Power.org Q1 2010 Newsletter -4

Power.org Q1 2010 Newsletter 

Member companies referenced in Q1 Newsletter 

AppliedMicro, Cadence, Denali Software, e2v, ENEA, Ericsson, EVE, Freescale, GDA Technologies, Green 

Hills, IBM, Lauterbach, LSI, Synopsys, Virage Logic, Virtutech, Wind River and XGI 

In This Issue 

… An updated Power Architecture® Silicon Roadmap is now available 

… Power Architecture Differentiation, SoC and ecosystems offerings were the focus of new collaterals and 

event presentations available for download 

… Power.org and 10 member companies shared their technology and solutions in business, demo and 

ecosystem special presentations at DesignCon 2010 

… Members in the news -‐ positioning of new products/systems covering Security Appliance, Multicore SBC, 

computation-‐intensive, mission critical applications and the world fastest supercomputer based on Power 

Architecture 

… Market Growth Trends -‐ among the topics are Mobile Data Growth/Network Congestion, Market Growth 

in Switching, Optical Networking and China’s Automotive 

… Technology Update Corner – among the topics are Technology to Improve Chip Reliability, Savings With 

Open-‐source Software, New Solar Plane and Power Architecture® technology proven reliability, processing 

accuracy and software enablement in Mars Rover Lander that is getting smarter with age 

… A guest editorial contribution: 

• EDN Executive Editor Ron Wilson writes about “Medium and Message in The Age of Tweets” 

... Special feature articles 

• Freescale QorIQ P2020 UTM/Security Appliance Solution 

• ENEA Multicore -‐ High performance packet processing enabled with a hybrid SMP/AMP OS 

technology 

• IBM New POWER7 Systems To Manage Increasingly Data-‐Intensive Services 

… Check the latest in media update, upcoming industry and member events 

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! 

Power.org Q1 2010 Newsletter 

o Board of Directors Update 3 

o Power Architecture Resources And Events Update 3 

o Members In The News 8 

o Market Growth And Technology Update 10 

o Guest Editorial Contribution - EDN 13 

o Special Feature Articles - Products/Applications/Solutions 14 

o Media Update 20 

o Future Events 24 

o Useful Links 26 

o Contribution and Comments 26 

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Board of Directors Update 

The Board recently approved an updated Power Architecture silicon roadmap. Power Architecture technology 

underlines many well-‐known, market-‐leading chip families, including the Cell Broadband Engine from IBM, Sony 

and Toshiba; the QorIQ and PowerQUICC processors and automotive controller lines of Systems on a Chip (SoCs) 

from Freescale; IBM PowerPC 4xx including the recent announcements of the 476; POWERx including the recent 

announcement of POWER7 server chips from IBM; full featured Virtex FPGAs from Xilinx and hybrid processing 

devices. Capitalizing on market leadership in diverse markets, Power.org member companies have established a 

strong silicon roadmap, backed by major R&D investments, to address the future requirements of high-‐performance 

systems and applications. The roadmap is now available on Power.org web site http://www.power.org/resources/ 

devcorner/roadmap 

The Board also approved taxonomy to be used in highlighting the rich set of Power Architecture ecosystem partners. 

Taxonomy is provided in the link to Power Architecture silicon roadmap. 

The board welcomed ENEA as a new member in March. 

The Board continues to encourage members in their usage of the brand. 

Power Architecture Resources And Events Update 

Resources: Whitepapers/Articles/Video Clips/Publications 

Events: DescignCon2010 

Power.org Power Architecture Resources 

White Papers/Articles 

Highlights of Power Architecture® Technology Differentiation 

With a powerful instruction set, multicore capabilities, virtualization and best-‐in-‐class ecosystem, Power 

Architecture® technology is a stand-‐out. 

Power Architecture processing technology is the common thread for a very broad range of devices, from 32-‐bit 

micro-‐controllers to 64-‐bit ASICs. A ubiquitous architecture, more than a billion Power Architecture technology-based 

chips have been built into electronics equipment since 1991. 

Power.org and its members further advanced Power Archi-‐tecture technology, completing a number of vital 

initiatives including Power ISA standards, hypervisor, virtualization and energy management, enabling the highest 

performing processors and cores for the server and embedded space. 

Advancements in the Power Architecture technology con-‐tinue to provide designers and developers with scalability, 

reliability and blexibility needed in their diverse markets. Moving forward, Power Architecture technology’s focus on 

energy management, multicore/virtualization, SoC platforms and software development environments will enable 

Power Architecture technology to continue to be a ubiquitous architecture in the industry, helping drive many new 

and exciting applications. [eecatalog.com/multicore] 

Nextgen Multicore/Accelerators SoC Platform debined by ITRS 

Internet everywhere, IP everywhere and seamless mobility are key macro trends that will continue drive more 

complexity in the design of systems to meet the requirements of next generation systems and support new classes of 

applications and services. This in turn calls for software-‐based multi-‐core/Accelerator SoC platform. In addition, as 

technologies and structures push the limits of Moore's law and productivity, new semiconductor approaches to 

scaling and new functionality on-‐ and off-‐chip will be required. This paper provides an overview of recent work 

done at ITRS – International Technology Roadmap for Semiconductor 

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examining 15-‐year assessment of semiconductor technology requirements and debines MC/Accelerator SoC 

Platform. [Power.org] 

2009 Power Architecture Advancement in Technology and Market Share 

In 2009, Power.org and its members advanced Power Architecture technology, completing a number of vital 

initiatives including Power ISA standards, hypervisor, virtualization and energy management, enabling the highest 

performing processors and cores for the server and embedded space. Additionally, Power Architecture licensing, 

SoC, multicore platforms, full system virtualized development, software operating systems, debugging, veribication, 

IP tools, and applications continued to steer substantial advances in home networking, consumer gaming, wireless 

LTE systems, enterprise switching, routing and storage, printers, and high performance computing. [Power.org] 

Whitepaper -‐ What is New in the Server Environment of Power ISA v2.06? 

Additions and Enhancements to the Power ISA v2.06 extend the advantages of the Power Architecture ranging from 

performance, blexibility, and RAS to energy efbiciency. Vector-‐Scalar Extension (VSX) – a major addition in v2.06 -‐ 

extends the edge Power ISA has in HPC and computation-‐intensive workloads. Power ISA v2.06 continues to provide 

enhancements to the server space such as memory management, processor version compatibility features, cache 

management, etc and also introduces a number of capabilities for the embedded space such as embedded 

hypervisor, energy management, multi-‐core and multi-‐threading. This white paper highlights the major changes and 

their merits. The focus is on the Server ISA. [Power.org] 

For details, please visit http://www.power.org/resources/downloads/ 

Power.org Collateral Contribution to IEC Newsletters 

Power.org was an associate Sponsor with IEC – International Engineering Consortium for DesignCon2010 and 

continued with members promoting advancement of Power Architecture technology and support of SoC to 

accelerate time-‐to-‐market products and ecosystem solutions. Power.org started collaboration with IEC prior to 

DesignCon and continued afterwards in contributing technical content to IEC newsletters with distribution to over 

65,000. 

