386) 257-1698 • www.cwidaytona.com • info@cwidaytona.com 

welcome to our corner. 

Building on a Firm Foundation 

“Boss Hoss Cycles is not the 

same company it was ten 

years ago,” he reflects. “It’s 

more organized, a lot more 

sophisticated, and the bikes 

are much more reliable now, 

thanks in part to Rad’s great 

management. In spite of the 

economic crunch, we’re seeing 

a bright light at the end of the 

tunnel and the company is 

already experiencing huge relief; 

this quarter was our biggest 

quarter in two years.” 

Warne’s firm views on financial 

responsibility have kept the 

company on an even keel 

despite tough times: “I learned 

early in business, before Boss 

Hoss ever came along, not to 

over-extend my credit on any 

venture. I determined to start 

small and let the business grow 

without taking anything out of it. 

My goal was to let it build and 

build, and keep it secure—and 

that’s exactly the way we’ve run 

this business from day one. Rad 

is very conservative, 

just as I am; that’s why 

the company has been 

as successful as it has, 

despite unfavorable 

economic conditions.” 

Other, larger 

manufacturers with 

higher volumes have 

indeed come and gone 

during hard times, while 

Boss Hoss Cycles has 

remained stable by 

tightening its belt a notch. 

“Rad and I often discussed 

catastrophe contingency plans,” 

Warne notes. “What if we didn’t 

have any business for a year? 

What if we had to shut down for 

a year? Careful planning meant 

that we were financially prepared 

for emergencies, and could 

survive them if we had to. 

“Boss Hoss has 

always cashflowed 

everything that 

we’ve ever done. 

As I sit here today, 

I can assure you 

that the company 

is completely debt 

free—and will 

remain debt free. 

We may have to 

make cutbacks and slow down 

production, as we have done 

through the recession period, but 

we have continued to operate. 

We’re such a small company 

that it doesn’t take thousands of 

motorcycles for us to stay above 

the water line; we can build 

a couple hundred a year and 

continue to focus on quality.” 

The bottom line, proven over 21 

years of Boss Hoss history, is 

that great ideas and conservative 

management pay off in the long 

run. 

“Always has,” says Warne. 

“Always will.” 

Watch for Monte, Meredith, 

and their daughter at the 7th 

European Boss Hoss Rally this 

July, in Pullman City, Hasselfelde/ 

Germany—and at upcoming 

major U.S. rallies, as well. 

As Warne says, “It’s a return 

to the Mom-and-Pop era!” – a 

change the Boss Hoss family 

of riders can welcome with 

pleasure! 



daytona 

2011 

14 Boss Hoss Country Magazine - Spring 2011 www.bosshosscountry.com 15 

photos by Seth Chandler

see more photos 

from Daytona at 

bosshosscountry.com 

September 

calendars 

22-24,2011 

16 Boss Hoss Country Magazine - Spring 2011 registration form on page 42 

www.bosshosscountry.com 17 

mark your 

2011 Boss Hoss National Rally - Paris, TN

Berzerker: 

“The baddest Boss Hoss ever…”? 

Ricky Dietz is a guy in love with 

the berserker legend, wherein 

fierce, no-holds-barred Viking 

warriors were consumed by rage 

and driven by blind fury to destroy 

all enemies and obstacles, no 

matter how bloody the battle and 

how unfavorable the odds against 

them. 

Ricky Dietz is also a guy 

determined to get what he wants. 

I vote that we get out of his way! 

Seriously, the combination of 

Dietz’s commitment not to settle 

for second best, coupled 

with the tenacity and talent 

of the guys at California Boss 

Hoss—who love a creative 

challenge!—resulted in the birth 

of a one-of-a-kind custom bike 

that breathes raw power, and 

answers (loudly) to the name 

“Berzerker”. 

Dietz ordered up the fastest 

motorcycle in the world—off 

the line. “I’m an NHRA fan,” he 

explains, “and to me that first 

quarter-mile tells the story. I 

wanted Berzerker to be the 

fastest street legal bike in the 

world.” 

What he got is, according 

to California Boss Hoss’s 

Jim Stoddard, “a really 

extraordinary bike—the 

baddest Boss Hoss that was ever 

made! 

“It’s a first in many areas for a 

Boss Hoss. The 430 c.i. engine 

is a highly modified LS style 

on nitrous oxide that produces 

almost 1000 hp. And its approach 

to traction control is unique, 

different from anything I have ever 

seen on a bike before.” 

Atop the handlebars sits another 

Berzerker original feature—a 

multi-function computer that 

monitors everything going on with 

the engine and the rest of the 

bike. 

“This bike is all EFI, with 

electronic fuel injection,” Dietz 

points out with pride. The 3” x 

7” Racepak IQ3 dash monitor* 

displays up-to-the-second 

readouts on everything from 

manifold pressure, ignition time, 

fuel flow, injector performance, 

etc.—four pages’ worth of digital 

*Racepak Datalogger features: 

32 Channels 

· Internally Mounted GPS 

· Internal 3 Axis G Meter 

· 512MB microSD Memory Card 

· Programmable Shift Lights 

· Programmable Warning Lights With 

on Screen Warning 

· 24 Programmable Sensor Inputs 

on 4 Pages 

· Programmable 5 Character 

Channel Name 

· Gear Indicator 

· Predictive Lap Time 

· Prop Slip and Prop Speed for Boats 

· Power/Ground/Engine RPM/ 

external Programming Buttons 

Harness 

· Speed, Lap Time, Lap No. From GPS 

· Downloaded Data Provides Track 

mapping, Segment Times, 

data Reports 

· Includes DatalinkII Data Analysis 

· Software and Installation Manual 

· Metric / Imperial Configurable 

data you can scan through with 

the touch of a button. Its data 

logger records information for 

later downloading and analysis—a 

troubleshooter’s dream gadget. 

“It reports your 0-60 mph time in 

seconds, your 0-100 mph time, 

how many lateral g’s you’re pulling 

into a turn, and your acceleration 

g’s at launch. It’s fantastic—and 

extremely versatile,” Dietz adds. 

“The 430 engine will turn 8200 

rpm—just a guess because I 

haven’t ridden Berzerker yet—but 

that should put me close to 170 

mph in drive! When I want to hot 

dog, I don’t want to have to limit 

myself to 120 mph because that’s 

redline. I wanted more—without 

compromising my transmission.” 

Dietz’s crystal-clear mental 

picture of what he wanted, made 

for some interesting builder 

challenges: 

“I really wanted Berzerker’s LS 

engine to sound offensive. When 

the engine was first built, I heard 

it and I was totally disappointed. 

It had the power (847 hp with 

NOS), and without the NOS it 

was making more torque across 

the board than the 502—but it 

just didn’t sound impressive. I 

said no. 

“I told the builder I wasn’t 

happy with the sound. I said I 

wanted it to turn 8,000 rpm. I 

wanted the heads and intake 

ported/matched---all the black 

magic—all the little performance 

tricks; I wanted everything. I 

didn’t want an ‘off the shelf’ 

car cam—I wanted it custom 

ground, designed specifically for 

a 1,000-lb motorcycle that must 

sound pissed off.” 

The builder promised to make 

it bark; and he did. Although 

Dietz was out of the country at 

the time the engine rebuild was 

completed, he still laughs at the 

memory of the e-mail he received 

from Victor Vert at California Boss 

Hoss, advising him that the rebuilt 

engine was a success. 

“HOLY MOTHER OF GOD!!! What 


have YOU-WE created?” Vert’s 

message began. “We all just 

stood there in disbelief at the 

sounds and vibrations and power 

emitted from the engine…My ears 

have never hurt from the sounds 

of a motorcycle until today, and 

that was your bike just idling!!...I 

promise you that this bike’s 

sounds, idle and power will far 

surpass any of your expectations! 

It truly is a wonder of the world of 

motorcycles!” 

Mission accomplished. The 

Berzerker’s heart was beating 

strongly, and its new voice 

commanded respect. 

The final touch—Berzerker’s 

“skin”—was completed in late 

August. As soon as the paint 

was dry, the photographers 

went to work capturing some 

eye-popping perspectives of 

Berzerker’s brawn. The bike’s 

NHRA drag theme dominates the 

paint scheme. The manufacturer 

logo decals aren’t decals—they’re 

airbrushed into the candy apple 

red paint that covers the custommade 

sheet metal of the bike’s 

body. 

“It doesn’t resemble any other 

Boss Hoss I’ve ever seen,” Dietz 

pronounces with satisfaction. 

In the beginning 

Dietz, who has been a rider 

since age 12, when he got into 

dirt bikes and began racing 

motocross, has ridden off and 

on ever since. After a short 

sabbatical, he began riding again 

in 2005, on a Road King he 

immediately conspired to beef up 

in search of more speed. 

At Biketoberfest 2006 he 

succumbed to the temptation to 

take a Boss Hoss demo ride, and, 

like many of us, HAD to have one. 

He was consumed by the dream 

of getting a Boss Hoss for the full 

month of his off-shore stint on a 

oil drilling rig in Russia—and when 

he came home 

to Louisiana for 

his month long 

“weekend”, he 

bought a new 

Super Sport 

from Houston 

Boss Hoss in 

December 2006. 

At the time, says 

Dietz, “My first thought was, “Who 

could ever want anything more 

than this?’” 

