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Rumbling on performativity_Frits Simon

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Theories of change have built up mass, of which the rich diversificati<strong>on</strong> in perspectives<br />

is an eye-catching feature. At the same time the effectiveness is debated, leading<br />

am<strong>on</strong>gst others to an appeal for evidence based practices (Cozijnsen, 2013; S<strong>on</strong>naville,<br />

2005).<br />

Legitimacy of the adviser<br />

In general advisers have an external or internal positi<strong>on</strong> and apparently “every time<br />

when you try to change or to improve a situati<strong>on</strong> without having a direct influence <strong>on</strong><br />

the implementati<strong>on</strong>, you advise.” (Block, 1996: V). In his positi<strong>on</strong> the adviser is depending<br />

<strong>on</strong> his client, both for his assignment and for the adopti<strong>on</strong> of his advice. Therefore<br />

the adviser often will be unsure if his advices will gain at least some recogniti<strong>on</strong>. There<br />

are doubts about the effectiveness of advisory work. The adviser runs the risk of<br />

encapsulati<strong>on</strong> (Strikwerda, 2004; Twist et al., 2007) and c<strong>on</strong>firmati<strong>on</strong> to the sp<strong>on</strong>sor<br />

(Weggeman, 2003). Instead of being the jester as a finder of hidden truth and being an<br />

adviser for acti<strong>on</strong>s which for sure will have a practical result, the adviser may have<br />

become the <strong>on</strong>e who performs his trick and leaves (Homan, 2005).<br />

Doubts about the professi<strong>on</strong> culminate in questi<strong>on</strong>s like whether commercial interests<br />

due to the professi<strong>on</strong>alizati<strong>on</strong> of the advisory work have brought about that the<br />

adviser is no l<strong>on</strong>ger the little boy who tells the emperor that he wears no clothes. The<br />

adviser might have become some<strong>on</strong>e who seeks a problem for his ‘proven’ method<br />

(Hellema and Marsman, 1997). After hundred years of making a living out of advice the<br />

professi<strong>on</strong> is criticized for being a myth, a rhetorical c<strong>on</strong>structi<strong>on</strong> of those who call<br />

themselves advisers (S<strong>on</strong>naville, 2005). The growing doubt whether organizati<strong>on</strong>s are<br />

manageable (Stacey, 2010; Weggeman, 2003), a legitimate questi<strong>on</strong> becomes if there<br />

is a need for another kind of adviser.<br />

Critical assessment of the discourse <strong>on</strong> change from a complex resp<strong>on</strong>sive processperspective<br />

From the perspective of a complex resp<strong>on</strong>sive process-approach the rhetoric – the<br />

many theories of change - of the advisory work is criticized (Stacey, 2007). Despite the<br />

diversity theories of change still hold <strong>on</strong> to a comm<strong>on</strong> but c<strong>on</strong>sequential assumpti<strong>on</strong>.<br />

Comm<strong>on</strong> is that stability is seen as the normal state of affairs (Chia, 1995; Stacey,<br />

2007). Different in the theories is <strong>on</strong>ly the way stability is created or evolves. Whether<br />

prescriptive or descriptive, whether by planning, visi<strong>on</strong>ary or distributed leadership,<br />

power games, individual or collective learning processes or by wearing out a next<br />

phase in an organizati<strong>on</strong>al life-cycle, fundamental in this discourse is a state of rest or<br />

equilibrium. In case of disturbances of stability processes are initiated to restore the<br />

balance, although the new state of rest might not the same as before. In that case it is<br />

assumed that people or the organizati<strong>on</strong> have learned or passed an evoluti<strong>on</strong>ary<br />

phase.<br />

The fact that change is approached as an temporarily situati<strong>on</strong> – apparently as an<br />

inc<strong>on</strong>venient and precarious intermezzo in between stable situati<strong>on</strong>s - emphasizes<br />

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