What’s New in the Server Environment of Power ISA v2.06? 

http://www.designcon.com/newsletter/april_1/index.html 

Hypervisors Thrive with Power Architecture 

http://www.designcon.com/newsletter/january_1/index.html 

Power Architecture ISA 2.06 Stride N Prefetch Engines to Boast Application’s Performance 

http://www.designcon.com/newsletter/december_1/december1_2009.html 

Power.org Chinese web site 

• Power.org Chinese version (www.power.org/cn ) is currently in operations and serves Chinese-‐based 

communities with information, initiatives, and updates 

Power Twitter site 

• Power.org Twitter has been up and running for a few months. 

Visit www.twitter.com/powerorg 

Power Architecture micro site 

• Power Architecture micro site (www.eecatalgue.com/powerarchitecture ) focusing on electronic content of 

Power Architecture magazine, e-‐content and related news. Currently sponsored by IBM and Freescale. If 

you wish to participate in 2010, please contact fawzi@power.org 

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Power.org Q4 Key Events 

DesignCon 2010 

February 1-‐4, 2010, Santa Clara Convention Center, Santa Clara, CA 

2010 Power.org and members participation at DesignCon2010 

A BIG THANK YOU to 10 member companies AppliedMicro, 

CoWare, Denali Software, EVE, Freescale, GDA Technologies, 

IBM, Virage Logic, Virtutech and XGI for their participation and 

making this event a great success! 

DesignCon2010 was a great opportunity to promote the brand, bringing value to the 

designers/developers through sharing SoC advancement by member companies, 

demonstrating Power Architecture technology advancement, presenting ecosystem 

solutions and continue building relationships with media and analysts. 

Power.org and 10 member companies participated in four key functions: 

• Power.org Business Panel, BF-W3, Feb. 3, 2:00 pm 

- 3:30 pm, Ballroom H 

SoC Architecture, Standards and Tools Speed 

Application-‐driven Ecosystem Solution 

Development 

Presentation and discussions by AppliedMicro, 

Freescale, GDA Technologies, IBM, Virage Logic 

and Virtutech. Moderated by Power.org 

• Power Architecture Technology and Solutions 

Showcase, Feb. 2-3, 12:30 pm - 6:30 pm, Booth 

#737 

AppliedMicro, Freescale, GDA Technologies and 

Virtutech demonstrated Power Architecture 

advanced technology and offerings of products/ 

solutions 

• Power Architecture Ecosystem Day, Feb. 4, 8:30 am - 

3:00 pm, Great America #1 

Technology and Product Solution Offerings 

Presentations by: CoWare, Denali Software, EVE, 

Freescale, GDA Technologies, IBM, Power.org, 

Virage Logic, Virtutech, XGI 

• Media/Analyst Relationship Feb. 2-4, Press Room and 

Booth 

Power.org and member companies’ engagement 

with the media/analysts 

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Presentations are now available on Power.org web site http://www.power.org/events/designcon10 

for public download. Presentations include Business Panel segment and Ecosystem Day as shown below: 

Power.org Business Panel, BF-W3, Feb. 3, 2:00 pm - 3:30 pm, Ballroom H 

SoC Architecture, Standards and Tools Speed Application-‐driven Ecosystem Solution Development 

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Power Architecture Ecosystem Day, Feb. 4, 8:30 am - 3:00 pm, Great America #1 

Technology and Product Solution Offerings 

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Members In The News 

EVE 

EVE ZeBu’s Q1 market traction resulted into multiple design wins 

EVE demonstrate ZeBu at key events in Q1, 2010 including Electronic Design and Solution Fair Jan. 28-‐29, Japan, 

DesignCon2010 Feb.2-‐3, Calif., DVCon Feb. 23-‐24, Calif., ECEDHA Conference Mar. 15, FLA, and at Synopsys Users 

Group Mar. 20, Calif. 

EVE’s ZeBu-‐server was named Finalist in EDN’s 20 th Annual Innovation Awards Competition and gained design 

wins from LG Electronics to accelerate validation of multiple-‐media designs, by Shanghai Jiao Tong University to be 

used in design complex SoC for multimedia, communications and navigation applications and by Konica Minolta to 

accelerate validation of image processing LSI designs. 

Among other activities, EVE conducted a webinar in February on ZeBu server, sponsored the 18 th ACM/SIGDA Feb. 

21-‐23, Calif. As part of its university Connections program and is sponsor of 5 th Annual Workshop on Architectural 

Research Prototyping to take place on Jun. 19 in Saint-‐Malo, France. 

For more details check Media update section of this issue of newsletter and visit EVE’s web site www.eve-team.com 

Freescale 

UTM Security Appliance based on Power Architecture(r) technology take scalability, performance and 

energy ef\iciency to new levels 

Manufacturers of security appliance equipment will soon have a highly scalable suite of turnkey solutions from 

Freescale Semiconductor, thanks to strong market acceptance from top ODMs, board manufacturers and 

independent software vendors. The solutions are designed to help OEMs quickly and cost effectively create a range 

of security applications including unibied threat management (UTM) appliances, secured routers, IPS/IDS 

appliances, VPN routers, secured switches and business gateways. Designed to deliver outstanding performance-to-‐price 

ratios and dramatically shorten development cycles, the solutions tightly integrate optimized low-‐level 

software and production-‐ready boards with Freescale's VortiQa application software and multicore PowerQUICC 

and QorIQ processors. For details click on http://investors.freescale.com/phoenix.zhtml?c=196520&p=irol-newsArticle&ID=1396362&highlight=UTM 

Emerson Network Power and Freescale Semiconductor collaborate on Power 

Architecture(r) technology for small form factor boards 

Emerson Network Power, a business of Emerson and the global leader in enabling Business-‐Critical Continuity, 

and Freescale Semiconductor, a global leader in the design and manufacture of embedded semiconductors, today 

announced a collaborative effort to deploy Freescale multicore QorIQ processors on modular single-‐board 

computers (SBCs) based on the COM Express(r) small form factor. For details click on http:// 

investors.freescale.com/phoenix.zhtml?c=196520&p=irol-‐newsArticle&ID=1397231&highlight=SBC 

IBM 

IBM Unveils New POWER7 Systems To Manage Increasingly Data-Intensive Services 

Newly announced POWER7 systems from IBM demonstrate the essential role of Power Architecture 

Technology in computation-intensive, mission critical applications. 

In February, IBM announced new POWER7 systems designed to manage the most demanding emerging 

applications, ranging from smart electrical grids to real-‐time analytics for binancial markets. The new systems 

incorporate a number of industry-‐unique technologies for the specialized demands of new applications and 

services that rely on processing an enormous number of concurrent transactions and data while analyzing that 

information in real time. 

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The announcement by IBM of its POWER7 systems reinforces the Power Architecture® technology's leadership 

in supporting the development of ground-‐breaking solutions that set new standards in price/performance, energy 

efbiciency and virtualization, and emphasize the technology's role as an indispensable building block for the world's 

most demanding applications. 