Well, human nature being what 

it is, that “who” turned out to be 

Accompanied by his brother, who 

also rides a Boss Hoss, Dietz 

made the trip up through the 

West and rode into Sturgis by 

way of Montana for the big annual 

blowout. 

“We’re riding around in Sturgis,” 

Dietz explains, “and I’m thinking 

I’m the big dog, and suddenly this 

thunder came alongside of us— 

shaking the ground. A guy with 

an awesome Boss Hoss pulled up 

alongside us at a red light, and as 

soon as the light went green, we 

pulled over and talked to him. He 

had 1100 horsepower: a 900 hp 

engine and a 200 hp shot of nox. 

“The bike was a custom job—one 

of Marv Jorgenson’s bikes—and 

I was totally in awe. My brother 

leaned over and whispered in my 

ear, ‘We got gay bikes!’ 

“That dude was my inspiration,” 

concluded Dietz. “I decided then 

and there, I was going to have 

something like that!” 

From that point, the dreaming 

and scheming began; Dietz 

explored methods and makers 

and weighed his options. After 

running into California Boss 

Hoss dealer Victor Vert at the 

Laughlin River Run during one of 

began talking about his plans 

to build a superbike. One thing 

led to another, and when Dietz 

flew back to Russia for another 

month in exile, Cal Boss Hoss’s 

Jim Stoddard got busy, and by 

the time Dietz returned, all the 

groundwork had been done, 

plans were laid and how-to’s 

considered. 

Dietz laid some money down and 

told Stoddard to get started. 

“Even then,” remembers Dietz, “it 

was still a work in progress. We 

had some ideas and a concept 

for the engine and fuel tank, but 

we thought of new things and 

changed things as we went along. 

I was constantly scouring the 

internet and hot rod magazines 

for cutting edge products. I knew 

I was in good hands, considering 

that Stoddard is a former top fuel 

funny car racer/mechanic, Vert’s 

passion for hot rods, and because 

Southern California is the hot rod 

mecca with every resource you 

could ever imagine, all within a 30 

mile radius of Cal Boss Hoss!” 

Berzerker’s creation was a 

lengthy process—how long, Dietz 

is reluctant to say—and over that 

period, his investment in this eyeand 

ear-popping prototype has 

run easily into six figures. 

As Vert warned him, Dietz recalls 

with a chuckle, “‘I’m not saying it’s 

gonna happen, but anything that 

can go wrong, might go wrong!’ 

Boy, was that ever so true—and 

it was all due to vendor-related 

delays. 

“You watch these bike-builder 

videos, and they make it seem 

easy. They’ve been there and 

done that many times, but our 

plans were fluid and subject to 

change every time a new idea 

was conceived. It was definitely 

an educational experience for all 

of us. Cal Boss Hoss has been 

really great through this whole 

process and I definitely have a 

bunch of new friends.” 

Dietz is married and he and his 

wife, Melanie, are the proud 

parents of four dogs. 

When Dietz isn’t on the job 

in Russia on his alternating 

28-day shifts for Shell Oil 

Company, he runs his own 

13-year-old company, Berzerker 

Incorporated, which has launched 

first a trucking company, then 

an advertising agency, and is 

currently hatching a new endeavor 

he is unwilling to reveal just yet. 

A dedicated rider, he averages 

about 15,000 miles a year on his 

motorcycle—a good trick when 

he spends about 7 of the 12 

months either out of the country, 

or traveling to and from the job. 

“Berzerker is unlike anything else 

that’s ever been out there in the 

Boss Hoss world, that’s for sure,” 

he says with confidence. “And it’s 

not going to be just a show bike; 

I’m going to ride the hell out of it 

and enjoy it.” 

Watch for Dietz and Berzerker at 

rallies to come—we’ll probably 

feel the earth shaking long before 

they come into view! 

him. 

his ‘shore leave’ months, Dietz 


Let’s announce right up front 

that this isn’t an instructional primer 

on how to form an outlaw gang, nor 

a cautionary tale on how to reform 

afterwards. It’s a look at the life of 

a man who loved motorcycles long 

before most people had seen or 

heard of them; whose fascination 

with them burgeoned when the 

dave 

arthur 

Profile 

of a 

Rider 

stigma of “outlaw” was a part of 

their appeal—and whose admiration 

for them endured far beyond 

that time, when the world and its 

attitudes had changed dramatically, 

and so had he. 

“In our day we were 

scruffians,” remembers Dave Arthur, 

a charter member of the infamous 

then 

now 

Satan’s Slaves motorcycle club 

established in 1960 in California’s 

San Fernando Valley area. “But 

today’s law enforcement authorities 

would love to have those days 

back. We mostly just drank and got 

into fights—there was none of the 

brutality and drive-by shootings that 

you see today. The world hasn’t 

gotten better,” he reflects sadly. 

“Back then, just long hair was a big 

thing. Today, everybody wears their 

hair any way they want, and tattoos 

and piercings are no big deal.” 

Cf: Remember when parental types 

regarded the Beatles as dangerous 

because their hair was too long? It’s 

all a matter of perspective. 

Arthur spent his early years in 

Brooklyn, and was always a bold and 

venturesome child. 

His dad was a freelance photographer 

for the Hollywood movie studios. 

“Dad used to shoot those stills they 

posted outside movie theatres—with 

black and white pictures 

of scenes from the 

movies. He travelled all 

over the world, taking 

shots on the set of 

movies like ‘The Bridge 

over the River Kwai.’ 

His photos appeared in 

Life, Collier’s, and TV 

Guide. Dad was always 

gone, and Mom was an 

alcoholic. They were 

great people—I loved 

them, but they were no 

good at raising kids.” 

So while other 

“difficult kids” cut 

classes and skipped 

school, Arthur and his brother would 

hop freight trains and ride to Vermont 

or other far-off places. 

“We were pretty radical— 

adventurous. Other kids were 

threatened with being grounded if 

they even thought about hanging out 

with the Arthur brothers.” 

His family moved to California 

from Brooklyn when he was 14. His 

Dad was assigned a 1952 story on 

trailer life, so they travelled across 

the U.S. in a brand new Dodge and 

trailer home, ending the trip at a 

trailer park in California. 

Arthur got interested in Whizzer 

motor bikes, Cushmans, Mustangs, 

and ultimately bought himself a Harley 

for $150 at age 15. “That was a lot 

of money, then,” Arthur points out. “I 

dropped out of school, and hustled 

money at a pool hall and worked at 

a machine shop to get enough to 

buy the motorcycle. In California, 

you could get a license to ride a 

motorcycle at age 15 and that’s all I 

wanted—motorcycles and girls. 

“After a while, the Harley was 

giving me trouble, and an older guy 

at the machine shop said he could 

tales from 

biking’s 

dark side 

rebuild it and make it a stroker, and I 

said, ‘Okay—that’s cool. Do it.’ But I 

didn’t have any money. 

“About this time, my dad got 

back from Europe. He said he’d pay 

to get the bike fixed the way I wanted 

it on the condition that I would go 

into military service at age 17. That 

seemed like a whole lifetime away, 

so I agreed. I got my Harley back 

in action, but because my friend 

could still beat me on his bike—a 

Triumph—I traded the Harley for 

a Triumph Bonneville—the world’s 

fastest motorcycle in late ‘59.” 

Time inevitably passed; his 

Dad returned from his global travels 

and reminded Arthur that he was 17 

years old—it was time to honor his 

deal and go into the Air Force. 

The best that could be said 

of that exposure to the military 

experience is that Arthur’s preference 

for the unconventional, and a lifelong 

habit of flouting rules did not mesh 

well with the rigorous demands, 

short hair and strict discipline of boot 

camp. 

After six weeks, he pursued 

and received a medical discharge 

because of flat 

feet. “I called them 

‘million dollar legs’ 

at the time! 

The first thing 

I asked for when I 

got home was my 

Triumph, but my 

mom told me that 

somebody had 

stolen it out of the 

garage while I was 

gone.” 

An 

unemployed 

pedestrian civilian, 

Arthur walked to 

visit a girlfriend 

whose father, a studio executive, 

while drunk, promptly offered to 

buy Arthur a motorcycle if the lack 

of transportation was all that was 

standing between him and finding a 

job. Because it was a Monday and the 

Harley dealership was closed, they 

went to the next closest motorcycle 

dealership, and Arthur wound up with 

a BSA Super Rocket 1960. 

At 17, Arthur was one of 

the youngest motorcycle riders in 

the area, and his friends, whom he 

describes as misfits like himself, 


were all in their 20s. At the time, 

says Arthur, there were hardly any 

motorcycles around—you might 

see one a week if you were lucky. 

“Because they were such rarities, 

everybody looked 

at them. The only 

bikes you could 

get were Triumphs, 

Indians, and 

Harleys. 

Those of us who 

loved motorcycles 

were all scrappers, 

rebels—guys who 

made our own rules—and people 

just weren’t used to us. They weren’t 

comfortable around us.” 

Before Hunter S. Thompson 

ever focused his gonzo skills on 

Hell’s Angels and made them an 

American byword—before the days 

of Prez Sonny Barger, Arthur says, 

“We wanted to become Hell’s Angels; 

Dave Arthur at the recent Satan’s Slaves Reunion 

we went up to their clubhouse in 

San Bernardino and asked to start 

a chapter in the San Fernando 

Valley. Because there was already 

a chapter in Venice, which was less 

than 25 miles from us, we were 

turned down.” 

