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Trend Forecasting Report AW15

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Trend Forecasting Report AW15 1

Trend

Forecasting

Report

AW15

Visual

Merchandising

Pages 4 - 23

Trend 2

Structured Space

Pages 12 - 17

Menswear

Pages 24-37

Trend 5

Indistinct

Pages 30 - 33

Print &

Graphics

Pages 38 - 53

Fig 2. Contents

Trend 1

Interior Outdoors

Pages 6 - 11

Trend 3 Trend 4 Trend 6

Optical Illusions Stacking Threads

Master of the Runway

Pages 18 - 23

Pages 26 - 29

Pages 34 - 37

Trend 8 Creative Trend 10

Colour Me In

Direction Flash & Trash

Pages 44 - 49

Pages 54 - 6

Pages 56 - 59

Universal

Works

Pages 64 - 75

Trend 7

New Age Byzantine

Pages 40 - 43

Trend 9 Trend 11 Illustrations

Tribal Origins

Equal Treatment Pages 76 - 89

Pages 50 - 53

Pages 60 - 63

Visual Merchandising Trends

Fig 3. Chapter Divider

Trend 1

‘Interior Outdoors’ is a trend based around the idea of bringing

nature inside; a combination of natural forms and man-made

structures.

This trend has largely been inspired by the Autumn/Winter 2015 Trade Shows

in Berlin, as many of these had combined natural forms into their Visual

Merchandising. Examples include Show & Order Trade Show and Seek Trade

Show (Fig 12.). These shows reinforced ecologically conscious thinking, without

forcing the Eco-friendly fabrics. It’s a trend all about bringing the natural

environment into our familiar, urban environment; adapting natural forms in ways

that make them visually stimulating but also environmentally beneficial.

Several designers have been incorporating this into their catwalk shows during

Fashion Weeks. Dior’s SS15 Catwalk was held in an entirely floral setting created

using man-made scaffolding structures and millions of tropical plants (Fig 6.);

Setting great inspiration for the AW15 catwalks. This catwalk, being a spring/

summer show, had an entirely floral feel; every little floral detail added to the

opulence and beauty of the Dior catwalk setting. However, this was just the

beginning of the natural form trend, as the seasons transition into Autumn/

Winter 15, we see a rise in Eco-conscious nature-inspired- sets. Ermengildo

Zenga is a prime example of this AW15 VM trend; the set for their AW15 catwalk

(Fig 11. & Fig 13.) was an urban forest. An ecologically conscious playground for

the modern-day urban man; it combined the previously seen tropical paradise

theme of SS15 with a darker, and more intense, message about going green. The

show told a story of the ultimate luxe safari trip, a trip that takes the models

through a prehistoric-looking tropical forest with a ‘Jurassic Park’ feel; the main

focus being that idea of ‘returning to the wilderness’.

Interior Outdoors

Fig 10. Bikini Berlin VM (2015)

Fig 6. Dior SS15 Catwalk (2014)

Fig 11. Tropical Catwalk (2015)

Fig 7. Anthropologie Store (2015)

Fig 4. Bikini Berlin Hotel (2015)

Fig 12. Seek Trade Show (2015)

Fig 5. Tree through celling (2012)

Fig 13. Tropical Catwalk (2015)

Fig 8. Biotecture Wall (2013)

Fig 9. Drift Wood (2013)

Fig 17. Dior SS15 (2014)

Fig 14. Dior SS15 (2014)

Mist

Hollyhock

Fig 19. Bikini Berlin (2015)

Bliss

Thistle

Gerbera

Fig 15. Tropical (2015)

Fig 16. Biotecture (2013)

Tansy

Fig 20. Drift Wood (2013)

Fig 21. Tree through celling (2012)

8

Fig 18. Rocks (2014)

Colour Pallet

The colours chosen for the ‘Interior Outdoors’ colour pallet

reflect the themes within this trend. The deeper, earthier

tones seen in ‘Tansy’ and ‘Gerbera’ are representative of the

deeper message behind the trend, the idea of Eco-conscious

thinking. The pinky, floral colours seen in ‘Hollyhock’ and

‘Thistle’ represent the natural elements, the floral colours

of tropical plants. And, the bluey, silver hues, seen in

‘Bliss’ and ‘Mist’, represent the metallic tones of the urban

environment; as well as what it is missing, the bliss of

nature.

Hanging plants and

flowers from above to

create a jungle effect

Allowing natural

forms to grow inside,

such as ivy

Displaying plants

of shrubbery in

refurbished or reused

man-made cases such

as wooden crates or

steel cages

Creating in-store

biotecture walls

Building around

trees the natural

environment by

placing windows

or openings in the

celling

Creating natural

forms out of modern

materials, such as

metals or lights

Fig 22. Interior Outdoors Components

Mock Ups

Here is a mock up of what the ‘Interior Outdoors’ trend may

look like in a Visual Merchandising set up (Fig 23.), using

some of the key elements displayed in the images to the

left. (Fig 22.).

Fig 23. Interior Outdoors Mock Up

Trend 2

‘Structured Space’ is a trend inspired by man-made structures

and urban, architectural and structural environments.

This trend is another largely influenced by the AW15 Berlin Trade Shows. Show

& Order (Fig 27.), one of the largest Trade Shows, held their international order

platform in an old thermal power station. This made for an unique industrial

location for the show, to which they added studio lighting rigs and steel pipe

clothing rails as part of their Visual Merchandising. This gave the show a very

architectural, structured feel with an urban twist of a worn, derelict backdrop.

Bright Trade Show (Fig 24.) was another example of this trend in Berlin. Held in

a disused warehouse, the Bright show was typically urban, featuring men’s street

wear brands such as Vans, Hype and Obey, as well as some new, up and coming

brands. The location featured exposed pipes and brickwork, as well as a general

wear-and-tear, worn look to the old floors and doorways.

However, the brands themselves showcased unique styles through structural

VM, such as steel pipe clothing rails and old TV’s playing adverts and promotion

videos. Also in Berlin, the Bikini Berlin shopping centre (Fig 25. & Fig 29.)

showcases an industrial style with exposed steel beams and columns as well

as pipes and industrial lighting. The Pop Up stores in place in AW 14/15 are a

great inspiration for this trend, they show a transition into an entirely industrial

visual merchandising trend.

At the luxury end of the fashion spectrum, there are more signs of this emergent

trend; however, none are more obvious than Dior’s Pre-Fall AW15 catwalk show

(F) in Tokyo. This collection, designed by Raf Simons, was showcased on a manmade

catwalk, sculpted from steel piping and other industrial materials. This

created the appearance of a structured space with an urban influence.

Structured Space

Fig 30. Exposed Bricks (2015)

Fig 26. Warehouse Celling (2015)

Fig 31. Seek Trade Show (2015)

Fig 27. Show & Order Show (2015)

Fig 24. Bright Trade Show (2015)

Fig 32. Seek Trade Show (2015)

Fig 25. Bikini Berlin Stores (2015)

Fig 33. Dior Pre Show (2015)

Fig 28. Premium Trade Show (2015)

Fig 29. Bikini Berlin Celling (2015)

Fig 37. Seek Trade Show(2015)

Fig 34. Show & Order (2015)

Graphite

Derelict

Grit

Fig 39. Show & Order (2015)

Titanium

Aluminum

Fig 35. Bikini Berlin (2015)

Fig 36. Mykita (2015)

Tarnished

Fig 40. Warehouse Roof (2015)

Fig 41. Bikini Berlin (2015)

14

Fig 38. Bright Show (2015)

Colour Pallet

The colours chosen for the ‘Structured Space’ colour pallet

reflect the industrial and urban feel of the trend. The

darkest colour in the pallet is a deep, earthy brown shade

called ‘Deconstructive’; this colour is representative of

the worn appearance of old, disused industrial buildings

and materials. The three slightly lighter, middle tones

are ‘Tarnished’, ‘Grit’ and ‘Graphite’; these colours are

rich tones of browns and blues that represent the colours

of cement and industrial materials seen in disused,

deteriorated buildings and warehouses. The lightest colours

in the pallet are ‘Aluminum’ and ‘Titanium’, which, as

suggested in their names, represent the silvery hues of

metals.

Exposing the

industrial properties

of materials, such as

steel, concrete or iron

Allowing graffiti or

vandalisms to be

seen (or artistically

creating these)

Creating clothing rails

or other installations

from industrial items

of piping or wires

Exposing brickwork

and the fabrications

of the building

Allowing the natural

wear and tear of a

building/location to

be seen

Using studio or

industrial lighting to

recreate an industrial

setting

Fig 42. Structured Space Components

Mock Ups

Here is a mock up of what the ‘Structured Space’ trend

may look like in a Visual Merchandising set up within a

store (Fig 43.), using some of the key elements displayed

in the images to the left (Fig 42.).

Fig 43. Structured Space Mock Up

Trend 3

‘Optical Illusions’ is a trend about visual trickery and deceiving

the eye through the use of pattern, lighting and mirrors.

Optical Illusions is a Visual Merchandising style that has been seen across

several areas this season, including store displays, catwalk show spaces and

clothing.

Starting with the AW15 catwalk shows, Prada led this trend with their use of a

unique and interesting show-space (Fig 50.). Their AW15 collection was displayed

in a specialist scientific facility that is specifically designed to create optical

illusions and trick the eye (Fig 53.). The use of repeated patterns created in

lights, long corridors and mirrors alludes to a never-ending space (Fig 48.).

Overall, this space added a very mystical edge to show, creating a situation that

blurs the lines between trickery and reality.

Another Designer that used Optical Illusions to showcase his clothing was Carlo

Brandelli for Kilgour. Brandelli used suspended fiber optic strands that hung

above the audiences head, these emitted a greenish blue light as they cut up the

room into sharp and angular shapes (Fig 46.). Again, this uses light to distort the

appearance of the setting and the garments being displayed within it (Fig 51.).

Alongside this idea of optical illusions within visual merchandising, we have also

seen the use of some more traditional optical illusion ideas within garment.