For details click on http://www.power.org/news/pr/view? 

item_key=bf6f79271724d8ef4bedd9b021db3ba1402d9a4e 

And http://www.power.org/news/pr/view?item_key=8ee4f8212335562fd61b3c2c1b575dcb7f9f01c2 

IBM Blue Waters Supercomputer – the world fastest based on Power Architecture 

IBM will release a radical new chip next year that will go into a University of Illinois supercomputer in a quest to 

build what may become the world's fastest supercomputer. Part of the National Center for Supercomputing 

Applications (NCSA) at the University of Illinois, it will be the largest publicly accessible supercomputer in the world 

when it's turned on sometime in 2011. 

Blue Waters will be able to theoretically hook together 

16,384 Power7 chips-‐-‐referred to as "nodes"-‐-‐for a total 

theoretical performance of 16 petablops, though IBM said 

that, at least initially, the theoretical peak performance 

will likely be closer to 10 petablops, about 10 times as fast 

as the fastest supercomputer today. (A petablop is 1 

quadrillion bloating point operations per second, a key 

indicator of supercomputer performance.) 

Artist rendering of University of Illinois center that will house IBM's Blue Waters supercomputer 

(Source: University of Illinois) 

In Blue Waters, the transfer rate between nodes is a game changer. The transfer of data between any two nodes in 

the system is at the full rate of 192GB per second—peak with latency on the order of less than one microsecond. 

This kind of performance is crucial for big companies and governments alike. "Companies [including] Boeing, GM, 

and Ford, use these systems heavily. Most of the crash tests are now done on these machines. And weather 

prediction-‐-‐a large percentage is done on this platform. More specialized government-‐centric applications include 

simulations of how to properly dispose of nuclear waste. 

Source: CNET 

XGI 

XGI’s G6 is currently sampling 

XGI Technology is currently sampling production 

versions of our highly capable 2D graphics controller 

and high debinition video decoder called the Volari TM 

G6. The G6 supports H.264 and MPEG-‐1/2 decoding as 

well as high resolutions on up to two independent 

displays with built-‐in LVDS, DAC, and blexible dual-‐ 

DVO which can connect to TMDS, HDMI, DisplayPort 

and other interfaces. Volari TM G6 operates on a variety 

of platforms, most notably Power Architecture, and sits 

on either a PCIe or PCI bus. Together with XGI’s 

extended product life cycle, this is the ideal choice for 

your long-‐life designs. 

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For details please visit: 

http://www.xgitech.com/products/products_2.asp?P=29 

for more G6 details. Let the Volari TM G6 display your content and user interface while keeping your CPU focused on 

system management and communications. 

XGI will be at Computex Taiwan in June 1-‐5, 2010 with our latest 3D product. Come visit us and learn more. 

Market Growth And Technology Update 

Mobile data growth and network congestion 

Mobile Data Traf\ic Growth 

Mobile data trafbic is growing rapidly. European mobile operators bid large sums for 3G licenses in 2000 on the 

back of extremely aggressive mobile data growth assumptions. Ever since then, operators have been eagerly 

predicting/awaiting mobile data growth, with relatively underutilized 3G networks. Mobile broadband via the USB 

modem and iPhone were the answers along with unmetered mobile data pricing plans. These have driven 

100-‐400% CAGR trafbic growth over the past two years, and now mobile data makes up 75-‐90% of total mobile 

trafbic. Signibicantly, we see the potential for mobile data trafbic to increase further materially from current levels 

with new products and services – up to a 1,000% increase. 

Network Congestion 

Network congestion is becoming an issue – and not limited to the radio network. The rapid growth in mobile data 

is clearly causing problems (opportunities!) in some mobile networks. Relatively few operators are complaining 

about radio congestion in the same way, but exponential trafbic growth is causing material congestion in both the 

backhaul and signaling networks (growth markets!). The increase in smartphone usage has seen a dramatic and 

unforeseen rise in the number of data sessions, with greater than 10x the normal number of session attempts 

relative to voice-‐only handsets. 

Source: Feedback from Mobile World Congress/Barclays Capital 

Fixed & Modular Switching Market Growth 

During the strong economic years from 2004-‐2008, the Switching market grew very close to 10% per year for all 4 

years following 22% growth in 2004 itself as the market bounced back from the recession following the bubble 

years. It is estimated that the market will bounce back strongly in 2010, coincidentally growing 18% back to $18B, 

followed by 8% average growth from 2010-‐2013. In 2008 and 2009 the bixed market had grown to 21% and 34% 

larger than the modular market respectively. The ongoing trend is toward bixed switches. 

Source: Lanexa/Morgan Stanley 

Optical industry is returning to growth as a result of cyclical drivers, increasing traf\ic, 

and the 40G product cycle 

The tone at the conference was upbeat, as companies are seeing sustained improvement in demand for optical 

networking products coming out of the recession. This is largely driven by cyclical demand following a year of 

signibicant under-‐investment, with industry sales down 10% in 2009 despite increasing trafbic. In addition, the 40G 

product cycle is gaining momentum, as 10G equipment in many networks is now 10 years old. 

Source: Feedback from OFC/NFOEC Optical Networking Conference 

China’s Automotive Outlook 

China’s economy grew by 11.7% in the birst quarter of 2010, after growing by more than 10.5% in the fourth 

quarter of 2009. By contrast, Chinese automakers sales through the birst quarter of 2010 are up by roughly 70% 

over the year ago period, continuing a surprisingly brisk pace that began to accelerate in September 2009. Light 

vehicle sales, passenger vehicles and commercial vehicles under 6-‐ton GVW, totaled 4.4 million units in the January 

to March period, including 2.9 million passenger vehicles. 

10

According to J.D. Power, the numbers, when adjusted for seasonal variations, suggest full year 2010 for passenger 

vehicles to grow by 10% and light commercial vehicles to grow by 16% for the full year. In total, we expect China’s 

light vehicle demand to reach 14.5 million units in 2010. The market of China’s automotive industry will continue to 

develop as the largest and arguably most important in the world. 

Source: JD Power 

IBM, EU team up to improve chip reliability 

IBM announced in February that it's teaming up with companies and 

universities from the European Union to improve the reliability and 

efbiciency of semiconductor chips. By creating a new type of 

technology to better test microchips for blaws, the parties involved 

hope to cut the time and cost required to create each chip. 

Joining forces to create an EU-‐funded organization called the 

Diamond consortium, IBM and the other major players plan to 

develop a more orderly and integrated approach to check for bugs in a 

chip. The goal of the new system will be to track down and correct 

errors on all levels, from the initial design of the chip to the binal silicon layout. 

Currently, around 70 percent of the effort in designing a chip is devoted to debugging, said IBM. Most of that effort is 

geared toward binding the source of the fault and correcting it. Soft errors are particularly hard to handle and 

difbicult to predict. Soft errors are temporary blaws that creep in due to external factors, such as the effects of cosmic 

radiation, a growing problem especially as chips get smaller and their densities increase. 

The new technology should be better able to predict soft errors by using improved and dedicated detection 

methods, noted IBM, which could cut the time needed to bix these specibic blaws by 23 percent. 

