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Better Sooner More Convenient Primary Care - New Zealand Doctor

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Physical Activity and Nutrition<br />

Indicator Baseline Target – Yr 1 Year 2 Year 3<br />

Full and exclusive breastfeeding at 75% 75% 76% 77%<br />

6 weeks – total (Plunket)<br />

Full and exclusive breastfeeding at 66% 68% 70% 72%<br />

6 weeks – Māori (Plunket)<br />

Full and exclusive breastfeeding at<br />

6 months – total (Plunket)<br />

35% 35% 36% 37%<br />

Full and exclusive breastfeeding at<br />

6 months – Māori (Plunket)<br />

25% 27% 29% 31%<br />

* figures are adjusted for WCDHB „eligible‟ population as Gloriavale Christian Community does not immunise.<br />

6 Deliverables / activities<br />

Implementation phase<br />

<br />

Alignment of the three organisations planning processes and joint planning in three<br />

priority areas (tobacco control/smokefree, immunisation, physical activity and nutrition).<br />

Year one<br />

Tobacco control/Smokefree:<br />

Implementing the ABC strategy –joint implementation of the ABC strategy to ensure<br />

<br />

<br />

<br />

<br />

<br />

patients across community, primary and secondary care are provided with advice and<br />

support to quit.<br />

Smoking cessation services – including training of primary and secondary staff on brief<br />

advice (additional training will be provided to mental health workers, Māori providers,<br />

midwives and those working with youth), utilization of NRT and referrals onto specialist<br />

cessation services, a media campaign to promote smokefree lifestyles and cessation<br />

services and provision of a range of cessation services (including Coast Quit, ABC & NRT<br />

dispensing, Aukati kai Paipa, WCDHB Specialist Smoking Cessation Services, Quitline).<br />

Smokefree pregnancy – smoking cessation training will be provided to midwives<br />

throughout the district. A joint plan will be established to provide services specifically<br />

for this key target group (including a key focus on Aukati kai Paipa for Māori women).<br />

Māori Smokefree Initiatives – implementation of smokefree initiatives and health<br />

promotion through Aukati kai Paipa and Rata Te Awhina Trust. This will include other<br />

health promotion activities. Māori smokefree health promotion roopu continues to work<br />

together to reduce unacceptable Māori smoking rates on Tai Poutini.<br />

Reducing smoking initiation – joint health promotion initiatives will focus on increasing<br />

the percentage of year 10 students living in a smokefree home. The HPS programme will<br />

continue to support smokefree environments and strategies in West Coast schools.<br />

Smokefree Policies - training and support will be offered to WCDHB providers and<br />

selected workplaces.<br />

Business case appendices V12 AC 25Feb2010 Page 30

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