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Rumbling on performativity_Frits Simon

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Thus <strong>on</strong>e of the results of our deliberati<strong>on</strong>s is that we reify the core values as if they<br />

can and should be managed and c<strong>on</strong>trolled from above or outside by some<strong>on</strong>e. For me<br />

this reificati<strong>on</strong> is not something that endangers pers<strong>on</strong>al freedom (Stacey, 2007). I<br />

mostly w<strong>on</strong>der whether this kind of reificati<strong>on</strong> has c<strong>on</strong>tra productive effects. Shotter<br />

speaks of entrapment of the imagined “while any attempt to complete them [in this<br />

case the core values - FS] as real objects destroys their nature, and can lead to an<br />

enclosed (mechanical) form of social life.” (Shotter, 1993: 80; italics Shotter). It makes<br />

me w<strong>on</strong>der if my co-creative preferences are illusi<strong>on</strong>s. If the bottom line is that diversity<br />

and cooperati<strong>on</strong> are asked, what then are the c<strong>on</strong>sequences for the way we act<br />

after having written down these ambiti<strong>on</strong>s? Whatever I or we do, it seems always to<br />

get associated with some kind of management c<strong>on</strong>trol.<br />

I suppose there are c<strong>on</strong>tingencies which have to do with the way discussi<strong>on</strong>s unfold in<br />

the interacti<strong>on</strong>s in the coordinati<strong>on</strong> team, with the results as documented. I want to<br />

explore them. C<strong>on</strong>tingencies also may have to do with my positi<strong>on</strong> as an adviser of the<br />

board. In general my work implies that I prepare c<strong>on</strong>clusi<strong>on</strong>s which formally have to be<br />

drawn by the members of the executive board. Probably my effectiveness depends <strong>on</strong><br />

more than just my opini<strong>on</strong> regarding some subjects. I realize that I also have to produce<br />

something that is accepted and acceptable for many other people.<br />

4.5 Psychological interdependency: social c<strong>on</strong>tagi<strong>on</strong> and cognitive<br />

diss<strong>on</strong>ance<br />

Are the c<strong>on</strong>clusi<strong>on</strong>s and recommendati<strong>on</strong>s of the members of the coordinati<strong>on</strong> team a<br />

sum of well-c<strong>on</strong>sidered arguments? I would say that the results are a matter of mutual<br />

influence during a lot of formal and informal c<strong>on</strong>versati<strong>on</strong>s. The almost taken for<br />

granted repressi<strong>on</strong> of a top down approach is the most obvious example. However, the<br />

apparent avoidance of discussi<strong>on</strong>s <strong>on</strong> topics as the critical remarks made <strong>on</strong> the<br />

managers, the compromises in interpretati<strong>on</strong>s of the report or remarks <strong>on</strong> the used<br />

branding model also show a lack of argumentati<strong>on</strong> or even negotiati<strong>on</strong>. We never<br />

discussed explicitly our different perspectives <strong>on</strong> how to develop or change an organizati<strong>on</strong>.<br />

Is this lack of fundamental discussi<strong>on</strong>s to explain because the people involved<br />

in the coordinati<strong>on</strong> team have good working relati<strong>on</strong>s and would fundamental discussi<strong>on</strong>s<br />

have brought with them the risk of tearing down the curtain of smooth cooperati<strong>on</strong>?<br />

Interdependency<br />

Did the members of the coordinati<strong>on</strong> team agree beforehand <strong>on</strong> the main subjects so<br />

there was nothing to discuss? Were the members part of an organizati<strong>on</strong>al prefabweb<br />

in which is regulated how to interpret different kind of subjects and how to<br />

behave properly? Or was the team busy with political games in which the winner<br />

takes it all (Homan, 2001)?<br />

100

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