Byblos Milano have featured an entire collection this season based around the

use of black and white patterns that have been seen in optical illusion artwork

(Fig 44.& Fig 47.). The same was also done within Tom Ford’s AW15 collection

(Fig 45.).

Optical Illusions

Fig 50. Prada Showspace (2015)

Fig 46. Kilgour VM (2015)

Fig 51. Kilgour VM (2015)

Fig 47. Byblos Milano (2015)

Fig 44. Byblos Milano (2015) Fig 52. Byblos Milano (2015)

Fig 45. Tom Ford AW15 (2015)

Fig 53. Prada Showspace (2015)

Fig 48. Prada Showspace (2015)

Fig 49. Prada Showspace (2015)

Fig 57. Kilgour VM (2015)

Fig 54. Tom Ford (2015)

Black Light

N e g a t i v e

Space

Fig 59. Byblos Milano (2015)

Retina

Future

Prism

Fig 55. Byblos Milano

(2015)

Fig 56. Byblos Milano

(2015)

Truth

Fig 60. Prada Showspace (2015)

Fig 61. Prada Showspace (2015)

20

Fig 58. Prada Showspace (2015)

Colour Pallet

The colours chosen for the ‘Optical Illusion’ colour pallet are

representative of the themes and visual codes within this

trend. The black, ‘Negative Space’, and white, ‘Black Light’,

colours seen are representative of the typical black and

white optical illusion art work, which uses pattern to deceive

the eye. The red tone seen in ‘Prism’ is a focal primary

colour that would stand out against the rest of the colours

to draw the eye in to something of interest. The bluey, green

shades seen in ‘Retina’, ‘Truth’ and ‘Future’ represent tones

often seen or created by lights such as strobes.

Using door ways to

create the illusion of

a never ending space

Using black and

white optical illusion

patterns and artwork

Using strobe effect

lights and mirrors to

distort light

Using mirrors to trick

the eye and create

‘infinite’ effects.

Using black and white

as key colours to

create patterns

Only using brighter,

primary colours when

needed to make

something stand out

Fig 62. Optical Illusion Components

Mock Ups

Here is a mock up of what the ‘Optical Illusion’ trend may

look like in a Visual Merchandising set up (Fig 63.), within

a store, using some of the key elements displayed in the

images to the left. (Fig 62.).

Fig 63. Optical Illusion Mock Up

Menswear Trends

Fig 64. Chapter Divider

Trend 4

‘Stacking Threads’ is a menswear trend that focuses of the art

of layering and the combination of multiple fabrics of varying

styles, textures, colours and cut.

This trend is one that has featured heavily on the AW15 Menswear catwalks this

season. Especially among the Juun J, MAN and Raf Simons shows. Although the

concept of layering is not new to menswear, nor to Autumn/Winter styles, this

season seems to have embodied a new wave of layering. This style focuses on

the colours, where, rather than clashing layers, there are subtle tonal changes

between the layers of an outfit. This has been best displayed by Juun J AW15

collection, in which tones of green (Fig 69.), beige (Fig 68.) and creams (Fig

67.) have been used to create depth within layering styles. This idea has also

been translated within Vivienne Westwood’s AW15 collection ‘MAN’. Here, tonal

changes of blacks, navy and greys can be seen (Fig 65. & Fig 66.). The common

combination of garments seen within both of these collections is the use of a

large, oversized coat over layers of jumpers, sweatshirts and t-shirts. They both

also use varying textures to break up layers of the outfit, such as the use of furs

within the Juun J collection (Fig 71. & Fig 72.) and the use of leathers within the

MAN collection (Fig 66.).

Another designer that has adopted this trend for AW15 is Raf Simons. His

catwalk collection this season features combinations of long coats, over lab

coats, over jumpers, turtlenecks and t-shirts. The colours he has used are also

very similar to those seen in the Juun J and MAN collections. A black, grey and

white tonal range has been used heavily within his ensembles, as seen here (Fig

74.). He has also used this common style of an oversized, long line coat as a top

layer of the outfit.

Stacking Threads

Fig 71. Juun J Aw15 (2015)

Fig 67. Juun J Aw15 (2015)

Fig 72. Juun J Aw15 (2015)

Fig 68. Juun J Aw15 (2015)

Fig 65. MAN Aw15 (2015)

Fig 73. Juun J Aw15 (2015)

Fig 66. MAN Aw15 (2015)

Fig 74. Raf Simons (2015)

Fig 69. Juun J Aw15 (2015)

Fig 70. MAN Aw15 (2015)

Fig 78. Juun J AW15 (2015)

Fig 75. Raf Simons (2015)

Discrete

Haute Core

Fig 80. Raf Simons (2015)

Cement

Exposure

Fig 76. McQ AW15 (2015)

Frayed Lace

Fig 77. MAN AW15 (2015)

Hessian

Fig 81. Juun J AW15 (2015)

Fig 82. Juun J AW15 (2015)

28

Fig 79. Juun J AW15 (2015)

Colour Pallet

The colours chosen for the ‘Stacking Threads’ colour pallet

reflect the theme within the trend. The varying shades

here represent the varying layers created in many of the

outfits seen within this trend, especially these examples.

The deepest, darkest colours seen here in ‘Haute Core’

and ‘Cement’ represent the darkest colour within an outfit;

the darker colour usually draws a focus point for the

ensemble. The mid-tone colours seen in ‘Discrete’ and

‘Hessian’ represent the elements of the outfit that may go

unseen by the eye, the in-between layers of the outfit. The

lightest colours, seen in ‘Frayed Lace’ and ‘Exposure’ are

representative of the lightest tonal colour of an outfit, often

used to draw the eye to detail, such as a texture or print on

one of the layers.

Trend 5

‘Indistinct’ is a menswear trend that focuses of the idea of gender

neutrality and the use of feminine patterns, fabrics or cuts on the

masculine figure.

This trend follows the current social trend of gender neutrality, within menswear it has

been seen in several catwalk shows this season including Givenchy, Gucci, Raf Simons

and Rick Owens. However, we are also starting to see this at the lower end of the market

with stores such as Selfridges launching a Unisex range.

On the catwalk, Givenchy challenged several gender stereotypes within fashion, using

floral prints (Fig 83.) and using female models to walk in the menswear garments (Fig

87.). They also play with fit and cut of garments by using feminine styles on the male

figure, something that Gucci also did within their AW15 collection (Fig 85.). Certain

fabrics have also been used within both collections that would usually be associated with

womenswear, such as mesh or lace (Fig 86.), floral patterns (Fig 91.) and ribbons (Fig

89.). Similarly to Givenchy, Gucci also used female models within their male catwalk show

(Fig 89.). Raf Simons is another designer that has used the idea of gender neutrality as

an underlying theme within his AW15 catwalk collection. The entire collection was entitled

‘Gender Fuse’ (Fig 92.) and, similarly to the garments within Givenchy and Gucci’s shows,

he mixed traditionally feminine silhouettes with the masculine figure to create genderneutral

outfits.

Another designer using gender in an interesting way this season is Rick Owens. Although

his designs did not necessarily embody the idea of gender neutral, unisex clothing, he

did use gender to cause scandal. By cutting his garments in a way that exposed the

men wearing them, he created cause for discussion around gender stereotypes and

sexualisation.

Indistinct

Fig 89. Gucci AW15 (2015)

Fig 85. Gucci AW15 (2015)

Fig 90. Gucci AW15 (2015)

Fig 86. Givenchy (2015)

Fig 83. Givenchy (2015)

Fig 91. Givenchy (2015)

Fig 84. Givenchy (2015)

Fig 92. Raf Simons (2015)

Fig 87. Givenchy (2015)

Fig 88. Rick Owens (2015)

Fig 96. Givenchy (2015)

Fig 93. Givenchy (2015)

Polar

Indisputable

Fig 98. Givenchy (2015)

Charlie

Off White

Neutral

Fig 94. Givenchy (2015)

Fig 95. Rick Owens (2015)

Transfer

Fig 99. Gucci (2015)

Fig 100. Gucci (2015)

32

Fig 97. Gucci (2015)

Colour Pallet

The colours chosen for the ‘Indistinct’ colour pallet reflect

the themes of gender-neutrality within this trend. The

deeper tones seen in ‘Indisputable’, ‘Transfer’ and ‘Charlie’

are representative of one side of the gender stereotypes

and the lighter colours seen in ‘Polar’, ‘Neutrality’ and

‘Off White’ represent the other, opposite side. This reflects

the distinctions between male and female, masculine and

feminine. However, all of the colours fall within a similar

bluey green tonal range creating an unclear divide between

them.

Trend 6

‘Master of the Runway’ is a menswear trend that focuses of the idea of

male dominance, in line with the influence of the recent release of the

‘Fifty Shades of Grey’ movie.

Several menswear catwalk shows featured male dominance and ‘Fifty Shades’ themes

this season. Some of the most prominent examples of this were Raf Simons, Todd Lynn,

Alexander McQueen and Balmain. Although this is a trend that started out in AW14, with

Versace featuring black leather and mesh within their collection (Fig 104. & Fig 107.),

only now are we starting to see this trend on a much bigger, more wide spread, scale. Now

some of the biggest menswear labels are featuring male dominance insprired garments.

This season, many of the brands used fabrics and textures to translate their

interpretation of male dominance. They achieved this by using materials often associated

with BDSM, such as leather, latex, PVC and metal chains. The combination of these

materials and the use of the colour red, that has connotations of lust as well as danger

and authority, creates a suggestion of sexual domination. For example, Raf Simons

featured a red PVC coat within his collection (Fig 105.). McQueen also featured the

combination of red and black through layers of red fabrics and black leathers (Fig 103.).

Todd Lynn also featured full leather outfits (Fig 101.). Balmain also features a frequent

use of leather within their AW15 collection (Fig 102.), as do Alexander McQueen (Fig

103.). Greys have also been used within several of these menswear collections as a direct

reference to the ‘Fifty Shades of Grey’ movie.

This themes and the brands embodying the idea of male dominance have created

a distinct opposite to those using gender neutrality as a key theme in their AW15

collections. This idea puts men on a pedistole as the greater, dominant sex rather than

encouraging gender equality.

