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mtu_2 - Referenzen.frehner-consulting.de

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Aristocrats<br />

of the Ocean.<br />

What is it that gives mega sailing yachts their<br />

glamour and appeal? Certainly not simply size,<br />

power and performance. Discerning owners,<br />

imaginative <strong>de</strong>signers and quality-conscious<br />

producers set different priorities. They are the<br />

shapers of a trend. One which emphasizes aesthetics<br />

and precision. Which utilizes principles<br />

such as hydrodynamics and aerodynamics.<br />

And integrates highly advanced control and<br />

communications technology. Mega sailing<br />

yachts are high-tech in concentrated form.<br />

It is precisely that which shapes the future. Around a<br />

hundred new yachts over 40m in length are un<strong>de</strong>r construction.<br />

Each one is a mo<strong>de</strong>l for its own personality.<br />

Built by major shipyards according to bespoke <strong>de</strong>signs by<br />

experts for connoisseurs. None of them will follow a predictable<br />

pattern. And yet, all are part of an important tradition<br />

that is rich in paragons and characterized by<br />

lasting values.<br />

Yachting history is also cultural history. It resolves the<br />

paradox between what is traditional or legendary and<br />

what is futuristic or innovative. And there are many<br />

examples of that – prominent, popular and legendary.

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