Media kit assm.indd - Biker City Guide

Rally Maps
Vendor and Event Maps for the
Biggest Motorcycle Events
Rally Maps - A Great Way to Reach
the Rally Goer
“ Biker InCite maps and bikercityguide.com offer a
great way to become familiar with America’s biggest and
best bike runs and rallies. They showcase what’s new
and exciting, pinpoint top vendor locations, and cover
surrounding areas to bring riders the most information in
an easy to use package. Easyriders gives Biker InCite four
revs, our highest rating.
”
★★★★
– Dave Nichols
Editor Easyriders & V-Twin Magazine
Paisano Publications, LLC
“ S&S Cycle has advertised with Biker InCite for the
past several years. Their maps are high quality, accurate,
informative, and quite popular with rally goers. We always
receive an ample supply at our display.
”
– James Simonelli, S&S Cycles
“ I used your Biker InCite map last year and it was fantastic.
I did twice as much as the year before without one.
”
– Ed Kill, Rally Goer
Pub Date: 6/1/07
12770 WEST COLDSPRING ROAD • NEW BERLIN, WI 53151 • WWW.BIKERCITYGUIDE.COM • 262-821-6691 FAX 262-821-2149

Do you
want to
stand out,
and be
found at
the 2007
Rallys?
With Biker InCite’s strong distribution plan, we can
guarantee your name will be in the hands of your
market; the rally-goer.
Biker InCite is the first to introduce these
informational maps to the motorcycle industry.
This product is well researched and proven to be
the choice of rally goers.
Our informational maps are the heartbeat of your
target market. Why? Plain and simple..we have
developed a map that is used over and over; not
only during, but after the rally, creating a cost-effective advertising purchase. What
other rally piece does that? Advertise and be one of the 300+ industry leaders who
have been part of our Rally Event Maps.
Space is limited so don’t miss a chance to advertise in these sought out rally pieces.
Low rates can allow you to reach thousands of rally goers; not just at the event, but
every time they open Biker InCite’s Event Maps; which gives you branding power.
Your goal is to sell product, while our goal is to inform the rally goer of events, hot
spots, area rides, vendor locations and traffic dangers.
HURRY...DON’T WAIT! SELLING OUT EARLY!
Our Product Lineup for 2007:
• Easyriders and V-Twin Daytona Guide “How to Survive Bike Week”
• Daytona Bike Week Vendor and Event Map
• Daytona Biketoberfest Vendor and Event Map NEW PRODUCT!
• Laconia Bike Week Vendor and Event Map NEW PRODUCT!
• Myrtle Beach Bike Week Vendor and Event Map
• Sturgis Easyriders and V-Twin Sturgis Survival Guide (outsert)
• Sturgis Rally Vendor and Event Map
Over 1.8 million
Biker InCite rally maps
in circulation.
Pub Date: 6/1/07
12770 WEST COLDSPRING ROAD • NEW BERLIN, WI 53151 • WWW.BIKERCITYGUIDE.COM • 262-821-6691 FAX 262-821-2149

Bike Week & Biketoberfest
A
F
E
B
SOLD
I
Ad Sizes:
A: Header 20.5”W x 3.5”H
B: Panel 3.5”W x 8.5”H
C: Double BC 3.75”W x 3.5”H
D: Single 3.75”W x 1.75”H
E: Display 1 8.25”W x 7”H
F: Display 2 13”W x 3.75”H
G: Display 3 3.5”W x 7.5”H
H: Flap 26.5”W x 3.25”H
I: Back Cover 4”W x 9”H
J: Company logo on map
Oversize and special ad sizes
available, call for details.
D
C
J
G
SOLD
H
Closing Dates:
DAYTONA BIKE WEEK
Reservation deadline January 15th
Ad material deadline January 29th.
BIKETOBERFEST
Reservation deadline September 7th
Ad material deadline September 21st
Distribution:
Maps are strategically placed in high traffic areas, dealerships and prearranged distribution
points. We concentrate on the most complete and comprehensive process to deliver directly
to your target market. Our distribution is not dropping off maps, it is a process and a method of
logistics. Daytona Bike Week : 60,000 | Biktoberfest 12,500
Pub Date: 6/1/07
12770 WEST COLDSPRING ROAD • NEW BERLIN, WI 53151 • WWW.BIKERCITYGUIDE.COM • 262-821-6691 FAX 262-821-2149