Master of the Runway

Fig 107. Versace (2014)

Fig 103. McQueen AW15 (2015)

Fig 108. 50 Shades (2015)

Fig 104. Versace (2014)

Fig 101. Todd Lynn (2015)

Fig 109. 50 Shades (2015)

Fig 102. Balmain (2015)

Fig 110. 50 Shades (2015)

Fig 105. Raf Simons (2015)

Fig 106. Balmain (2015)

Fig 114. Todd Lynn (2015)

Fig 111. Versace (2014)

Deep

Ultimate

Fig 116. Todd Lynn (2015)

Hegemony

Rule

Masked

Fig 112. Balmain (2015)

Fig 113. 50 Shades (2015)

Dusk

Fig 117. Versace (2015)

Fig 118. 50 Shades (2015)

36

Fig 115. 50 Shades (2015)

Colour Pallet

The colours chosen for the ‘Master of the Runway’ colour

pallet reflect the themes within this trend. The deeper,

darker tones seen in ‘Ultimate’ and ‘Deep’ are representative

of the darker materials used within the garments, such as

leather. The grey tones seen in ‘Hegemony’, ‘Masked’ and

‘Dusk’ represent the ’Fifty Shades of Grey’ element of the

trend. The red tone ‘Rule’ represents lust and danger.

Print and Graphic

Fig 119. Chapter Divider

Trend 7

‘New Age Byzantine’ is a print and graphic trend that focuses of the

use of Byzantine style artwork withing clothing and garment, this idea

embodies religious and monarchy ideologies.

The use of Byzantine style art and Iconography within clothing has become very popular

this season. Although this was first seen in AW14 within Dolce & Gabbana’s Womenswear

collection, this was very apt for the brand as their Italian roots sit firmly around religious

and catholic ideologies. These roots are shared with much of the Byzantine and religious

art beign featured in this seasons catwalk shows. This season we have seen Byzantine

style art filter into the menswear shows, lead by Dolce & Gabbana that focused on the

patterns of Byzantine art and translated into graphic prints (Fig 124.) as opposed to the

overly embellished outfits that we saw in their AW14 Womenswear show (Fig 123.).

At a slightly lower end of the scale, the Universal Works capsule collection show also

embodied this idea of Byzantine and religion; both by using colour schemes similar to

those used in Byzantine such as golds and blues, and also through the choice of setting.

The Universal Works show was held in a cathedral, infront of stain glass windows (Fig

128.).

This time around, and the idea behing ‘New Age Byzantine’ seems to be a case

of much more subtle hints to the era through the use of colours and gold details.

Using traditionally expensive colours such as purples and burgendys, as well as gold

embellished accessories (Fig 121. & Fig 129.) or shirt details such as buttons. Universal

Works also used setting as a subtle hint towards the trend.

New Age Byzantine

Fig 126. Byzantine Art (2006)

Fig 122. Byzantine Art (2012)

Fig 127. D&G (2015)

Fig 123. Dolce & Gabbana (2014)

Fig 120. Byzantine Art (2010)

Fig 128. Universal Works (2015)

Fig 121. Dolce & Gabbana (2014)

Fig 129. D&G (2015)

Fig 124. Dolce & Gabbana (2015)

Fig 125. Byzantine Art (2009)

Fig 133. D&G (2014)

Fig 130. D&G (2015)

Stain Glass

Eternal

Fig 135. Byzantine Art (2010)

Velvet

Iconic

Fig 131. D&G (2015)

Baroque

Fig 132. UW (2015)

Merlot

Fig 136. Byzantine Art (2004)

Fig 137. Cathedral (2011)

42

Fig 134. Byzantine Art (2009)

Colour Pallet

The colours chosen for the ‘New Age Byzantine’ colour pallet

reflect those seen in both the original work of the Byzantine

and Baroque eras, as well as iconography, and the modern

interpretations of these that can be seen within fashion. The

darkest colour ‘Eternal’... The deeper, richer tones seen in

‘Stain Glass’, ‘Velvet’ and ‘Merlot’ are all representative of

the rich, prestigious connotation of these colours during the

age of Byzantine and the Monarchy. The remaining colours,

‘Baroque’ and ‘Iconic’ represent the bright golds and

bronzes that were used in Iconography and Byzantine Art.

Trend 8

‘Colour Me In’ is a print and graphic trend that embodies the

playfulness of childhood drawings and doodles, as well as graffiti, mark

making and the art of customisation

This season, print and graphics inspired by customisation and mark making. The catwalk

has seen several examples of this across menswear and womenswear for AW15. The trend

was sparked by the SS15 collection from Dior Homme, which featured crayon like doodles

that covered their menswear garments (Fig 141. & Fig 145.), and this trend has continued

into AW15.

This season Raf Simons used ‘graffitied’ garments within his collection (Fig 138.), here it

was used as a take on the college years and refers to the doodles and graffiti you might

see around a college campus (Fig 142.). The colours he used here were very similar to

those from the Dior Homme SS15 collection, as they tended to be predominantly primary

and secondary colours. Similarly, Dolce & Gabbana’s AW15 collection featured drawings

and doodles on their garments (Fig.). The doodles seen were created by children and

copied on to the garment either graphically (Fig 139.) or sewn on (Fig 146.). This also

follows the theme of Angelina Jolie’s wedding dress from 2014 (Fig 144.), as she let

her children doodle and draw on her veil (Fig 143.). The commonality between these

collections and Angelina Jolie’s dress is therefore the idea of a childs playfulness, using

their doodles or style to reflect that idea of freedom and creativity. This has then been

transformed onto clothing in a customisation style that means the garmets tell some sort

of story about the drawer.

Colour Me In

Fig 144. Wedding Dress (2014)

Fig 140. Raf Simons (2015)

Fig 145. Dior Homme (2015)

Fig 141. Dior Homme (2015)

Fig 138. Raf Simons (2015)

Fig 146. Dolce & Gabbana (2015)

Fig 139. Dolce & Gabbana (2015)

Fig 147. Dior Homme (2015)

Fig 142. Raf Simons (2015)

Fig 143. Wedding Dress (2014)

Fig 151. Dior Homme (2015)

Fig 148. R Simons (2015)

Aqua

D e n i m

Fig 153. D&G AW15 (2015)

Fern

Blush

Fig 149. R Simons (2015)

Lemonade

Fig 150. R Simons (2015)

Pistachio

Fig 154. Raf Simons (2015)

Fig 155. D&G AW15 (2015)

46

Fig 152. Raf Simons (2015)

Colour Pallet

The colours chosen for the ‘Colour Me In’ colour pallet

reflect the themes of customization and graffiti within this

trend, they reflect the playfulness of unrefined doodles

on garments. The blue tones, yellow and red tone seen in

‘Denim’, ‘Aqua’, ‘Lemonade’ and ‘Blush’ are representative

of primary colours, although they are not solid, primary

colours. The green tones equally reflect part of a ‘basic’ set

of colours used for children’s colouring, these two are called

‘Fern’ and ‘Pistachio’.

Womenswear Illustrations

48

Fig 156. D&G AW15 Illustrations

Menswear Illustrations

Fig 157. Dior Homme AW15 Illustrations

Trend 9

‘Tribal Origins’ is a trend inspired by tribal cultures, origins and

roots.

Tribal Origins is based around the use of tribal patterns from several tribal

cultures, that have been seen this season on the AW15 catwalks.

The KTZ AW15 collection was one of the strongest showcases of tribal influences

on fashion this season. The KTZ garments featured two tone pattterns such as

black and white (Fig 160.) and orange and black (Fig 158.). The patterns seen on

these garments vary from medieval or roman-esque style tribal artwork to a cave

man or esqimo style garments (Fig 164.).

Another brand using tribal origins as their influence this season is Givenchy.

Givenchy’s AW15 collection featured a strong colour pallet of reds, blacks and

browns (Fig 166.) that reflected the style of the patterns and garments. The

patterns used are reflective of both oriental (Fig 162.) and aztec roots (Fig 159.),

with some references more distinct than others.

Tribal Origins

Fig 164. KTZ AW15 (2015)

Fig 160. KTZ AW15 (2015)

Fig 165. KTZ AW15 (2015)

Fig 161. KTZ AW15 (2015)

Fig 158. KTZ AW15 (2015)

Fig 166. Givenchy AW15 (2015)

Fig 159. Givenchy AW15 (2015)

Fig 167. Givenchy AW15 (2015)

Fig 162. Givenchy AW15 (2015)

Fig 163. KTZ AW15 (2015)

Fig 171.Givenchy (2015)

Fig 168. KTZ AW15 (2015)

Ashes

Dark Marks

Fig 173. KTZ AW15 (2015)

Roots

Chant

Ambers

Fig 169. Mask (2015)

Fig 170. Mask (2015)

Hunter

Fig 174. Givenchy (2015)

Fig 175. KTZ AW15 (2015)

52

Fig 172. Givenchy (2015)

Colour Pallet

The colours chosen for the ‘Tribal Origins’ colour pallet

reflect the ideology of tribal cultures, origins and roots.

The darkest colour in the pallet is a black called ‘Dark

Marks’, this is inspired by the idea of markings created

on themselves, such as tattoos, but also those left behind

by much older, historic tribes. The deeper, earthier tones

seen in ‘Ashes’ and ‘Roots’ are representative of the natural

environment that tribes live in and survive on. The deep

red colour, ‘Hunter’, represents blood and a hunt-to-kill

mentality. The fiery, orange tones seen in ‘Ambers’ and

‘Chant’ represent the natural element fire and refer to the

idea of a campfire.

Creative Direction Trends

Fig 176. Chapter Divider

Trend 10

‘Flash & Trash’ is a creative direction trend that looks at the

idea of the super rich, in lavish lifestyles of the rich and famous.

Flash and Trash focuses on the idea of high fashion that has been designed with

the ideology and wear once and throw away that you see at the lower end of the

market in stores such as Primark.

Nowadays, brands such as Moschino are creating ready-to-wear collections that

are so bold and entirely focussed on micro trends, that you would likely only wear

it once. This is something the super rich can now afford, but for the lower end of

the market it seems like a far off idea.

