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Canvas 7 Diy

Canvas Magazine No. 7 - Diy

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THE DIY ISSUE ALL OF THE ABOVE<br />

D-I-Y. Do It Yourself. The idea of<br />

self-reliance, of championing<br />

knowledge and expertise. It’s an<br />

attitude, an ideology. It’s how this<br />

magazine started. We needed a<br />

creative outlet for our ideas so<br />

we made an online mag. And we<br />

made it our own way, rejecting<br />

the prevailing norms of printed<br />

media and distribution.<br />

Whenever we put together any<br />

<strong>Canvas</strong> content, whether it be<br />

for our issues, daily write ups or<br />

features, it’s an intuitive feeling.<br />

We tend to gravitate towards<br />

certain ideas, whether they be<br />

fashion or graphic, visual or<br />

aural. And it was pure coincidence<br />

that the bulk of the designers<br />

and artists featured in this issue<br />

are Melbourne-based. There’s<br />

a camaraderie that inhabits the<br />

city’s creative scene that seems<br />

to make ideas possible. Maybe<br />

CONTRIBUTING PHOTOGRAPHERS<br />

Suryanty thoeng<br />

tanya Kechichian<br />

Petter KarlStrøm<br />

Jo DucK<br />

lyuba Sautina<br />

COVER<br />

PhotograPhy lyuba Sautina<br />

Melbourne sums up the Aussie DIY<br />

attitude. The city certainly proves<br />

that creative folk can be nice.<br />

This issue is also about new<br />

discoveries. We’re including a lot<br />

of ‘fringe dwellers’ - designers who<br />

are cultivating niche, underground<br />

followings; musicians who are<br />

forming an army of loyal punk/<br />

prog-rock listeners from a base<br />

in Europe; photographers who<br />

are visualising a new fashion<br />

identity; all with expectations of<br />

bigger things for themselves.<br />

So enjoy this issue of D-I-Y spirit,<br />

and we’ll see you online soon with<br />

more!<br />

CATHERINE MCPHEE<br />

EDITOR<br />

PAGE 3<br />

SREET STYLE<br />

PAGE 7<br />

CAN I BE YOUR SHADOW?<br />

PAGE 10<br />

ESTELLE DEVE<br />

PAGE 18<br />

VALENTINA<br />

PAGE 24<br />

CIVIL CIVIC<br />

PAGE 28<br />

WRAP IT UP<br />

PAGE 29<br />

LIMEDROP<br />

PAGE 2<br />

coPyright & DiSclaimer<br />

reproduction in whole or in part without written permission by canvas is strictly prohibited.<br />

all information and credits are accurate at the time of publication, but are subject to change.<br />

httP://canVaSmagaZine.net<br />

© 2010 canVaS magaZine


PhotograPher Jo DucK<br />

Styling JaDe leung<br />

hair & MakeuP megain harriSon<br />

Model meloDy @ chaDwicK moDelS<br />

Jewellery ott by lia t.<br />

how DiD Six inDiViDually creatiVe PeoPle<br />

come together to form all of the aboVe?<br />

our first set up was very different to what it has now<br />

become. we started out as just a group of friends looking<br />

for a shared space with the retail element designed to<br />

support our creative pursuits. over the years we’ve had a<br />

few changes in studio residents. the hammer & tong guys<br />

moved into their own studio down the road and Johnny and<br />

glenn [from who am eye] moved in. all the while elliot was<br />

building up his screen printing business and nyssa was<br />

working as a freelance pattern maker and machinist. about<br />

two years ago i asked nyssa to work on a range of clothes<br />

to be sold just through our own store and above. grew out<br />

of that.<br />

So the all of the aboVe umbrella iS really<br />

about Different artiStS anD buSineSSeS<br />

Sharing the one SPace? that’S intereSting,<br />

becauSe i haD the imPreSSion you were all<br />

Sort of oPerating collectiVely.<br />

yeah, it is separate businesses but i guess the collective<br />

part comes in when it comes to the support and shared<br />

contacts/ideas. having another label [who am eye] in the<br />

studio means that we have that many more eyes looking<br />

for fabrics or makers and they are going through the same<br />

kinds of issues and might have advice. Practically speaking<br />

with the screen printing side of it, our labels both use print<br />

and it’s great to be able to do it in house. for above., we<br />

would never have been able to develop the devoré print in<br />

[part of the winter 2010 collection] without it. the amount<br />

of testing alone would have cost a fortune.<br />

anD you oPen the SPace to the Public. for<br />

what PurPoSe?<br />

because of our beginnings, retail shop at the front and<br />

studio at the back, our space is set up with a semi public<br />

gallery already. granted the studio is slowly eating into<br />

the front floor space we may not always be able to have<br />

people come through because of work [out the back], but<br />

the move is towards having something like a showroom.<br />

Somewhere that the public can come and look through the<br />

selection of prints or come and check out the above. stuff<br />

and still have a connection to where it all happens.<br />

what waS your role before aboVe began?<br />

DiD you StuDy faShion?<br />

nah, i have a degree in english literature. nyssa has<br />

studied fashion at rmit and worked for 4 years as a<br />

patternmaker. growing up in canada i never thought<br />

about having my own anything. the plan was to get a good<br />

job. when i moved to new Zealand in 1996 i saw just how<br />

possible it is to start something from the ground up so<br />

my plan started to change. i’ve worked retail for about 12<br />

years now with labels like Kate Sylvester and Zambesi so<br />

i’ve always had an interest in fashion.<br />

i’ve never been the creative one, my strengths are in<br />

the other areas needed to have a label. So when i met<br />

nyssa, who is this force of her own, with so many ideas<br />

and such drive, it just felt inevitable. i remember saying<br />

to my mum after we met, and she was in her last year of<br />

high school, that one day we’d have a label together. So<br />

in the time before above. i learned a lot of things about<br />

how to sell a collection, consumer perceptions, production<br />

management. we’d also started all of the above and i was<br />

taking care of the retail aspects and just generally getting<br />

some practice as a business owner.<br />

you both haVe Very DefineD roleS with<br />

the buSineSS. it’S intereSting you Don’t<br />

conSiDer yourSelf creatiVe, Seeing aS<br />

though you were an inStigator in the initial<br />

concePt.<br />

FROM SMALL BEgINNINgS IN A COLLECTIVE STUDIO SPACE, ABOVE. HAVE BECOME ONE OF THOSE LABELS THAT DEFINE<br />

WHAT IS gREAT ABOUT MELBOURNE’S FASHION. MULTI-LAYERED AND WITH A FASHION-FORWARD EDgE, ABOVE<br />

CENTRES UPON THE RELATIONSHIP BETWEEN FORM AND FUNCTION, gARMENT AND WEARER. IT’S A PRESCRIPTIVE<br />

STYLE, WHERE EACH PIECE IS IMBUED WITH A SARTORIAL SENSE OF FREEDOM.<br />

IN THE LEAD UP TO ABOVE’S SUMMER PRESENTATION AT ROSEMOUNT FASHION WEEk, CANVAS CAUgHT UP WITH<br />

kERRY, ONE HALF OF THE ABOVE DESIgN DUO, TO DISCUSS DESIgN.<br />

it’s like that ‘too many cooks in the kitchen’ saying,<br />

everything will always work better if you have one person<br />

specialising in an area. on a basic level nyssa makes the<br />

clothes and i develop the brand. we’ve always said that<br />

neither one of us could do it without the other. it’s just<br />

about trying to be pragmatic. if nyssa is better at sewing<br />

(since i can’t really sew at all) then i cut out the garments<br />

while she sews.<br />

what DoeS aboVe. mean to you? iS it a<br />

reflection of your own StyleS?<br />

essentially above. is a personal body of work; ideas that<br />

nyssa has been investigating since she was a teenager.<br />

usually there’s a concept or a small element that gets


touched on in a previous season and she’ll want to explore what about the colour Palette for the we’ve worked with Jo Duck (photographer) and Jade leung<br />

