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GIS Applications in Agricultural Production, Agribusiness and ...

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Geographic Information Systems<br />

<strong>in</strong> <strong>Agricultural</strong> <strong>Production</strong>,<br />

Agribus<strong>in</strong>ess <strong>and</strong> Government<br />

Max Cr<strong>and</strong>all


Today’s Plan<br />

Scalable <strong>GIS</strong> Platforms for Agriculture<br />

– Two dist<strong>in</strong>ct scales are go<strong>in</strong>g to be<br />

presented<br />

– Desktop<br />

–smaller smaller organization configuration for<br />

the agribus<strong>in</strong>ess<br />

–Internet Internet <strong>GIS</strong> will be shown at this level<br />

– Enterprise<br />

–large large spatial <strong>in</strong>formation management<br />

requirements for many users<br />

Max Cr<strong>and</strong>all


World Leader <strong>in</strong> <strong>GIS</strong><br />

Who We Are<br />

– Largest <strong>GIS</strong> Software Vendor <strong>in</strong> the World<br />

– Over 1 Million Licenses Installed<br />

– Subsidiaries / Distributors <strong>in</strong> 100+ Countries<br />

– 2,000+ Employees Worldwide<br />

– 100,000+ Customers<br />

– 1000+ Bus<strong>in</strong>ess Partners<br />

Max Cr<strong>and</strong>all


ESRI Has About 100,000+<br />

Customers<br />

World Leader <strong>in</strong> <strong>GIS</strong><br />

• Local Government<br />

• State Government<br />

• National Government<br />

• Colleges/Universities<br />

• Private Companies<br />

• Non-Profit Organization<br />

• International Agencies<br />

• Ag Customers<br />

Max Cr<strong>and</strong>all


<strong>GIS</strong> Is a Visual Language<br />

Transportation Networks<br />

Crops - Identity Preserve<br />

Elevators, Mills<br />

L<strong>and</strong> Use<br />

Environmental<br />

Considerations<br />

…Means See<strong>in</strong>g the Whole<br />

Max Cr<strong>and</strong>all


This is <strong>GIS</strong><br />

• People<br />

• Data<br />

• Methods<br />

• Technology<br />

• Models<br />

• Approaches<br />

Max Cr<strong>and</strong>all


<strong>GIS</strong> Is Evolv<strong>in</strong>g<br />

Projects<br />

Systems<br />

Networks<br />

Integrated<br />

Coord<strong>in</strong>ated<br />

Cooperative<br />

. . . Mov<strong>in</strong>g to the Internet<br />

Max Cr<strong>and</strong>all


Max Cr<strong>and</strong>all


Requests<br />

<strong>GIS</strong><br />

Software<br />

Behavior<br />

Rules<br />

Meta<br />

Data<br />

Objects<br />

Data<br />

(Features)<br />

• Display<br />

• Relationships<br />

Max Cr<strong>and</strong>all


ArcIMS<br />

Metadata Server<br />

• Publish<br />

• Search<br />

• ArcCatalog author / adm<strong>in</strong><br />

• St<strong>and</strong>ards (ISO, Z39.50…)<br />

• Stored <strong>in</strong> Geodatabase (ArcSDE)<br />

Max Cr<strong>and</strong>all


Metadata Services<br />

Discover<strong>in</strong>g<br />

St<strong>and</strong>ards Based<br />

ArcCatalog<br />

ArcIMS<br />

Metadata Server<br />

Serv<strong>in</strong>g<br />

Build<strong>in</strong>g<br />

Geodatabase<br />

Publish<strong>in</strong>g Documentation<br />

About Data & Services<br />

