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Rumbling on performativity_Frits Simon

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Looking back <strong>on</strong> my rather cognitivist defaults as described in the account of my taken<br />

for granted assumpti<strong>on</strong>s (chapter 3) the introducti<strong>on</strong> of and reflecti<strong>on</strong> <strong>on</strong> the way<br />

interacti<strong>on</strong> of people is explained from a complex resp<strong>on</strong>sive process-perspective<br />

incited other insights. Especially the c<strong>on</strong>fr<strong>on</strong>tati<strong>on</strong> of the work of Mead with the more<br />

recent developed psychological c<strong>on</strong>cepts of framing, social c<strong>on</strong>tagi<strong>on</strong> and cognitive<br />

diss<strong>on</strong>ance invited me to a reorientati<strong>on</strong> <strong>on</strong> my cognitivism. A cognitivist stance<br />

emphasizes a rather individualistic approach of social interacti<strong>on</strong>s. As if social interacti<strong>on</strong><br />

is a game of deliberately and unilaterally influencing each other, as if social interacti<strong>on</strong><br />

is a process manageable by the shrewdest agent. The work of Mead, supplemented<br />

with the c<strong>on</strong>cept of social c<strong>on</strong>tagi<strong>on</strong>, exemplified the social and<br />

c<strong>on</strong>structi<strong>on</strong>ist nature of human interacti<strong>on</strong>. C<strong>on</strong>necting these insights to my advisory<br />

work is c<strong>on</strong>necting me and my work to other people within the UAS instead of positi<strong>on</strong>ing<br />

me as a quasi-experimental psychologist who co-creatively ‘toys’ with people.<br />

A last observati<strong>on</strong> is that in the discussi<strong>on</strong>s about the internal branding programme<br />

the wavering between a co-creative and planned change approach is recognisable.<br />

What I wrote in chapter 3 about a wavering c<strong>on</strong>text for the development of policy in<br />

the UAS appears not to be some abstract somewhere allocated perspective, but this<br />

perspective is real in the positi<strong>on</strong>s taken of people in the discussi<strong>on</strong>s. ‘The wavering<br />

c<strong>on</strong>text’ is an abstracti<strong>on</strong> from what the members in the coordinati<strong>on</strong> team were<br />

doing; it is an expressi<strong>on</strong> of what we were discussing.<br />

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