it in a larger sense. She’ll often show me sketches or SeaSon? DoeS colour Define or Direct the (stylist) 3 times now and we’ve got a rhythm that gets<br />

talk through fabrics or treatments but it’s not until she collection in any way?<br />

us some beautiful, candid moments that in a way are the<br />

makes some first samples and toiles that it then becomes<br />

foundations for the more intimate feelings we’ll want when<br />

collaborative. once we’re at that point it really does colour has been important to us from the start and we’ve we have a show at rafw.<br />

become about our own different sense of styles, but even used it to help focus the collections. generally we stick<br />

more importantly i think it’s about our own different body to three colours; two conservative and one that is more what Do you hoPe will haPPen for aboVe.<br />

shapes. Partly why we think our clothes are so wearable is unusual. then we use the combinations to emphasise at rafw?<br />

because we often meet somewhere in the middle.<br />

the cut or construction in a garment. we always want to<br />

provide a clear choice within a style, so for winter it was truthfully we just want to get some more stockists. we’ve<br />

about a more subdued all-black shirt versus the two tone been really fortunate to get in with some great stores from<br />

what elementS haVe been carrieD oVer from tan/navy.<br />

the early days and it’s given us a chance to really find our<br />

winter for your Summer 2011 collection?<br />

feet with the brand. now it’s at a point where we know what<br />

for our next summer we started to think about how certain we’re doing with it and the focus can be about broadening<br />

well in winter we had the scarf pants, which depend on a colours can be a bit of a trap, so we’ve offered alternatives that customer base. beyond that, rafw is always a crazy<br />

body to give them a context. it’s not until you put them on to those classic colours of black, white and red with a week and with news that Susie bubble will be in town we’ll<br />

and tie them that they make sense as a pair of pants. while charcoal, cream and orange, which has given it a much be vying for a meet just like everyone else.<br />

we were sampling those we came up with a few ways of softer feel. whatever we end up using it’s often a starting<br />

wearing them but when we shot the look book and handed point for the season. i think because of the way we work it,<br />

them over to our incredible stylist, Jade leung, she came it starts to give me a framework for what nyssa is thinking<br />

up with a whole new set of options. So it was this idea of<br />

adaptability and the way people customise their clothing<br />

about before she’s made anything in 3D.<br />

that we focused on for summer. there are a lots of options<br />

in the garments, so while they are designed with something<br />

woulD you eVer conSiDer Print?<br />

in mind the way that you can twist a tie or roll a sleeve to we’ve always previously used print as more of a textile<br />

suit your own shape is an important element. in fact, a few element, because we have elliot in the studio we get to<br />

seasons in and we’re starting to see that idea as a common see a lot of different techniques and can test out different<br />

thread since the early days.<br />

things and see what we can come up with that isn’t a logo<br />

graphic. with what little experience we’ve had so far with<br />

iS there a concePt that grounDS the things like print and dyeing we’ve been really happy with<br />

collection?<br />

i suppose the initial concept was about the different ways in<br />

the finishing aspects that allow us to take a plain fabric and<br />

customise it to some degree.<br />

which people manipulate their clothing to suit themselves. let’S talK about faShion weeK. you’ll be<br />

So you might twist and tie an oversized cardigan or cuff PreSenting Something off-Site During the<br />

and roll a hem of a pant. we’re thinking about how you<br />

might find a piece of clothing, say at an op shop or a hand<br />

weeK?<br />

me down, and what you might do to make it fit you. it’s really we will definitely be heading to rafw for the summer<br />

just looking at the interaction we all have with our clothes. collections. we’re not quite at the stage for a full<br />

on one level a cardigan is just a cardigan but i might flip it presentation yet but we will create a mini showroom with<br />

upside down and wear it cropped, or nyssa might cross it the guys from mens label who am eye and jewellery from<br />

over her body. Summer was about building some of those ott by lia t. for now, without doing a full scale presentation<br />

possibilities into the garments themselves.<br />

we do rely heavily on a good outcome from the lookbooks.


