The Mobile Healthcare (MHealth) Bible Market Share, Size, Growth, Trend & Forecast to 2015 - 2020 Radiant Insights, Inc

The Mobile Healthcare (mHealth) Bible Market Share, Size,
Growth, Trend & Forecast to 2015 - 2020: Radiant Insights, Inc
With more than 7 Billion mobile network subscriptions worldwide, the mobile communications sector is
rapidly gaining traction from a diverse range of vertical sectors. Healthcare is no exception to this trend.
As healthcare providers seek to maximize their patient outreach while minimizing costs, many view
mobile healthcare (or mHealth) as the solution to improve healthcare cost-efficiency. mHealth refers to
the usage of mobile communications technology & devices to enhance access to healthcare information,
improve distribution of routine and emergency health services and provide diagnostic services.
Mobile network operators also view mHealth as a lucrative opportunity for the monetization of their
mobile connectivity services. Given that most operators have established themselves as reputable
consumer brands, they are also eyeing on opportunities to offer services beyond simple connectivity.
Many operators already offer branded or co-branded end-to-end mHealth solutions to their customer
bases.
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In addition, mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D
activities to securing the supply chain and, in the battle against counterfeit drugs.
Driven by the thriving ecosystem, SNS Research estimates that the mHealth market will account for
nearly $13 Billion in 2015 alone. Despite barriers relating to regulation, patient acceptance and privacy
concerns, SNS Research estimates further growth at a CAGR of nearly 40% over the next 6 years.
This report presents an in-depth assessment of the global mHealth market. In addition to covering key
market drivers, challenges, future roadmap, value chain analysis, deployment case studies,
service/product strategies and strategic recommendations, the report also presents comprehensive
forecasts for the mHealth market from 2014 till 2020. Historical revenue figures for 2010, 2012 and 2013
are also presented. The forecasts and historical revenue figures are individually segmented for 5
individual submarkets, 29 use case categories, 5 ecosystem player categories, 6 geographical regions and
34 countries.
The report comes with an associated Excel datasheet covering quantitative data from all figures presented
within the report.
Topics Covered:
The report covers the following topics:
The scope and implementation of mHealth across the globe

mHealth technology
Market drivers and key benefits of mHealth
Challenges and inhibitors to the mHealth ecosystem
mHealth standardization and regulatory initiatives
mHealth opportunities, use cases and applications
mHealth deployment case studies
Value chain analysis of the mHealth ecosystem and the recognition of key players in each segment of the
value chain
mHealth industry roadmap: 2010 – 2020
Key trends in the mHealth ecosystem; mHealth regulation & security, adoption of cloud based mHealth
services, alliances for ecosystem fortification, and the impact of LTE deployments
The role of M2M and wearable technology in the mHealth ecosystem
Profiles and strategies of key players in the mHealth market
Strategic recommendations for mobile network operators, wireless infrastructure/device OEMs,
application developers, healthcare service providers & pharmaceutical companies to capitalize on the
mHealth opportunity
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In-depth analysis for 5 individual submarkets and their associated mHealth application use cases:
Pharmaceutical Applications
Medical Information & Healthcare Management
Healthcare & Fitness
Remote Consultation/Diagnostic Services
M2M, Wearable Technology, Sensor & Monitoring Applications
Historical revenue figures and forecasts till 2020
Historical Revenue & Forecast Segmentation:

Market forecasts and historical revenue figures are provided for each of the following 5 submarkets and
their 23 use case categories:
Pharmaceutical Applications
Safety Data Collection
Consumer Education
Medical Education
Post-Market Monitoring
Drug Authentication
Social Media
Patient Compliance & Retention: Clinical Trial
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Information & Healthcare Management
Electronic Health/Medical Records & Tracking Tools
Diagnostic Tools & Medical Reference
Continuing Medical Education
Awareness Through Alerts
Logistical & Payment Support
Healthcare & Fitness
Medical Compliance
Fitness & Nutrition Apps
Clinical Decision Support Systems
Prescribable Mobile Apps
Remote Consultation/Diagnostic Services