Celebrities are the biggest influence on this trend, such as the Kim K and the

Kardashians (Fig 177. & Fig 185.). As well as Chris Brown and Karrueche, who

advocated the wearing of real fur this season, sitting front row at AW15 shows

in matching fur coats (Fig 178.). Real fur seems to be the biggest demonstration

of someone’s luxury lifestyle this season, with even Kim Kardashian’s daughter

North West being photographed in a real fur coat (Fig 181.); an idea that seems

slightly outragous at such a young age.

Several designers have also featured real furs on their catwalk this season,

including Moschino (Fig 179.) and Giambattista Valli (Fig 180.). Other brands

have also displayed opulence on the catwalk this season through the use of overthe-top

diamond dresses and lace (Fig 186.) to show glamour. Zuhair Murad were

one of the best examples of this for AW15, showcasing floor length diamonte

gowns (Fig 183. & Fig 184.).

Flash & Trash

Fig 183. Zuhair Murad (2015)

Fig 179. Moschino (2015)

Fig 184. Zuhair Murad (2015)

Fig 180. Giambattista Valli (2015)

Fig 177. Kim K (2014)

Fig 185. Kim & Khloe (2014)

Fig 178. Matching Furs (2015)

Fig 186. Alessandra (2015)

Fig 181. North West (2015)

Fig 182. Moschino (2015)

Fig 190. Kim K (2014)

Fig 187. Ralph Lauren (2015)

Mink

Faux

Fig 192. Kim & Khloe (2014)

Luxe

Desire

Envy

Fig 188. Valli (2015)

Fig 189. Dress (2015)

Opulence

Fig 193. Alessandra (2015)

Fig 194. Moschino RTW (2015)

58

Fig 191. Zuhair Murad (2015)

Colour Pallet

The colours chosen for the ‘Flash & Trash’ colour pallet

reflect the idea of excess and wealth within this trend.

The beige, brown tones seen in ‘Faux’ and ‘Mink’ are

representative of furs, and the distinction between real and

fake fur. The paler colours seen in ‘Luxe’ and ‘Opulence’

represent the glamour and wealth of the super rich and

famous. And the pinky, purple hues, seen in ‘Desire’ and

‘Envy’, represent the lust and want of material items.

Trend 11

‘Equal Treatment’ is a creative direction trend that focuses on

the issue of positive discrimination and equality in fashion.

This season we have seen several examples of fashion making an attempt to

create equality, especially within modelling. However, some would argue that

some of this could be seen as positive discrimination.

Last year, Viktoria Modesta created a storm in the fashion world, being used

in several editorials and campaigns, as a amputee model with only one leg.

Although she personally aims to empower the disabled and give them a chance

in the fashion world, many people could argue that she was used in brand

campaigns for all the wrong reasons. The same could be said for Marks and

Spencers 2014 Christmas advertisment that features a downs syndrome child

after his mother complained about the lack of disabled people being used in

their adverts.

This season it has taken a turn for the better with the campaign ‘Role Models

not Runway Models’ offering the opportunity for disabled models to be on the

catwalk. FTL Moda also featured disabled models within their AW15 Catwalk,

although this was done in the right light, with the clothes still being the key focus

of the collection

Equal Treatment

Fig 197. Viktoria Modesta (2014)

Fig 201. Viktoria Modesta (2014)

Fig 198. Viktoria Modesta (2014)

Fig 195. FTL Moda AW15 (2015)

Fig 202. FTL Moda AW15 (2015)

Fig 196. FTL Moda AW15 (2015)

Fig 203. FTL Moda AW15 (2015)

Fig 199. Viktoria Modesta (2014)

Fig 200. FTL Moda AW15 (2015)

Fig 207. FTL Moda (2015)

Fig 204. FTL Moda (2015)

Absent

Encompass

Fig 209. FTL Moda (2015)

Fig 204. FTL Moda (2015)

Noir

Fair

Fig 205. V. Modesta (2015)

Plain Even

Fig 206. FTL Moda (2015)

Feature

Fig 210. M&S Advert (2015)

Fig 211. Unisex Clothing (2015)

62

Fig 208. V. Modesta (2015)

Colour Pallet

The colours chosen for the ‘Equal Treatment’ colour pallet

reflect the idea of inclusion and positive discrimination

within this trend. The contrasting tones seen in ‘Encompass’

and ‘Absent’ are representative of the differences within

human kind. However, these both have similar tonal

qualities showing their united qualities. The brown tones

seen in ‘Noir’, ‘Feature’, ‘Plain Even’ and ‘Fair’ also show

how something can appear different but in fact have many

similarities.

Universal Works

Fig 212. Chapter Divider

Universal Works

Looking at this Brand Essence Model for

U n i v e r s a l Wo r k s , t h e m o s t a p p r o p r i a t e

trend for the brand to adopt may

be the ‘Interior Outdoors’ Visual

Merchandising trend. This is due

to the fact that it reflects their

promise of sustainability.

Brand Personality

Laid Back Attitude

Hard Working

Honest

Brand Values

Aim to mix Great

British clothing with

an International feel,

crafting clothes with love,

soul and care

Brand Promise

A good, honest menswear

brand, quality garments,

wearable, sustainable,

affordable

Fig 213. Brand Essence Model

Brand Essence Model

Brand Attributes

& Benefits

Universal Works clothing

is comfortable, versatile

& can be worn for work &

play

Brand Truth

A British menswear

company who care about

function, fit & cut of a

garment

Brand Design

Equation

Minimal

Subtle Branding

Masculine

Th e B r i t i s h H e r i t a g e

theme of the Butcher’s

Hook Creative Direction

trend also suits this undividedly

British brand. This is seen

throughout their Brand Essence Model

as an important foundation of the brands.

Perseptual Map

Diesel

Masculine

Barbour

Universal

Works

Tommy

Hilfiger

68

Fig 214. Perceptual Map

Innovators

Ted Baker

Paul Smith

Feminine

Laggards

Universal Works Mock Ups

The Visual Merchandising trend that may be most suited to Universal Works is ‘Interior Outdoors’. This is a trend

that combines the industrial and urban with natural forms. This could work well for the brand as they already have a

trend industrial element within both their brand and stores. Below is an image of a previous store layout and Visual

Merchandising design (Fig 215.) against a mock up for how the ‘Interior Outdoors’ trend could be translated into their

stores (Fig 216.). Here, there is also a revised colour pallet more appropriate to the masculinity of the brand.

Fig 215. Universal Works Store (2013).

Interior Outdoors

Citrus Rust Bamboo Driftwood Oak Tree

Morning

Moss

Nettle

Fig 216. Interior Outdoors Mock Up (2015).

Universal Works Mock Ups

The Print and Graphic trend that best suits Universal Works is ‘New Age Byzantine’. This is a trend that combines the

traditional byzantine, iconography artwork and style with modern clothing. This could work well for the brand as they

already have a similar colour pallet within much of their AW15 clothing range and frequently use patterns as motifs.

Below is an example of how they are already using this trend in a visual merchandising style (Fig 217.). To the right, is

how ‘New Age Byzantine’ could be translated into garment for Universal Works (Fig 218.) and a colour pallet.

Fig 217. Universal Works AW15 Show (2015).

New Age Byzantine

Eternal

Stain Glass

Velvet

Merlot

Baroque

Iconic

This is a mock up of what

the print and graphic trend

‘New Age Byzantine’ might

look like when translated into

garment for universal works.

This demonstrates the subtle

use of byzantine patterns on

areas such as pockets and

the shirt lining, and the use

of gold details on seams and

buttons.

Fig 218. New Age Byzantine Mock Up (2015).

Universal Works Mock Ups

The menswear trend that may be most suited to Universal Works is ‘Master of the Runway’. This is a trend that focuses

on male dominance and, as Universal Works has a design equation of masculine, this feels appropriate. Below is

an image of some of Universal Works current clothing (Fig 219.) and to the right are some examples of how subtle

changes and details could hint at this trend. Such as the use of leather, cuff-links, grey details or a tie range that hints

at ‘Fifty Shades of Grey’, and collar chains that mimic bondage collars (Fig 220.). This also shows the colour pallet.

74

Fig 219. Universal Works Clothing (2015).

Master of the Runway

Deep Ultimate Hegemony Dusk Masked

Rule

Fig 220. Master of the Runway Ideas.

List of Illustrations

F i g 1 . C ov e r Pa g e I m a g e.

F i g 2 . C o n t e n t s .

From Left to Right:

Dior SS15 Catwalk (2014). http://3.bp.blogspot.com/-wZ-7Iftl6t0/UnmTiwkP-wI/AAAAAAAAAeE/eMfYnqwtoKU/

s1600/4.jpg

Dior Pre Show AW15 (2015). http://cdni.condenast.co.uk/426x639/Shows/AW2015/Paris/R-T-W/christian_dior_-_

pre/064_426x639.jpg

Dior SS15 Catwalk Flowers (2014). http://3.bp.blogspot.com/-wZ-7Iftl6t0/UnmTiwkP-wI/AAAAAAAAAeE/

eMfYnqwtoKU/s1600/4.jpg

Kilgour AW15 (2015). https://jermynstreetjournal.files.wordpress.com/2015/01/autumn-winter15.jpg

Prada AW15 Show Space (2015). http://1.bp.blogspot.com/-2p2-WOMSrGM/VLwX8z7IvoI/AAAAAAAAeGE/

zchEtj5tVhw/s1600/Prada%2BMens.jpg

Juun J AW15 Coat (2015). http://3.bp.blogspot.com/-EmmrMwDSml0/VOhZDKuNDiI/AAAAAAAACow/WqiuPsLIeP4/

s1600/Juun_J_13_1366.jpg

Givenchy AW15 Models (2015). http://showstudio.com/img/instagrams/97801-98000/97902_963n.jpg

Givenchy AW15 Floral Print (2015). http://showstudio.com/img/instagrams/97801-98000/97902_960n.jpg

