Better Sooner More Convenient Primary Care - New Zealand Doctor

Prevention & Early Intervention – co-ordination and facilitation of early intervention
programmes (such as Green Prescription, Cooking Skills to Life Skills), information
dissemination and education, creating social environments that support healthy eating
and physical activity and provision of the Health Promoting Schools programme in West
Coast schools.
PHO specific deliverables – health promotion
Men‟s health forums - focused on men‟s health issues including cardiovascular, mental
health and urology issues. Men‟s engagement with the practices to reach „hard-to-reach‟
males is a key focus of this campaign.
Whanau Ora Pai /Living Well Hui - targeted for West Coast Māori and focused on all
aspects of healthy living in a culturally appropriate environment.
Awareness week promotions - targeted on cervical screening, diabetes, mental health,
breastfeeding, prostate cancer and men‟s health, cancer.
Breastfeeding support - peer support programme, community promotions, breastfeeding
friendly workplaces and cafés.
As well as working on the above priority areas we also intend to:
work together to reduce health inequalities
operate as a virtual single entity for the three key priority areas
work under a common banner for health promotion 'Healthy West Coast'
produce a common community health needs assessment
have transparent funding streams for public health for the three key priority areas
work to develop a common approach to evaluation and review the effectiveness of
different types of programme
share training across all workers within the three organisations.
Year two:
One joint plan covering all health promotion services that each organisation implements
in addition to tobacco control, immunisation coverage, physical activity and nutrition.
This will further enhance the virtual single entity and ensure the needs of the West
Coast community are met.
Review and revise outputs and outcomes for the tobacco control/smokefree,
immunisation coverage and physical activity and nutrition plans.
Re-allocate funding to programmes/activities which have been shown to be more
effective by appropriate evaluation.
Transfer responsibility for programmes/activities to those organisation best placed to
deliver them.
Business case appendices V12 AC 25Feb2010 Page 32