logs are the social phenomenon<br />

of the late noughties. A core<br />

fashion reference for editors,<br />

stylists, designers and readers<br />

alike, thanks to the likes of The<br />

Sartorialist and Street Peeper.<br />

the truth is, though, street style standards really aren’t that<br />

different. it’s almost as if there’s a pre-requisite for being papped.<br />

good looking? check. alexander wang fashion reference? check.<br />

the more you look, the more the pictures start to look the same;<br />

a homogenised “street style” that is replicated and copied across<br />

the world.<br />

it’s easy to take pictures of pretty people in interesting clothes<br />

but for a style blog to have relevance it needs to scratch below<br />

the surface, below the often superficial level of fashion. So many<br />

blogs cater these days to the whims of current trends and celebrity<br />

sightings. but there’s a lot a blog can say, if only with a picture,<br />

about the culture that exists within a city.<br />

considering the reputation Denmark has for interesting fashion,<br />

fashion blogs are only starting to flourish in copenhagen, despite<br />

the popularity of the medium in neighbouring country, Sweden.<br />

but two young, technologically and culturally-minded people - who<br />

also happen to be in love - share a similar ideal of subverting the<br />

traditional stereotypes of style blogs. what makes their perspective<br />

interesting is a sharp eye for style, and a slick way of capturing their<br />

subjects. it’s an artistic approach to blogging that happens to follow<br />

fashion. Just not the current trends.<br />

YOU’VE BEEN RUNNING COPENHAGEN STREET STYlE SINCE<br />

2008. IS THAT RIGHT?<br />

Søren: i think it was 2007.<br />

Jenny: yeah, like february or march, or something.<br />

WERE YOU THE fIRST Of YOUR kIND, IN TERMS Of BEING A<br />

STREET STYlE BlOG, IN DENMARk?<br />

Jenny: in copenhagen, yes. i think there was actually one trying to<br />

do street style pictures but it was mixed with a lot of different kinds<br />

of posts, like regular fashion posts, that made it not so [typically]<br />

street style.<br />

SO ARE THERE ANY OTHER SITES SIMIlAR TO COPENHAGEN<br />

STREET STYlE?<br />

Jenny: well there’s one, i don’t know if you’ve heard of it, “the<br />

guarda mooda”, that’s based in arhus (Denmark’s second largest<br />

city) but they also take the same approach, where it’s a lot of fashion<br />

pictures as well as well as street stuff.<br />

WHAT IS IT ABOUT STREET STYlE THAT APPEAlS TO YOU?<br />

Jenny: we got the idea when we went to the States and went to all<br />

these different cities and saw how different people were in terms<br />

of style.<br />

Søren: yeah, and then we went back we found all these freestyle<br />

blogs from each city, which kind of shows...how do you say it?<br />

{referring to Jenny}<br />

Jenny: almost like the essence of the city, and the culture. you<br />

could actually see what kind of culture existed from the way people<br />

dressed.<br />

Søren: i mean we were both kind of tired of looking at all these high<br />

fashion blogs and we thought [Street Style] was a good way to show<br />

different fashion on people, and in a different way.<br />

Jenny: yeah, because i’d seen, for so many years, from reading<br />

all these fashion magazines, Danish fashion magazines, where the<br />

focus of fashion was on models and on celebrities [and what they<br />

were wearing]. and it had no base in reality.<br />

DO YOU READ OTHER BlOGS?<br />

Jenny: yeah, a lot. we follow a lot of the other street style blogs.<br />

Søren: i mostly follow photography blogs, but you {referring to<br />

Jenny} read a lot of fashion blogs.<br />

ARE THESE DANISH BlOGS, OR DO YOU lOOk TOWARDS THE<br />

POPUlAR ONES, lIkE STYlEBUBBlE AND TAVI?<br />

Jenny: yeah, i do follow both, as well as cherry blossom girl, and<br />

live in berlin, which is from the States, and ones that tend to be<br />

more vintage based. i also read a lot of the Swedish blogs, because<br />

that’s where i’m from.<br />

PhiliP


eleonore ChriStine


Sara<br />

BlOGGING’S A RElATIVElY NEW PHENOMENON IN<br />

AUSTRAlIA. DESIGNERS AND PR COMPANIES ARE ONlY<br />

REAllY STARTING TO UNDERSTAND THE POWER THAT<br />

COMES WITH BlOGGING, AT lEAST GOOD BlOGGING. DO YOU<br />

ATTEND COPENHAGEN fASHION WEEk AS PART Of THE NEW<br />

MEDIA CONTINGENT? OR IS THE SITE RElATIVElY SEPARATE<br />

fROM THAT STRICT, TREND-DRIVEN SIDE Of fASHION?<br />

Jenny: we [copenhagen Street Style], have tried to remove ourselves<br />

from all the fashion week stuff. a lot of street style blogs now travel<br />

to all the fashion shows so all the same bloggers are always at the<br />

same shows. we’ve only ever wanted to focus on the Danish style<br />

and the spirit of copenhagen. we’ll take the odd pictures when we’re<br />

travelling, but with fashion, it’s always on copenhagen.<br />

WERE YOU BlOGGERS WITH AN INTEREST IN<br />

PHOTOGRAPHY, OR PHOTOGRAPHERS THAT BECAME<br />

BlOGGERS? OR NEITHER!<br />

Jenny: [laughs] well you’re the photographer {referring to Søren}<br />

so...<br />

Søren: for me, i was only interested in the photography. in the<br />

beginning. and you {referring to Jenny} were the one who knew all<br />

the fashion stuff. but now i kind of like the fashion scene.<br />

Jenny: yeah, you’re really starting to enjoy it [the fashion].<br />

Søren: So what started as an interest just in photography turned<br />

out to be a fun new role.<br />

SEEING AS THOUGH YOU’RE A STREET STYlE BlOG, HOW<br />

WOUlD YOU DESCRIBE THE COPENHAGEN STREET STYlE?<br />

IS THERE SOMETHING EASIlY IDENTIfIABlE AS “DANISH<br />

STYlE”?<br />

Jenny: yeah, there is. i mean, there’s the oversized silhouette<br />

and there’s a lot more colour, compared with the other nordic<br />

countries.<br />

Søren: but in the last year it’s changed a lot. it’s much more current,<br />

in terms of trends.<br />

DO YOU THINk THE CHANGE IS AN EffECT Of<br />

ANYTHING?<br />

Jenny: have you heard of the anywho girls? they run one of<br />

Denmark’s bigger fashion blogs. they started a couple of years ago<br />

and became famous quite quickly because they were really blown up<br />

by the [local] media as being “the first fashion blog”.<br />

SO THEY PRECEDED COPENHAGEN STREET STYlE AS<br />

BEING ONE Of THE fIRST BlOGS?<br />

Jenny: no, they came after us.<br />

Søren: it’s funny though, because our blog gets little attention in<br />

Denmark. when the media started writing about blogs were never<br />

got a mention. but we’re recognised in other blogs and published in<br />

international magazines.<br />

Jenny: Just not in Denmark!<br />

Søren: and i don’t know if it’s because we don’t focus on current<br />

fashion, we don’t capture trends. with our blog it’s more about<br />

lifestyle.<br />

CITY?<br />

ARE THERE ANY SUBCUlTURES THAT ExIST WITHIN THE<br />

Jenny: no.<br />

Søren: and that’s what makes it really hard for us because it’s almost<br />

as if there’s one style but we want to show something different to<br />

what everyone seems to be wearing.<br />

Jenny: yeah, it’s important for us to show something else.<br />

ARE A lOT Of YOUR ‘SUBjECTS’ fRIENDS, OR ARE THERE<br />

DAYS WHERE YOU lITERAllY STAkE OUT THE CITY TO fIND<br />

THE RIGHT STYlE?<br />

Søren: not at all. our friends always complain about that, “why am i<br />

never on the site?”. we try to stay objective.<br />

Jenny: although we’ve become friends with some of the people we<br />

photograph.<br />

Søren: because copenhagen is so small it becomes that little bit<br />

more difficult, to not photograph the same people.<br />

GOING THROUGH THE PAGES Of YOUR SITE, THERE<br />

TENDS TO BE MORE WOMEN fEATURED THAN MEN, WHICH IS<br />

SURPRISING. I fIND MEN ARE MUCH BETTER DRESSERS HERE<br />

IN COPENHAGEN. THERE’S A REAl DANDY AESTHETIC THAT<br />

I lOVE. ARE YOU CONSCIOUS Of WHETHER YOU CHOOSE TO<br />

PHOTOGRAPH MEN OVER WOMEN?<br />

Jenny: well men tend to say ‘no’ to us more often, maybe because<br />

they don’t see themselves as being fashionable, or something.<br />

Søren: i don’t think we really think about. it’s not really important<br />

[whether it’s a guy or girl] as long as they look interesting.<br />

DO YOU fIGHT ABOUT WHAT DESERVES TO BE SHOWN<br />

ON THE SITE?<br />

Søren: not really.<br />

Jenny: we tend to agree on what good style is. there’s only ever<br />

been one disagreement. Søren didn’t think a person i liked was<br />

stylish but it turned out to be a really big blogger from Sweden and<br />

she looked amazing in the picture.<br />

SO WHAT DO YOU DO WHEN YOU’RE NOT SHOOTING fOR<br />

COPENHAGEN STREET STYlE?<br />

Søren: i work as a photography assistant and as a photo retoucher.<br />

Jenny: and i work<br />

DO YOU fIND IT HARD TO jUGGlE THE TWO ROlES?<br />

Jenny: yes!<br />

AND THERE YOU HAVE IT. WHEREAS SOME MIGHT<br />

BEGIN A BlOG WITH BIGGER THINGS IN MIND, HOPING TO<br />

BECOME THE NExT BRYAN BOY OR TAVI, COPENHAGEN<br />

STREET STYlE’S INTENT IS PURE. jUST A COUPlE<br />

Of kIDS WITH AN IDEA Of BRINGING A DIffERENT<br />

PERSPECTIVE Of fASHION INTO THE [ONlINE] WORlD.


CAN I BE YOUR SHADOW?<br />

PHOTOGRAPHER Petter KarlStrøm<br />

STYlIST leigh Dalton<br />

MAkEUP & HAIR Danielle hamPton<br />

ASSISTANT STYlIST caSSi Polgar<br />

MODElS aShleigh @ chaDwicKS<br />

chelSea @ ViVienS<br />

PRODUCTION roxaS


PreViouS JacKet thiS iS geneViVe, DreSS KhrySaliS couture.<br />

thiS Page aShleigh blacK toP Saxone, KhrySaliS couture SwimSuit. ChelSea SKirt wore aS necK Piece minK PinK, boDy Suit minK PinK, ShoeS acne, SocKS StyliSt’S own.


aShleigh JacKet thiS iS geneViVe, DreSS KhrySaliS couture, unDerwear target. ChelSea JacKet minK PinK, JumPSuit SaSS & biDe.<br />

oPPoSite necK Piece StyliSt’S own ( maDe by StyliSt ), SwimSuit KhrySaliS couture.