Juun J AW15 Coat (2015). http://2.bp.blogspot.com/-EZ1Rz4inupM/VOhZEF_1ihI/AAAAAAAACpE/ELlXzka3ers/

s1600/Juun_J_08_1366.jpg

Raf Simons AW15 Red Coat (2015). http://whiteliesmag.com/wp-content/uploads/2015/01/012120145749-

1024x769.jpg

Byzantine Art Mosaic (2014). https://figures.boundless.com/11803/full/la-placidia-in-italia.jpg

Dior SS15 Menswear (2015). http://aws.media.style.com/image/ts/fashion-shows/spring-2015-menswear/paris/

dior-homme/collection/1366/2048/DIO_0633.1366x2048.JPG

Byzantine Mosaic (2013). https://figures.boundless.com/11803/002.jpg

Raf Simons AW15 Lab Coats (2015). http://whiteliesmag.com/wp-content/uploads/2015/02/012120145749-

1024x769.jpg

KTZ AW15 (2015). http://1.bp.blogspot.com/-H8A5VT4Z4EA/VLwe3kVtcvI/JLs/b9oXWSFWZpg/s1600/KTZ-Fall-

Winter-2015-London-Collections-Men-027.jpg

KTZ AW15 (2015). http://1.bp.blogspot.com/-H8A5VT4Z4EA/VLwe3kVtcvIJLs/b9oXWSFWZpg/s1600/KTZ-Fall-

Winter-2015-London-Collections-Men-025.jpg

Alexander McQueen Savage Beauty Exhibition (2015). http://www.gainsburyandwhiting.com/2012/04/26/

Alexander_McQueen_Savage_Beauty_thumb_02-03.jpg

Kim Kardashian (2014). http://www.fashionfile.com.au/wp-content/uploads/2014/11/kim-kardashian-melbournelatex-03.jpg

North West in Fur (2015). http://i.dailymail.co.uk/i/pix/2015/02/12/25968DA300000578-2950056-

image-a-56_1423704730907.jpg

Disabled Model (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr06/

enhanced-7595-1424164876-26.jpg

Universal Works Logo (2015). https://pbs.twimg.com/profile_images/478496728035782656/d4wQmDib.jpeg

Unisex Clothing Range at Selfridges (2015). http://i.dailymail.co.uk/i/pix/2015/03/19/26CDF95700000578-

3002605-image-a-14_1426780418104.jpg

Universal Works (2015). http://www.universalworks.co.uk

Fig 3. Chapter Divider

From Left to Right:

Warehouse Celling (2015). Own photo from Berlin [Photograph]

Dior Pre Show AW15 (2015). http://cdni.condenast.co.uk/426x639/Shows/AW2015/Paris/R-T-W/christian_dior_-_

pre/064_426x639.jpg

Kilgour AW15 (2015). https://jermynstreetjournal.files.wordpress.com/2015/01/autumn-winter15.jpg

Ermenegildo Zegna AW15 (2015). http://www.telegraph.co.uk/luxury/58700/1421524398880/boxoutjpg/

ALTERNATES.jpg

B i k i n i B e r l i n S t o r e ( 2 0 1 5 ) . O w n p h o t o f r o m B i k i n i B e r l i n [ P h o t o g r a p h ] A l t e r e d .

Dior SS15 Catwalk (2014). http://3.bp.blogspot.com/-wZ-7Iftl6t0/UnmTiwkP-wI/AAAAAAAAAeE/eMfYnqwtoKU/

s1600/4.jpg

Dior SS15 Catwalk Flowers (2014). http://3.bp.blogspot.com/-wZ-7Iftl6t0/UnmTiwkP-wI/AAAAAAAAAeE/

eMfYnqwtoKU/s1600/4.jpg

Trend One:

Fig 4. Bikini Berlin Hotel (2015). http://dnahotels.com/uploads/reception.jpg

Fig 5. Tree through celling (2012). http://blog.lumens.com/wp-content/uploads/2012/03/Corallo-House-10-

tree-top.jpg

Fig 6. Dior SS15 Catwalk (2014). http://3.bp.blogspot.com/-wZ-7Iftl6t0/UnmTiwkP-wI/AAAAAAAAAeE/

eMfYnqwtoKU/s1600/4.jpg

Fig 7. Anthropologie Store (2015). http://2.bp.blogspot.com/-OauJ1igtN3I/TmdCGvjT_mI/AAAAAAAAFDg/

g7mZFmSQ5-8/s1600/IMG_2459.JPG

F i g 8 . B i o t e c t u r e Wa l l ( 2 0 1 3 ) .

Fig 9. Drift Wood (2013). http://www.traditionaltimber.co.uk/demo/wp-content/uploads/2013/03/reclaimeddriftwood-oak-3m.jpg

Fig 10. Bikini Berlin VM (2015) Own Photo from Berlin [Photograph]

Fig 11. Tropical Catwalk (2015). http://www.telegraph.co.uk/luxury/58700/1421524398880/boxoutjpg/

ALTERNATES/

Fig 12. Seek Trade Show (2015). Own Photo from Berlin [Photograph]

Fig 13. Tropical Catwalk (2015). http://www.outtheremagazine.com/wp-content/uploads/2015/01/

Fig 14. Dior SS15 (2014). http://3.bp.blogspot.com/-wZ-7Iftl6t0/UnmTiwkP-wI/AAAAAAAAAeE/eMfYnqwtoKU/

s1600/4.jpg

Fig 15. Tropical (2015). http://www.telegraph.co.uk/luxury/58700/1421524398880/boxoutjpg/ALTERNATES/

Fig 16. Biotecture (2013).

Fig 17. Dior SS15 (2014). http://3.bp.blogspot.com/-wZ-7Iftl6t0/UnmTiwkP-wI/AAAAAAAAAeE/eMfYnqwtoKU/

s1600/6.jpg

Fig 18. Rocks (2014). http://upload.wikimedia.org/wikipedia/commons/7/72/DirkvdM_rocks.jpg

Fig 19. Bikini Berlin (2015). Own Photo from Berlin [Photograph]

Fig 20. Drift Wood (2013). http://www.traditionaltimber.co.uk/demo/wp-content/uploads/2013/03/reclaimeddriftwood-oak-3m.jpg

Fig 21. Tree through celling (2012). http://blog.lumens.com/wp-content/uploads/2012/03/Corallo-House-10-

tree-top.jpg

F i g 2 2 . I n t e r i o r O u t d o o r s C o m p o n e n t s .

C l o c k w i s e f r o m C e n t r e To p :

Dior SS15 Catwalk (2014). http://3.bp.blogspot.com/-wZ-7Iftl6t0/UnmTiwkP-wI/AAAAAAAAAeE/eMfYnqwtoKU/

s1600/4.jpg

Seek Trade Show (2015). Own Photo from Berlin [Photograph]

Tree through celling (2012). http://blog.lumens.com/wp-content/uploads/2012/03/Corallo-House-10-tree-top.

jpg

Bikini Berlin VM (2015) Own Photo from Berlin [Photograph]

Anthropologie Store (2015). http://2.bp.blogspot.com/-OauJ1igtN3I/TmdCGvjT_mI/AAAAAAAAFDg/g7mZFmSQ5-8/

s1600/IMG_2459.JPG

Bikini Berlin Hotel (2015). http://dnahotels.com/uploads/reception.jpg

Fig 23. Interior Outdoors Mock Up (2015). http://st2.depositphotos.com/2332949/5930/i/950/

depositphotos_59309759-Mock-up-white-frame-on-white-brick-wall.jpg [Altered]

Trend Two:

Fig 24. Bright Trade Show (2015). Own Photo from Berlin [Photograph]

Fig 25. Bikini Berlin Stores (2015). Own Photo from Berlin [Photograph]

Fig 26. Warehouse Celling (2015). Own Photo from Berlin [Photograph]

Fig 27. Show & Order Show (2015). Own Photo from Berlin [Photograph]

Fig 28. Premium Trade Show (2015). Own Photo from Berlin [Photograph]

Fig 29. Bikini Berlin Celling (2015). Own Photo from Berlin [Photograph]

Fig 30. Exposed Bricks (2015). Own Photo from Berlin [Photograph]

Fig 31. Seek Trade Show (2015). Own Photo from Berlin [Photograph]

Fig 32. Seek Trade Show (2015). Own Photo from Berlin [Photograph]

Fig 33. Dior Pre Show (2015). Dior Pre Show AW15 (2015). http://cdni.condenast.co.uk/426x639/Shows/

AW2015/Paris/R-T-W/christian_dior_-_pre/064_426x639.jpg

Fig 34. Show & Order (2015). Own Photo from Berlin [Photograph]

Fig 35. Bikini Berlin (2015). Own Photo from Berlin [Photograph]

Fig 36. Mykita (2015). Own Photo from Berlin [Photograph]

Fig 37. Seek Trade Show (2015). Own Photo from Berlin [Photograph]

Fig 38. Bright Show (2015). Own Photo from Berlin [Photograph]

Fig 39. Show & Order (2015). Own Photo from Berlin [Photograph]

Fig 40. Warehouse Roof (2015). Own Photo from Berlin [Photograph]

Fig 41. Bikini Berlin (2015). Own Photo from Berlin [Photograph]

Fig 42. Structured Space Components. Clockwise from Centre Top:

Bikini Berlin Celling (2015). Own Photo from Berlin [Photograph]

Metal Hanging Clothing Rail (2014). http://style-files.com/wp-content/uploads/2014/09/clothhanger-1.jpg

Show & Order Gallery (2015). Own Photo from Berlin [Photograph]

Warehouse Celling (2015). Own Photo from Berlin [Photograph]

Exposed Bricks (2015). Own Photo from Berlin [Photograph]

Street Graffiti (2015). Own Photo from Berlin [Photograph]

Fig 43. Structured Space Mock Up (2015). http://st2.depositphotos.com/2332949/5930/i/950/

depositphotos_59309759-Mock-up-white-frame-on-white-brick-wall.jpg [Altered]

80

Trend Three:

Fig 44. Byblos Milano (2015). http://images.dazedcdn.com/1000x800/dd/1110/2/1112102.jpg