Mobile Video Consultations, Collaboration & Surgery
Non-Video Consultations & Collaboration
Remote Collaboration in Emergency Situations
M2M, Wearable Technology, Sensor & Monitoring Applications
Health and Wellness Monitoring
Disease Surveillance/Remote Monitoring
Diagnostic Tools
Technical Logistics
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Revenue is also split by ecosystem player:
Ecosystem Player
Mobile Network Operators/Connectivity Providers
Mobile & mHealth Device OEMs
Content & Application Providers
Healthcare Service Providers
Pharmaceutical Industry
The following regional and country markets are also covered:
Regional Markets
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America

Western Europe
Country Markets
Argentina, Australia, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany,
India, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Norway, Pakistan, Philippines, Poland, Qatar,
Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, UAE,
UK, USA
Additional forecasts are provided for the following:
Wireless M2M connections for the mHealth vertical
mHealth centric wearable device shipments
Mobile video calling users
Annual throughput of mobile network data traffic
Smartphone, feature phone, tablet, desktop PC and notebook shipments
Mobile network subscriptions by region
Cost saving potential of mHealth by region
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Key Findings:
The report has the following key findings:
Driven by the thriving ecosystem, SNS Research estimates that mHealth market will account for over $13
Billion in 2015 alone
Despite barriers relating to regulation, patient acceptance and privacy concerns, SNS Research estimates
further growth at a CAGR of nearly 40% over the next 6 years
SNS Research estimates that mHealth centric wearable devices will account for over 150 Million unit
shipments by the end of 2020
The widespread availability of high speed connectivity has opened up considerable opportunities for
advanced mHealth applications such as remote video consultation
Besides video applications, mobile network operators are also eyeing on other latency & bandwidth
sensitive mHealth applications to capitalize on their recent LTE infrastructure upgrades. For example
London’s Air Ambulance uses EE’s LTE network for navigational support

mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D activities to
securing the supply chain and, in the battle against counterfeit drugs mHealth has the potential to
dramatically reduce the costs of healthcare operations, while improving the quality of healthcare. SNS
Research estimates that by the end of 2015, mHealth could represent up to $290 Billion in annual
healthcare cost savings worldwide
Key Questions Answered:
The report provides answers to the following key questions:
What are the key market drivers and challenges for the mHealth ecosystem?
What are the key applications of mHealth?
How is the mHealth value chain structured and how will it evolve overtime?
What opportunities does mHealth offer to mobile network operators,healthcare service providers,
pharmaceutical companies and other players in the value chain?
What strategies should mobile network operators, wireless infrastructure & device OEMs, healthcare
service providers, pharmaceutical companies and application developers adopt to capitalize on the
mHealth opportunity?
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How big is the mHealth market, and how much revenue will it generate in 2020?
What will be the installed base of mHealth M2M connections in 2020?
How many mHealth centric wearable devices will be shipped in 2020?
What particular submarkets does the mHealth ecosystem constitute?
What geographical regions, countries and submarkets offer the greatest growth potential for mHealth?
Who are the key players in the mHealth market?
Table of Contents
1 Chapter 1: Introduction 19
1.1 Executive Summary 19
1.2 Topics Covered 21
1.3 Historical Revenue & Forecast Segmentation 23

1.4 Key Questions Answered 26
1.5 Key Findings 28
1.6 Methodology 29
1.7 Target Audience 30
1.8 Companies & Organizations Mentioned 31
2 Chapter 2: An Overview of mHealth 39
2.1 What is mHealth? 39
2.2 The Evolution from eHealth to mHealth 39
2.3 Telemedicine 40
2.4 Health Informatics 40
2.5 The mHealth Business Case 41
2.6 Key Market Drivers 41
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2.6.1 Increasing Penetration of Smartphones & Tablets 41
2.6.2 Proliferation of Mobile Broadband Networks 44
2.6.3 The Rise of Chronic Diseases 45
2.6.4 Growing mHealth Applications: Reduction in Lead Time 45
2.6.5 Government & Regulatory Initiatives 46
2.6.6 Physicians at Forefront of Mobility Adoption 46
2.6.7 The Cost Saving Potential of mHealth 47
2.6.8 Increasing Adoption of Open Source Software 48
2.6.9 The Role of Developed Economies 49
2.6.10 The Role of Emerging Economies 49
2.7 Barriers to Growth 50
2.7.1 Security/Privacy Concerns & Absence of Legal Guidelines 50

