Alon Kronenberg - IBM
Alon Kronenberg - IBM
Alon Kronenberg - IBM
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The Mobile Sweep<br />
Superseding Traditional Web<br />
Access<br />
<strong>Alon</strong> <strong>Kronenberg</strong><br />
November 3, 2011<br />
© 2011 <strong>IBM</strong> Corporation
The pace of innovation and technology adoption is accelerating<br />
Source: New York Times 2008<br />
2 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
Blackberry and iPhone Shipments during Financial Crisis<br />
Source: Silicon Alley Insider<br />
3 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
The pace of innovation and technology adoption is accelerating<br />
Source: New York Times 2008<br />
Complementary<br />
Complementary<br />
4 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
iPad sales significantly outpacing iPhone<br />
Source: Silicon Alley Insider<br />
5 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
Impact on device usage - Tablets<br />
Impact of New Table Purchase on Use of Other Devices<br />
6 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
Reasons for using Tablets instead of PC/Laptop<br />
77% of table users report using their tablet for actions<br />
for which they would previously used a laptop or desktop computer<br />
7 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
Mobile is bigger than Desktop<br />
Global Unit Shipments of Desktop PCs + Notebook PCs<br />
vs Smartphones + Tablets, 2005-2013E<br />
Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research.<br />
8 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
Top 6 Trends Driving Mobile Adoption<br />
1<br />
Apps, Apps<br />
and more<br />
Apps<br />
Instrumentation<br />
4<br />
Top 6<br />
Trends<br />
Driving<br />
Mobile<br />
9 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation<br />
2<br />
Cloud<br />
Machine to<br />
Machine<br />
5<br />
3<br />
Collaboration<br />
Context<br />
Awareness<br />
6
‘Appification’ of the Internet<br />
Apps make the web more accessible<br />
� User experience is controlled and<br />
simplified<br />
� Provide structure to an unstructured<br />
medium<br />
� Better suited for providing a more<br />
immediate and relevant experience<br />
App-centric approach to business-toemployee<br />
interactions<br />
� Low hanging fruit: Business Intelligence,<br />
CRM, Dashboards<br />
� Identify the mobile use-cases and app-ify<br />
them, don’t just push existing web content<br />
� Take a user-centric approach, not a system<br />
centric one<br />
10 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
Mobile Devices as Platforms<br />
Enterprise deployments typically view devices through single-function lens<br />
� Blackberry � Email / Messaging<br />
� Rugged Handheld � Inventory Management, Field Force, etc.<br />
� Wireless POS � Sales<br />
Devices turning into platforms for delivering different apps for different<br />
functions<br />
� Increased adoption and lower training costs<br />
� Efficiencies via standardization (e.g. procurement, management, support)<br />
� Access to consumer pricing vs. specialized hardware<br />
11 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
Mobile Cloud<br />
Mobile Sync Mobile Stream<br />
12 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
Mobile Collaboration<br />
The most forward thinking companies will…<br />
activate networks of people that apply relevant content and expertise to<br />
improve and accelerate how things get done, delivering unprecedented<br />
return for the time invested.<br />
Why Social Business matters...<br />
95% of standout<br />
organizations will<br />
focus more on ‘getting<br />
closer to the customer’<br />
over the next 5 years<br />
- <strong>IBM</strong> CEO Study 2010<br />
57% of standout<br />
organizations are more<br />
likely to allow their<br />
people to use social<br />
and collaborative tools<br />
- <strong>IBM</strong> CHRO Study 2010<br />
13 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation<br />
vs.
Instrumentation<br />
Types of sensors and/or<br />
signal processors embedded in<br />
typical Smartphone<br />
� GSM/CDMA<br />
� Bluetooth<br />
� WiFi<br />
� RFID<br />
� NFC<br />
� Microphone<br />
� Camera<br />
� GPS<br />
� Compass<br />
� Accelerometer<br />
� Touchscreen<br />
Driving new ways to acquire<br />
and process information<br />
� Identification<br />
– Password � Biometrics<br />
� Location<br />
– GPS � Triangulation<br />
� Data Entry<br />
– Keyboard � Images<br />
– Keyboard � Audio<br />
14 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
M2M Monitoring � Mobile Decision Making<br />
15 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
Context-aware Apps<br />
Location is just one element of context<br />
� Identity<br />
� Spatial information (e.g., location,<br />
orientation, speed and acceleration)<br />
� Temporal information (e.g., time of<br />
the day, date, and season of the year)<br />
� Environmental information<br />
(e.g., temperature, air quality, and light<br />
or noise level)<br />
� Social situation (e.g., who are you with, and people that are nearby)<br />
� Resources that are nearby (e.g., accessible devices, and hosts)<br />
� Availability of resources (e.g., battery, display, network, and bandwidth)<br />
� Physiological measurements (e.g., blood pressure, heart rate, respiration rate, muscle<br />
activity, and tone of voice)<br />
� Activity (e.g., talking, walking, and running)<br />
� Schedules and agenda settings<br />
16 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
Questions?<br />
Thank You<br />
<strong>Alon</strong> <strong>Kronenberg</strong><br />
alonk@ca.ibm.com<br />
17 <strong>IBM</strong> Mobility Shift: Experiences & Insights<br />
© 2011 <strong>IBM</strong> Corporation
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