Rumbling on performativity_Frits Simon
Rumbling on performativity_Frits Simon
Rumbling on performativity_Frits Simon
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
human behavior and examine it frame by frame, as it unfolds.” (Ariely, 2009: 51). In a<br />
manner of speaking the experimental psychologist positi<strong>on</strong>s himself as the candle that<br />
lights up the hidden psychological mechanisms. But in real life my superior and I have<br />
an interdependent working relati<strong>on</strong> in which during all of our c<strong>on</strong>versati<strong>on</strong>s we are<br />
and get more committed to each other, in which we figure out how to interpret things<br />
and in which my preparati<strong>on</strong>s for him have to be prepared in a way that c<strong>on</strong>nects to<br />
his points of view. I think it would be wise to approach psychology not as a natural but<br />
a moral science through which we should study how we treat each other in everyday<br />
life (Shotter, 1993). If my superior would not be co-creative in some way – and he is -<br />
and if I would be unable somehow to commit myself to his views, I better look for<br />
another positi<strong>on</strong>. Apparently <strong>on</strong>e can <strong>on</strong>ly sell phrases (frames) to some<strong>on</strong>e else if they<br />
reflect the values of the other (Bai, 2005). The weight of a given advice declines the<br />
greater the distance between the advice and the initial opini<strong>on</strong>s of the receiver is,<br />
especially if the receiver is high-knowledgeable regarding the subject (Yaniv, 2004).<br />
The other included<br />
So before even of thinking of unilaterally re-programming my superior’s mind, our<br />
minds are related and committed in a way which makes working together possible.<br />
And it works both ways: in working together there is a mutual influence so who could<br />
possibly decide who is qualifying who?<br />
From this perspective the positi<strong>on</strong> of a supposed shrewd re-programmer (and the<br />
experimental psychologist) is to compare with the supposed outsider’s positi<strong>on</strong> which<br />
is attributed to or claimed by managers. As if managers have a Janus face through<br />
which it is possible to step out of real life, to design interventi<strong>on</strong>s and then to step<br />
back and change life in trying to frame the subordinates with new insights. According<br />
to Stacey this doubling of processes - in the situati<strong>on</strong> itself and in the presumed stepped<br />
back situati<strong>on</strong> - is a fallacy as there are “… <strong>on</strong>ly processes of human interacti<strong>on</strong><br />
and no <strong>on</strong>e can take an external vantage point in relati<strong>on</strong> to this.” (Stacey, 2007: 265).<br />
Moreover, I would add, supposing that you can c<strong>on</strong>trol a situati<strong>on</strong> from outside is<br />
practically impossible and ascribes naivety to your fellow human beings. Whatever the<br />
differences between individual competences may be, in my view a human’s mind is so<br />
complicated that the social interacti<strong>on</strong> between two or more people in a given situati<strong>on</strong><br />
is far too fleeting and complex to pretend any kind of c<strong>on</strong>trollability or predictability<br />
(Sim<strong>on</strong>, 2000).<br />
Again some thirty years before representati<strong>on</strong>alism became much-discussed due the<br />
rise of cognitive sciences, Mead argued against a representati<strong>on</strong>alist stance in psychology.<br />
Although <strong>on</strong>e might compare the me of a pers<strong>on</strong> – “the organized sets of attitudes”<br />
(Mead, 1934) – with a representati<strong>on</strong>alist perspective <strong>on</strong> the socializing process of<br />
a pers<strong>on</strong>, as stated before, according to Mead what a pers<strong>on</strong> actually does is depending<br />
<strong>on</strong> the interacti<strong>on</strong> in a real situati<strong>on</strong>. The ‘I’ never walks al<strong>on</strong>e, even if the ‘I’<br />
wanted to. During the discussi<strong>on</strong>s in the coordinati<strong>on</strong> team the opini<strong>on</strong>s of the members<br />
of the board and a lot of other people were in our minds and we often estimated<br />
4. Sense making in and of the internal branding project | 107