So the frustrated group of 

about ten bikers decided to form 

their own club, Satan’s Slaves. 

“We liked to drink and party 

hard and 

chase women; 

we didn’t care 

about anything 

else,” Arthur 

remembers. 

“We made 

it hard to 

get into the 

club—it 

was exclusive. It took people 8 or 

9 months as prospects to get in, 

so it was a real source of pride to 

become a member. I was a charter 

member—and that club was my life, 

my family.” 

Arthur earned a living playing 

pool in a windowless pool hall he 

regarded as his official residence. 

His mail was delivered there; it was 

the address on his driver’s license. 

“It was just a thug place, but I was 

happy there. Somebody at the pool 

hall gave me some marijuana—my 

first time—it was 1959 or 60, the 

beginning of the drug scene, and this 

was brand new to me.” 

Many of his subsequent 

adventures in the shadowy 

underworld of drugs and drug 

trafficking are unprintable, giving 

a rare and hair-raising glimpse of 

the Dark Side to those of us more 

inclined to mainstream pastimes. 

Arthur spent time in prison for 

dealing marijuana, emerged as a 

“celebrity” at age 25, and spent his 

days at the beach, and his evenings 

with girls, playing pool, and riding 

bikes. 

Life is just one continuous 

learning process. Some of us are 

“out there” learning more every 

day—good and bad—than others 

learn in an entire lifetime. Arthur 

was perched on the leading edge, 

embracing new experiences—and 

in the process he made a lot of 

contacts, including celebrities who 

introduced him to cocaine. 

“It was sex, drugs, and 

rock and roll. I was in the money—I 

bought an airplane, a Corvette, a 

million-dollar Ferrari, classic Vincent 

motorcycles, anything I wanted. A 

Penthouse Pet of the Year was my 

girlfriend. I was just a young, crazy 

guy, and I loved the lifestyle and 

cocaine. It did me in, eventually, 

but till then, I was a millionaire for 7 

years. I had scrapes with the law, but 

I had money and good attorneys. I 

had a trucking company that hauled 

sand and gravel and made money 

that way, too. 

“But then I started smoking 

crack—and that was the fastest 

decline—the worst drug of all.” 

From a great high, he started 

steadily going downhill. In 1977, 

the Satan’s Slaves became the San 

Fernando Valley Hell’s Angel Chapter. 

Since Hell’s Angels didn’t allow crack 

cocaine, after 17 years Arthur retired 

from the club, which had way too 

many rules for him. 

The story of his decline isn’t 

pretty; as Arthur intended, it provides 

a sobering lesson: 

“I started not liking myself,” 

admits Arthur. “It was not good. I 

started losing all my money, my 

empire collapsed. It took about 4 

years,” he recalls. 

He struggled unsuccessfully 

on his own to kick the habit, 

experiencing dangerous seizures as 

a result of his abuse, till ultimately, 

at the proverbial rock bottom, his 

friends took him to a Narcotics 

Anonymous meeting, where he was 

shocked by the presence of a man in 

a wheelchair, paralyzed by the same 

sort of seizures Arthur had been 

experiencing. 

“People there were happy,” 

he exclaims, still amazed by the 

revelation. “What druggies really 

want is to be happy. I listened to 

the speakers at the meeting; many 

seemed happy and I wasn’t—and 

that’s what I wanted.” 

With the support of the 

friends who sponsored him, Arthur 

took the life-changing step, attended 

daily meetings, and on February 18 

of this year, he celebrated a special 

anniversary: “I’ve been clean for 

20 years,” he says with pride. “I 

was 49 when I quit alcohol, drugs, 

everything. Now that I’m clean, I 

recommend ‘no anything’—not even 

alcohol.” 

He moved to Las Vegas, 

where he lives today with Lisa, his 

girlfriend of 15 years. There he 

bought a house and a truck to reestablish 

a hauling business, became 

a Born Again Christian, and was 

baptized. 

“I believe in Jesus. He’s been 

good to me; I don’t like to preach 

religion, but for me, it’s great. In the 

program, the main thing you learn is 

to rely on a higher power; you learn 

that the world doesn’t revolve around 

you.” 

Today, clean, sober, and 

happy, Arthur characterizes himself 

as just a regular old working guy; 

one who is glad to share his story if 

it helps others. He often addresses 

groups of substance abusers and 

recovering addicts at Narcotics 

Anonymous meetings, and takes 

quiet pride in the knowledge that 

others find his experiences useful in 

dealing with their own demons. 

Arthur’s powerful voice, humor, and 

honesty about his past mistakes 

offer a sample of the quality that 

makes him such an effective speaker 

and storyteller. 

One constant in Arthur’s life, 

through good times and bad, was 

his love of motorcycles—pictured 

here are some of the classics from 

a collection that he acquired over 

the years, and preserved even when 

his other possessions had to be 

sacrificed. 

Included is a 1962 Triumph 

TR6 fixed up in the style of Arthur’s 

17-year-old days. “That one is 

representative of its era—a real nice 

bike,” he points out. 

The rigid Harley is the last 

bike he built himself, started in 1996 

or 97 and finished in about a year. 

“I’m keeping that one because it 

reminds me of when I was young. I 

had a lot of bikes like that one. It’s a 

fast bike,” Arthur comments. 

“I also have a Mustang motor 

scooter. It’s a little tiny motorcycle. I 

had one at age 14, and traded a car 

for it. 

“I also have a Salisbury motor 

scooter—an interesting bike, and a 

really rare scooter, originally made 

by Northrop Aviation. A lot of movie 


stars like Clark Gable had them back 

in the day. They go about 55 mph, 

which is pretty fast for that type of 

bike.” 

His collection also includes 

an Ariel Square Four 1954 model 

with a four cylinder engine. “It was 

way ahead of its time,” says Arthur. 

“They were really the Cadillac of the 

British bikes. Really smooth; they 

sound like little Offenhauser race 

cars.” 

And of course the gem of 

his collection—and what he calls his 

most life-changing event in 50 years 

of motorcycle riding—is the Boss 

Hoss. “It truly amazes me,” he says. 

(Read the full story of Arthur’s 

memorable acquisition of his first 

Boss Hoss in the Spring 2010 

Anniversary issue of Boss Hoss 

Country.) 

“I really didn’t think I’d like 

the Boss Hoss that much. I had the 

same mentality as most regular 

motorcycle people do: ‘they’re big, 

they’re heavy, they’ll never handle’.” 

When he checked e-bay, however, 

and found a 2003 model with 541 

miles on it, stored by a guy who 

never rode it, he bought it sight 

unseen and trailered it from Kansas 

to Nevada behind his old station 

wagon—he wouldn’t even attempt to 

ride it until he got home. “I thought 

if it didn’t work out, I could always 

re-sell it. 

“It intimidated me a little,” 

Arthur admits. “But when I got back, 

I couldn’t wait to try it! I got on it 

and rode it around the block before 

I ever went in the house. And then I 

couldn’t wait to ride it some more! 

“The first three days I took it out, 

it broke down and I had to bring it 

back on a trailer every time. It was 

always something—the fuel pump, 

the carburetor, the alternator, the 

battery—all because it hadn’t been 

run in a long time, and hadn’t ever 

been properly broken in. 

But I was overjoyed—like a 

little kid. I didn’t care if I had to push 

it each time! I still loved it. 

“At the time, my collection 

of bikes was much larger, but after I 

got the Boss Hoss, I just didn’t ride 

them much anymore; I just mainly 

rode the Boss Hoss. I loved my 

Boss. I’d never had a bike with a 

windshield; those old outlaw guys 

just didn’t have windshields. I loved 

it; I called it a window for a long 

time. That little trunk under the seat 

was a GIANT plus –I could put in a 

sweatshirt and a down jacket and a 

pair of gloves, and I could ride in my 

T-shirt on the west coast where it 

gets hot out, and yet when evenings 

came I could pull out my warm stuff. 

“I started riding the Boss 

everywhere, thousands of miles 

at a time. I rode it to the Midwest, 

Oklahoma, through Oregon, down to 

California from Nevada—and over to 

Arizona. It just doesn’t ever break, 

leak, or let me down.” 

Arthur was so enthusiastic 

about the V8 bikes that eventually 

he also added a V8 Chopper to his 

collection—“mainly because I’m a 

chopper guy at heart,” he explains. 

“but I’m never selling my Boss—I 

think having two V8’s is the best of 

both worlds. I’m the Western U.S. 

rep for V8 Choppers and I sell them 

because I love them, too. But I tell 

people looking for a touring bike 

that my recommendation is a Boss 

Hoss; if they want a chopper, my 

suggestion would be to get a V8 

Chopper. The best solution is to 

have one of each! That’s my genuine 

feeling. I feel blessed to have both 

bikes and ride them both, and I just 

love them.” 

He’s also a big fan of the 

new LS Boss Hoss models. “I tell 

people they’re lighter than my small 

block and faster than a big block. 

They’ve come a long way and they 

look good and I’d love to have one, 

but it’s not in the budget right now.” 

Looking at the biker world 

from his perspective of 55 years’ 

worth of riding experience, Arthur 

reflects thoughtfully: “I wish the 

mainstream bike riders would take 

our bikes seriously. We need to 

recruit more ‘regular folks.’ If they 

just ride these bikes, they’ll come 

away with a whole new attitude. 