Fig 45. Tom Ford (2015). http://www.idolmag.co.uk/wp-content/uploads/2015/02/The_London_Collections_Mens_

AW15_Tom_FordBuro_Cover.jpg

Fig 46. Kilgour (2015). https://jermynstreetjournal.files.wordpress.com/2015/01/autumn-winter-2015-image-6.

jpg

Fig 47. Byblos Milano (2015). http://images.dazedcdn.com/1000x800/dd/1110/2/1112090.jpg

Fig 48. Prada Showspace (2015). http://ftape.com/media/wp-content/uploads/2015/01/Prada-Mens-AW15-

Showspace-3.jpg

Fig 49. Prada Showspace (2015). http://1.bp.blogspot.com/-2p2-WOMSrGM/VLwX8z7IvoI/AAAAAAAAeGE/

zchEtj5tVhw/s1600/Prada%2BMens%2BAW15%2BShowspace%2B(7).jpg

Fig 50. Prada Showspace (2015). http://static.dezeen.com/uploads/2015/01/Prada-AW15-menswear-catwalk-by-

OMA-AMO_dezeen_784_3.jpg

Fig 51. Kilgour (2015). https://jermynstreetjournal.files.wordpress.com/2015/01/autumn-winter-2015-image-1.

jpg

Fig 52. Byblos Milano (2015). http://images.dazedcdn.com/1000x800/dd/1110/2/1112095.jpg

Fig 53. Prada Showspace (2015). http://ftape.com/media/wp-content/uploads/2015/01/Prada-Mens-AW15-

Showspace-1.jpg

Fig 54. Tom Ford (2015). http://www.designscene.net/wp-content/uploads/2015/01/LCM-02-620x930.jpg

Fig 55. Byblos Milano (2015). http://images.dazedcdn.com/1000x800/dd/1110/2/1112090.jpg

Fig 56. Byblos Milano (2015). http://images.dazedcdn.com/1000x800/dd/1110/2/1112095.jpg

Fig 57. Kilgour (2015). https://jermynstreetjournal.files.wordpress.com/2015/01/autumn-winter-2015-image-6.

jpg

Fig 58. Prada Showspace (2015). http://ftape.com/media/wp-content/uploads/2015/01/Prada-Mens-AW15-

Showspace-3.jpg

Fig 59. Byblos Milano (2015). http://images.dazedcdn.com/1000x800/dd/1110/2/1112098.jpg

Fig 60. Prada Showspace (2015). http://static.dezeen.com/uploads/2015/01/Prada-AW15-menswear-catwalk-by-

OMA-AMO_dezeen_784_3.jpg

Fig 61. Prada Showspace (2015). http://ftape.com/media/wp-content/uploads/2015/01/Prada-Mens-AW15-

Showspace-1.jpg

Fig 62. Optical Illusion Components

C l o c k w i s e f r o m C e n t r e To p :

Prada Showspace (2015). http://static.dezeen.com/uploads/2015/01/Prada-AW15-menswear-catwalk-by-OMA-

AMO_dezeen_784_3.jpg

Strobe Lighting (2015). http://www.musik-produktiv.co.uk/pic-010072520_02xl/american-dj-fx-beam_02xl.jpg

Mirror (2014). http://www.briscoes.co.nz/productimages/magnify/1/10033_17227_5058.jpg

Optical Illusion Pattern (2010). http://i.ytimg.com/vi/0CpGXZHqZzw/maxresdefault.jpg

Fig 63. Optical Illusion Mock Up (2015). http://st2.depositphotos.com/2332949/5930/i/950/

depositphotos_59309759-Mock-up-white-frame-on-white-brick-wall.jpg [Altered]

Fig 64. Chapter Divider

From Left to Right:

50 Shades Book (2012). http://blogs-images.forbes.com/jennagoudreau/files/2012/03/Fifty-Shades-of-Grey.jpg

Givenchy AW15 (2015). http://3.bp.blogspot.com/-nrYPJS55Adw/VGrY1LAd7uI/AAAAAAAAeVg/RTskfHEW8Cg/

s1600/Givenchy-Black-Floral-Abstract-Contrast-Top-Print-Columbian-Fit-T-Shirt-4-Spring-Summer-2015-.jpg

Givenchy AW15 (2015). http://showstudio.com/img/instagrams/97801-98000/97902_960n.jpg?1404122336

Juun J AW15 (2015). http://deuxhommesmag.com/wp-content/juj_lb_fw15_013.jpg

Raf Simons (2015). http://www.port-magazine.com/wp-content/uploads/2015/01/Q9A0252.jpg [Altered]

Raf Simons (2015). http://whiteliesmag.com/wp-content/uploads/2015/01/012120145749-1024x769.jpg

Juun J AW15 (2015). http://deuxhommesmag.com/wp-content/jnj_m_lb_fw13_010.jpg

Trend Four:

Fig 65. Man AW15 (2015). http://2.bp.blogspot.com/-sjolOnToMTo/VLe0GTuLQrI/AAAAAAAASlE/Y8MWiWEUNZA/

s1600/man_aw15_023.jpg

Fig 66. Man AW15 (2015). http://deuxhommesmag.com/wp-content/uploads/2015/01/man_aw15_018.jpg

Fig 67. Juun J AW15 (2015). http://deuxhommesmag.com/wp-content/jnj_m_lb_fw13_001.jpg

Fig 68. Juun J AW15 (2015). http://images.dazedcdn.com/1200/0-242-1733-1156/dd/1100/3/1103058.jpg

Fig 69. Juun J AW15 (2015). https://s-media-cache-ak0.pinimg.com/originals/a7/e1/6a/

a7e16a02320f86df4f9727de1d4157fe.jpg

Fig 70. Man AW15 (2015). http://deuxhommesmag.com/wp-content/uploads/2015/01/man_aw15_018.jpg

Fig 71. Juun J AW15 (2015). http://deuxhommesmag.com/wp-content/jnj_m_lb_fw13_010.jpg

Fig 72. Juun J AW15 (2015). http://deuxhommesmag.com/wp-content/juj_lb_fw15_013.jpg

Fig 73. Juun J AW15 (2015). http://deuxhommesmag.com/wp-content/juj_lb_fw15_050.jpg

Fg 74. Raf Simons (2015). http://www.joujouvilleroy.com/wp-content/uploads/2015/01/raf-simons-autumnwinter-2015-2016-paris-fashion-week-red-trend-graffiti.jpg

Fig 75. Man AW15 (2015). http://2.bp.blogspot.com/-sjolOnToMTo/VLe0GTuLQrI/AAAAAAAASlE/Y8MWiWEUNZA/

s1600/man_aw15_023.jpg

Fig 76. McQ (2015). http://www.disneyrollergirl.net/wp-content/uploads/McQ-aw15-4.jpg

Fig 77. MAN AW5 (2015). http://deuxhommesmag.com/wp-content/uploads/2015/01/man_aw15_018.jpg

Fig 78. Juun J AW15 (2015). https://s-media-cache-ak0.pinimg.com/originals/a7/e1/6a/

a7e16a02320f86df4f9727de1d4157fe.jpg

Fig 79. Juun J AW15 (2015). http://40.media.tumblr.com/d95f10d5d13492e4d04a4c49cf6c08c3/tumblr_

ni300kF1s81qc8yajo1_500.jpg

Fig 80. Raf Simons (2015). http://www.joujouvilleroy.com/wp-content/uploads/2015/01/raf-simons-autumnwinter-2015-2016-paris-fashion-week-red-trend-graffiti.jpg

Fig 81. Juun J AW15 (2015). http://images.dazedcdn.com/1200/0-242-1733-1156/dd/1100/3/1103058.jpg

Fig 82. Juun J AW15 (2015). http://deuxhommesmag.com/wp-content/jnj_m_lb_fw13_001.jpg

Trend Five:

Fig 83. Givenchy (2015). http://3.bp.blogspot.com/-nrYPJS55Adw/VGrY1LAd7uI/AAAAAAAAeVg/RTskfHEW8Cg/

s1600/Givenchy-Black-Floral-Abstract-Contrast-Top-Print-Columbian-Fit-T-Shirt-4-Spring-Summer-2015-.jpg

Fig 84. Givenchy (2015). http://showstudio.com/img/instagrams/97801-98000/97902_960n.jpg?1404122336

Fig 85. Gucci AW15 (2015). https://designandculturebyed.files.wordpress.com/2015/01/guc_0206.jpg

Fig 86. Givenchy (2015). http://www.theglassmagazine.com/wp/wp-content/uploads/2014/06/ON_0049.450x675.

jpg

Fig 87. Givenchy (2015). http://stylecartel.com/wp-content/uploads/2014/07/RUD-231-Paris-Men-SS15-

Givenchy-Adriana-Lima-dÇfilÇ.jpg

Fig 88. Rick Owens (2015). http://marieclaire.media.ipcdigital.co.uk/11116/000084fba/83c5_orh100000w440/

Rick-Owens-penis-show-Garticle9.jpg

Fig 89. Gucci AW15 (2015). http://media.style.com/image/fashion-shows/fall-2015-menswear/milan/gucci/

collection/1366/2048/GUC_0133.jpg

Fig 90. Gucci AW15 (2015). http://ftape.com/media/wp-content/uploads/2015/01/Gucci-Menswear-FW15-05.jpg

Fig 91. Givenchy (2015). http://media.style.com/image/ts/fashion-shows/spring-2015-menswear/paris/givenchy/

collection/1366/2048/_ON_0886.1366x2048.JPG

Fig 92. Raf Simons (2015). https://designandculturebyed.files.wordpress.com/2015/01/slide28.jpg?w=720/

slide28.jpg

Fig 93. Givenchy (2015). http://showstudio.com/img/instagrams/97801-98000/97902_960n.jpg?1404122336

Fig 94. Givenchy (2015). http://stylecartel.com/wp-content/uploads/2014/07/RUD-231-Paris-Men-SS15-

Givenchy-Adriana-Lima-dÇfilÇ.jpg

Fig 95. Rick Owens (2015). http://marieclaire.media.ipcdigital.co.uk/11116/000084fba/83c5_orh100000w440/

