Making His Mark - Maryville University
Making His Mark - Maryville University
Making His Mark - Maryville University
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<strong>Maryville</strong> <strong>University</strong> Strategic Plan<br />
Theme One<br />
Define and Proclaim the <strong>Maryville</strong> <strong>University</strong> Story<br />
Goal One: Develop the brand and communicate the<br />
<strong>Maryville</strong> promise.<br />
a. Develop, design and test image and identity campaign.<br />
b. Complete and implement a <strong>University</strong> Integrated<br />
<strong>Mark</strong>eting Plan with identified audiences and messages<br />
to be delivered beginning with the 2007-2008<br />
academic year.<br />
c. Identify the promise of the university, illustrated<br />
through the stories of the institution and its people.<br />
d. Strengthen our presence on the Internet as the primary<br />
tool for delivering the <strong>Maryville</strong> <strong>University</strong> story.<br />
Goal Two: Develop a culture of communication that<br />
uses internal and external vehicles to inform,<br />
share stories and celebrate.<br />
a. Enhance the reputation of the university among<br />
external constituencies.<br />
b. Strengthen relationships with alumni to help them<br />
become informed and engaged members of the<br />
university community.<br />
c. Develop a public relations campaign for internal<br />
audiences.<br />
Theme Two<br />
Create an Engaging Campus Culture<br />
Goal Three: Promote faculty development focused on<br />
new pedagogies, externally peer reviewed<br />
scholarly<br />
activities, teaching excellence, the integration<br />
of liberal and professional learning, and<br />
assessment strategies.<br />
a. Develop and implement a plan that strengthens and<br />
promotes academic innovation.<br />
b. Enhance the Center for Teaching and Learning and<br />
create new centers, e.g. international education,<br />
first-year experience, to promote academic and student<br />
life.<br />
Goal Four: Enhance and sustain a vibrant campus and<br />
academic life for all constituencies.<br />
a. Increase the proportion of students taught by full<br />
time faculty.<br />
b. Increase partnerships that will enhance opportunities<br />
for students, faculty and staff to engage with<br />
the community.<br />
c. Strengthen the <strong>University</strong>’s commitment to diversity<br />
among faculty, students, staff and board members<br />
in order to achieve global awareness and cultural<br />
competence.<br />
d. Develop and implement a student-centered information<br />
technology plan.<br />
e. Develop and implement an international plan that<br />
distinguishes our liberal education experience and<br />
supports increased enrollment.<br />
f. Develop and implement an athletics plan that supports<br />
the enrollment plan.<br />
g. Augment existing student activity programs for all<br />
students.<br />
Theme Three<br />
14 ■ MARYVILLE 2007