Max Cr<strong>and</strong>all


We have eng<strong>in</strong>eered a<br />

revolutionary new way to<br />

access data...<br />

User<br />

Tools<br />

Core<br />

• <strong>GIS</strong> technology is geo-<br />

relational<br />

• A feature has attributes <strong>and</strong><br />

geometry:<br />

123<br />

124<br />

125<br />

126<br />

127<br />

Max Cr<strong>and</strong>all


Geometric Networks<br />

Elevators<br />

Farm Parcels<br />

Truck Routes<br />

Shipp<strong>in</strong>g Lanes<br />

Geometric Network<br />

RailWay L<strong>in</strong>es<br />

Network Feature<br />

Classes<br />

Max Cr<strong>and</strong>all


Model Where It Moves<br />

Crop I.D. <strong>in</strong> Bulk Transit Cha<strong>in</strong><br />

Max Cr<strong>and</strong>all


Creat<strong>in</strong>g Geometric<br />

Networks<br />

• May use ArcCatalog<br />

or ArcToolbox<br />

• Use the New<br />

Geometric Network<br />

tool <strong>in</strong> the context<br />

menu<br />

– only on a feature<br />

dataset<br />

Max Cr<strong>and</strong>all


Crop <strong>and</strong> Animal GeoAccount<strong>in</strong>g<br />

Commodity<br />

Data<br />

Animal Herds<br />

Transportation<br />

Networks<br />

ood/Feed Plants<br />

Ownership<br />

Environmental<br />

Regulations<br />

GM Crops<br />

Paths<br />

Costs<br />

Inspection<br />

Action


Network Optimization<br />

• Efficiency Ga<strong>in</strong>s – dynamic cost<br />

change dur<strong>in</strong>g transit<br />

• Asset Management<br />

Max Cr<strong>and</strong>all


Metadata<br />

• Advanced Spatial Search Capability<br />

Max Cr<strong>and</strong>all


Max Cr<strong>and</strong>all


Max Cr<strong>and</strong>all


Max Cr<strong>and</strong>all


Max Cr<strong>and</strong>all


Scalable Arc<strong>GIS</strong> Desktop Products<br />

ArcInfo<br />

ArcView<br />

ArcEditor<br />

Advanced<br />

Geoprocess<strong>in</strong>g<br />

+<br />

ArcReader<br />

• Data Access<br />

• Map View<strong>in</strong>g<br />

• Query<br />

Edit<strong>in</strong>g<br />

+<br />

• Data Access<br />

• Mapp<strong>in</strong>g<br />

• Query<br />

• Geocod<strong>in</strong>g<br />

• Simple Edit<strong>in</strong>g<br />

• Customization<br />

Max Cr<strong>and</strong>all


ArcMap<br />

esigned for<br />

<strong>in</strong>dows<br />

ustomizable User<br />

nterface<br />

eographic<br />

able of Contents<br />

Hot L<strong>in</strong>ks”<br />

irect access to<br />

atabase<br />

ttributes<br />

Dynamic l<strong>in</strong>k between table<br />

<strong>and</strong> map<br />

Transparent Layers<br />

Annotation<br />

On-the-fly projections<br />

Thematic Mapp<strong>in</strong>g<br />

Internet<br />

Enabled<br />

Charts <strong>and</strong><br />

Reports<br />

Flexible<br />

Feature<br />

Label<strong>in</strong>g<br />

Custom<br />

Tools<br />

Max Cr<strong>and</strong>all


New Data Management<br />

ArcView<br />

! 36 Tools<br />

! Import<br />

! Export<br />

! Projection<br />

ArcInfo<br />

! 170+ Tools<br />

! Analysis<br />

! GeoProcess<strong>in</strong>g<br />

! Data Management<br />

ArcToolBox<br />

ArcCatalog<br />

! Browse<br />

! Organize<br />

! Create<br />

! Metadata<br />

! Search<br />

