Better Sooner More Convenient Primary Care - New Zealand Doctor

61% of residents identifying as overweight or obese. Of particular concern are the high levels
of obesity among West Coast Māori (32%) 30 . Furthermore, over half of West Coasters do not
consume at least two pieces of fruit per day.
4 Objectives
To enhance the health and well being of West Coasters and reducing the burden of
chronic disease through a reduction in smoking initiation and increase in cessation;
increasing immunisation coverage; increased physical activity, improved nutrition and
reduced rates of obesity throughout the district.
To improve immunisation coverage for West Coast residents, particularly relating to
childhood immunisations, HPV vaccination and seasonal influenza vaccine.
To improve the health and wellbeing of West Coast residents through the creation of
environments that support physical activity, healthy eating (including breastfeeding) and
weight reduction.
To reduce harm caused by tobacco with the overall objective of reducing the number of
West Coasters who smoke on a regular basis to be no greater than the national average.
To create and maintain social and physical environments that support smokefree.
To empower West Coast communities to take action around „keeping people healthy‟.
Establish a virtual single entity where the WCPHO, WCDHB and CPH plan and implement
the health promotion strategy collaborative to „keep West Coasters healthy‟.
To maximize resources (funding and personal) available to the West Coast by ensuring
that projects are provided efficiently and are designed to meet the needs of the
community and are evidence based.
5 Benefits and gains
Increased immunisation:
85 percent of two year olds will be fully immunised by July 2010; 90 percent by July 2011; and
95 percent by July 2012.
Better help for smokers to quit:
80 percent of hospitalised smokers will be provided with advice and help to quit by July 2010;
90 percent by July 2011; and 95 percent by July 2012. The measures for primary care that will
be introduced from July 2010, through the PHO Performance Programme are the percentage of
the enrolled population for whom smoking status has been recorded and the percentage of the
enrolled population who are current smokers.
30 Ministry of Health. (2004). A portrait of health: Key results of the 2002/03 New Zealand Health Survey. Wellington:
Ministry of Health
Business case appendices V12 AC 25Feb2010 Page 28