Published in Easyriders and V-Twin Magazines
Act before November 17th and you can
take advantage of our maximum exposure
package for Daytona Bike Week
Package pricing includes advertising space on the Daytona Bike Week Vendor & Event Map
PLUS Icon Placement showing your vending location (a dot with your company name), a
business listing explaining what you sell and contact information (125 character max), in the
Easyriders and V-Twin Survival Guide.
Advertising in the Daytona Bike Week Vendor and Event Map is available up until January 15th
but you must act by November 17th to get the special Survival Guide package deal.
Vending location
dot so rally goers
can find you
As Seen in
Easyriders
and V-Twin
Magazine
Business listing in the text
explaining what you sell and
contact information
Circulation:
Magazine distribution approximately 450,000
Map distribution + 60,000
TOTAL EXPOSURE 510,000
HURRY
Closing Date is
November 17th
Pub Date: 6/1/07
12770 WEST COLDSPRING ROAD • NEW BERLIN, WI 53151 • WWW.BIKERCITYGUIDE.COM • 262-821-6691 FAX 262-821-2149

B
A
F
E
G
C
SOLD
Ad Sizes:
A: Header 17.75”W x 3.5”H
B: Panel 3.5”W x 8.5”H
C: Double BC 3.75”W x 3.5”H
D: Business Card 3.75”W x 1.75”H
E: Display 1 8.25”W x 7”H
F: Display 2 8.5”W x 3.5”H
G: Back Cover 4”W x 9”H
H: Company logo on map
Oversize and special ad sizes
available, call for details.
New Product
Laconia Bike Week Vendor
& Event Map is modelled after
Myrtle Beach Map
Closing
Dates:
Myrtle Beach
Reservation date March 19th
Ad material date April 2nd
Laconia Bike Week
Reservation date April 19th
Ad material date May 3rd
D
H
Distribution:
45,000 maps are strategically placed in high traffic areas, dealerships and prearranged
distribution points. We concentrate on the most complete and comprehensive process to
deliver directly to your target market. Our distribution is not dropping off maps, it is a process
and a method of logistics.
Pub Date: 6/1/07
12770 WEST COLDSPRING ROAD • NEW BERLIN, WI 53151 • WWW.BIKERCITYGUIDE.COM • 262-821-6691 FAX 262-821-2149

N
F
G
A
E
H
D
Ad Sizes:
A: Flap 26.5”W x 3.25”H
B: Header 13”W x 3.25”H
C: Panel 3.5”W x 8.5”H
D: Double BC 3.75”W x 3.5”H
E: Business Card 3.75”W x 1.75”H
F: Vertical BC 2.25”W x 4.5”H
G: Display 1 34.75”W x 3.25”H
H: Display 2 12.5”W x 3.25”H
I: Display 3 8.75”W x 4.5”H
J: Display 4 6.25”W x 5.25”H
K: Event ad 1 3.5”W x .75”H
L: Event ad 2 3.75”W x 4.25”H
M: Back Cover 4”W x 9”H
N: Company logo on map
Oversize and special ad sizes
available, call for details.
Closing
Dates:
Reservation date June 15th
Ad material date June 29th
K
L
J
B
C
Distribution:
65,000 maps are strategically placed in high traffic areas, dealerships and prearranged
distribution points. We concentrate on the most complete and comprehensive process to
deliver directly to your target market. Our distribution is not dropping off maps, it is a process
and a method of logistics.
I
SOLD
M
Pub Date: 6/1/07
12770 WEST COLDSPRING ROAD • NEW BERLIN, WI 53151 • WWW.BIKERCITYGUIDE.COM • 262-821-6691 FAX 262-821-2149