Max Cr<strong>and</strong>all


• Read-only<br />

• All data<br />

sources<br />

• Small<br />

Footpr<strong>in</strong>t<br />

Deliver Maps with ArcReader<br />

• ArcMap User<br />

Interface<br />

• Built with<br />

ArcObjects<br />

Read <strong>and</strong> Use Arc<strong>GIS</strong> Maps<br />

Max Cr<strong>and</strong>all


Geostatistical Analyst<br />

Max Cr<strong>and</strong>all


Spatial Analyst<br />

Max Cr<strong>and</strong>all


3D Analyst<br />

Max Cr<strong>and</strong>all


Network Analyst<br />

Network-based Model<strong>in</strong>g for Arc<strong>GIS</strong><br />

Max Cr<strong>and</strong>all


ArcIMS<br />

Internet<br />

ArcIMS<br />

ArcIMS<br />

Enterprise<br />

Data<br />

My<br />

Data<br />

Max Cr<strong>and</strong>all


Browsers<br />

Arc<strong>GIS</strong><br />

ArcPad<br />

ArcExplorer<br />

Max Cr<strong>and</strong>all


Work<strong>in</strong>g on the Internet<br />

View maps from the Internet<br />

!Map services from ArcIMS<br />

!Integrate Internet maps w\local w<br />

data<br />

!Direct connect to the Geography Network<br />

Server 1<br />

Geography Network<br />

Server 2<br />

ArcIMS<br />

ArcIMS<br />

Internet<br />

Server 3<br />

ArcIMS<br />

ArcIMS<br />

ArcMap<br />

ArcIMS<br />

ArcIMS<br />

Local<br />

Data<br />

ArcCatalog<br />

Max Cr<strong>and</strong>all


Arc<strong>GIS</strong> 8.1 Can Read <strong>and</strong> Use Data<br />

From Internet Services - ArcIMS<br />

ArcIMS<br />

ArcIMS<br />

Server 1<br />

ArcIMS<br />

Server 2<br />

ArcIMS<br />

Max Cr<strong>and</strong>all


<strong>GIS</strong> Lets Agribus<strong>in</strong>esses<br />

Communicate<br />

Integrat<strong>in</strong>g Data<br />

Eng<strong>in</strong>eer<strong>in</strong>g<br />

Plann<strong>in</strong>g<br />

Shar<strong>in</strong>g<br />

Information<br />

Environmental<br />

Track<strong>in</strong>g<br />

Us<strong>in</strong>g Common<br />

Technology<br />

. . . Communities of Geographic Knowledge<br />

Max Cr<strong>and</strong>all


Network Architecture<br />

<strong>GIS</strong> Process<strong>in</strong>g Organized <strong>in</strong>to Sub-modules<br />

Internet<br />

Protocols<br />

Loosely Couple - Internet Protocol<br />

Max Cr<strong>and</strong>all


Distributed databases<br />

Geodatabase<br />

• Loosely Coupled<br />

• Periodic Synchronization<br />

• Disconnected<br />

Replica<br />

Replica<br />

Replica<br />

Max Cr<strong>and</strong>all


g.net Architecture for <strong>GIS</strong><br />

Deployment on the Web<br />

geographynetwork.com<br />

Metadata<br />

Catalog<br />

. . . Geography Network<br />

Max Cr<strong>and</strong>all


The g.net Platform<br />

• Network Architecture (Distributed)<br />

• Loosely Coupled<br />

• Internet St<strong>and</strong>ards<br />

• Many GeoServices<br />

• Many Clients<br />

• Metadata Servers<br />

• Open / Interoperable<br />

. . . Support<strong>in</strong>g <strong>GIS</strong> Communities<br />

on the Internet<br />

Max Cr<strong>and</strong>all


Education<br />

• Learn<strong>in</strong>g <strong>GIS</strong> technologies <strong>and</strong> becom<strong>in</strong>g<br />

a Professional <strong>GIS</strong> <strong>Agricultural</strong>ist is hard!!<br />

