Better Sooner More Convenient Primary Care - New Zealand Doctor

Improving immunisation coverage – health promotion strategies:
Co-ordination of the Immunisation Advisory Group - continue to co-ordinate an
Immunisation Advisory Group (includes Māori representation) to work strategically to
increase immunisation coverage and work collaboratively to achieve this outcome.
Seasonal Influenza – facilitation of a range of seasonal influenza health promotion
activities such as primary care clinics, promotions in practices, promotional campaigns
targeting the chronically ill and those aged 65 years and over, supermarket promotions
and linking into the national campaign through radio advertisement, aquatic centre
promotion and pharmacy flu bug themed promotions.
Staff Seasonal Influenza Vaccination Programme – facilitation of the WCDHB and
WCPHO staff seasonal influenza promotion (encouraging and educating staff on getting
immunised). Supporting workplace staff to become immunised throughout the West
Coast (for larger organisations such as Pike River Coal).
Childhood Immunisations (including HPV):
Improvement of the practice process for immunisation, particularly relating to providing
timely recall information (using the long term conditions model of engagement and
collaboration) and offering flexibility around clinic times.
Ongoing promotion and implementation of the HPV programme in schools throughout the
West Coast with a focus on promotion and uptake for Māori girls.
Provision of immunisation education in antenatal classes.
Health promoting schools framework used to promote immunisation services.
Outreach Immunisation Services – continued provision of Outreach Immunisation
Services with a focus on reducing inequalities in coverage for tamariki Māori and
children in NZ Dep 9 and 10 areas (including by use of Māori staff).
Training & Education – the ongoing provision of practice nurse training by the
Immunisation Co-ordinator.
Increase physical activity and improve nutrition:
Breastfeeding Action - implement the Breastfeeding Action Plan (focus on
implementation of the Mum4Mum Peer Support programme, education of primary care
and social service providers, antenatal education, creating and maintaining environments
that support breastfeeding and professional development for maternity and well child
staff).
Māori Community Action - implement the Māori Community Action Plan that focuses on
Māori communities being supported and assisted to devise and implement programmes
that improve nutrition, increase physical activity and reduce chronic disease.
Healthy Ageing Programme - this programme targets adults aged 65 years and over (and
Māori aged 55 years and over) and focuses on improving nutrition, increasing physical
activity and decreasing falls.
Building Community Capability – implement programmes such as the Cooking Skills to Life
Skills, Senior Chef, workplace wellness interventions and relevant physical activity
programmes that use a skill-based model to build capability of community volunteers and
at risk populations.
Business case appendices V12 AC 25Feb2010 Page 31