“It’s a little irritating when 

people ask me questions like, ‘What 

are you gonna do if it falls over?’ I 

feel like saying, ‘I don’t know about 

you, but I don’t fall over on my bike. 

If you have problems with falling 

over while riding your bike, maybe 

you shouldn’t have one!” he laughs. 

“If they’d just ride it, they’d know 

better.” 

In the final analysis, says 

Arthur, “I have fun selling them and 

I have fun riding them, and my old 

enthusiasm for motorcycles is back 

again. I’ve always loved motorcycles, 

but the V8s—they’re just like a whole 

new ball game. I feel like a little kid 

again—it’s cool as hell.” 


Daytona 2011, at the Boss Hoss owner’s appreciation party, across from the speedway. 


Ernie Beadle, the Western Canadian 

dealer for Boss Hoss in Kamloops, 

British Columbia, doesn’t believe in 

living a dull life. If adventure doesn’t 

come looking for him, he goes 

after it! 

Just take a look back at some of his 

tales that have appeared in Boss 

Hoss Country over the last few 

years: He’s dealt with a flood, an 

up-close-and-personal encounter with 

Hell’s Angels, customers dropping 

out of the sky in helicopters, and 

some pretty impressive international 

gatherings of the Boss Hoss faithful 

held at opposite corners of the 

globe, as well. 

“As soon as my feet touched the 

ground, I was allowed to ride it,” he 

remembers. “Since then, I’ve had 

many bikes; I tried to calculate the 

number of miles I’ve ridden just on 

the bikes I can remember, and my 

best guess is that I’ve logged over 

225,000 miles on bikes with never 

an accident.” 

--Unless you count the “sort of” 

accident that resulted when he hit 

black ice and wound up down and 

skidding across the road! Although 

Beadle says he bounced or skipped 

like a rock, however, he walked away 

without injuries. 

getting one up there was a huge 

deal.” 

He talked with Rad Hunsley, then 

BHC CEO, who guided him through 

what he describes as the rigorous 

process of buying and shipping one, 

and at some point along the way, he 

made a lightning decision.“I thought, 

‘What the hell—I may as well be a 

dealer as I have the time and passion 

for them!’—and that’s where it all 

started.” 

Owner of a commercial real estate 

company he has been operating for 

30 years, Beadle regarded the Boss 

Hoss venture as a semi-retirement 

HOSS TRADERS: 

Boss Hoss – Kamloops, BC, Canada 

Dealer Profile 

Born and raised in Vancouver, Beadle 

moved with his family to a farm in 

Langley, BC, before striking out on 

his own and winding up in Kamloops 

30 years ago. His motorcycle 

memories started growing early, 

since his dad bought a BSA125 for 

him and his siblings when Ernie was 

about seven years old. 

As frequently happens, it was love 

at first sight when he spotted his 

first Boss Hoss at a run in Reno, 

Nevada. “As I am an old (figuratively option that would allow him to take 

speaking) diehard quarter-mile racer, some time off and enjoy doing 

power was a big thing for me,” says something that he had a passion for; 

Beadle. “So, to see a V8 in a bike and his business has grown from 

was the best of both worlds for there. 

this cowboy! There was no 2011 dealer Boss Hoss trikes 

in western Canada at the time, On the so road When somewhere established near Fayetville, the dealership AR 

in 2008, he started with the required 

inventory of three bikes. The number 

of bikes he keeps in stock varies, 

depending on time of year and 

Ernie and Hugo (BH Sweden) travel the world 

attending Boss Hoss rallies. Here they are 

at Pullman City in Germany. 

market conditions. “In general I only 

keep about three bikes around, as I 

typically sell five or six a year. I try 

to not keep more inventory than the 

market will bear. The level of 

public interest in the Boss Hoss 

has been better than expected, 

as most people that call me 

have already ridden or seen 

Bosses somewhere and they 

just order them without delay. 

It’s a love or hate situation: If 

they want them, they order; if 

not, they don’t call. It’s pretty 

simple.” 

Most of his customers are 

just like him, Beadle says. 

“They’re 50-60 years old, 

(above) Ernie’s idea of bar stool(s), 502 trike 

plus v-8 bar stool, another happy customer. 

former adrenaline junkies that love 

the sound and the controllable power 

of the Boss Hoss.” During the course 

of the three years he’s been in 

business, Beadle has sold about 15 

new bikes and trikes and a couple of 

used ones. 

His dealership has already relocated 

once. “I started out in a Yamaha 

shop, where I had the bikes on 

display only as they wanted the Boss 

Hoss up there for exposure, as it 

was a great crowd pleaser. They 

then sold to another dealer who is 

going through an expansion mode 

and hopefully will look at taking on 


the Bosses, too, to broaden their 

market appeal. However,” Beadle 

points out, “I have a shop at home 

where I do all the mechanical work 

on the bikes and then I trailer them 

to outside shows, rallies, etc., for 

greater visibility.” 

One of his favorite venues 

for showing off the bikes is 

the International Bike Show in 

Vancouver, BC, every January, 

attended by close to 30,000 people. 

“All the major dealers are there so 

it is great exposure,” Beadle points 

out. “Kamloops also puts on a huge 

outdoor car show that includes 

Ernie and Dagmar Midcap, host of driving television. 

modifieds, antiques, race cars, 

street performers, and more—and 

I take my bikes, trikes, and Hoss 

Fly bar stool and fire it up every 

hour during the show. That gets 

everyone’s attention for about a 

Zipping through the Rockies... 

quarter mile in any directions—it’s a 

huge attention grabber.” 

Beadle’s customers 

have enthusiasm for 

the Boss Hoss that 

equals and sometimes 

even surpasses his 

own: “Murray and 

Donna, customers from 

Vancouver, bought a 

502 bike, a 502 trike, 

and a V-8 Hoss Fly bar 

stool—and then Murray 

custom built a trailer 

with a beer wagon on 

top, to pull behind his 

Hoss Fly—just for kicks 

at car shows, rallies, 

etc.” 

Now there’s a guy who 

really loves the Boss 

Hoss brand! 

Beadle also mentions 

couples who have each 

bought two Boss Hosses to ride 

together. One couple, Ernie (another 

one) and Barb, chose a 502 bike 

and a 350 trike; another couple, 

Wayne and Carol, bought a pair of 

trikes—a ’32 coupe for him and a 

’57 Chevy for her. 

His most unusual customer may 

very well be the one Ernie’s story 

spotlighted in our Spring 2009 

issue: “Buying on the Fly.” When the 

buyer called and asked if he could 

drop in to take a look at Beadle’s 

502, he meant it literally. He used 

GPS coordinates to drop out of the 

sky in his helicopter and land on 

Beadle’s 40-acre front lawn. A week 

later, he flew in again with a friend 

who bought a second 502. Beadle 

had to hustle to deliver both bikes in 

time for Christmas, driving a couple 

of hours through two feet of snow to 

do so, he recalls. 

With 225,000 logged bike miles 

to his credit, Beadle obviously 

enjoys spending a lot of time in the 

saddle, and often tackles long solo 

rides on his own, like his qualifying 

26-hour Iron Butt ride from Sturgis 

to Kamloops nonstop (except 

for gas). “The Boss Hoss was 

super comfortable to ride for that 

extended period of time,” he claims. 

Once married, Beadle is now single, 

with a new partner in his life, and 

with two daughters, Lindsay, 23 and 

Courtenay, 26. Both are into horses, 

especially the youngest, who is an 

equestrian coach and instructor who 

often rides competitively in Palm 

Springs and Tucson. The oldest is 

more of a biker girl and has her 

bike license; until recently she had a 

Harley Sportster of her own, but sold 

it when she decided to get married. 

She is between bikes, now, but 

Beadle sees a Boss Hoss in her and 

her husband-to-be’s future someday. 

“My new partner has just started 

getting into riding and really loves 

it; however, her involvement is on a 

much smaller scale than mine!” he 

jokes. “I also ride with a varied group 

of buddies, and we try to get out at 

least once a week for an evening 

ride—then the weekends are free to 

do whatever we like.” 

Beadle and his longtime best friend 

Rod were virtually born together 56 

years ago—three months apart, to 

families three houses apart—and the 

family friendship endures today. 

The boys made a pact long ago to 

go riding every year–just the two of 

them—and they have honored that 

pact for many years, with an annual 

ride that he truly looks forward to 

“because it is full of laughs and 

giggles, and lots of verbal abuse 

between the two of us. That ride is 

always a week-long ride in the fall, 

somewhere in BC or the northwest 

U.S.” 

Beadle also gets together with two 

other best buddies, Butch and Nagle, 

to do a similar yearly trek. The three 

of them are nicknamed the “Three 

Stooges.” 

“--and quite fitting!” Ernie adds. “This 

trip, too, is full of laughs and fun, 

combined with practical jokes, some 

local suds (Miller’s, that is!) and some 

Ernie in the Rockies at about 10,500 ft. 

of the U.S. Boss Hoss Rallies at 

32 Boss Hoss Country Magazine - Spring 2011 www.bosshosscountry.com 33 

great rides.” 

He has maintained the tradition of 

these two rides and looks forward 

to them each and every year— 

something he thinks all good buddies 

should do. “It is a great stress 

reliever, good bonding, and just a 

whole bunch of fun; and in this day 

and age, you need to take advantage 

of every opportunity you get to have 

some fun, because one day we will 

all have to hang up our boots; and 

then all we will have are the good 

times and memories to remember,” 

Beadle reminds us. 