Rick-Owens-penis-show-Garticle9.jpg

Fig 96. Givenchy (2015). http://www.theglassmagazine.com/wp/wp-content/uploads/2014/06/ON_0049.450x675.

jpg

Fig 97. Gucci (2015). http://media.style.com/image/fashion-shows/fall-2015-menswear/milan/gucci/

collection/1366/2048/GUC_0133.jpg

Fig 98. Givenchy (2015). http://3.bp.blogspot.com/-nrYPJS55Adw/VGrY1LAd7uI/AAAAAAAAeVg/RTskfHEW8Cg/

s1600/Givenchy-Black-Floral-Abstract-Contrast-Top-Print-Columbian-Fit-T-Shirt-4-Spring-Summer-2015-.jpg

Fig 99. Gucci (2015). https://designandculturebyed.files.wordpress.com/2015/01/guc_0206.jpg

Fig 100. Gucci (2015). http://ftape.com/media/wp-content/uploads/2015/01/Gucci-Menswear-FW15-05.jpg

Trend Six

Fig 101. Todd Lynn (2015). https://scontent-lhr.xx.fbcdn.net/hphotosxpa1/v/t1.0-9/10440286_10153119449830011_820201743367635520_n.

jpg?oh=10c2604b3cd32aed2bbfc84325037a8f&oe=558876F1&dl=1, https://www.facebook.com/photo.

php?fbid=10153119449830011&set=oa.820863984649822&type=1&theater

Fig 102. Balmain (2015). https://scontent-lhr.xx.fbcdn.net/hphotosxpf1/v/t1.0-9/11013205_10153119448505011_7458730784945852305_n.

jpg?oh=8a1912309781addae5c041becdbc7dd1&oe=557880E4&dl=1, https://www.facebook.com/photo.

php?fbid=10153119448505011&set=oa.820863984649822&type=1&theater

Fig 103. McQueen AW15 (2015). https://s-media-cache-ak0.pinimg.com/736x/b7/ba/85/

b7ba8518bb23306d38155efa4d8572d4.jpg

Fig 104. Versace (2014). https://scontent-lhr.xx.fbcdn.net/hphotosxpf1/v/t1.0-9/1601333_10153119448915011_7765332412797673096_n.

jpg?oh=402f4585b31342bae9b8dca2575519ea&oe=558EC750&dl=1, https://www.facebook.com/photo.

php?fbid=10153119448915011&set=oa.820863984649822&type=1&theater

Fig 105. Raf Simons (2015). http://www.port-magazine.com/wp-content/uploads/2015/01/Q9A0252.jpg

Fig 106. Balmain (2015). https://scontent-lhr.xx.fbcdn.net/hphotosxpf1/v/t1.0-9/11013205_10153119448505011_7458730784945852305_n.

jpg?oh=8a1912309781addae5c041becdbc7dd1&oe=557880E4&dl=2,

Fig 107. Versace (2014). https://scontent-lhr.xx.fbcdn.net/hphotos-xpf1/

v/l/t1.0-9/11018410_10153119448330011_5655436481892194758_n.

jpg?oh=07c173a9db1d0e1e010df77d55b17b15&oe=55816B6C&dl=1, https://www.facebook.com/photo.

php?fbid=10153119448330011&set=oa.820863984649822&type=1&theater

Fig 108. 50 Shades (2015). http://tbo.com/storyimage/TB/20150212/ARTICLE/150219756/EP/1/3/EP-

150219756.jpg

Fig 109. 50 Shades (2015). https://fbcdn-sphotos-d-a.akamaihd.net/hphotosak-xpf1/v/t1.0-9/11034318_10153119449035011_4327769784284198231_n.

jpg?oh=73911d7bd432abdaf3cb9a61604d3042&oe=558A480B&__gda__=1434232180_

ea89d9a5011f7c3c8406cbed7b04e724&dl=1, https://www.facebook.com/photo.

php?fbid=10153119449035011&set=oa.820863984649822&type=1&theater

Fig 110. 50 Shades (2015). http://i.guim.co.uk/static/w-1430/h--/q-95/sys-images/Guardian/Pix/

pictures/2015/2/13/1423852473366/bada83c7-1ed3-4e30-ac67-c1dcf33e1502-2060x1236.jpeg

Fig 111. Versace (2014). https://scontent-lhr.xx.fbcdn.net/hphotosxpf1/v/t1.0-9/1601333_10153119448915011_7765332412797673096_n.

jpg?oh=402f4585b31342bae9b8dca2575519ea&oe=558EC750&dl=1, https://www.facebook.com/photo.

php?fbid=10153119448915011&set=oa.820863984649822&type=1&theater

Fig 112. Balmain (2015). https://scontent-lhr.xx.fbcdn.net/hphotos-

xpf1/v/t1.0-9/11013205_10153119448505011_7458730784945852305_n.

jpg?oh=8a1912309781addae5c041becdbc7dd1&oe=557880E4&dl=1, https://www.facebook.com/photo.

php?fbid=10153119448505011&set=oa.820863984649822&type=1&theater

Fig 113. 50 Shades (2015). http://blogs-images.forbes.com/jennagoudreau/files/2012/03/Fifty-Shades-of-Grey.

jpg

Fig 114. Todd Lynn (2015). https://scontent-lhr.xx.fbcdn.net/hphotosxpa1/v/t1.0-9/10440286_10153119449830011_820201743367635520_n.

jpg?oh=10c2604b3cd32aed2bbfc84325037a8f&oe=558876F1&dl=1,

Fig 115. 50 Shades (2015). http://tbo.com/storyimage/TB/20150212/ARTICLE/150219756/EP/1/3/EP-

150219756.jpg

Fig 116. Todd Lynn (2015). https://scontent-lhr.xx.fbcdn.net/hphotosxpf1/v/t1.0-9/10352031_10153119448715011_5208704975662031865_n.

jpg?oh=802576f4424aaa5424c3b7ad58a39be6&oe=5586981D&dl=1, https://www.facebook.com/photo.

php?fbid=10153119448715011&set=oa.820863984649822&type=1&theater

Fig 117. Versace (2014). https://scontent-lhr.xx.fbcdn.net/hphotos-xpf1/

v/l/t1.0-9/11018410_10153119448330011_5655436481892194758_n.

jpg?oh=07c173a9db1d0e1e010df77d55b17b15&oe=55816B6C&dl=1, https://www.facebook.com/photo.

php?fbid=10153119448330011&set=oa.820863984649822&type=1&theater

Fig 118. 50 Shades (2015). https://fbcdn-sphotos-d-a.akamaihd.net/hphotosak-xpf1/v/t1.0-9/11034318_10153119449035011_4327769784284198231_n.

jpg?oh=73911d7bd432abdaf3cb9a61604d3042&oe=558A480B&__gda__=1434232180_

ea89d9a5011f7c3c8406cbed7b04e724&dl=1, https://www.facebook.com/photo.

php?fbid=10153119449035011&set=oa.820863984649822&type=1&theater

Fig 119. Chapter Divider

From Left to Right:

Byzantine Art (2010). http://figures.boundless.com/11803/full/la-placidia-in-ravenna-001.jpe

Dior Homme (2014). http://aws.media.style.com/image/ts/fashion-shows/spring-2015-menswear/paris/diorhomme/collection/1366/2048/DIO_0633.1366x2048.JPG

Raf Simons (2015). http://www.port-magazine.com/wp-content/uploads/2015/01/Q9A0326.jpg

Givenchy AW15 (2015). https://s3.amazonaws.com/img.tagloom.com/sm/3115/lr96/

eca41347ea9b824c1e770bbc59d6cc7244ec09cc.jpg

Raf Simons (2015). http://www.port-magazine.com/wp-content/uploads/2015/01/Q97463326.jpg [Altered]

KTZ (2015). http://pylotmagazine.com/wp-content/uploads/2015/01/ktz_12.jpg

Givenchy AW15 (2015). http://daily.modelogs.com/wp-content/uploads/2015/01/Mac-Phiri-Givenchy-AW15-16.jpg

Trend Seven

84

Fig 120. Byzantine Art (2010). http://figures.boundless.com/11803/full/la-placidia-in-ravenna-001.jpe

Fig 121. Dolce & Gabbana (2014). http://www.itslavida.com/files/2014/12/Dolce-Gabbana1.jpg

Fig 122. Byzantine Art (2012). https://jauntingjen.files.wordpress.com/2013/12/ravenna-gabriel-apse-mosaic-inberlin.jpg

Fig 123. Dolce & Gabbana (2014). https://fashionblagstheblog.files.wordpress.com/2013/06/524c0-dolce-andgabbana-fw-2014-women-adv-campaign-9.jpg

Fig 124. Dolce & Gabbana (2015). http://media.male-extravaganza.com/wp-content/uploads/2015/01/DG.jpg

Fig 125. Byzantine Art (2009). https://wordscene.files.wordpress.com/2012/07/dsc0049.jpg

Fig 126. Byzantine Art (2006). http://farm7.staticflickr.com/6151/6162852338_d988760721_o.jpg

Fig 127. D&G (2015). http://cdni.condenast.co.uk/426x639/Shows/AW2014/Milan/Mens/Dolce_and_Gabbana/

00130h_426x639.jpg

Fig 128. Universal Works (2015). https://i.vimeocdn.com/video/502916145_640.jpg

Fig 129. D&G (2015). http://cdni.condenast.co.uk/426x639/Shows/AW2014/Milan/Mens/Dolce_and_Gabbana/

Details/00060h_426x639.jpg

Fig 130. D&G (2015). http://cdni.condenast.co.uk/426x639/Shows/AW2014/Milan/Mens/Dolce_and_Gabbana/

Details/00060h_426x639.jpg

Fig 131. Dolce & Gabbana (2015). http://media.male-extravaganza.com/wp-content/uploads/2015/01/DG.jpg

Fig 132. UW (2014). https://i.vimeocdn.com/video/502916145_640.jpg

Fig 133. Dolce & Gabbana (2014). http://www.itslavida.com/files/2014/12/Dolce-Gabbana1.jpg

