Making His Mark - Maryville University
Making His Mark - Maryville University
Making His Mark - Maryville University
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maryville in the news<br />
<strong>Maryville</strong> <strong>University</strong>’s faculty members and staff contribute significantly to enhancing <strong>Maryville</strong>’s reputation by providing<br />
expert commentary on contemporary issues in the news. Since June, faculty members and staff have been quoted in more than<br />
93 print, radio, and television news stories.<br />
As a result of these story placements, nearly 8 million people have learned more about <strong>Maryville</strong> <strong>University</strong>. This circulation<br />
amounts to $3,037,151 in advertising equivalency dollars, or, according to experts in public relations, the exposure is seven<br />
times more valuable than paid advertising and is worth $21.2 million to the <strong>University</strong>.<br />
During the past 12 months, the marketing and public relations generated media exposure that reached a circulation of 28.1<br />
million ($41.4 million in advertising value).<br />
Below is a sample of nine experts who participated during the past six months.<br />
Linda Lindsey, Ph.D., professor of sociology, was quoted on<br />
gender correctness in the Chicago Sun Times, on Bromance<br />
in the Chicago Tribune, and on women and marriage on<br />
NPR.<br />
<strong>Mark</strong> Lombardi, Ph.D., president, participated in numerous<br />
interviews about his vision for <strong>Maryville</strong> <strong>University</strong> since<br />
July. These include the St. Louis Post-Dispatch, St. Louis<br />
Business Journal, Commerce Magazine and radio stations<br />
KPNT, KFUO and KTRS.<br />
Lindsey<br />
Lombardi<br />
Finch<br />
Mary Ellen Finch, Ph.D., associate vice president for<br />
academic affairs, was interviewed by the London Times<br />
on teaching excellence.<br />
Ping Deng, Ph.D., associate professor of business<br />
administration, participated in an interview with the<br />
Associated Press on Chinese exports.<br />
Deng<br />
Ellis-Kalton<br />
Weinstein<br />
Carrie Ellis-Kalton, Ph.D., assistant professor of psychology,<br />
was interviewed by many media outlets, including KSDK<br />
TV, the San Jose News and WLTX radio on email addiction.<br />
<strong>Mark</strong> D. Weinstein, director of marketing and public<br />
relations, participated in many news interviews ranging<br />
from the <strong>University</strong>’s speakers series and campus safety in<br />
the St. Louis Post-Dispatch to leading an effective public<br />
relations office by CASE Magazine.<br />
Kent Bausman, Ph.D., associate professor of sociology and<br />
director of social sciences, conducted an interview with the<br />
Lancaster Times.<br />
Jennifer McCluskey, Ph.D., director of retention initiatives,<br />
was interviewed by the USA Today on college retention<br />
across the United States. <strong>Maryville</strong>’s retention rate of 82<br />
percent is one of the highest among St. Louis Universities.<br />
Bob Bertolino, assistant professor of rehabilitation<br />
counseling, was quoted in a story in the Chicago Hospital<br />
News about counseling.<br />
Bausman<br />
Media Summary<br />
McCluskey<br />
Bertolino<br />
Publication<br />
Circulation<br />
St. Louis Post-Dispatch . . . . . . . . . . . . .277,000<br />
London TImes . . . . . . . . . . . . . . . . . . .692,581<br />
USA Today . . . . . . . . . . . . . . . . . . . .2,300,000<br />
Chicago Tribune . . . . . . . . . . . . . . . . . .950,000<br />
Chicago Sun-Times . . . . . . . . . . . . . . .370,000<br />
San Jose Mercury . . . . . . . . . . . . . . . . .231,000<br />
Broadcast<br />
Coverage<br />
KSDK-TV (St. Louis, Mo.) . . . . . . . . . . .232,000<br />
WLTX-TV (Columbia, S.C.) . . . . . . . . . . .42,000<br />
KFUO-FM . . . . . . . . . . . . . . . . . . . . . .140,000<br />
28 ■ MARYVILLE 2007