SKirt wore aS necK Piece minK PinK, boDy Suit minK PinK, ShoeS acne, SocKS StyliSt own.


PreViouS aShleigh JacKet thiS iS geneVieVe, DreSS KhrySaliS couture, bra thiS iS geneVieVe, hooD little blacK roSe. ChelSea JacKet anon, toP anon, JacKet regina garDe, hooD little blacK roSe.<br />

thiS Page aShleigh JacKet thiS iS geneVieVe, DreSS KhrySaliS couture, unDerwear target. ChelSea JacKet minK PinK, unDer JacKet anon, JumPSuit SaSS & biDe.


JacKet minK PinK, white toP anon, JumPSuit SaSS & biDe.<br />

oPPoSite JacKet thiS iS geneVieVe, DreSS KhrySaliS couture, unDerwear target, caPe little blacK roSe, ShoeS Dr marten´S.


ChelSea DreSS StyliSt’S own. aShleigh necK Piece StyliSt’S own, SwimSuit KhrySaliS couture.


SINCE ESTELLE DéVé’S DEBUT jEWELLERY COLLECTION, FOR j.D, WITH LOVE AND SqUALOR, CANVAS HAS BEEN A STAUNCH<br />

SUPPORTER OF THE DESIgNER. FROM DELICATE, PEWTER-CAST CHAINS TO STATEMENT PIECES OF LEATHER AND RESIN, ESTELLE’S<br />

VISION IS BOTH INNOVATIVE AND INTERESTINg. IN ONLY THREE SEASONS HER jEWELLERY HAS BEEN WORN (REPEATEDLY) BY<br />

SUSIE BUBBLE, HAS BEEN FEATURED IN SINgAPORE VOgUE, AND PICkED UP BY SOME OF THIS COUNTRY’S MORE FORWARD-<br />

THINkINg BOUTIqUE BUYERS. AND WHAT’S MORE, ESTELLE IS COMPLETELY SELF-TAUgHT WHEN IT COMES TO jEWELLERY DESIgN.<br />

S o t h i S i S o u r D i y i S S u e a n D e S t e l l e ,<br />

you’re a Perfect SubJect becauSe your<br />

Jewellery range iS eSSentially Self<br />

taught. you StarteD in a traDitional<br />

‘white collar’ inDuStry (buSineSS) anD<br />

moVeD into Something more creatiVe, yet<br />

you’re quite young. what motiVateD the<br />

change?<br />

i guess in a way i had always known i wanted to do<br />

something creative. as a kid i would spend hours drawing<br />

and making things. [but] every time i tried to explain<br />

something, i would get confused with my words so instead,<br />

i would grab a pencil and start drawing it. that would drive<br />

my mum completely insane! She would always say: “explain<br />

with words estelle”.<br />

the main reason i didn’t choose this path [jewellery<br />

design] initially was probably due to a lack of confidence.<br />

when i finished high school i wasn’t exactly sure what it<br />

was that i wanted to do. i was interested in fashion but i<br />

didn’t see myself going to a fashion school. i just thought<br />

there would be people better at it than i was.<br />

i was also very stubborn. i came from an art and<br />

literature background, and in france, when you’ve studied<br />

this in high school you can’t enter any business school.<br />

there were so many jobs that seemed appealing that i had<br />

been told i couldn’t get growing up because i was really bad<br />

at maths, but i wanted to prove to my parents that i could<br />

do it. So i tried the entry exam of a big business school and<br />

passed it and it kind of seemed logical to go study there.<br />

within three months of study i knew for a fact i didn’t<br />

belong there at all. but when i start something i like to finish<br />

it. So i did. Six years, a double degree and months of work<br />

experience later, i guess nothing had changed. i still didn’t<br />

like business! when i moved to australia last year i took this<br />

as an opportunity and decided to start my label. i guess it<br />

had always been obvious that’s what i wanted to do, it just<br />

took me a lot of time to come to this realisation!<br />

haVing a marKeting bacKgrounD haS<br />

been gooD for helPing to eStabliSh a<br />

buSineSS, becauSe often that’S where a<br />

lot of labelS fail. but what’S been the<br />

harDeSt Part of getting your label uP<br />

anD running?<br />

it is true that i feel like a lot of creative people, have<br />

trouble figuring out how to get my work out there in the<br />

world. i guess i always had a vision of what my goals<br />

were. i knew what i wanted my label to be like, what shops<br />

i wanted to sell. i am also very organised. the biggest<br />

problem was the design itself. i haven’t studied jewellery<br />

design so sometimes i’d encounter a problem [in the design<br />

process] but i would lose about 3 weeks trying to figure<br />

it out. Someone that has studied jewellery would probably<br />

have a solution in five minutes, but i would lose so much<br />

time! it could be really frustrating, but in a way, it was also<br />

a positive thing because instead of fixing something the<br />

way it should have been done, i would have to come up with<br />

replacement ideas which would sometimes lead to things<br />

i wouldn’t have considered in the first place. it’s all about<br />

trial and error.<br />

Do you thinK you woulD haVe realiSeD<br />

your label if you were Still liVing in<br />

france?<br />

well, last time i was in france i had been considering it<br />

[starting a label] but the thought was a little bit too scary.<br />

People are very competitive [in france] and i am not like<br />

that by nature. So many people move to Paris thinking that<br />

they will make it in the fashion world so it seemed like a bit<br />

of a lost dream. here, the circles and cities are smaller and<br />

they have a different way of looking at things so it seemed<br />

more feasible, less scary. i would love to sell my designs<br />

in france. that would feel like a huge achievement. i am<br />

actually going home for a few months over summer to see<br />

how the industry works there, if i can find new suppliers<br />

and stockists. we’ll see how i go from there.<br />

how Do you finD your new life here in<br />

melbourne comPareD with home?<br />

i moved from Paris to melbourne to follow my boyfriend<br />

at the end of 2008, although i had previously done a<br />

university exchange then moved to Sydney to work for over<br />

a year, so it wasn’t my first time in australia. i guess right<br />

now, i have lived overseas for so long (estelle also lived in<br />

london) that i am not really sure what “normal” french life<br />

is like anymore.<br />

australia is a bit of a weird one because life here is<br />

really similar to life in europe but at the same time it is so<br />

far away and recluse from everything. it doesn’t seem<br />

like much, but this factor [distance] influences a lot of<br />

the way people look at things. when i first moved here,<br />

it felt different than being back home but i couldn’t really<br />

pinpoint what it was. i guess people here are more relaxed,<br />

the spaces and the sky is bigger, they spend more time<br />

outdoors. it’s just a different lifestyle.<br />

you moVeD to melbourne for loVe. iS<br />

there any romance or oPtimiSm that you<br />

thinK tranSlateS into your collection?<br />

that’s a good question. i guess in a way, being in love<br />

will always translate into my work. i am not sure that it is<br />

an obvious translation, i am not designing love hearts or<br />

anything, but my designs are pretty light and optimistic. i<br />

guess this is probably a reflection of the way i feel. i would<br />

actually love to collaborate with my boyfriend on some kind<br />

of project in the future. maybe someday, when we find the<br />

right idea.<br />

with the new collection, a fall to<br />

earth, inStinctiVely you thinK, “it’S DarKer”<br />

becauSe of the introDuction of blacK into<br />

the range. but you’Ve balanceD it with<br />

Delicate PieceS. how DiD the iDeaS ProgreSS<br />

from lunar mare to thiS range?<br />

regarding the “darker side” of the new collection, i<br />

think it just evolved naturally from lunar mare. i wanted<br />

to keep the same spirit but play around with colour and<br />

add something different from resin. i liked the idea of<br />

something to be crystallized, hence the use of fluorite and<br />

calcite crystals and silver plating for a frozen look. if lunar<br />

mare was golden and rich and inspired by warm countries,<br />

a fall to earth is its opposite with cold, iced tones found in<br />

northern lands.


