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Proceedings of the Sixty-first Annual Meeting of the Northeastern ...

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PEDIGREE OF A PESTICIDE. D.R. Spak and N.M. Hamon, Bayer Environmental<br />

Science, Research Triangle Park, Raleigh, NC.<br />

ABSTRACT<br />

This presentation takes <strong>the</strong> audience through a 10 to 20-year journey from <strong>the</strong><br />

discovery through to <strong>the</strong> commercialization and growth <strong>of</strong> a new agrochemical. It<br />

attempts to explain <strong>the</strong> dramatic consolidation in <strong>the</strong> industry, addressing costs,<br />

competition, <strong>the</strong> challenging regulatory environment, patents and intellectual property<br />

and <strong>the</strong> influence <strong>of</strong> biotechnology on <strong>the</strong> market. The presentation shows <strong>the</strong> science<br />

and complexity <strong>of</strong> identifying a new active ingredient and <strong>the</strong> exhaustive testing required<br />

to get it to <strong>the</strong> market place. Also addressed is <strong>the</strong> innovation required to keep older<br />

chemistry competitive.<br />

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