2.7.2 Regulation & Efficacy of Applications 50
2.7.3 Operational Maintenance & Control 50
2.7.4 Human Behavior: Disbelief among Patients 51
2.7.5 Lack of Clear mHealth Strategies 51
2.7.6 Funding Challenges 51
2.8 mHealth Technologies 52
2.8.1 Smartphones & Tablets 52
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2.8.2 Mobile Apps 52
2.8.3 Mobile Broadband: The LTE Era 52
2.8.4 Wearable Body Sensors 53
2.8.5 M2M Technology 54
2.8.6 Mobile Video Calling 56
2.9 mHealth Use Case Categories 57
2.9.1 Pharmaceutical Applications 58
2.9.2 Medical Information & Healthcare Management 58
2.9.3 Healthcare & Fitness 59
2.9.4 Remote Consultation/Diagnostic Services 59
2.9.5 M2M, Wearable Technology, Sensor & Monitoring Applications 60
3 Chapter 3: mHealth Value Chain and Industry Roadmap 61
3.1 The mHealth Value Chain 61
3.1.1 Mobile/mHealth Device, Chipset & Infrastructure OEMs 62
3.1.2 Mobile Network Operators 63
3.1.3 Healthcare Professionals & Providers 63
3.1.4 Insurers and Government Health Systems 63

3.1.5 The Pharmaceutical Industry 64
3.1.6 Application Developers & Integrators 64
3.1.7 Patients 65
3.2 The mHealth Industry Roadmap: 2014 - 2020 66
3.2.1 The Trial Phase: 2010 - 2013 66
3.2.2 The Integration & Commercialization Phase: 2014 - 2016 66
3.2.3 Proliferation of Mobile Video Consultations & Advanced Apps: 2016 - 2020 67
4 Chapter 4: mHealth Use Cases 68
4.1 Pharmaceutical Applications 68
4.1.1 Safety Data Collection 68
4.1.2 Consumer Education 68
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4.1.3 Medical Education 68
4.1.4 Post-Market Monitoring 69
4.1.5 Drug Authentication 69
4.1.6 Social Media 69
4.1.7 Patient Compliance & Retention: Clinical Trials 70
4.2 Medical Information & Healthcare Management 70
4.2.1 Electronic Health/Medical Records & Tracking Tools 70
4.2.2 Diagnostic Tools & Medical Reference 70
4.2.3 Continuing Medical Education 71
4.2.4 Awareness through Alerts 71
4.2.5 Logistical & Payment Support 71
4.3 Healthcare & Fitness 72
4.3.1 Medical Compliance 72

4.3.2 Fitness & Nutrition Apps 72
4.3.3 Clinical Decision Support Systems 73
4.3.4 Prescribable Mobile Apps 73
4.4 Remote Consultation/Diagnostics Services 74
4.4.1 Mobile Video Consultations, Collaboration & Surgery 74
4.4.2 Non-Video Consultations & Collaboration 74
4.4.3 Remote Collaboration in Emergency Situations 74
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4.5 M2M, Wearable Technology, Sensor & Monitoring Applications 75
4.5.1 Health & Wellness Monitoring 75
4.5.2 Disease Surveillance/Remote Monitoring 75
4.5.3 Diagnostic Tools 76
4.5.4 Technical Logistics 76
5 Chapter 5: mHealth Deployment Case Studies 77
5.1 London Air Ambulance: Utilizing EE’s 4G LTE Network to Power Navigation 77
5.2 WellDoc: Managing Chronic Diseases using Mobile Apps 78
5.3 Orange Healthcare: Fighting Counterfeit Drugs using SMS Technology 79
5.4 Apollo Hospitals Group: Enabling mHealth for the Masses 80
5.5 Praekelt Foundation: HIV/AIDS Awareness Campaign 81
5.6 Verizon: Cloud Based Healthcare Management 82
5.7 Qualcomm: 3G-Enabled Kit for Monitoring Asthmatic Children 83
5.8 AT&T: Connected Healthcare Monitoring for the Elderly 84
6 Chapter 6: mHealth Solution Provider Profiles 85
6.1 270 Vision 85
6.2 3L Labs 86