As previously mentioned, Beadle 

enjoys jauntering off to Boss Hoss 

rallies on both sides of the globe; He 

attended the European Boss Hoss 

Rally held at Pullman City two years 

ago and wrote (in our Fall 2009 

issue) a colorful and enthusiastic 

story of his trip, including the 

opportunity to realize his longtime 

dream of riding the Swiss Alps—an 

unforgettable experience he still 

treasures. “Andy Mueller, the 

European importer and German 

dealer, was a super host, and the 

Europeans are really friendly. I would 

go over there again in a minute!” he 

concludes. 

“I also went to New Zealand to Brian 

and Sue Ford’s grand opening in 

Christchurch, and rode around there, 

as well. What a fabulous country! 

And the people are super there, too. 

Brian and Sue were incredible hosts, 

and quite the characters, I must 

say—that is, if you can understand 

their unique accent and interesting 

figures of speech!” 

He makes it a point to attend most

BOSS HOSS CLUB 

Dyersburg and Paris, Tennessee. “I 

always have a blast, since I get to 

meet riders that I have met before 

or talked to many times—so it is 

more or less party time, with Boss 

Hoss always putting on a great 

event with lots of tailgate parties. 

“That’s one thing about the Boss 

Hoss family,” he reflects thoughtfully. 

“They are all so friendly—more so 

than any other group I have been 

associated with. I had Harleys 

for many years, and they are fun 

people, too—but nowhere near 

as close to a family unit as Boss 

riders are. They are always cheerful, 

upbeat, ready to share stories, 

and always glad to see you or 

accommodate you.” 

Asked about his special goals for 

the future, Beadle describes a notion 

still in the early planning stages—a 

Herculean effort the 56-year-old 

is considering undertaking for the 

noblest of motives: 

“I have recently lost a couple of 

friends to cancer, and have been 

contemplating doing a fundraiser 

to bring in money that would 

be earmarked specifically for 

cancer research,” he explains. His 

idea—based on Ewan McGregor’s 

long-distance rides chronicled in 

the documentaries, TV series, and 

books, “Long Way Down” and “Long 

Way Round”—is to plan a marathon 

ride on the longest stretch of road 

in the world, reaching from the tip 

of Alaska to the Angentinian tip of 

South America (about 20,000 miles 

or 32,000 kilometers). 

“I’m contemplating building a Boss 

Hoss designed for such a ride, 

and locating sponsors to make 

the charitable donation to cancer 

research,” says Beadle. “I checked 

with the Guinness Book of Records 

to see if I could try for the world 

record, but only one man has set 

the record; others have died trying 

to better it, so they will not sponsor 

such an event anymore.” 

Because he cannot try to break the 

world record, he is looking at doing 

it over a six-week period, which 

would mean covering around 300 

miles a day, which would then let 

him stop and smell the roses along 

the way, he points out. “That’s not 

much on pavement, but over half of 

this ride would be on gravel and dirt 

roads, and that is slow going.” 

Well aware that this major adventure 

will require a lot of careful planning 

and forethought, he is beginning 

initial studies of what it might take 

to build a bike appropriate for such 

a ride. 

“Hopefully I can do it someday soon, 

since I’m not getting any younger,” 

he points out. “This would be the 

ultimate test for any bike—and 

I’m sure the Boss Hoss would pull 

through without a hitch.” 

We’ll all be waiting eagerly to hear 

more news as Beadle develops his 

plans—including potential support 

from the Boss Hoss factory and a 

mystery riding partner (from Europe) 

to be confirmed soon! 

Meanwhile, be sure to visit his 

website (www.bcbosshoss.com), 

call him at 250-377-1221, or 

drop in (vertically or otherwise!) 

to his dealership at # 201-982 

Camosun Crescent in Kamloops, 

British Columbia, Canada V2C 

6G2. It’s best to call ahead though, 

as he may be out for a long ride 

somewhere! 

Boss Hoss Denmark 

+ 

www.bosshosscycles.dk 

Birger Hansen + bh@boss-hoss.dk + Torvet 4 + 6100 Haderslev + Tel +45 40 13 80 22 + Fax +45 74 53 14 08 


Claudio Keusch 

Zum Gedenken an Claudio Keusch 

In Memoriam Claudio Keusch 

The European Boss Hoss community and its brothers 

and sisters worldwide join in mourning the passage of a 

good friend and rider who lost his battle with cancer on 

February 7, 2011. Klaus Keusch, known to his friends 

as Claudio—and to much of his world as “Mr. Boss 

Hoss“—will be fondly remembered. 

In Memoriam Claudio Keusch 

by Martin Kolbe 

Claudio Keusch visited Daytona Bike Week on a regular 

basis. In spring 1991 he and his friends saw a Boss 

Hoss for the first time on Mainstreet. Although Boss 

Hoss was, at this time, more in an experimental stage, 

Claudio got infected by the V8 virus straight away. After 

a few years he mothballed his 

Senn-Chopper, and his first Boss 

Hoss, a clutch model, became 

one of the first ones licensed in 

Switzerland. 

The theme for the paint job was 

set from beginning. It had to be 

the American Flag. Little by little 

he modified his bike to his vision. 

The clutch was exchanged for an 

automatic drive. The rear tire grew 

to a width of 285mm. He even 

made a support on the luggage 

rack, so he could take his pocket 

bike with him. 

Die Europäische Boss Hoss Gemeinde 

und ihre weltweiten Brüder und Schwestern betrauern 

gemeinsam das Dahinscheiden eines guten Freundes 

und Motorradfahrers. Er verlor den Kampf gegen den 

Krebs am 7. Februar 2011. An Klaus Keusch, allen 

Freunden bekannt als Claudio und vielen Anderen als 

„Mister Boss Hoss“, wird man sich immer erinnern. 

Zum Gedenken an Claudio Keusch 

von Martin Kolbe 

Claudio Keusch besuchte regelmässig die Bikeweek 

in Daytona. Im Frühling 1991 sahen er und seine 

Freunde zum ersten Mal eine Boss Hoss auf der 

Mainstreet. Obwohl die Boss Hoss damals noch eher 

im Experimental Stadium war, 

hatte sich Claudio sofort mit 

dem V8 Virus infiziert. Nach ein 

paar Jahren wurde sein Senn- 

Chopper eingemottet und seine 

erste Boss Hoss, eine Eingang 

mit Handkupplung, wurde als 

eine der Ersten in der Schweiz 

zugelassen. 

Das Motiv für die Lackierung 

stand von Anfang an fest. Es 

musste die USA Fahne sein. 

Nach und nach passte er die 

Maschine seinen Vorstellungen 

an. Die Kupplung ersetzte er 

durch eine Eingang Automatik. 

Der Hinterreifen wuchs bis auf 

285mm Breite. Er machte sich 

sogar einen Ständer auf den 

Gepäckträger, damit er sein 

Pocket Bike mitnehmen konnte. 

In 2001 I contacted Claudio for 

the first time. His business card 

had floated around my wallet for 

2 years already. I met him at his 

home and wanted to know more about Boss Hoss. 

After a short chat he said, “Let’s go and ride”. Thus, I 

sat behind Claudio on the Boss Hoss. He directed us Im 2001 nahm ich zum ersten Mal Kontakt auf mit 

out of town. After a few kilometers he stopped at a Claudio. Seine Visitenkarte wanderte schon 2 Jahre 

big parking lot. “Now it’s your turn”, he said. What!? My in meiner Geldbörse herum. Ich traf Ihn zu Hause und 

36 Boss Hoss Country Magazine - Spring 2011 

first ride with a Boss Hoss would be with his bike with 

www.bosshosscountry.com 37

theme was painted on. To avoid some of the annoying 

questioning, he engraved the most important 

specifications of the BB on the dash just below the 

instruments. 

knapp wurden, fuhr er mit seinem BB über die Mainstreet 

in Daytona. Um die Maschine fahren zu können wurde 

sie schwarz lackiert. Als dann der BB in der Schweiz 

ankam wurde das allseits bekannte USA-Flaggen 

Thema auflackiert. Um der ewigen Fragerei etwas zu 

entgehen, hatte er die wichtigsten Daten des BB auf die 

Instrumententafel unterhalb der Armaturen eingravieren 

lassen. 

Claudio war es gewohnt im Rampenlicht zu stehen, 

denn als Magier stand er doch einige Jahre auf 

him as a passenger? Well, he didn’t need to twist my 

arm… 

Everything went well until we approached the traffic 

circle in town. We had to get 3/4 of the way around. I 

steered and pushed but the wide car tire just wanted 

to go straight. Finally, with a big effort, we made it out 

of the correct exit. I was in a cold sweat, but Claudio 

trusted me and I felt his confidence. Otherwise I would 

not have made it out of that traffic circle… 

In winter 2004 he fulfilled another dream. He bought 

a brand new Big Block in the USA. As he wanted 

to ride it in Daytona in March, before sending it to 

Switzerland, the BB had to be ready to ride in Florida. 

Although the deadline turned out to be tight, he did 

ride his black BB through Mainstreet in Daytona. 

Just to be on the street the BB had to be painted. 

So it was done in basic black. Once the BB was in 

Switzerland the already well known American flag 

wollte etwas mehr über Boss Hoss erfahren. Nach einem 

kurzen Gespräch meinte er nur, „Komm wir gehen fahren“. 