the introduction of smaller, more detailed pieces<br />

comes from the fact that i wanted to challenge myself doing<br />

something that was both sci-fi inspired but also delicate<br />

and pretty. i wanted to develop the futuristic hybrid theme<br />

on a different canvas. big statement necklaces are actually<br />

much easier to design than smaller things. you can go<br />

crazy quite easily. but designing tiny, intricate bracelets<br />

and necklaces and still keeping them interesting is a much<br />

harder thing to do.<br />

Do you KinD of feel your confiDence<br />

growing with each collection anD the<br />

challenge of creating Something you’Ve<br />

not Done before?<br />

i’m not sure i could say my confidence grows with<br />

each collection. it is always a little bit of a gamble and i am<br />

always full of doubts. but i can say the confidence in<br />

my technique does. things that i had<br />

no idea how to do<br />

somehow seem easier. it is always challenging, yes,<br />

[because] i always want to do better and i always want to<br />

try new things. hopefully it will always stay this way or i<br />

guess it could become boring.<br />

much haS been maDe about the<br />

influence of bloggerS anD miSS bubble<br />

haS been a big SuPPorter of your lunar<br />

mare collection. haS it haD a Direct<br />

influence on SaleS or getting exPoSure<br />

i n o t h e r m a r K e t S ?<br />

yes, she’s been wearing the Somni necklace a lot. it’s<br />

actually quite incredible to see my designs on someone<br />

like her who is so omnipresent on the world wide web! i<br />

am not sure if it has influenced the sales, i’m in between<br />

seasons, but i guess we will see when i start selling next<br />

season. what it made me realise though, is the number of<br />

people who actually read her blog. every time she wore the<br />

necklace, i had dozens of e-mails from people. it’s great!<br />

Publicity is always good and i guess it can’t be a bad thing if<br />

people start to become aware of my work.<br />

DiD you haVe a chance to meet SuSie at<br />

faShion weeK?<br />

unfortunately i didn’t. it was a crazy busy week with a<br />

lot of meetings and such and i didn’t hang around the rafw<br />

spots much. i saw her from afar at the arsndorf show<br />

but she was really busy and i didn’t want to interrupt. it’s<br />

probably silly of me but i always feel uncomfortable when<br />

it comes to approaching strangers, especially if it involves<br />

selling myself.<br />

melbourne’S faShion inDuStry iS Very<br />

SuPPortiVe anD i gueSS your collaboration<br />

with arnSDorf iS a great examPle. Do you<br />

tenD to moVe in the Same Social circleS?<br />

how DiD the Pairing come about?<br />

compared to france, where people are really<br />

competitive, australians tend to be very supportive and<br />

helpful.


i guess most of my friends here are creative people.<br />

i feel like we’re all evolving in this little creative hub and<br />

everyone is helping each other out, and that’s a great<br />

feeling.<br />

Jade’s label arnsdorf had been one of the brands<br />

that had stroked me as quite interesting. the shapes,<br />

colours and materials she uses are so much to my liking<br />

that it almost seemed like she was designing for me. we<br />

happened to have friends in common that introduced us<br />

and we soon became friends. when she opened her pop-up<br />

store she offered to stock my jewellery. the space there<br />

was beautiful and it made me realise how well my designs<br />

worked with hers. the idea of a collaboration came to my<br />

mind but i was too shy to ask. So when she offered to work<br />

together on her summer collection i was happily surprised!<br />

we have very similar tastes. it’s actually really funny,<br />

when she sent me the inspiration for her new collection we<br />

realised that it was already exactly what i had been working<br />

on. i literally had the pictures she sent me nicely arranged<br />

in a folder on my desktop. i guess it’s a case of when great<br />

minds meet. the collection is still a work in progress but<br />

hopefully it will all turn out for the best!<br />

now that you haVe Seen that way<br />

arnSDorf worKS in creating a reaDy-towear<br />

collection, haVe you conSiDereD<br />

moVing your label beyonD Jewellery?<br />

it is something that i have considered, yes, but i don’t<br />

want to rush anything. when i start something, i mean to do<br />

it well. i’m only in the beginnings of my business and i want<br />

to make sure it grows and matures properly before i risk<br />

anything else. but who knows, i like challenges, so maybe in<br />

a few years i’ll start developing something else.<br />

with faShion weeK oVer, what’S your<br />

hoPe for the label come Summer?<br />

in terms of stockists, i am really happy because i have<br />

picked up quite a few new stores that will be stocking the<br />

“a fall to earth” collection. also, most of the arnsdorf<br />

stockists have picked [up] the collaboration range so it’s<br />

looking really good in terms of presence in stores.<br />

Press-wise i am hoping that both the collaboration and<br />

my namesake collection will get appreciated and used in<br />

editorials. i have already lent out my range to quite a few<br />

magazines and so far, people seem to like it, so i’m excited.<br />

it’s difficult, you know, knowing if what you do is good or<br />

not. it is hard to have enough distance from it [my designs]<br />

to perceive [objectively] what is really going on. in the end,<br />

when i realise someone likes my designs i always feel a<br />

combination of mixed sensations, a combination between<br />

happiness, surprise and relief. that’s when all the work<br />

[i’ve done] ends up really rewarding.<br />

So what next for the label? i<br />

gueSS you’re alreaDy on to the next<br />

collection?<br />

i am currently halfway through designing the next<br />

range. i have most of the concepts figured out but now<br />

need to start physically creating the samples, so i can<br />

play around a bit more with the different items and come<br />

up with some new ideas. in a way, it will be very different<br />

but still somewhat similar to my last designs. i think i have<br />

found my ‘thing’; what i like, who i am, yet i am realising that<br />

there are so many directions to go into, so many branches<br />

that can be developed in order to always create something<br />

new. it’s exciting!


PhotograPher lyuba Sautina httP://cargocollectiVe.com/Sautina


PhotograPher lyuba Sautina httP://cargocollectiVe.com/Sautina


PHOTOGRAPHER tanya Kechichian<br />

STYlIST DaViS carraSquillo<br />

HAIR alexanDer tome<br />

MAkEUP Jenny KanaVaroS<br />

MODEl Valentina @ q management<br />

SHOT at m.a.c. Pro coSmeticS ny<br />

blacK turtle necK toP by bcbg max aZria. blacK tanK toP with elaStic by lia KeS. blacK caP SleeVe Shirt by general iDea. beige meSh<br />

tanK toP by Society for rational DreSS. beige armoreD ShoulDer with blacK aSymmetric embelliShmentS by Victor De SouZa. mint<br />

girDle SKirt by Victor De SouZa. blacK heelS with rhineStoneS by giuSePPe Zanotti.


lacK turtle necK toP by bcbg max aZria. blacK SculPtural Vinyl girDleS by Victor De SouZa. blacK tanK toP with elaStic by lia KeS.<br />

royal blue Vinyl heelS with leather StraPS by giuSePPe Zanotti.<br />

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lacK turtle necK toP by bcbg max aZria. blacK Vinyl PointeD bra by Victor De SouZa. blacK quilteD StraPleSS DreSS by Kimberly oVitZ.<br />

white quilteD StraPleSS DreSS by Kimberly oVitZ. white StuDDeD heelS by giuSePPe Zanotti.<br />

blacK Vinyl armoreD ShoulDerS acceSSory by Victor De SouZa. naVy blue DreSS by reVerie. white leather VeSt with blacK StriPS of<br />

leather by haleh nematZaDeh.


lacK turtle necK toP by bcbg max aZria. beige SilK taffeta Pointy Short SleeVe JacKet with SmoocheD ruffleS Detailing at waiSt,<br />

front hooK anD eye cloSureS by Victor De SouZa. beige SKirt by Society for rational DreSS.<br />

blacK turtle necK toP by bcbg max aZria. blacK tanK toP with elaStic by lia KeS. brown leather anD braSS chain harneSS by Society<br />

for rational DreSS. blacK Vinyl PointeD bra by Victor De SouZa. blacK ruffleD SKirt with PaDS anD buttonS by Victor De SouZa.


