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Rumbling on performativity_Frits Simon

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zed by others. Without doubt the c<strong>on</strong>clusi<strong>on</strong>s and recommendati<strong>on</strong>s of the coordinati<strong>on</strong><br />

team will find its way in the missi<strong>on</strong> statement, midterm strategy development,<br />

yearly planning and evaluati<strong>on</strong>.<br />

However, claiming the outcome as a victory from <strong>on</strong>e of the discourses unintenti<strong>on</strong>ally<br />

suggests that definiti<strong>on</strong>s of situati<strong>on</strong>s can be designed in rather straight forwarded,<br />

pre-c<strong>on</strong>ceived and rati<strong>on</strong>al managed strategies. Meanwhile instituti<strong>on</strong>al policy - or<br />

the c<strong>on</strong>clusi<strong>on</strong>s and recommendati<strong>on</strong>s by the coordinati<strong>on</strong> team - appears not to be a<br />

product of well-c<strong>on</strong>sidered arguments, but a process in which many different interacti<strong>on</strong>s<br />

c<strong>on</strong>verge into c<strong>on</strong>clusi<strong>on</strong>s and recommendati<strong>on</strong>s.<br />

Self-organizing transformative processes<br />

From a complex resp<strong>on</strong>sive process-perspective something else happened. C<strong>on</strong>versing<br />

resulted in organizing and organizing developed in c<strong>on</strong>versing, as an inescapably<br />

self-organizing process (Shaw, 2002), in which under the skin several psychological<br />

mechanism did their job. The documented c<strong>on</strong>tagious aspects of the interacti<strong>on</strong><br />

am<strong>on</strong>g the members of the coordinati<strong>on</strong> team underline a self-causing character of<br />

interacti<strong>on</strong>. Given the shifts in c<strong>on</strong>clusi<strong>on</strong>s and recommendati<strong>on</strong>s which become<br />

transparent during the discussi<strong>on</strong>s in the coordinati<strong>on</strong> team, it is obvious that this<br />

self-causing character deploys a transformative causality. In line with the complexity<br />

sciences this kind of causality explains that “... entities are forming patterns of interacti<strong>on</strong><br />

and at the same time, they are being formed by these patterns of interacti<strong>on</strong>.” (Stacey,<br />

2010: 57; italics Stacey). In a comm<strong>on</strong> resp<strong>on</strong>sibility the members of the coordinati<strong>on</strong><br />

team and finally the board formed and were formed within the discussi<strong>on</strong>s c<strong>on</strong>cerning<br />

the c<strong>on</strong>clusi<strong>on</strong>s and recommendati<strong>on</strong>s, even if <strong>on</strong>ly virtually present. In reality things<br />

happen as they happen and apparently sometimes lead to logically c<strong>on</strong>tradictory results.<br />

Looking back I come to understand that given the inescapably self-organizing process<br />

of interacti<strong>on</strong> that even my co-creative input is part of a self-organizing process,<br />

which as such is not defined by co-creativeness. Paradoxes, disappointments, c<strong>on</strong>tradicti<strong>on</strong>s<br />

and compromises are unavoidably parts of the game. Despite that I know – as<br />

stated before – that we try to talk each other into <strong>on</strong>e of our own discursive perspectives<br />

<strong>on</strong> reality, in a kind of naiveté I still supposed that my co-creative discursive input<br />

would lead to co-creative results, away “ ... from c<strong>on</strong>flict and fragmentati<strong>on</strong> to the good<br />

as the cohesi<strong>on</strong> of shared visi<strong>on</strong> and joint purpose.” (Shaw, 2002, p.155; italics Shaw).<br />

Seemingly still with fear to have no c<strong>on</strong>trol as a programme manager (Groot, 2010b).<br />

The peculiar thing for me is that being a Foucault-adept it should have been obvious to<br />

me that my co-creative input is part of a discourse that as any discourse must be seen<br />

“... as an expressi<strong>on</strong> of violence we put <strong>on</strong> things, or in any case as something tangible<br />

we lay up<strong>on</strong> them.” (Foucault, 1971: 42). Unnoticed I hoped that <strong>on</strong> another level of the<br />

playing field I stealthily could c<strong>on</strong>vince my colleagues to become co-creati<strong>on</strong>ists. I<br />

understand now that also co-creati<strong>on</strong>ists are not protected from using epistemological<br />

including power strategies, even if they are aware of the whereabouts of that kind<br />

of strategies.<br />

4. Sense making in and of the internal branding project | 109

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