Published in Easyriders and V-Twin Magazines
Act before April 10th and you can take
advantage of our maximum exposure
package for Sturgis Bike Week
Package pricing includes advertising space on the Sturgis Bike Week Vendor
& Event Map PLUS Icon Placement showing your vending location (a dot with
your company name), a business listing explaining what you sell and contact
information (125 character max), in the Easyriders and V-Twin Survival Guide.
Advertising in the Sturgis Bike Week Vendor and Event Map is available up
until June 15th but you must act by April 10th to get the special Survival Guide
package deal.
Business
listing in the
text explaining
what you sell
and contact
information
As Seen in
Easyriders
and V-Twin
Magazine
Vending location dot so
rally goers can find you
Circulation:
Magazine distribution approximately 450,000
Map distribution + 65,000
TOTAL EXPOSURE 515,000
HURRY
Closing Date
is April 10th
Pub Date: 6/1/07
12770 WEST COLDSPRING ROAD • NEW BERLIN, WI 53151 • WWW.BIKERCITYGUIDE.COM • 262-821-6691 FAX 262-821-2149

Connect with Your Target Audience
We offer a variety of services
to increase your astute
understanding of your company.
InCite’s Research and Biker
InCite services include:
InCite Research, Inc. provides highly targeted marketing and organizational
effectiveness research that helps our clients achieve brand-integration
and strategic marketing goals. An approach is to examine the underlying
foundations of external brand experiences and perceptions, which we
believe, sets us apart from most traditional, market research firms. Utilizing
both quantitative and qualitative research tools and methodologies, we help
our clients leverage knowledge to ensure that their brand promises are fully
integrated and consistently understood.
At Biker InCite, our motorcycle marketing division, our goal
is to help you understand the truth about your company. Our
mission statement reflects our attitude toward customer
satisfaction; “To collect pure information to help customers
understand; internally and externally the overall perception in
the motorcycle marketplace.”
• Customer Satisfaction
• Brand Perception
• Focus Groups
• In-Depth Surveys, One-on-One Interviews,
Intercepts and Phone Interviews.
0
Multiple responses
Our shared learning in
demographic market
research and clearly
focused reporting enables our
clients to engage in more effective
strategies, with measurable results.
60
50
40
30
20
10
1% 5+ Motorcycles
1% 5 Motorcycles
1% 4 Motorcycles
8% 3 Motorcycles
28% 2 Motorcycles
58% 1 Motorcycle
3% 0 Motorcycles
0% 76+
2% 65 to 75
13% 56 to 64
64% 41 to 55
18% 31 to 40
2% 26 to 30
1% 21 to 25
Pub Date: 6/1/07
12770 WEST COLDSPRING ROAD • NEW BERLIN, WI 53151 • WWW.BIKERCITYGUIDE.COM • 262-821-6691 FAX 262-821-2149

Product
Animations
The Power to Heat Up Your Sales
Besides our industry leading event maps and motorcycle industry research
services, Biker InCite offers top-notch marketing, advertising and graphic
design services. Biker InCite Marketing was set-up with the goal of providing
advertising art and marketing services to clients who need the experience and
creativity of an ad agency, but don’t want to pay the big ad agency fees and
retainers. With Biker InCite Marketing, You pay only for the services you need,
when you need them. If it’s a yearly ad campaign you need or just help with
your sales literature, Biker InCite Marketing is the source you can trust to
help you make an impact with your customers.
Our art department has over 20 years of advertising and graphic design
experience. We have an impressive list of projects and clients we’ve
designed for, both in and out of the motorcycle industry. Our creative talents
combined with our experience and the motorcycle industry knowledge
we’ve gained through our market research makes us uniquely qualified to
help you increase brand awareness and market share. Need a clever ad
campaign that’s going to make a connection with your customers and sell
your product? - Think Biker InCite Marketing.
Biker InCite Marketing:
Experts in a wide range of
marketing projects. Please
call for more information or
to see more of our work.
• Brand Identity: Logo and letterhead design, trade show graphics
• Web Site design
• Collateral: Brochures, direct mail, presentation folders, posters, invitations
• Motion graphics: Sales presentations, web video
• Ad creation: Print, TV, radio, outdoor, web banners
• Packaging: Retail boxes, POP displays, custom containers
• Publications: Books, reports, catalogs, magazines
Event
Posters
Apparel
Design
Advertising
Technical
and Product
Illustration
Logo Design
Pub Date: 6/1/07
12770 WEST COLDSPRING ROAD • NEW BERLIN, WI 53151 • WWW.BIKERCITYGUIDE.COM • 262-821-6691 FAX 262-821-2149