Also setzte ich mich bei Ihm hinten drauf und wir fuhren 

raus aus der Ortschaft. Nach ein paar Kilometern hielt er 

an einem grossen Parkplatz. „Jetzt bist Du dran“, hiess 

es dann. Was!? Meine erste Fahrt mit einer Boss Hoss soll 

ich mit Seiner Maschine und mit Ihm hinten drauf machen? 

OK, viel Überredungskunst hatte er nicht gebraucht… 

Alles lief gut, bis wir zum Kreisel im Ort kamen. Dreiviertel 

rum mussten wir. Ich habe gelenkt und gedrückt, aber 

der breite Autoreifen wollte einfach nur geradeaus. 

Schlussendlich sind wir mit viel Mühe doch noch beim 

richtigen Abzweiger rausgefahren. Ich habe Blut und 

Wasser geschwitzt, aber Claudio hat mir vertraut und 

das Vertrauen habe ich gespürt. Ansonsten wäre ich wohl 

nicht mehr aus diesem Kreisel rausgekommen… 

Im Winter 2004 hat er sich einen weiteren Traum erfüllt. 

Er kaufte sich einen brandneuen Big Block in den USA. 

Da er die Maschine in Daytona im März fahren wollte, 

bevor sie in die Schweiz verfrachtet wurde, sollte der BB 

in Florida zur Ausfahrt bereit sein. Obwohl die Termine 


Claudio was used to being in the spotlight. As a 

magician he was on stage for several years. Therefore, 

it was not astonishing that he was featured in regional 

and national newspapers. His pictures and stories also 

found their 

way into some 

motorcycle 

magazines. 

That way he 

was shown in 

the magazine 

‘Moto Sport 

Schweiz’ with 

his Small 

Block and 

later with his 

Big Block 

again. 

He was 

a regular 

at the annual Boss Hoss Rally in Pullman City Harz 

in Hasselfelde from the beginning. He knew how to 

fascinate visitors with a magic trick, his charming 

personality or with a burnout or a stunt on the BB. Even 

though a burnout with ‘a little’ fire finally burned his 

rear fender, he took it with a shrug of the shoulders. “I 

don’t mind, I wanted to replace it anyway”, was his only 

comment. 

At the ‘European 

Bike Week’ in Faak 

in the tavern ‘Harry’s 

Farm’ people were 

encouraged to do a 

burnout in the bar. 

As the bike week is a 

HD event, there were 

mostly Harleys trying 

to burn some rubber, 

with more or less 

success. Certainly 

the Boss Hoss could 

not have been left out 

here. Andy Werner, Andy Müller and Claudio rode in the 

bar and all three together showed how this is done. 

Claudio was known for doing balance and stunt tricks 

verschiedensten Bühnen. So erstaunt es auch nicht, 

dass er in regionalen und nationalen Tageszeitungen 

portraitiert wurde. Auch in ein paar Motorradmagazinen 

fanden sich Bilder und Stories von Claudio mit seiner 

Boss Hoss. So ist er z.B. in der ‚Moto Sport Schweiz’ 

mit seiner Small Block und später auch mit der Big 

Block erschienen. 

Beim alljährlichen Boss Hoss Treffen in Pullman City 

Harz in Hasselfelde war er von Anfang an dabei. Er 

verstand es die Besucher mit einem Zaubertrick, seiner 

charmanten Art oder mit einem Burnout oder Stunt auf 

der BB zu faszinieren. Auch wenn ein Burnout mit ‚ein 

wenig’ Feuer schlussendlich sein hinteres Schutzblech 

verbrannte, nahm er das mit einem Schulterzucken 

hin. „Das macht nichts, ich wollte das Schutzblech eh 

tauschen“, war sein einziger Kommentar. 

An der ‚European Bike Week’ in Faak in der Kneipe 

‚Harrys Farm’ wurde immer wieder zu Burnouts in der 

Bar eingeladen. Da die Bike Week ein Harley Davidson 

Event ist, standen da meist Harley’s und versuchten 

einen Burnout mit mehr oder weniger Erfolg. Natürlich 

durften die Boss Hoss nicht fehlen, und so fuhren Andy 

Werner, Andy Müller und Claudio kurzerhand hinein 

und haben zu Dritt gezeigt wie so was gemacht wird. 

Claudio war auch bekannt dafür dass er in der grossen 

Parade jeweils Balance und Stunt Tricks vorführte. Die 

Zuschauer jubelten und klatschten, wenn er im ‚Flieger’ 

vorbeifuhr. 

Claudio bekam die 

Diagnose Krebs im 

Jahre 1999. Er wollte 

von Anfang an gegen 

diese Krankheit 

kämpfen. Er liess 

sich auch nach vielen 

Jahren kaum etwas 

anmerken, wenn ihn 

Schmerzen plagten. 

Immer wenn er gefragt 

wurde, wie es ihm 

gehe, bekam man eine 

positive Antwort. „Alles 

pico bello“ hiess es immer, in den letzten Jahren 

vielleicht ein, „Morgen bin ich wieder unterwegs!“ Er 

nahm jeden Spitalaufenthalt mit seinem Ihm eigenen 

in the big parade. The crowd cheered and applauded 

when he rode by them as ‘plane’. 

In 1999, cancer was diagnosed. Claudio was willing 

to fight against this illness from the beginning. Even 

many years later, he never let anyone see that he 

was in pain. If you asked him about his well-being, 

he always answered “Everything is great!” In the last 

few years he sometimes said “Tomorrow I’m on my 

way again!” He took every stay at the hospital with 

his own brand of humor. The operations were just a 

“tune-up” or “customizing”. A few years ago the last 

vertebra of the tail bone had to be amputated due to 

a metastasis. Shortly afterwards another surgery was 

needed to take out the second vertebra. Questioned 

about that he just said: ”That’s really helpful. This way 

I can ride my BB much longer without pain in my butt.” 

From 2006 on, Claudio could hardly work because of 

the cancer. That left him more time for the essential 

things in life. He was on the road with his BB and 

enjoyed life as long as he could. 

Claudio satisfied his love of freedom not only with 

riding the motorcycle, but also by soaring through 

the air with his rigid glider. The glider had to be sold 

long ago, but the fascination for flying never let go of 

him. About 6 years ago he ordered a new paraglider 

in order to get up in the air again. Now he was torn 

between riding the motorcycle or enjoying the sights 

with the paraglider. The best solution was found 

quickly: ride the BB into the Alps to go paragliding. 

In the last two years Claudio found peace and 

concentration in building statues of stone men on the 

shores of Lake Constance. From simple beginnings, 

he eventually worked up to building large statues at 

the lake. Occasionally, people leave little presents 

at these towers. This skill also made it into the 

newspaper. 

As Claudio’s death notice reminds us, “I did not go 

away; I just went ahead.” 

All of the Boss Hoss family extend our sympathy to his 

family and friends. Thank you, Martin, for sharing your 

memories of this special rider. 

Humor. Die Operationen waren bei Ihm nur „Tuning“ oder 

„Customizing“. Vor ein paar Jahren musste Ihm das 

letzte Glied des Steissbeins amputiert werden, da sich 

eine Metastase dort festgesetzt hatte. Wenig später 

musste noch einmal Operiert werden und das zweite 

Glied wurde entfernt. Darauf angesprochen meinte er nur: 

„Das ist ganz nützlich, so kann ich länger auf der Boss 

Hoss fahren, ohne dass mich der Hintern schmerzt“. Da 

Claudio wegen dem Krebs seit 2006 kaum mehr arbeiten 

konnte, hatte er mehr Zeit sich um die wichtigen Dinge im 

Leben zu kümmern. Er war viel unterwegs mit der BB und 

genoss das Leben solange es ihm noch geschenkt war. 

Claudio hat seinen Freiheitsdrang nicht nur mit 

Motorradfahren ausgelebt. Er war in jungen Jahren mit 

seinem eigenen Deltasegler durch die Luft gekurvt. Der 

Deltasegler wurde allerdings vor langer Zeit verkauft. Die 

Faszination Schweben liess Ihn aber nie los. So bestellte 

er vor rund 6 Jahren einen neuen Gleitschirm, um wieder 

in die Luft gehen zu können. Jetzt war er hin und her 

gerissen, soll ich Motorradfahren oder doch mit dem 

Schirm die Aussicht geniessen. Die beste Lösung wurde 

schnell gefunden: Mit dem BB zum Gleitschirmfliegen in 

die Alpen. 

In den letzten zwei Jahren fand Claudio viel Ruhe und 

Konzentration im Bau von Steinmännchen. Es fing ganz 

einfach an und steigerte sich bis zu hohen Türmen, die er 

am Strand des Bodensees gekonnt platzierte. Vereinzelt 

hinterliessen Passanten sogar kleine Geschenke bei 

den Türmen. Auch diese Fertigkeit fand Ihren Weg in die 

Zeitung. 

Auf Claudios Todesanzeige war geschrieben: „Ich bin nicht 

von euch gegangen, ich bin nur vorausgegangen.“ 

Die ganze Boss Hoss Familie kondoliert seiner Familie und 

seinen Freunden. 

Vielen Dank, Martin, dass Du die Erinnerungen dieses 

einzigartigen Motorradfahrers mit uns teilst. 