• PPI<br />

• Undergrad course at L<strong>and</strong> Grant<br />

Universities <strong>and</strong> their counterparts<br />

Internationally<br />

• Precision Ag Centers – <strong>GIS</strong> labs for ag<br />

Max Cr<strong>and</strong>all


Scalable Geodatabase<br />

Personal<br />

Geodatabase<br />

Enterprise Geodatabase<br />

National<br />

State<br />

Visualize your<br />

Data <strong>in</strong><br />

MS Access!<br />

Farm<br />

Counties<br />

Departments<br />

Max Cr<strong>and</strong>all


Arc<strong>GIS</strong> Takes Advantage<br />

of St<strong>and</strong>ard DBMS Technologies<br />

• Data Management/<br />

Adm<strong>in</strong>istration<br />

• Multi-user<br />

user<br />

• Client/server<br />

• Transaction/Versions<br />

• Open<br />

• High Performance<br />

ArcSDE<br />

Scalable<br />

DBMSs<br />

Files<br />

• Oracle<br />

• DB2<br />

• Informix<br />

• SQL Server<br />

Max Cr<strong>and</strong>all


St<strong>and</strong>ards<br />

• IT St<strong>and</strong>ards<br />

– Databases: RDBMS, SQL<br />

– Comput<strong>in</strong>g Platforms: W<strong>in</strong>dows, Unix<br />

– Development Languages: C++, Java, VB<br />

– Web Services: J2EE, .net, XML/SOAP<br />

• <strong>GIS</strong> St<strong>and</strong>ards<br />

– Industry, ISO, OGC: POSC, VPF<br />

– Data <strong>and</strong> Metadata formats: SDTS, DXF<br />

– Web Service APIs: WMS<br />

Max Cr<strong>and</strong>all


Topology <strong>in</strong> the Geodatabase<br />

Manage features that share geometry<br />

Topology Features<br />

Topology Elements<br />

Max Cr<strong>and</strong>all


Arc<strong>GIS</strong> Can Directly Read <strong>and</strong><br />

Convert Many Formats<br />

Eng<strong>in</strong>eers<br />

Surveyors<br />

CAD<br />

Image<br />

40+<br />

Arc<strong>GIS</strong><br />

Direct Reader<br />

Technology<br />

Remote Sens<strong>in</strong>g<br />

Scientists<br />

SQL<br />

Conversion<br />

45+<br />

Support<strong>in</strong>g Interoperability<br />

Files<br />

Geodatabase<br />

Max Cr<strong>and</strong>all


Information Centric Approach<br />

<strong>Applications</strong><br />

<strong>GIS</strong> Functions<br />

Spatial Query<br />

Language<br />

Work Flow<br />

Transactions<br />

Long<br />

Transactions<br />

<strong>GIS</strong> Internet<br />

Services<br />

Dissem<strong>in</strong>ation<br />

Spatial Data Types<br />

St<strong>and</strong>ard<br />

Data Models<br />

Scalable, High Performance,<br />

Multi-User Environment (DBMS)<br />

Max Cr<strong>and</strong>all


Connect<strong>in</strong>g Thous<strong>and</strong>s of <strong>GIS</strong> Systems . . .<br />

. . . With Millions <strong>and</strong> Millions of Users<br />

. . . <strong>GIS</strong> Professionals Will Be the Key<br />

Max Cr<strong>and</strong>all


Help<strong>in</strong>g Partners<br />

Users<br />

• Be<strong>in</strong>g Successful<br />

NGO’s<br />

ESRI<br />

• Help<strong>in</strong>g Users<br />

• Provid<strong>in</strong>g Solutions<br />

• A Network of<br />

Organizations<br />

Bus<strong>in</strong>ess Partners<br />

Associations<br />

Max Cr<strong>and</strong>all


ESRI Purpose<br />

• Advancement of <strong>GIS</strong><br />

• Serv<strong>in</strong>g Users <strong>and</strong><br />

Partners<br />

• Develop<strong>in</strong>g<br />

Professional <strong>GIS</strong><br />

Workforce<br />

• Support<strong>in</strong>g<br />

Employees<br />

• Growth / Stability<br />

A Global Company With a Local Focus<br />

Max Cr<strong>and</strong>all


A Global <strong>GIS</strong> for the Food System<br />

Geographic<br />

Account<strong>in</strong>g<br />

Model<strong>in</strong>g<br />

Spatial<br />

Analysis<br />

Decision<br />

Support<br />

Measur<strong>in</strong>g<br />

Change<br />

Manag<strong>in</strong>g<br />

… Agriculture <strong>in</strong> the 21st Century Requires a<br />

Geographic Information System Framework<br />

Max Cr<strong>and</strong>all


Geographic Information<br />

Systems at large organizations<br />

• USDA<br />

Max Cr<strong>and</strong>all

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