KOROR STATE GOVERNMENT MARINE TOUR GUIDE ... - C3

approval of the OEK is the creation of the National Tourism Unit or similar body
that will spearhead the implementation process.
2. Maintain diving as Palau’s foremost attraction while developing the marketing
image of Palau as a special destination in the world with unique natural and
cultural attractions other than diving. There is considerable potential for Palau to
diversify its attractions and therefore expand its image from just being a dive
destination to nature, adventure, culture, and eco- tourism.
3. With the terrorist attacks in 2001 (NYC) and 2002 (Bali bombings) and most
recently with the outbreak of the SARS virus, Palau is likely to experience
substantial decrease in visitor arrivals. An aggressive marketing strategy needs
to be in place to respond to these external factors and solidify Palau’s position as
a safe and pristine tourist destination in the immediate term. In particular, an
aggressive promotions plan is to be in place for Japan, one of Palau’s most
important markets. Timing is opportune for an active campaign to attract visitors
from Japan to Palau where visitors from SARS infected countries temporarily
stopped.
4. Work with the industry, state, and national governments to establish a
hotel/motel rating system and dive management plan to ensure the long term
sustainability of the industry.
5. Administration: While not specifically identified in the MAP, internal controls and
exercise of prudent management of resources will be improved and consistently
followed to ensure accountability as well as “getting the most out of each dollar
spent”. Improvement to financial reporting and accounting procedures consistent
with acceptable accounting standards will be ensured.
6. The Human Resource department will conduct a comprehensive analysis of
employee job descriptions to ensure that functions do not overlap and if so,
revisions will be made to make full utilization of manpower capability within the
organization. The human resource department will look into capacity building,
reliable evaluation, and merit systems.
7. Awareness as to the importance of tourism in the Republic: continuous dialogue
between and among state and national government entities, operators and
private sector as stakeholders of this important industry will continue to improve.
Information Source: Palau Visitors Authority
1.3.2 Visitors to Palau
Visitors are the key to tourism, keeping the entire tourism network working. Their
attitudes, actions, and experiences play a critical role in sustainability for Palau in terms
of both economy and ecological health of the natural resources on which tourism
depends.
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