$39 

New 1 Piece Car Rims $1400 

Kick Stand Guard $29. 

$995 

$1195 

$900 

$28.95 

$900 

$930 


www.bosshoss.com 

very, very fast. 

8.5 gallons. 

445 horse power, yours times about 4. 

because it makes my butt look smaller. 

yes, it’s a car engine. 

are you sure you’re not a cop? 

zero to wet your pants... 

approximately 1.5 seconds. 

If you’re already an owner, you know the 

questions to which these answers apply. 

If you’re not yet an owner, here are the answers 

to the questions you’ll be asked regularly. 

Feel free to make copies of this and hand them 

out wherever you go. 

It’ll save you at least 15 minutes 

at every pit stop. 

New & Used Units In Stock 

and ready for delivery. 

Parts and Service. 

Financing Available. 

visit the all new 

bosshosscountry.com 

• join BHRA 

• manage your subcription online 

• upload classifieds ads (members only) 

• post photos to the photo gallery 

• buy a friend a membership to BHRA 

• collect your BHRA patches 

• get deals on events and rides 

• download pdf’s of previous issues 

• be a part of the entire Boss Hoss family 

of riders, dealers, employees and media 

email: kim@bosshosscountry.com 

or seth@ bosshosscountry.com 

for more details. 

Everything is bigger in Texas. 

2125 W. Pioneer Pkwy. B-1 Grand Prairie, TX 75051 

Phone: 972-660-8717 • Fax: 972-660-8878 

www.texasbosshoss.com • texasbosshosscycles@msn.com 


Texas 

two for 

A Boss Hoss Family Affair 

Robbie and Debra Sanders of Big 

Spring, Texas, have had a thing 

about speed for a long time. Even 

before he began racing drag boats 

on both U.S. coasts and nationwide, 

Robbie had been zooming over 

muddy motocross courses, after 

first earning his spurs on a Mustang 

motorcycle he rode to school during 

junior high. 

After graduation, Robbie served 

three years in law 

enforcement before 

his father built the 

first airport in the 

area; then Robbie 

found a new career 

in the air—as a pilot 

serving corporate 

clients—until his 

recent retirement. 

Debra, who has 

worked 34 years 

for ONCOR Electric 

Delivery Company, a 

local employer, has 

“done everything 

with them but climb a telephone 

pole,” jokes Robbie. 

Most of the five weeks of annual 

vacation time she has earned are 

spent covering the highways and 

byways side by side with Robbie— 

each on their own unique Boss Hoss. 

But the Boss Hoss wasn’t a snap 

decision for either of them: 

“After junior high, I didn’t ride 

anything for a while until the 70s, 

when I bought a Honda Gold Wing 

and rode it for three or four years,” 

Robbie remembers. 

When his son won a Harley Sportster 

in a raffle and presented it to his 

dad, Robbie rode it for about a year 

before trading up to a 1999 Road 

King which he rode happily for a 

couple more years until that fateful 

day at the Sturgis rally where he 

lined up with others to experience his 

first demo ride on a Boss Hoss—and 

the rest, as they say, is history! 

Debra’s solo riding career began 

with her first shaky practice runs 

on a Honda trail bike, which led to 

a Harley of her own, and ultimately 

carried her into the saddle of her 

own Boss Hoss—three easy stages 

over the course of a mere six years! 

”When Robbie took his Boss Hoss 

demo ride,” says Debra, “I was just 

a new rider. I didn’t even think about 

taking a demo ride myself—not 

even on one of the trikes. So I stood 

around and waited for him to come 

back from the ride, and when he 

drove in with that grin on his face, I 

knew that the Boss Hoss was going 

to be the next bike we put in our 

garage!” 

Her prediction was dead on. Inspired 

by that demo ride at Spearfish, 

within six months Robbie pounced on 

the opportunity to buy a 2000 model 

350 Boss Hoss from a friend. The 

friend had purchased part ownership 

in a motorcycle dealership—but 

discovered that customers weren’t 

looking at his merchandise because 

they were too distracted by the 

overpowering presence of his Boss 

Hoss. So Robbie happily took the 

Boss Hoss off his friend’s hands 

and rode it until 2006. Along the 

way, Robbie also picked up a 2002 

model 502 and 

passed it on to 

a new owner 

through his friend 

and local Boss 

Hoss dealer, 

Curtis Pyatt 

at Texas Boss 

Hoss, before 

winding up with 

his current 2006 

model. 

Meanwhile, 

Debra, who 

had enjoyed 

sharing rides 

on Robbie’s bikes over the years, 

was encouraged by Robbie to learn 

the joys of riding solo. “I took her 

out one day to the airport with a 

borrowed Honda trail bike—a little 

bitty thing—and started teaching 

her how to ride, taking it easy out 

there on the wide-open tarmac. 

After a week or two, she could ride 

that thing pretty well, so I bought a 

Honda Shadow Spirit from one of my 

friends, and taught her to ride that 

one.” 

Debra signed up for a motorcycle 

safety course and qualified for her 

license with ease. “It was funny,” 


she recalls. “I was the only woman 

taking the course with six men. I was 

kind of afraid that I might not pass 

it, but a couple of the guys had the 

macho attitude that they were going 

to be outstanding riders.” 

By the time the test course was 

completed, the overconfident guys 

were singing a different song, 

however; Debra reports that her 

score on the riding course was 

nearly perfect, while some of her 

classmates were falling over on the 

turns. 

After a year riding the Shadow, 

Debra had the opportunity to try out 

a friend’s new Harley Softail—with 

Robbie urging her on, of course! 

Although she had serious misgivings 

about experimenting on someone 

else’s brand new bike, once Debra 

got a taste of riding a more powerful 

bike, she was eager to trade up to a 

Harley 2001 Heritage Softail of her 

own just two weeks later. 

Determined to create a true convert, 

however, Robbie surprised her on an 

80-mile highway trip to visit Debra’s 

“I was riding my Boss Hoss, and she 

was on my 1999 Road King Classic, 

and as soon as we got outside of 

town, I pulled over at a little roadside 

park and told her we were going to 

switch bikes, and she was going to 

ride the Boss Hoss.” 

In spite of her initial fears and 

reluctance, Debra handled the 

bike like a pro—and loved it. On 

the way back home from the visit, 

Debra again rode the Boss Hoss, 

and Robbie gave her some special 

instructions: 

“This time, when we’re cruising, I’ll 

give you a signal when it’s clear and 

safe—when I do, just open it all the 

way up and count slowly: 1—2—3— 

4—5, and then let off; you’ll get the 

full effect of riding a Boss Hoss.” 

Robbie chuckles as he continues the 

tale: “I gave her the signal, and she 

opened the thing up and just took off! 

Well, I opened up the Harley, too, 

but I couldn’t stay with her. I started 

counting myself: ‘1—2—3—4—5— 

6—7’ --and still she was completely 

out of sight. I started to worry that 

maybe the throttle was stuck or 

something! 

“She finally let off up there 

somewhere ahead, and let me catch 

up to her. When we stopped, I asked 

what happened: ‘Man, I thought the 

throttle was stuck or something. You 

just ran off and left me!’ 

“She turned around and smiled at 

me and said, ‘Now you know what it 

feels like!’” 

That adrenaline jolt of your first ride 

is not a feeling you forget. So when 

Robbie ordered a new Boss Hoss in 

2006 and he and Debra discovered a 

parents. 


second brand new 2006 Boss Hoss 

sitting beside it in the showroom, 

Debra’s eyes lit up. 

When she found out that the second 

bike wasn’t yet spoken for, Debra 

lost no time letting Curtis know that 

it was going to be hers! 

And so it was. Once the paint jobs 

on both new Boss Hosses were 

completed, Debra and Robbie 

picked them up and started riding. 

Two months later, content to 

concentrate on the Boss, Debra sold 

her old bike—and has covered many 

a happy trail on the Boss Hoss since 

then! 

What’s weird about a “girl” riding a 

Boss Hoss? 

Debra says it’s a lot of fun just to 

see the looks on people’s faces 

when she rides up on a bike that 

looks two sizes too big for her at 

first glance. 

Robbie points out that when Debra 

was riding with him on her Harley, 

people who approached him to 

ask about his Boss Hoss wouldn’t 

hesitate to comment about how 

it was just too big for them—they 

wouldn’t even think of riding 

something like that. Now, he laughs, 

when he and Debra ride up together 

on their Boss Hosses, he never 

hears such a comment. Apparently 

they’re reluctant to express such 

reservations about their own ability 

and willingness to handle it, when 

they see Debra managing it with 

casual ease. 

“They always ask Debra the same 

questions,” Robbie reports. “‘Can 

you hold that up?’ and ‘Can you ride 

that?’ in tones of 

disbelief.” 

Silly questions, 

she points out, 

since they just 

saw her ride up 

on it! 

It is a big bike!— 

no argument, 

agrees Debra. 

But because it’s 

balanced so well, 

she has few problems; she admits to 

laying it over only twice in five years 

of active riding—once when she was 

sitting still, preparing to back up and 

park on uneven ground. “It was just 

stupid!” she grumbles, impatient with 

herself. 

Debra’s “power ride” has even 

gained her a few fleeting moments 

of national fame: Robbie tells us 

that during the 2008 Sturgis rally, 

a number of politicians and their 

media entourages were present— 

including McCain and the film crew 

covering his presidential campaign. 

