Media kit assm.indd - Biker City Guide

Connect with Your Target Audience
We offer a variety of services
to increase your astute
understanding of your company.
InCite’s Research and Biker
InCite services include:
InCite Research, Inc. provides highly targeted marketing and organizational
effectiveness research that helps our clients achieve brand-integration
and strategic marketing goals. An approach is to examine the underlying
foundations of external brand experiences and perceptions, which we
believe, sets us apart from most traditional, market research firms. Utilizing
both quantitative and qualitative research tools and methodologies, we help
our clients leverage knowledge to ensure that their brand promises are fully
integrated and consistently understood.
At Biker InCite, our motorcycle marketing division, our goal
is to help you understand the truth about your company. Our
mission statement reflects our attitude toward customer
satisfaction; “To collect pure information to help customers
understand; internally and externally the overall perception in
the motorcycle marketplace.”
• Customer Satisfaction
• Brand Perception
• Focus Groups
• In-Depth Surveys, One-on-One Interviews,
Intercepts and Phone Interviews.
0
Multiple responses
Our shared learning in
demographic market
research and clearly
focused reporting enables our
clients to engage in more effective
strategies, with measurable results.
60
50
40
30
20
10
1% 5+ Motorcycles
1% 5 Motorcycles
1% 4 Motorcycles
8% 3 Motorcycles
28% 2 Motorcycles
58% 1 Motorcycle
3% 0 Motorcycles
0% 76+
2% 65 to 75
13% 56 to 64
64% 41 to 55
18% 31 to 40
2% 26 to 30
1% 21 to 25
Pub Date: 6/1/07
12770 WEST COLDSPRING ROAD • NEW BERLIN, WI 53151 • WWW.BIKERCITYGUIDE.COM • 262-821-6691 FAX 262-821-2149