Finding and correcting blaws in a chip is expected to cost manufacturers $34.5 million per chip this year. The 

Diamond group is hoping to slash the overall time spent on debugging by 50 percent, potentially cutting a chip's 

design costs by $17.25 million. As a result, the time required to design a chip and launch it to the market should fall 

as well. 

Source: CNET 

Freescale among Genivi Group promotes savings with open-source software 

For about a year, a group of heavyweight automotive and technology companies has been working on a way to 

hasten development of in-‐vehicle entertainment systems. Their solution: share basic software development using 

the open-‐source Linux operating system. Among the nearly 50 members of the group, called the Genivi Alliance, are 

automakers General Motors, BMW AG, Nissan Motor, and, as of February 17, Renault SA. Suppliers include Visteon, 

Delphi Automotive, and Continental AG. The Genivi (pronounced jah-‐NEE-‐vee) Alliance is focusing on developing 

"middleware"-‐-‐the layer of software that allows various kinds of information and entertainment applications to 

work together in the car. Middleware controls such functions as encoding audio and video signals and managing 

power use. Freescale is among the members of Genivi, an alliance of companies promoting open-‐source software as 

a way to save time and money when developing automotive infotainment systems. 

Source: Automotive News 

New solar plane takes maiden voyage 

A plane designed to bly day and night using solar power has successfully taken its 

birst maiden blight. 

The Solar Impulse HB-‐SIA soared into the air for its birst blight early Wednesday 

from its home in Switzerland. After a smooth takeoff, the plane climbed to an 

altitude of 1,200 meters (3,937 feet or three-‐quarters of a mile) and stayed aloft for 

a total of 87 minutes. Pilot Markus Scherdel used the blight to run the Impulse 

through different exercises and maneuvers to see how it would handle itself. 

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The Solar Impulse HB-SIA is designed to bly without the need for fuel. Though its wingspan is as wide as that of 

a Boeing 747, the plane weighs only around 1.7 tons. The 12,000 solar panels on its wing collect energy from the 

sun to drive its four electric motors and charge the plane's lithium polymer batteries, allowing it to bly at night. 

Though the plane will ultimately use solar power for an upcoming blight this year, the maiden blight relied solely on 

the batteries, which were powered up beforehand in the hangar. The Solar Impulse's birst ofbicial blight followed a 

successful test \light in December, which was labeled more of a "blea hop" since the plane only traveled 3.2 feet 

off the ground for a distance of 1,148 feet. Next on the plane's itinerary will be further test blights, each one 

increasing the distance and duration that it stays in the air. The birst day-‐and-‐night blight is scheduled for this 

summer to see if the Impulse can remain aloft for 36 hours operating on just solar power and batteries. Grander 

ambitions lie ahead for 2012 with a blight that will navigate around the world in bive hops over the course of four to 

six days. 

Source: CNET 

Mars Rover gets smarter with age...and software 

Power Architecture® technology proven reliability, processing accuracy and software enablement 

Celebrating its seventh year investigating the surface of the Red Planet, Opportunity is now able to make its own 

choices about which rocks it should investigate further and which ones it should leave alone, according to NASA 

Report. Thanks to a new software upload, Opportunity's computer can analyze the photos taken with its wide-angle 

camera and isolate rocks that meet specibic criteria. It can then determine whether specibic rocks are worthy 

of close-‐up shots through its narrow-‐angle, color-‐biltered camera. The new software called Autonomous 

Exploration for Gathering Increased Science, or AEGIS for short, helps speed up the pace at which Opportunity can 

do its job. Previously, the vehicle's wide-‐angle photos would have 

to be sent back to Earth, where NASA staff would determine which 

rocks deserved a closer look. In the meantime, Opportunity would 

have gone along on its merry way in search of new targets to snap. 

The birst photos taken by Opportunity after its software upgrade 

showed a rock about as large as a football apparently thrown onto 

the surface after an object had dug a large crater, said NASA. After 

reviewing a wide-‐angle photo taken of this area at an earlier date, 

Opportunity decided to zero in on this one rock out of more than 

50 others based on the instructions NASA had given it to look for 

something large and dark. 

The onboard computer is based on Power 

Architecture® technology (PowerPC processor from 

IBM) that helps with power management, image 

processing, motor control, instrument management 

and handles navigation. The rover has six 

navigation cameras arranged in three pairs. The 

computer processes stereo images from the 

camera pairs. It uses binocular vision algorithms, 

and it can identify the distance to and size of the 

different rocks in the bield of view. Using this 

information, the computer can build a map of all 

the nearby obstacles and then maneuver the 

rover to avoid them when it is moving. Thus, 

Power Architecture technology continues to 

prove its longevity, reliability, processing 

accuracy, data integrity, handling of complex 

operations and enablement of advancement and 

value add software. 

Sources: CNET, Wikipedia 

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Guest Editorial Contribution - EDN 

Medium and message in the age of tweets 

Getting beyond slogans to understand technical communications in the new-media world 

by Ron Wilson, Executive Editor, EDN 

The foundation of an organization like Power.org is promoting Power Architecture technology and ecosystem 

through sharing technical information to Power Architecture community and encourage collaboration which breed 

innovation. This article provides some insights as to the type of channels that are shown to be more effective in 

communicating information than others providing some tips to communicate technical information. 

Today, there are many competing channels for communicating with technical people: Blogs, Web sites, Facebook, 

Twitter, iPad apps—all of these have strident partisans who will tell you that their favorite is the only way to reach 

an audience. And yet there is a growing backlash of working professionals who argue that their working style still 

depends on books and journals. You don't have time to use every available medium to share information with the 

rest of the organization—so what do you choose? 

There is a middle ground—a way of looking at media choices based on something more useful than devotion to, or 

suspicion of, the new. This approach is based on the obvious: our minds treat an object within our visual bield 

differently from the way they treat an object we only remember. For example a page of text under our eyes serves 

as a mnemonic: it puts all the meanings we attach to the text, all the associations we made with it, at our bingertips. 

But if we turn the page, we have only our memory of what is on that sheet. For most of us, the memory only 

contains the highlights: a few words, maybe some key phrases, the drift of an argument, and the general sense of 

an illustration. We remember the Cliff Notes version of the page. 

This is an important distinction. For example, consider reading an entertaining story. If the piece is well-‐organized, 

when we are reading a page, all we really need in order to understand this page is our own experience plus our 

Cliff-‐Notes version of the preceding pages. But contrast an article full of detailed discussion that refers back to a 

complicated diagram. We will need to refer back to previous pages, or forward to the notes or to an index. In cases 

when we are analyzing instead of just browsing, we may copy or tear out key pages and spread the whole works 

out on our desk. 

The underlying principle here is that we need to have in our visual bield or in our memory the information we need 

in order to understand the new stuff we see in front of us. The more complex and interrelated the material, the 

more of it we need to have physically in front of us. 

Of course this observation has implications for the medium that carries the information. An aphorism is well-served 

in a fortune cookie. A novel works well in a book, or for that matter, in a scroll. A battle plan needs to be 

spread out across a table or a wall-‐sized display. 

The same line of reasoning applies to electronic media. A short factual statement works beautifully in a tweet or 

text message. A description or statement, as long as it bits on one screen, works as an electronic document, whether 

viewed on smartphone, e-‐reader, or monitor. 