CHANCES ARE YOU HAVE HEARD OF CIVIL CIVIC, IF NOT THE BAND, THEN AT LEAST<br />

T H E I R M U S I C . T H E I R D E B U T S I N g L E , L E S S U N L E S S , H A S B E E N g E N E R ATI N g T H E<br />

U B I q U I TO U S B U z z B Y M U S I C P R E S S . E N TI R E LY I N ST R U M E N TA L , C I V I L C I V I C I S<br />

A N E x P E R I M E N T O F S O U N D A N D N O I S E . T H E Y M A k E T H E k I N D O F M U S I C T H AT W I L L<br />

H AV E Y O U P U L L I N g S H A P E S O N T H E D A N C E F LO O R . W E C A U g H T U P W I T H B E N , O N E<br />

HALF OF CIVIL CIVIC’S SOUND, IN-BETWEEN PINTS AT THE PUB, BEFORE THEIR<br />

H.S THOMPSON-INSPIRED TOUR OF EUROPE.<br />

THE fIRST IS AN EASY qUESTION: WHO IS<br />

CIVIl CIVIC? I READ THAT YOU’RE BOTH lIVING ON<br />

DIffERENT COUNTRIES. WAS THE BAND fORMED<br />

OVERSEAS OR BACk HOME IS AUSTRAlIA?<br />

thanks a lot for taking an interest in the band. both<br />

aaron and i were very active in the live music scene in<br />

melbourne throughout the late 90’s and early 00s’. we<br />

never met, but we were aware of each other. i knew of<br />

aaron mostly because he mixed almost every record that<br />

came out of the nu-Dark-country thing which was very<br />

big around the time i left, in 2003. i was friends with a<br />

band called the Drones, and aaron did some production<br />

for them. that’s the main reason i knew his name. the<br />

melbourne rock scene was great for me, for many years,<br />

but eventually it started to feel like i’d done it to death. So<br />

i went to live in Prague for a year, then berlin for 2 years,<br />

and eventually barcelona, where i have stayed. in berlin and<br />

in the first two years of living in barcelona i was working in<br />

a production crew called one watt Sun. in five years we<br />

produced one record (the return of Dr octagon) for oldschool<br />

bronx nut Kool Keith. the album had some great<br />

tracks, but some turkeys as well, and it didn’t sell for shit.<br />

we spent the other 4 years fighting and cursing each<br />

other, and working feverishly on a masterpiece album that<br />

was never finished, because we were too busy fighting<br />

and rejecting each others ideas. a couple of big labels took<br />

an interest in us early on, but i think they saw how much<br />

trouble we would be and backed off. it completely ruined<br />

me, musically and psychologically. my heart was so full<br />

of hate and defeat at the end of it i thought i’d never play<br />

music again, and i didn’t care.<br />

meanwhile aaron had come to the end of his own<br />

personal melbourne rock journey and bailed to london in<br />

search of broader horizons. he had a very solid idea of<br />

the kind of act he wanted to put together there. he’d been<br />

brooding over it for years but when he moved to london<br />

and decided to put it together he had trouble finding<br />

anyone decent to work with. it’s an old story. anyone worth<br />

recruiting is usually already in 3 different bands. in the end<br />

i think gareth and mike from the Drones were the ones<br />

who ended up recommending me to aaron as a possible<br />

collaborator, even though i was in Spain. aaron’s take was<br />

‘it’s closer than melbourne’, so he got in touch. i was still<br />

pretty lost and disillusioned when aaron emailed me asking<br />

if i was interested in getting a new project going, but the<br />

demo version of less unless was impossible to ignore or<br />

deny and i got the fever. i had to be in on it. otherwise<br />

someone else would be. no way. a few months later he<br />

came to live with me in barcelona for a month and a band<br />

was born, so to speak. we’d jam in the afternoons after i<br />

finished work, and then go out and get hammered in one<br />

of the 26 bars on my block, and rattle on about bands and<br />

production styles and old tour stories until the bars closed.<br />

every fucking night. it was brutal. but it made me a true<br />

believer, and a civil civic soldier.<br />

YOU kNOW, I AlWAYS SAY THERE’S A REAl<br />

SENSE Of CAMARADERIE IN MElBOURNE, IN<br />

MUSIC, IN fASHION. DO YOU fIND IT EASIER<br />

MAkING MUSIC WHERE YOU’RE lIVING NOW<br />

COMPARED WITH HOME, EVEN THOUGH MUSICAllY<br />

YOU’RE MAkING A DIffERENT SOUND?<br />

i can’t say enough good things about the melbourne<br />

music scene. i’ve never encountered anything like it<br />

anywhere. the people, the venues, the sounds. fucking<br />

awesome. when i left it was a low point in terms of venue<br />

closures and general apathy, but when i went back in 2008<br />

it was all cooking again. love that place.<br />

as far as barcelona goes, and i might get lynched for<br />

saying this, the music scene is bad. really bad. Primavera<br />

is an excellent festival. always an interesting line-up, well<br />

organised, you name it. but it’s like a big circus that comes<br />

to town and then leaves nothing behind. Same with Sonar.<br />

where are all the inspired 20 year-olds forming bands in<br />

the aftermath? who knows. all i know is if i hear one more<br />

brasilero-style folky-funky soul act wearing cargo-shorts<br />

and dreadlocks i will Kill eVeryone i can get my hanDS<br />

on. anD then mySelf!<br />

WE WENT TO BARCElONA fOR PRIMAVERA<br />

SOUND. fRIENDS ADVISED Of THE PARTY SCENE<br />

BUT WE WERE SAfE, ONlY BEING THERE fOR<br />

fOUR DAYS. ARE YOU EVER AfRAID Of BECOMING<br />

AN AlCOHOlIC RATHER THAN A MUSICIAN? OR DO<br />

ONlY DRINk WHEN YOU’RE WORkING?<br />

yes, i live in constant fear of becoming an alcoholic.<br />

Summer here is a very difficult time to focus on anything<br />

except getting a tan and drinking. the cheap cocaine<br />

doesn’t help much either. but i manage to be productive<br />

and keep my head pretty straight, considering.<br />

SO BEING IN SEPARATE CITIES, DO YOU HAVE<br />

THAT kIND Of AlISON MOSSHART/jAMIE HINCE<br />

WAY Of WORkING ON MUSIC, WHERE YOU MAkE<br />

SOME MUSIC, THEN SEND IT BACk AND fORTH<br />

fOR fEEDBACk?<br />

that’s pretty much it, the mosshart-hince method.<br />

because we both have production experience, we’re pretty<br />

used to the process of up/downloading files, working back<br />

and forth. it’s far from ideal, and can be pretty frustrating,<br />

but neither of us see it as a deal-breaker.<br />

in some ways the file-trading keeps our sound pretty<br />

pure. our feedback on each other’s output tends to be<br />

pretty thought through. it’s easier to be truly critical when<br />

you have sat with something for a day or two, rather than<br />

just mouthing off in the rehearsal room because you’ve had<br />

a bad day.<br />

but with that said, we’ve both travelled back and<br />

forth a bunch of times to write and jam together. with the<br />

cheap flights it’s really not that big a hassle. i’ll probably be<br />

spending a lot more time in the u.K this year, because that’s<br />

pretty much where we are based (in terms of management<br />

and gigs etc).<br />

AND THIS IS YOUR fIRST TOUR AS CIVIl CIVIC?<br />

yep, the band is a fresh-faced kid, even though aaron<br />