Robbie recalls riding in downtown 

Sturgis alongside Debra when a 

videographer stepped out into the 

street directly in front of her, forcing 

her to stop to avoid running over 

him. He aimed at Debra, captured 

his footage and disappeared. The 

same thing happened at the next 

corner, with a different cameraman 

targeting her. 

The next day Robbie got a phone 

call from a friend in Texas who 

reported seeing Debra and her 

Boss Hoss on national television, 

in a segment focusing on McCain’s 

activities in Sturgis. Regardless of 

your politics, anything that gets 

you and your Boss in front of a 

nationwide viewing audience can’t be 

all bad! 

Like Robbie, Debra loves the power 

of the Boss Hoss. “You don’t have 

any trouble going down the road and 

getting around people; and some 

of the reactions when I pass people 

are just fun to see. When my parents 

first found out that I had a bike of my 

Has 

Boss 

Hoss 

own, my mother said, ‘I thought we 

taught you to have better sense!’ But 

now they’ve gotten past that; they 

know that I just love riding.” 

The urge to acquire Boss Hoss 

models has become a real family 

affair. Their son spotted a 502 big 

block on e-bay early in 2010, and 

quickly snapped it up. 

“A New Yorker originally bought the 

bike on e-bay, rode it around the 

block and put it back on e-bay the 

next day,” Robbie reports. “He said, 

‘If I had found a place to turn around, 

I wouldn’t have even gone around 

the block on it!’ It was way too much 

horsepower for him.” 

But his loss was a gain for Robbie’s 

son, who quickly acquired it, and 

asked his dad to put it on display in 

Curtis’s Dallas area showroom. 

As soon as it arrived, of course, 

Robbie couldn’t resist riding it. And 

as we all know, as soon as you ride 

one, you’re sunk! Robbie promptly 

made his son an offer; as a result, 

now the Sanders garage houses 

three Boss Hosses. 

One of these days, Robbie says, he 

may sell the 502 to Curtis, a good 

friend who covets it fiercely. 

“If I thought he’d keep it for himself, 

I’d let him have it!” says Robbie, but 

Curtis ia consummate buyer and 

seller who, with his hard-working wife 

and partner Kristi, is dedicated to 

keeping the Bosses rolling quickly 

in and out the doors of his Texas 

dealership. No doubt that eminently 

collectible 502 would disappear in a 

heartbeat! 

Are there more Boss Hosses in the 

Sanders’ future? 

What rider is ever satisfied? Robbie 

is looking ahead to someday selling 

the 502, and either pumping the 

motor in his 350 or trading up 

for an LS3. Although she may be 

shopping—what woman doesn’t?— 

Debra plans to hang onto her Boss 

for the time being. “I just don’t see 

giving it up any time soon.” 

Avid riders, the two have put 45,000 

and 35,000 miles on their 2006 

Bosses alone—not counting the 

40,000 or more they’ve logged 

on their other, earlier bikes. Their 

travels have taken them to Montana’s 

Glacier National Park, to Canada, 

Utah, Nevada, Oklahoma, Tennessee, 

and more, including rally runs to 

Sturgis—and of course to the Boss 

Hoss National Rally. 

Their home in Big Spring, between 

Dallas and El Paso, offers very flat 

topography, says Robbie, and they 

have to ride 200 miles ‘just to get 

anywhere’. Occasionally they haul the 

bikes to Raton, New Mexico, park 

the trailer with permission from a 

property owner, and just ride from 

there for a couple of weeks. 

Most people don’t realize what 

effective touring bikes the Bosses 

are, says Robbie, which he finds 

astonishing, in view of the 350 Chevy 

engines that power them. 

“They just don’t think that these 

bikes will go long distances,” 

Debra agrees, “but we ride them 

everywhere—for days and weeks at 

a time. People need to realize that 

they’re great touring bikes—and 

they’re a blast to ride, too!” 

Here’s to many more happy trails for 

the Sanders family—including a fall 

journey to Paris, Tennessee, where 

they can meet even more of the 

Boss Hoss family of riders! 


Boss Hoss Dealer Listing 

of dealers who advertised in this issue 

US Dealers (Alphabetical order): 

Arizona 

Arizona Boss Hoss 

8295 E. Raintree Drive, Suite F 

Scottsdale, AZ 85260 

Ph: 480-222-0094 

arizonabosshoss.com 

chris@arizonabosshoss.com 

Arkansas 

Rick Taylor, Inc. 

P.O. Box 808 

2809 S. Knoxville 

Russelville, AR 72801 

Ph: 479-890-2662 

bosshossofarkansas.com 

rick@bosshossofarkansas.com 

California 

California Boss Hoss 

1414 W. Pacific Coast Hwy. 

Harbor City, CA 90710 

Ph: 800-912-2488 

calbh.com 

info@calbh.com 

Connecticut 

Stamford Boss Hoss 

792 Pacific St. 

Stamford, CT 06902 

Ph: 203-359-1556 

bosshossct.com 

BossHossct@aol.com 

Florida 

Custom Works 

806 N. Beach St 

Daytona Beach, FL 32114 

(386) 257-1300 

Fax: (386) 257-1698 

cwidaytona.com 

info@cwidaytona.com 

Illinois 

Boss Hoss by Siron 

2415 Bunn Street 

Bloomington, IL 61704 

Ph. (309) 827-7611 

ADMIN@BOSS-HOSS.COM 

www.boss-hoss.com 

Maryland 

Boss Hoss of Frederick 

100 D Buchiemer Road 

Frederick, MD 21701 

Ph: 301-662-9447 

bosshosscyclesfdkmd.com 

jg@bosshosscyclesfdkmd.com 

Minnesota 

Chopper City Sports 

7191 Highway 65 n e 

Fridley, MN 55432 

Ph: 763-572-2100 

choppercity.com 

choppercity@multicorp.net 

Ohio 

Lima Auto Mall 

2100 N. Cable Rd. 

Lima, OH 45805 

Ph: 800-541-5015 

limabosshoss.com 

bosshoss@limaautomall.com 

Oklahoma 

Trinity Trikes 

200 S.E. 19th St. 

Moore, OK 73160 

Ph: 405-794-3935 

Fx: 405-794-3916 

trinitytrikes.com 

info@trinitytrikes.com 

Oregon 

Wildrose Boss Hoss 

56723 Country Villa Ln. 

Warren, OR 97053 

Ph: 503-366-1200 

Cell: 971-235-1635 

wildrosebosshoss.com 

wfainc@opusnet.com 

Pennsylvania 

Mountain Boss Hoss Cycles, Inc. 

116 Runway Road 

Friedens, PA 1554.1 

Ph: 814-445-8297 

mountainbosshoss.com 

tom@mountainbosshoss.com 

International Dealers 

(Alphabetical order): 

Australia 

Pacific Boss Hoss 

Melborne, Australia 

Ph: 61 3 9737 0717 

bosshoss.com.au 

sales@bosshoss.com.au 

Canada/British Columbia 

BC Boss Hoss 

# 201-982 Camosun Cres, 

Kamloops, BC V2C-6g2 

Ph: 250-377-1221 

Fx: 250-571-1222 

bcbosshoss.com 

ernie@bcbosshoss.com 

Denmark 

Boss Hoss Cycles of Denmark 

Torvet 4 

DK-6100 Haderslev, Denmark 

Ph: 45 74 52 10 22 

Germany 

Boss Hoss Cycles Germany 

Grubenstrabe 4 

Huerth, Germany 50354 

Ph: 0049 2233 714188 

Fx: 0049 2233 714189 

bosshosscycles.de 

info@bosshosscycles.de 

Japan 

Boss Hoss Cycle Japan 

Ph: 001 81 284 64 0214 

Fx: 001 81 284 64 0228 

bosshoss.co.jp 

support@bosshoss.co.jp 

New Zealand 

Brian Ford Engineering LTD. 

Christchurch 91-93 Rutherford St. 

Christchurch, New Zealand 

Ph: 011 64 3 384 2828 

bosshoss.co.nz 

brianfordnz@yahoo.co.nz 

arizona bh ad, full page 

Sweden 

Texas 

Boss Hoss Cycles Sweden 

Texas Boss Hoss Cycles, Inc. 

Gulltofsavagen 14 

2125 W. Pioneer Pkwy., B-1 

Orebro, Sweden 70217 

Grand Prairie, TX 75051 

Ph: 46 (0) 703 93 63 93 

Ph: 972-660-8717 

boss-hoss.se 

for a complete listing of dealers, texasbosshoss.com 

info@boss-hoss.se 

visit bosshoss.com 

texasbosshosscycles@msn.com 


Siron 

The name you can trust...Providing the greater midwest 

with new and used Boss Hoss bikes and trikes, apparel, 

accessories, service and support since 1998. 

Boss Hoss Cycles by 

you ride the genuine article. 

Boss Hoss Cycles by Siron 

2415 Bunn Street 

Bloomington, IL 61704 

Ph. (309) 827-7611 

www.boss-hoss.com 

wear it as well. 

mens embossed leather 

jackets on sale now: 

$150 (size med-XL) 

ladies embossed leather 

jackets on sale now: 

$130 (size med-2XL) 

genuine boss hoss apparel available at www.bosshoss.com

Berzerker: âThe baddest Boss Hoss everâ¦â? - Boss Hoss Country

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Berzerker: âThe baddest Boss Hoss everâ¦â? - Boss Hoss Country