The key issue is that with electronic media, the visual bield is only the screen in front of you. The ability to scroll or 

search makes little difference—you still see only what is in front of you, and must depend on your short-‐term 

memory for the rest. Exactly how you get back to the page on which you think you remember seeing the formula 

the author just referred to doesn't matter-‐-‐unless the searching process is so complex that you lose your train of 

thought. This explains the frustration we have all had at trying to read a document on a display, binally just clicking 

the PRINT button. 

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Despite all the computing power behind the screen—scan, search, hypertext, whatever—reading from a display 

is an inherently serial task, like reading from a scroll. All of the tools and metaphors we have developed to make 

the task less serial have not succeeded in making a screen as accessible as a book, which is an inherently indexed-sequential 

data set, let alone as purely random-‐access as a project spread out across a desk. Just as in data 

processing, the task must determine the bile access method. 

Consequently the content that works well in electronic media is linear, moving from beginning to end. It is material 

for which all the information you need to understand the screen in front of you is either right there on that screen, 

or is easy for you to remember from previous screens. 

Obviously not all documents that are acceptable on a large monitor will make sense on an iPhone. Not all papers 

that you can study in a journal will be worth the endless scrolling back and forth on a notebook computer. 

So when you wish to communicate ideas to other people, you should select the medium based on the size and 

interrelatedness of its contents. Conversely, when you know your audience will be using a particular medium, 

structure your message and writing style to bit the visual bield of the reader. A little forethought can untangle the 

Gordian knot of new and old media, and help you communicate your information more effectively. Power.org and 

member companies continue to make use of variety of channels to communicate technical content and sets a good 

example of selecting effective medium bringing message to a target audience. 

Special Feature Articles - Products/Applications/Solutions 

Freescale QorIQ P2020 UTM/Security Appliance Solution 

Networking security solutions 

Freescale’s UTM and security appliance solution exemplibies our solutions-‐centric approach by bringing together 

all three elements needed for the development of a complete UTM security appliance: processors, software and an 

ecosystem of hardware and software partners, providing our customers a complete solution to deliver 

differentiated products to market. This solution brings together our QorIQ processor family, our VortiQa software 

optimized for performance delivered with the help of our hardware ODM partners for the best performance at the 

lowest power levels and most cost-‐effective bill of materials (BOM). 

The Freescale QorIQ P2020-‐based UTM appliance enables ODMs and customers to develop a production-‐ready, 

BOM optimized, certibied, off-‐the-‐shelf UTM appliance solution. It allows our customers to leverage high 

performance multicore QorIQ silicon and VortiQa software optimized for multicore for UTM security appliances. 

Freescale’s UTM appliance solution has been adopted by lead ODMs who offer commercial off-‐the-‐shelf appliances. 

Our hardware and ODM partner ecosystem is intended to deliver extended support to our customers in hardware 

engineering, turn-‐key manufacturing and fulbillment, and pre-‐built hardware manufacturing, among other services 

and products. Off-‐the-‐shelf UTM appliances from major ODMs are FCC, UL and CE certibied and ready to ship, 

enabling customers to focus on differentiated value-‐added services and leveraging the performance offered by 

multicore processors. Our solution provides customers with access to low-‐power, high performance multicore 

processors that deliver improved margins with minimal integration and development costs. 

Key Bene\its: 

Accelerate Time to Revenue 

Demonstrate time to market with fully integrated security and networking functionality that allows you to simply 

develop with no impact to schedule. Accelerate time to revenue by reaching new markets faster. 

Bend the Cost-‐Performance Curve 

Achieve multiple performance enhancements by leveraging our solutions-‐centric approach at similar price levels 

of current generation appliances. Tap into the expertise of Freescale’s ecosystem partners to customize and 

optimize your solution. 

14

Create an Extensive UTM Appliance Roadmap 

Using our multicore QorIQ processors running VortiQa software, showcase scalable performance at industry 

leading performance to power ratios 

For details visit http://www.freescale.com/webapp/sps/site/prod_summary.jsp?code=RDAPLSO&fsrch=1 

15

ENEA Multicore - High performance packet processing enabled with a hybrid SMP/ 

AMP OS technology 

The ongoing convergence between the telecom and datacom domain creates extreme requirements on the nodes 

in the networks to handle very high bandwidth IP trafbic. In most cases, network trafbic processing can be divided 

in two major categories: 

• Slow path processing: This involves network protocol control signaling to conbigure and establish the data 

paths and to terminate packets in higher protocol layers that uses the socket interface. 

• Fast path processing: This involves IP forwarding and other kinds of intermediate processing of the actual 

data packets such as NAT, security, etc. Minimal overhead is critical since the I/O bandwidth is paramount 

and the CPU cycle budget for software execution is limited. 

The fast path area is the focus of this article. In particular, we wish to examine it’s implementation with the new 

multicore . processors available today and the challenges these processor architectures bring to the software side 

of the equation. 

Multicore Operating System Models 

There are essentially three common operating system (OS) architecture approaches employed in multicore today. 

There is Symmetric Multi-‐Processing (SMP), where there is essentially a single, shared OS along with its 

resources, for applications on all cores. There are Asymmetric Multi-‐Processing (AMP) models where each core is 

running its own complete, isolated OS and applications are more loosely coupled, and there is a simplistic, single 

threaded, “run to completion” control loop approach common with silicon vendor executives designed to run 

functions like packet processing at “Bare Metal” speeds. 

The Enea OSE Multicore Edition (MCE) is a new RTOS architecture specibically designed for high-‐performance 

multicore applications in the data plane, and its unique asymmetric design combines all the advantages of the 

SMP, AMP and Bare Metal models, without suffering the disadvantages. Before examining more closely this 

innovative architecture, some background on the 20+ year-‐old design of the classic OSE RTOS is helpful. 

Architecture Overview 

Enea OSE is a truly distributed, micro-‐kernel based operating system that uses a message based programming 

model that provides application location transparency depicted in Figure 1. 

The OSE architecture is a very modular and scalable one, 

consisting of a robust set of run-‐time components running 

on top of a micro-‐kernel. System builds can range from being 

a small, simple kernel layer that can act as a hypervisor or a 

simple executive for “run-‐to-‐completion” applications, up to 

a full RTOS supporting POSIX bile systems, SMP threading 

and IP networking. 

Fig. 1 The OSE Micro Kernel Architecture 

The OSE kernel design is based on the exchange of messages, with a simple set of APIs, between processes and 

this mechanism for inter process communication (IPC) is the foundation of the OSE programming model. OSE also 

provides an addressing model that enables application scalability, making it possible to let a system run on a 

single processor node or several nodes in a distributed cluster without changing the programming code. When 

processors are physically divided, the IPC protocol Enea® LINX implements a message passing back plane that is 

adaptable for different media. For this reason, OSE users have never had to think about the transition from 

unicore to multicore designs. 