and i are cynical veterans. frankly, when i said goodbye to<br />

the “get-in-the-Van” lifestyle back in ‘03 my overwhelming<br />

emotion was “good riddance”. i’m sure aaron felt some<br />

version of the same sentiment. but now with a small but<br />

meaty little tour coming up, i can’t fucking wait.<br />

HAVE YOU BEEN ABlE TO SUSS OUT ANY<br />

Of THE VENUES? HAlf THE fUN/DANGER Of<br />

TOURING HAS TO BE PlAYING AT SOME HAlf-<br />

ASSED VENUES.<br />

you’re totally right about the exhilarating randomness<br />

of small-venue tours. Some of the most hilarious nights<br />

of my life have been in weird little bars in small towns on<br />

a tuesday night, where the locals heckle and cajole you<br />

mercilessly and the Pa shits itself after 3 songs. it looks<br />

like most of the venues we’re playing in on this tour are<br />

solid, no nonsense indy-rock joints, which is good. finding<br />

yourself in a sports-bar competing with the soccer is funny<br />

for, like, five minutes.<br />

fOR A YOUNG BAND IT SEEMS lIkE YOU’VE<br />

GOT A fAR-REACHING fAN BASE. THAT’S GOT TO<br />

BE A BOOST fOR CONfIDENCE, GOING IN TO THE<br />

TOUR.<br />

we pretty much have less unless to thank for any<br />

following we have. that song is a really strange piece<br />

of work, but like i said before, when i heard the demo<br />

version i had no doubts at-all about signing up for the<br />

ride, just on the strength of that one tune. but having<br />

a healthily-blogged single makes me nervous. a lot of<br />

music people are instantly suspicious of anything that<br />

smells like hype, and they are the ones who tend to fill<br />

the small venues.<br />

fortunately the rest of the set has a lot of shape<br />

and drama to it, there’s some real gold in there. So i<br />

don’t think we’ll be accused of just peddling a single with<br />

nothing to back it up. we have never wanted this to be<br />

a slick electro production-based thing. we want to be a<br />

tight, punchy band that can tear your head clean off in a<br />

200 capacity venue. that’s why we’ve been super strict<br />

about limiting overdubbing and editing tricks on the<br />

recordings. but the only real way to get to that feverpitch<br />

of live awesome-ness is to play a lot, a lot, a lot.<br />

that’s what this tour is about, sharpening the axe, so to<br />

speak. i hope the punters don’t mind playing guinea-pig.<br />

I SEE CIVIl CIVIC’S TOUR WIll MISS<br />

COPENHAGEN, BUT WE’ll TRY AND CATCH YOU<br />

IN MAlMö. DO YOU THINk THE BAND WIll EVER<br />

MAkE IT BACk TO AUSTRAlIA fOR A TOUR?<br />

yep, it’s a shame we’re not going to get to copenhagen.<br />

it’s widely praised as a sane and decent place to live. if the<br />

other Scandinavian shows go well we’ll definitely be back,<br />

so beware! australia, on the other hand, is a difficult one.<br />

the cost of getting there and back is the first hurdle, and<br />

then once you’re there the cost of touring in australia is<br />

pretty high because of the distance between cities. we’d<br />

rather concentrate on getting something happening in<br />

europe first. but at some point we have to go back to the<br />

home soil and punish friends and relatives with our noise.<br />

SO IT’S jUST THE TWO Of YOU PlAYING<br />

INSTRUMENTS lIVE. HAVE YOU GIVEN ANY<br />

THOUGHT TO HOW TOURING WOUlD HAPPEN<br />

If YOUR SOUND BECAME MORE PROGRESSIVE<br />

BY WAY Of OTHER INSTRUMENTS? WOUlD YOU<br />

MAkE THE BAND BIGGER OR ARE YOU HAPPY AS<br />

A DUET?<br />

well, only the good lord knows what we’ll want to do<br />

in the future, in terms of the Sound, but for now we want<br />

to work inside the format we’ve created. there’s a hell of<br />

a lot of scope with the guitar/bass/synths/drum-machine<br />

set-up, so i can’t see us going on a recruiting drive anytime<br />

soon.<br />

DO YOU CONSIDER CIVIl CIVIC AS AN<br />

AUSTRAlIAN BAND? WHAT WORkS fOR THE<br />

MARkETERS Of YOUR MANAGEMENT COMPANY?<br />

i can’t speak for aaron...no wait, fuck that, i’m going to<br />

speak for aaron. we haven’t really thought about the bands’<br />

nationality, but if people want to call us an australian act,<br />

that’s fine. we don’t want to confuse people, just want to<br />

damage them with sound! as far as our management goes,<br />

it’s a company called 5000, run by the eccentric genius<br />

andy inglis. he also runs a great venue in london called the<br />

luminaire and he’s had a lot of experience booking venues<br />

and festivals and whatnot, and in addition he’s what we call<br />

a “top bloke”. i don’t think he sees us as an australian band.<br />

i think he sees us as, well, aussie c*nts. (he’s Scottish, so<br />

he uses some very bad language). we also have a great<br />

independent publicist, called hannah gould. She’s done<br />

some sterling work, which accounts for a pretty big chunk<br />

of the buzz around the first single.<br />

SO IS THERE ANYTHING HANNAH WOUlD<br />

WANT OMITTED fROM THIS INTERVIEW? OR IS IT<br />

All PART Of THE CIVIl CIVIC CHARM?<br />

um, shit. now you’ve got me worried. i have no<br />

confidence in our charm. well, aaron’s pretty charming.<br />

maybe i should let him do the talking next time. okay, just<br />

delete the parts where i talked about his ketamine addiction<br />

and how i’m planning to sell him into slavery after the tour.<br />

httP://ciVilciVic.blogSPot.com/


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LIMEDROP<br />

L i m e d r o p a r e a f a s h i o n l a b e l t h a t h i t<br />

t h e D I Y n a i l o n t h e h e a d . N a t h a n P r i c e<br />

and Clea Garrick started Limedrop,<br />

a f a s h i o n / l o v e s t o r y t h a t b e g a n m a n y<br />

y e a r s a g o , “ b e c a u s e w e l i k e m a k i n g<br />

t h i n g s ” . E a s y a s t h a t. O r a t l e a s t<br />

i t s e e m s . D o n ’ t l e t t h e i r m a n t r a<br />

f o o l y o u t h o u g h , b e c a u s e t h i s d u o i s<br />

r u n n i n g a s u c c e s s f u l n i c h e l a b e l i n<br />

the outskirts of Melbourne city.<br />

let’S Start our interView at the So how Do you worK together then<br />

beginning of the limeDroP Story. DiD the when you’re creating a collection? are<br />

label begin before or after you both you excluSiVely reSPonSible for the<br />

graDuateD from qut?<br />

limedrop began when we were studying in queensland<br />

DeSign, anD nathan with the marKeting/<br />

buSineSS SiDe?<br />

and would travel to melbourne and Sydney with a rucksack nathan and i cross over in our roles, especially<br />

of designs to sell into stores. it was a small start, but there during [the] designing [process]. we both dream up the<br />

was a good response. we count our real beginnings of the designs, colours, concept and make decisions on the end<br />

label when we moved to melbourne after graduation. garments and overall direction [of the collection]. i will<br />

make the process from patterns to finished garments, and<br />

why moVe to melbourne rather than collection campaign. nathan will direct the concept, work<br />