6.3 3M 87
6.4 4DForce 88
6.5 4iii Innovations 89
6.6 Adidas 90
6.7 Aerotel Medical Systems 91
6.8 Aetna 92
6.9 AGFA Healthcare 93
6.10 AirStrip Technologies 94
6.11 Alego Health 95
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6.12 Alivecor 96
6.13 AllScripts Healthcare Solutions 97
6.14 AMD Global Telemedicine 98
6.15 Amiigo 99
6.16 Apple 100
6.17 Asics 101
6.18 AT&T 102
6.19 Atlas Wearables 103
6.20 AthenaHealth 104
6.21 Augmendix 105
6.22 BettrLife 106
6.23 Bionym 107
6.24 Biosensics 108
6.25 Boston Scientific 109
6.26 Breakthrough Technologies 110

6.27 Broadcom 111
6.28 BSX Athletics 112
6.29 BlackBerry 113
6.30 BTS Bioengineering 114
6.31 Cambridge Consultants 115
6.32 Cambridge Temperature Concepts 116
6.33 CardioComm Solutions 117
6.34 CardioNet 118
6.35 Carre Technologies 119
6.36 Catapult 120
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6.37 CellTrust Corporation 121
6.38 Chetu 122
6.39 Cisco Systems 123
6.40 Cityzen Sciences 124
6.41 Codoon 125
6.42 Cyberdyne 126
6.43 DELTA 127
6.44 Deutsche Telekom 128
6.45 DocbookMD 129
6.46 DorsaVi (ASX) 130
6.47 Diversinet Corporation 131
6.48 Dreamtrap Commercials 132
6.49 EB Sport Group (Sync) 133
6.50 E-Clinical Works 134

6.51 e-Cycle 135
6.52 EdanSafe 136
6.53 Ekso Bionics 137
6.54 Emotiv Systems 138
6.55 Epic Systems Corporation 139
6.56 Epion Health 140
6.57 Epocrates (Part of Athena Health) 141
6.58 Ericsson 142
6.59 European Medical Network (Medical Network EMN AG) 143
6.60 Evena Medical 144
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6.61 EWA Solutions AB 145
6.62 Extension Healthcare 146
6.63 Fatigue Science 147
6.64 Finis 148
6.65 Fitbit 149
6.66 Flyfit 150
6.67 Freescale Semiconductor 151
6.68 FRUCT MD 152
6.69 Garmin 153
6.70 Gemalto 154
6.71 GE Healthcare 155
6.72 Ginger.io 156
6.73 Google 157
6.74 GOQii 158

6.75 GSK (GlaxoSmithKline) 159
6.76 HealBe 160
6.77 HealthTechHatch 161
6.78 Honeywell HomMed 162
6.79 Hovding 163
6.80 HP 164
6.81 Huawei 165
6.82 i4C Innovations 166
6.83 IBM 167
6.84 ICEdot 168
6.85 Ideal Life 169
6.86 iHealth Lab 170
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6.87 Imec 171
6.88 Imprivata 172
6.89 Integron Corporation 173
6.90 Intel Corporation 174
6.91 InteraXon 175
6.92 Intermountain Healthcare 176
6.93 InTouch Health 177
6.94 Instabeat 178
6.95 InvenSense 179
6.96 IQMax 180
6.97 iRhythm 181
6.98 Jawbone 182

6.99 Jaybird 183
6.100 Johnson & Johnson 184
6.101 Ki Performance Lifestyle 185
6.102 KORE Telematics 186
6.103 Kreyos 187
6.104 Lark Technologies 188
6.105 Lechal 189
6.106 LG Electronics 190
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6.107 Lumo BodyTech 191
6.108 Magellan (MiTAC Digital Corporation) 192
6.109 Medecin Direct 193
6.110 MedSignals 194
6.111 Medtronic 195
6.112 MedWeb 197
6.113 Melon 198
6.114 mHealthAlert 199
6.115 McKinsey & Company 200
6.116 Microsoft (Nokia) 201
6.117 Mio Global 202
6.118 Misfit Wearables 203
6.119 Moov 204
6.120 Moticon 205
6.121 Motion Computing 206
6.122 Motion Fitness 207

6.123 Motorola Mobility/Lenovo 208
6.124 Myontec 209
6.125 mQure 210
6.126 NeuroPro 211
6.127 Nike 212
6.128 Nonin Medical 213
6.129 Notch Interfaces 214
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