16

Enea OSE Multicore Edition: The innovative asymmetric, hybrid kernel technology 

The fundamental concept of the OSE MCE architecture is 

depicted in Figure 2. The essential idea is for shared, common 

services like memory manager, bile system, loader, slow path IP, 

to be available to all cores, in an SMP-‐like manner, but “worker” 

cores can execute their own scheduler, interrupt handing and 

local functions at maximum speed, using lightweight “kernel 

event” messages to transact shared services. 

Fig. 2 The Hybrid SMP/AMP Kernel technology 

The key benebit of the OSE MCE hybrid model, is that it creates a new multicore-‐aware level of CPU and device 

abstraction, which puts applications designed with this in mind, “closer” to the actual hardware and minimizes 

overhead. This is the primary difference between our approach and the classic SMP model, which creates a higher 

level of abstraction, buts adds unacceptable I/O overhead and whose scalability deteriorates quickly after a small 

number of cores. 

Enea OSE MCE delivers SMP benebits of simplicity, blexibility, application transparency, and error tracing, and AMP 

benebits of scalability, determinism and performance. The performance level is the same as it would be if using 

each core on its own, offering linear scalability. Further, since the OSE application framework allows a thread to 

access I/O devices and memory in supervisor mode, we can create a sandboxed design that essentially achieves 

bare-‐metal model performance. In such a design, the packets can be processed without involving the operating 

system at all, except for the dispatching of user-‐ installed interrupts and yield points. Altogether this allows for 

maximizing CPU resources for processing packets and minimizing unwanted overhead. 

Linux as control layer OS and Enea OSE as “fast path” application framework 

The Enea OSE product family contains a robust set of platform software components with sufbicient O&M 

functionality to offer complete support for control and data plane functions. But for a variety of other reasons, it 

may be desired to conbigure Linux in the control function on the mutlicore device. For such cases, Enea offers the 

Enea Hypervisor, which can support a full Linux 

programming environment with the addition of a 

scalable and high-‐performance (bare metal) Execution 

Environment on the data-‐plane cores that is easy to 

manage and debug. 

Figure 3 illustrates how the network stack on the Linux 

side controls and delegates the IP layer 2 and 3 packet 

processing to the data plane side using protocols over 

LINX, which has been ported to Linux, and how “slow-path” 

packets are sent to the stack on the Linux side 

using virtual Ethernet drivers. 

Fig. 3 Linux and the Hypervisor Layer based on OSE 

The Enea Hypervisor product delivers the advantages of a sandboxed supervisor execution domain for the Linux 

applications, while offering a feature-‐rich data plane programming model without the hypervisor domain 

overhead. Further, developers enjoy full visibility of data plane with support for full debug, tracing and 

performance probiling. The Enea Hypervisor has been initially developed for the Freescale Semiconductor QorIQ 

family and Enea is active in the Hypervisor subcommittee in Power.org. 

17

Conclusion 

The innovative multicore processors available today and rolling out in the near future, offer tremendous utility 

and optimization for delivering the IP bandwidth required for the ever exploding demand, but the software 

challenge to fully leverage these devices and make the scalability and performance a reality is formidable. Enea’s 

OSE® Multicore Edition demonstrates a new hybrid SMP/AMP RTOS architecture, providing a homogeneous, 

scalable and portable application framework for high-‐speed packet processing applications within the data-‐ and 

connectivity layer, while at the same time being a feature-‐rich SMP RTOS for networking control protocols. The 

OSE Multicore Edition design offers linear performance scalability for multicore devices with up to 16 cores and is 

designed to scale well beyond. 

Full details are available in the Whitepaper on the subject at 

http://www.enea.com/templates/Extension____7919.aspx 

IBM New POWER7 Systems To Manage Increasingly Data-Intensive Services 

Unprecedented Scale for Emerging Industry Business Models, from Smart Electrical Grids to Real-time 

Analytics 

Early February, IBM announced new POWER7 systems designed to manage the most demanding emerging 

applications, ranging from smart electrical grids to real-‐time analytics for binancial markets. The new systems 

incorporate a number of industry-‐unique technologies for the specialized demands of new applications and 

services that rely on processing an enormous number of concurrent transactions and data while analyzing that 

information in real time. 

In addition, the new systems enable clients to manage current applications and services at less cost with 

technology breakthroughs in virtualization, energy savings, more cost-‐efbicient use of memory, and better price 

performance. 

Four New Power Systems-‐-‐The new systems and management software include: 

IBM Power® 780, a new category of scalable, high-‐end servers, featuring an advanced modular design with up to 

64 POWER7 "cores," or CPUs, and the new TurboCore workload optimizing mode. TurboCore can deliver up to 

two-‐times the performance per core of POWER6 processor-‐based systems, providing excellent ROI for 

applications with high per-‐core performance requirements, such as managing and analyzing transactions from a 

smart electrical grid. 

IBM Power 770, a modular enterprise system with up to 64 POWER7 cores, featuring higher performance per 

core than POWER6 processors and using up to 70 percent less energy for the same number of cores as the IBM 

Power 570. 

IBM Power 755, a high-‐performance computing cluster node with 32 POWER7 cores, Energy Star qualibied for 

energy efbiciency, and optimized for the most challenging analytic workloads. 

IBM Power 750 Express, an Energy Star qualibied business server for mid-‐market clients offering four times the 

processing capacity of its predecessor, the IBM Power 550 Express, in the same energy envelope and 10 times the 

performance of a comparable HP Integrity rx6600. The Power 750 is three times more energy efbicient than the 

Sun SPARC Enterprise T5440, Sun's self-‐proclaimed "Coolthreads"server. 

18

IBM POWER7 Systems Family Quick Reference Guide 

Notes: 

1. The Power 780 processor card (one per node) has 16 POWER7 processor cores. If run in optional TurboCore 

mode at 4.1 GHz, only half the cores are available. 

2. The 8 GB (2 x 4 GB) memory feature on Power 750 Express and Power 755 is planned for availability March 16, 

2010. 

3. The 128 GB (4 x 32 GB) memory feature on Power 770 and Power 780 is planned for availability November 19, 

2010. 

4. Maximum memory capacity on Power 770 and Power 780 is 1 TB at 1066 MHz and 2 TB at 800 MHz. 

5. IBM Statement of Direction to increase the maximum number of Micro-‐Partitions to 320 on the Power 750 

server and to 640 on Power 770 and 780 servers. 

6. IBM is working with Red Hat on POWER7 support. Red Hat plans to support the Power 750, 755, 770, and 780 

models in an upcoming release targeted for availability during the 1st half of 2010. For additional questions on 

the availability of this release, please contact Red Hat. 

For details visit IBM website http://www-‐03.ibm.com/press/us/en/pressrelease/29315.wss 

19

Media Update 

Member Press Releases 

Konica Minolta Adopts EVE's ZeBu Emulation Platform to Dramatically Accelerate 

Validation of Image Processing LSI Designs 

ZeBu Selected For Superior Performance, Ease of Adoption 

Konica Minolta Technology Center, Inc., of Tokyo, Japan, has selected EVE ZeBu (for 

Zero Bugs) hardware-‐assisted veribication platform for the design of its high-speed, 

high-‐performance large-‐scale integrated circuits (LSIs) used in image 

processing. ZeBu was chosen after an evaluation of cost-‐effective, commercially 

available emulation platforms that could accelerate simulation of Konica Minolta's 

iImage Processing LSI designs. 