SyDney? waS the reSPonSe from buyerS on marketing, pricing, catalogues and selling the collection,<br />

better?<br />

as well as help cut samples. it’s a busy time and we improve<br />

our systems with each collection. we’re just about to start<br />

we really liked the melbourne vibe. it is really creative designing again for our autumn/winter ‘11 collection. it’s<br />

and european. the coffee is amazing and surprisingly, we<br />

wanted to move somewhere colder (after growing up in<br />

never easy but it is definitely the fun part.<br />

tropical Darwin). Sydney is great and inspiring. we like to the firSt time i came acroSS limeDroP<br />

visit. buyers are more open in melbourne and our Sydney waS Via your Jewellery. DiD DeSigning<br />

market has been a slow building, but we’ve got some great Jewellery PreceDe the collectionS? anD<br />

retailers there now.<br />

wow, So there’S a hiStory between<br />

were the collectionS alwayS balanceD<br />

between menS anD womenS from the Start?<br />

you, nathan anD limeDroP that Pre-DateS our jewellery started after the collections. we made<br />

uniVerSity, all the way from Darwin? two mobiles out of cherrywood and a couple of extra<br />

pendants that we made into necklaces. they were received<br />

yep, nathan and i met in Darwin and it was love at so well that we’ve continued ever since. the styles used to<br />

first sight. we’re now married. we moved to brisbane to be the same graphics as our t-shirt prints, but now they<br />

study marketing together and he convinced me to apply for are jewellery specific. we’ve been making the jewellery<br />

fashion. we have fun together.<br />

since 2007.


our collections are always more women’s wear,<br />

as they get their own women’s section plus unisex. our<br />

menswear has always been part of our overall concept too,<br />

but we find that we can refine it down to key pieces.<br />

S o l o o K i n g a t y o u r S u m m e r 2011<br />

collection, what Do you Define aS your<br />

Key PieceS?<br />

the key pieces in the SS10/11 collection are the silk<br />

twill and silk mesh pieces that feature our own prints on<br />

them, such as the colour burst silk mesh croissant crop<br />

top, Summerlake and colour burst assam singlet and<br />

tuxedo Park jackets. the stripe cotton linen story is one of<br />

my favourites and the shorts in both sexes have a perfect<br />

fit. nathan loves tuxedo park pants in linen as well. oh,<br />

there is just too much good stuff! it’s hard to choose.<br />

what inSPireD limeDroP’S Summer?<br />

limedrop’s Spring/Summer far from home collection<br />

delivers a packed travel trunk of men’s and women’s<br />

casual tailoring. we’ve taken a twist on the traditional<br />

prep style by infusing its ‘tongue and cheek’ sensibility.<br />

the collection offers a mix of summer holiday must haves.<br />

there’s nothing you’ll want to leave at home when you’re<br />

on your next adventure. the prep palette of neutral tans,<br />

creams, soft blues and stripes has been updated with<br />

giant sheer rope devoré, pastel colour burst and summer<br />

mountainsides prints. the fabrics provide a comfortable,<br />

limp feel with tencil/silk jerseys, silk mesh, cotton stripes<br />

& textured linens.<br />

anD what are future PlanS for the<br />

label, beyonD next SeaSon?<br />

we plan to build on our australian base and then expand<br />

into international markets. we are very excited about how<br />

the brand has been received overseas, with our stockists<br />

in new Zealand, Singapore, indonesia, Japan and uK.<br />

limeDroP.com.au


STOCkISTS<br />

Above<br />

Ground floor, 109 Victoria Street, fitzroy VIC 3065<br />

+61 3 8415 0461<br />

http://www.abovelabel.com/<br />

Acne<br />

Acne Studio Melbourne<br />

G02 Melbourne GPO, 50 Bourke Street , Melbourne VIC 3000<br />

+61 3 9650 0201<br />

Anon<br />

http://www.anonwomen.com<br />

BCBG Max Azria<br />

1450 Broadway, 17th floor, New York NY 10018<br />

+ 1212 382 1880<br />

http://www.bcbg.com/<br />

Candy Spender<br />

http://www.candyspender.com.au/<br />

Dr Martens<br />

http://www.drmartens.com/<br />

Estelle Dêvê<br />

http://www.estelledevejewellery.com/<br />

General Idea By Bumsuk<br />

http://www.generalidea.co.kr/<br />

Guiseppe Zanotti<br />

for PR enquiries<br />

730 fifth Avenue, Suite 1804, New York NY 10019<br />

+1212 245 3674<br />

http://www.giuseppezanottidesign.com/<br />

joyce<br />

26 Regent Street, Richmond VIC 3121<br />

+61 3 9417 5666<br />

kimberly Ovitz<br />

for PR enquiries contact Annelise Peterson Inc<br />

http://www.kimberlyovitz.com/<br />

khrysalis Couture<br />

for PR enquiries contact RAW fashion Agency<br />

Suite 4.13.77 Dunning Avenue, Roseberry NSW 2018<br />

+61 2 8212 8500<br />

http://khrysaliscouture.com/<br />

leethal fashion Accessories<br />

56 Down Street , Collingwood VIC 3066<br />

http://www.leethal.com.au/<br />

lia kes<br />

3024 fillmore Street, San francisco CA 94123<br />

+1415 829 2225<br />

http://www.liakes.com/<br />

Haleh Nematzadeh<br />

http://halehnematzadeh.com/<br />

Mink Pink<br />

for PR enquiries contact Sweaty Betty PR<br />

Ground floor, 52 queen Street, Beaconsfield NSW 2015<br />

+61 2 8399 3599<br />

http://www.minkpink.com/<br />

Regina Garde<br />

292 Crown Street, Surry Hills<br />

NSW 2010<br />

+61 2 9357 7709<br />

http://www.reginagarde.com/<br />

Reverie<br />

for PR enquiries contact Edité Showroom<br />

134 W 29th Street, Studio 807, New York NY 10001<br />

+1212 967 0202<br />

http://www.reverieny.com/<br />

Sass & Bide<br />

http://www.sassandbide.com/<br />

Saxonne<br />

+61 3 9585 4535<br />

http://www.saxonne.com/<br />

Society for Rational Dress<br />

for PR enquiries contact Williamson PR<br />

119 Mercer Street # 25, New York NY 10012<br />

+1212 226 5507<br />

http://www.societyforrationaldress.com/<br />

Sophie kyron<br />

146 Railway Street, Swanbourne WA 6010<br />

+61 8 9384 4975<br />

http://www.sophiekyron.com.au/<br />

This Is Geniveve<br />

for PR enquiries contact Angela khoudair<br />

+61 2 8399 3599<br />

http://www.thisisgenevieve.com/<br />

Tribu<br />

92 Albert Street, Brunswick East VIC 3057<br />

+61 9381 1153<br />

http://www.tribu.com.au/<br />

Victor De Souza<br />

http://www.victordesouzany.com/

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