EVE to Exhibit at SNUG San Jose Designer Community Expo 

Discussions Planned on ZeBu-Server Emulation System's Scalability, 

Affordability, Usefulness for SoC Hardware VeriQication, Software Development 

EVE will exhibit at the Synopsys Users Group (SNUG) San Jose Designer 

Community Expo to be held Tuesday, March 30, from 4:15-‐7:30 p.m. at the Santa 

Clara Convention Center. 

EVE representatives will be available to discuss the ZeBu emulation system's 

features, including fast compile time, a catalog of virtual intellectual property and 

Smart Debug methodology, its environmentally friendly footprint and its multiple 

concurrent user capabilities. Scalable and affordable, ZeBu-‐Server can be used for 

system-‐on-‐chip (SoC) hardware veribication and software development to shorten 

time to tapeout, improve product quality and eliminate costly respins. 

EVE to Exhibit at Electrical and Computer Engineering 

Attendees Will Learn about unEVErsity Connections Program, BeneQits of 

Emulation Platform for Hardware VeriQication/Software Development in 

Course Curriculum 

EVE will exhibit at the Electrical and Computer Engineering Department Heads 

Association (ECEDHA) Conference March 15 in Clearwater Beach, Fla. 

ECEDHA participants will learn about EVE's unEVErsity Connections Program that 

offers universities access to its advanced veribication technologies and 

methodologies for course curriculum. EVE's ZeBu (Zero Bugs) emulation 

platforms are used for system-‐on-‐chip (SoC) hardware veribication and software 

development to shorten time to tapeout, improve product quality and eliminate 

costly respins. 

EVE's ZeBu-‐Server Named Finalist in EDN's 20th Annual Innovation Awards 

Competition 

EVE announced that ZeBu-‐Server, a scalable and affordable emulation system, has 

been selected from hundreds of nominations to be a binalist for this year's EDN 

Innovation Awards. 

31 Mar 2010 



22 Feb 2010 

Instituted in 1990, the Innovation Awards honor the people, products, and 

technologies that have shaped the semiconductor industry over the past year. 

ZeBu-‐Server was selected for the electronic design automation (EDA): Front-‐End 

Simulation and Database Tools category. This year's list of binalists features 32 

categories and more than 120 products that shipped in volume in the 2009 

calendar year. 

20

EVE to Offer Continuous Demonstrations of ZeBu-‐Server at DVCon 2010 

Will Showcase Zebu-Server's Usefulness for all SoC VeriQication Needs across 

Development Cycle 

EVE will offer demonstrations of ZeBu-‐Server, its scalable and affordable 

emulation system, in Booth #902 at DVCon February 23-‐24 at the DoubleTree 

Hotel in San Jose, Calif. Demonstrations will showcase ZeBu-‐Server's usefulness 

for all system-‐on-‐chip (SoC) veribication needs across the entire development 

cycle, from hardware veribication, hardware/software integration to embedded 

software validation. ZeBu-‐Server's unique features will be highlighted, including 

fast compile time, a catalog of virtual intellectual property and Smart Debug 

methodology, its environmentally friendly footprint and ability to serve multiple 

concurrent users. 

EVE Named Sponsor of International Symposium on Field-‐Programmable Gate 

Arrays (FPGA 2010) 

EVE's unEVErsity Connections Program Manager to Attend to Discuss 

University Relations Program 

EVE will sponsor the 18th ACM/SIGDA International Symposium on Field-‐ 

Programmable Gate Arrays (FPGA 2010) February 21-‐23 in Monterey, Calif., as 

part of its unEVErsity Connections Program. Sandra Larrabee, manager of the 

program, will be available to discuss EVE's program that provides schools access 

to its advanced veribication technologies and methodologies. 

EVE to Sponsor 5th Annual Workshop on Architectural Research Prototyping 

Submissions from Computer Architecture Community on Prototyping, 

Emulation, Modeling Efforts Accepted Through April 16 

EVE announced that it will sponsor the 5th Annual Workshop on Architectural 

Research Prototyping (WARP) to be held June 19 in Saint-‐Malo, France. It will be 

collocated with the ACM IEEE International Symposium Computer Architecture 

(ISCA). 

Power Architecture® Technology Positioned as the Premier Solution for High-performance 

Applications 

Newly announced POWER7 systems from IBM demonstrate the essential role of 

Power Architecture Technology in computation-intensive, mission critical 

applications. 

The recent announcement by IBM of its POWER7 systems reinforces the Power 

Architecture® technology's leadership in supporting the development of ground-breaking 

solutions that set new standards in price/performance, energy efbiciency 

and virtualization, and emphasize the technology's role as an indispensable 

building block for the world's most demanding applications. 

The launch of the new POWER7 systems from IBM underscores the importance of 

Power Architecture technology in business critical applications that support and 

drive innovation and business in the global economy. The new POWER7 systems 

represent a signibicant milestone for both the technology and the collaborative 

innovation facilitated by Power.org. 





21

EVE to Offer Webinar February 18 to Introduce Latest, Most Powerful Emulation 

System 

"ZeBu-Server: One System, InQinite VeriQication Possibilities" 

EVE will host a webinar on ZeBu-‐Server, its latest and most powerful emulation 

system, and offer examples of how it can be used in multiple modes of emulation 

and acceleration for multiple applications. Attendees will learn how ZeBu-‐Server 

can be used for all system-‐on-‐chip (SoC) veribication needs across the entire 

development cycle, from hardware veribication and hardware/software integration 

to embedded software validation. 

IBM Unveils New POWER7 Systems To Manage Increasingly Data-‐Intensive 

Services 

Unprecedented Scale for Emerging Industry Business Models, from Smart 

Electrical Grids to Real-time Analytics 

IBM announced new POWER7 systems designed to manage the most demanding 

emerging applications, ranging from smart electrical grids to real-‐time analytics 

for binancial markets. The new systems incorporate a number of industry-‐unique 

technologies for the specialized demands of new applications and services that 

rely on processing an enormous number of concurrent transactions and data while 

analyzing that information in real time. 

In addition, the new systems enable clients to manage current applications and 

services at less cost with technology breakthroughs in virtualization, energy 

savings, more cost-‐efbicient use of memory, and better price performance. 

Shanghai Jiao Tong University IC&System Research Center Purchases Hardware/ 

Software Co-‐Veribication Platform through EVE University Program 

To be Used in Design Complex SoCs for Multimedia, Communications, 

Navigation Applications 

IC&System Research Center at Shanghai Jiao Tong University (SJTU) of China has 

purchased its ZeBu emulation platform through the EVE university program 

known as unEVErsity Connections Program. 

As the leading university in microelectronics in Shanghai, SJTU has been at the 

forefront of educating technical experts in the area of microelectronics. The 

IC&System Research Center of SJTU is dedicated to system-‐on-‐chip (SoC) Design 

and research and development for multimedia processing, communication and 

navigation technologies. It cooperates with industries and works with the 

government of China to develop SoC designs compliant with the national standard. 

It also provides design services to electronic companies in need of embedded 

intellectual property (IP), high-‐speed emulation and simulation expertise. 

EVE to Present ZeBu-‐Server at DesignCon 2010 

Continuous Demonstrations will Highlight Emulator's Unique Features 

EVE will exhibit in Booth #815 at DesignCon 2010 February 2-‐3 at the Santa Clara 

Convention Center in Santa Clara, Calif. Continuous demonstrations of ZeBu-‐Server 

will highlight its usefulness for all system-‐on-‐chip (SoC) veribication needs across 

the entire development cycle, from hardware veribication, hardware/software 

integration to embedded software validation. 




27 Jan 2010 

22

LG Electronics Chooses EVE's ZeBu Emulation Platform to Dramatically Accelerate 

Validation of Multi-‐Media Designs 

ZeBu Selected for Superior Performance, Ease of Adoption, Cost Effectiveness 

LG Electronics, Inc. has adopted the ZeBu emulation platform from EVE for the 

veribication of its high-‐performance, mass-‐market consumer products. 

ZeBu-‐XXL was chosen after a thorough evaluation for its ease of use and cost 

effectiveness, critical considerations for achieving thorough testing of multi-million 

gate designs. According to LG Electronics, ZeBu offers superior 

performance in transaction-‐based co-‐emulation, reaching bive megahertz (MHz) 

on 10-‐million application specibic integrated circuit (ASIC)-‐equivalent gate 

designs. 

Power.org Drives Initiatives to Extend Growth and Increase Power Architecture® 

Technology Globally 

Power.org members collaborate to advance technology innovation and drive 

leadership in diverse segments of the embedded and server markets. 

Power.org, the organization that promotes and develops standards for Power 

Architecture® technology, announced that 2009 marked a year of growth fueled 

by a renewed vision and mission that successfully promoted Power Architecture 

technology globally, accelerated collaborative innovation and steered the 

organization through technology, market, and economic changes. 



Power Architecture technology, which continues to deliver signibicant, competitive 

advantages, expanded its leadership as the preferred technology across a wide 

range of ecosystems solutions. Power.org, collaboratively with its members and 

the developer community are poised to embrace the exciting new challenges and 

technical innovations that will mark 2010 and speed the delivery of products that 

improve the way people live, work and play. 

EVE to Demonstrate ZeBu-‐Server at EDSFair 2010 

Daily Presentations will Highlight Emulator's Unique Features 

EVE will exhibit at the Electronic Design and Solution Fair (EDSFair 2010) January 

28-‐29 at the Pacibico Yokohama in Kanagawa, Japan. 

Listed as Nihon EVE K.K. (Booth #401), EVE will demonstrate ZeBu-‐Server's 

usefulness for all system-‐on-‐chip (SoC) veribication needs across the entire 

development cycle, from hardware veribication, hardware/software integration to 

embedded software validation. 


23

Power Architecture® Presentations and Demonstrations to Be a High Focus at the 

DesignCon Conference 

Associate Sponsor Power.org and member companies Applied Micro, CoWare, 

Denali Software, EVE, Freescale, GDA Technologies, IBM, Virage Logic, 

Virtutech and XGI to promote Power Architecture solutions. 

Power.org announced that Power Architecture® technical advances supporting 

SoC design and ecosystem development from Power.org and its member 

companies will take center stage at the DesignCon Conference February 1 -‐ 4, 

2010. The event, where Power.org is an Associate Sponsor, will be held at the Santa 

Clara Convention Center in Santa Clara, Calif. Power.org is the organization that 

promotes and develops standards for Power Architecture technology. 


This highly visible participation in DesignCon underscores the strength of our 

eco-‐system and the continued growth of Power Architecture technology 

throughout the embedded industry. Power Architecture technology continues to 

provide a signibicant, competitive advantage as the preferred technology in a wide 

range of products and ecosystems solutions. 

For details on the above press announcements and media coverage, please visit http://www.power.org/news/ 

Future Events 

Power.org members exhibiting: 

AppliedMicro, CoWare, ENEA, Freescale, Green Hills, IBM, Lauterbach, Mentor Graphics, Synopsys, Wind River 

Power.org member participation in sessions: 

Enea, Ericsson, Freescale, IBM, Green Hills, LSI, Synopsys, Wind River 

Power.org collateral support to members: 

• Power.org Corporate Probile 

• PA Leadership 

• Power Architecture Magazine 

• Two Articles in the publications of “Engineering Guide to Multicore and Virtualization” & “Low Power 

Design” 

24

June 13-‐18, 2010 

Anaheim, California 

Power.org members exhibiting: 

Cadence, CoWare, Denali Software, EVE, IBM, Power.org, Virage Logic and Synopys, 

Power.org’s focus is collaboration with members in the context of Standards and Interoperability. 

Power.org will provide collateral support to members at their respective booths. 

ISCA/WARP 2010 

5th Annual Workshop on Architectural Research Prototyping 

Held in Conjunction with ISCA 2010 

Saint-‐Malo, France 19 June 2010 

Partial list of Power.org members Participating: 

EVE 

www.eve-‐team.com/warp2010 

Freescale Technical Forum 

June 21-‐24, 2010 

Orlando, Florida 

Partial list of Power.org members Participating: 

E2v, ENEA, Freescale, IBM, Lauterbach, Power.org 

www.freescale.com/ftf 

SoC Summit 

July 27, 2010 

Taipei, Taiwan 

The SoC Summit continues the successful ConbigCon Conference series—attended by over 1000 engineers 

worldwide—which birst began in 2006 in Taiwan in partnership with Digitimes. The rebranded and expanded 

SoC Summit will detail how semiconductor industry advances will continue to enable compelling user 

experiences in a broad range of electronics including portable and home-‐based consumer electronics devices. 

To learn more and register, visit www.socsummit.com. 

25

Useful Links 

Power Architecture® Silicon Roadmap 

http://www.power.org/resources/devcorner/roadmap 

http://www.power.org/resources/downloads/ 

Access to DesignCon2010 Presentations 

http://www.power.org/events/designcon10 

Special Feature Articles 

• Freescale QorIQ P2020 UTM/Security Appliance Solution 

http://www.freescale.com/webapp/sps/site/prod_summary.jsp?code=RDAPLSO&fsrch=1 

• ENEA Multicore -‐ High performance packet processing enabled with a hybrid SMP/AMP 

OS technology 

• http://www.enea.com/epibrowser/literature%20(pdf)/pdf/leadgenerating/white%20papers/ 

whitepaper_eneamulticore.pdf 

• IBM New POWER7 Systems To Manage Increasingly Data-‐Intensive Services 

http://www-‐03.ibm.com/press/us/en/pressrelease/29315.wss 

Press Announcements and Media Coverage 

http://www.power.org/news/ 

Power.org Q4 Newsletter 

http://www.power.org/news/newsletter/ 

Contribution and Comments 

If you wish to contribute, have a suggestion, or comments, please feel free to send a short note to 

fawzi@power.org 

26

Power.org Q1 2010 Newsletter -4

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