Fig 134. Byzantine Art (2009). https://wordscene.files.wordpress.com/2012/07/dsc0049.jpg

Fig 135. Byzantine Art (2010). http://figures.boundless.com/11803/full/la-placidia-in-ravenna-001.jpe

Fig 136. Byzantine Art (2004). http://upload.wikimedia.org/wikipedia/commons/c/cc/Shroud_of_Charlemagne_

manufactured_in_Constantinople_814.jpg

Fig 137. Cathedral (2011). https://classconnection.s3.amazonaws.com/815/flashcards/923815/png/

picture61324153622236.png

Trend Eight

Fig 138. Raf Simons (2015). http://www.joujouvilleroy.com/wp-content/uploads/2015/01/raf-simons-autumnwinter-2015-2016-paris-fashion-week-red-trend-graffiti.jpg

Fig 139. Dolce & Gabbana (2015). http://www.growingyourbaby.com/wp-content/uploads/2015/03/MFW-

AutumnWinter-2015-Dolce-Gabbana-Viva-La-Momma-Childs-drawing- dress1-498x750.jpg

Fig 140. Raf Simons (2015). http://www.theglassmagazine.com/wp/wp-content/uploads/2015/01/Doodle-Jumper.

jpg

Fig 141. Dior Homme (2015). http://aws.media.style.com/image/ts/fashion-shows/spring-2015-menswear/paris/

dior-homme/collection/1366/2048/DIO_0633.1366x2048.JPG

Fig 142. Raf Simons (2015). http://40.media.tumblr.com/924b02f5a7014f714c1c27e9e083e366/tumblr_

niknb5xEMx1u4zpklo1_1280.jpg

Fig 143. Wedding Dress (2014). http://www.houstonfamilymagazine.com/wp-content/uploads/2014/09/

Bwh1vOgCQAEWEP2.png

Fig 144. Wedding Dress (2014). http://www.houstonfamilymagazine.com/wp-content/uploads/2014/09/

Bwh1vOgCQAEWEP2.png

Fig 145. Dior Homme (2015). http://aws.media.style.com/image/ts/fashion-shows/spring-2015-menswear/paris/

dior-homme/collection/1366/2048/DIO_0662.1366x2048.JPG

Fig 146. Dolce & Gabbana (2015). https://alexandrathelittlebird.files.wordpress.com/2015/03/dol_0471.jpg

Fig 147. Dior Homme (2015). http://ftape.com/media/wp-content/uploads/2014/07/men_PHOTO-PAP-HOMME-

SS15-44.jpg

Fig 148. R Simons (2015). http://www.port-magazine.com/wp-content/uploads/2015/01/Q9A0326.jpg

Fig 149. R Simons (2015). http://www.joujouvilleroy.com/wp-content/uploads/2015/01/raf-simons-autumnwinter-2015-2016-paris-fashion-week-red-trend-graffiti.jpg

Fig 150. R Simons (2015). http://40.media.tumblr.com/924b02f5a7014f714c1c27e9e083e366/tumblr_

niknb5xEMx1u4zpklo1_1280.jpg

Fig 151. Dior Homme (2015). http://aws.media.style.com/image/ts/fashion-shows/spring-2015-menswear/paris/

dior-homme/collection/1366/2048/DIO_0633.1366x2048.JPG

Fig 152. Raf Simons (2015). https://designandculturebyed.files.wordpress.com/2015/01/kim_0826.jpg

Fig 153. D&G AW15 (2015). http://www.growingyourbaby.com/wp-content/uploads/2015/03/MFW-AutumnWinter-

2015-Dolce-Gabbana-Viva-La-Momma-Childs-drawing- dress1-498x750.jpg

Fig 154. Raf Simons (2015). http://www.theglassmagazine.com/wp/wp-content/uploads/2015/01/Doodle-Jumper.

jpg

Fig 155. D&G AW15 (2015). https://alexandrathelittlebird.files.wordpress.com/2015/03/dol_0471.jpg

Fig 156. D&G AW15 Illustrations (2015). [Own Illustrations)

Fig 157. Dior Homme AW15 Illustrations (2015). [Own Illustrations)

Trend Nine

Fig 158. KTZ AW15 (2015). http://wjlondon.com/wp-content/uploads/2014/06/Kaykon_to_Zai_KTZ_2_orange_

hat_gladiator_rome_monochrome_black_and_white_ss15_spring_summer_2015_ready_to_wear_london_collections_

mens_fashion_week_rosemary_pitts_whos_jack.jpg

Fig 159. Givenchy AW15 (2015). https://s3.amazonaws.com/img.tagloom.com/sm/3115/lr96/

eca41347ea9b824c1e770bbc59d6cc7244ec09cc.jpg

Fig 160. KTZ AW15 (2015). http://41.media.tumblr.com/e5928e5793671a1ef8947fe81fde0290/tumblr_

nizgtqtMJE1sn8xnoo1_1280.jpg

Fig 161. KTZ AW15 (2015). http://1.bp.blogspot.com/-9ya2HWs2cdc/VLwe5ZmwmRI/AAAAAAAAJME/

AQHItMZOUPQ/s1600/KTZ-Fall-Winter-2015-London-Collections-025.jpg

F i g 1 6 2 . G i v e n c h y A W 1 5 ( 2 0 1 5 ) .

Fig 163. KTZ AW15 (2015). http://pylotmagazine.com/wp-content/uploads/2015/01/ktz_12.jpg

Fig 164. KTZ AW15 (2015). http://1.bp.blogspot.com/-9ya2HWs2cdc/VLwe5ZmwmRI/AAAAAAAAJME/

AQHItMZOUPQ/s1600/KTZ-Fall-Winter-2015-London-Collections-030.jpg

Fig 165. KTZ AW15 (2015). http://www.kokontozai.co.uk/wp-content/uploads/2014/06/ktz_men_ss15_032.jpg

Fig 166. Givenchy AW15 (2015). http://photon.101medialablimit.netdna-cdn.com/hypebeast.com/

image/2015/01/givenchy-2015-fall-winter-collection-23.jpg?w=377

Fig 167. Givenchy AW15 (2015). http://www.theglassmagazine.com/wp/wp-content/uploads/2015/01/MON0351.

jpg

Fig 168. KTZ AW15 (2015). http://pylotmagazine.com/wp-content/uploads/2015/01/ktz_12.jpg

Fig 169. Mask (2015). https://fbcdn-sphotos-a-a.akamaihd.net/hphotos-ak-xfa1/v/t1.0-9/

s480x480/10945587_838867099506542_9115994633030310923_n.jpg?

Fig 170. Mask (2015). https://fbcdn-sphotos-a-a.akamaihd.net/hphotos-ak-xfa1/v/t1.0-9/

s480x480/10945587_838867099506542_9115994633030310923_n.jpg?

Fig 171. Givenchy (2015). http://photon.101medialablimit.netdna-cdn.com/hypebeast.com/image/2015/01/

givenchy-2015-fall-winter-collection-23.jpg?w=377

Fig 172. Givenchy (2015). https://s3.amazonaws.com/img.tagloom.com/sm/3115/lr96/

eca41347ea9b824c1e770bbc59d6cc7244ec09cc.jpg

Fig 173. KTZ AW15 (2015). http://www.kokontozai.co.uk/wp-content/uploads/2014/06/ktz_men_ss15_032.jpg

Fig 174. Givenchy (2015). http://41.media.tumblr.com/e5928e5793671a1ef8947fe81fde0290/tumblr_

nizgtqtMJE1sn8xnoo1_1280.jpg

Fig 175. KTZ AW15 (2015). http://wjlondon.com/wp-content/uploads/2014/06/Kaykon_to_Zai_KTZ_2_orange_

hat_gladiator_rome_monochrome_black_and_white_ss15_spring_summer_2015_ready_to_wear_london_collections_

mens_fashion_week_rosemary_pitts_whos_jack.jpg

Fig 176. Chapter Divider

From Left to Right:

86

Unisex Collection (2015). http://klavertje.wendyonline.nl.s3.amazonaws.com/wp-content/uploads/2015/01/

Selfridges_unisex.jpg

Disabled Model (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr06/

enhanced-7595-1424164876-26.jpg

M&S Christmas Advert (2014). http://i.huffpost.com/gen/847035/thumbs/o-MS-KIDSWEAR-CHRISTMAS-facebook.

jpg

North West in Fur (2015). http://i.dailymail.co.uk/i/pix/2015/02/12/25968DA300000578-2950056-

image-a-56_1423704730907.jpg

Disabled Model (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr01/

enhanced-22146-1424164875-15.jpg [Altered]

Desigual (2015). http://www.theupcoming.co.uk/wp-content/uploads/2015/02/NYFW-AW15-Desigual-Adnan-

Mohamedy-The-Upcoming-2.jpg

Moschino. (2015). https://pbs.twimg.com/media/B-3cI0VUcAAgcYn.jpg:large

Trend Ten

Fig 177. Kim K (2014). http://www.fashionfile.com.au/wp-content/uploads/2014/11/kim-kardashian-melbournelatex-03.jpg

Fig 178. Matching Furs (2015). http://assets-s3.usmagazine.com/uploads/assets/articles/83261-chris-brownkarrueche-matching-furs-fashion-week-photos/1424207301_karrueche-tran-chris-brown-zoom.jpg

Fig 179. Moschino (2015). https://scontent-lhr.xx.fbcdn.net/hphotosxfp1/v/t1.0-9/11024659_10153117568655011_2032036162211995885_n.

jpg?oh=fedae74320120479c5bec8d6a5af6ff8&oe=55889B97&dl=1, https://www.facebook.com/photo.

php?fbid=10153117568655011&set=oa.820374038032150&type=1&theater

Fig 180. Giambattista Valli (2015). https://scontent-lhr.xx.fbcdn.net/hphotosxap1/v/t1.0-9/10994335_10153117568455011_5349546571661898676_n.

jpg?oh=82e802019f30ce74c13c303dd9ce0513&oe=557854FB&dl=1, https://www.facebook.com/photo.

php?fbid=10153117568455011&set=oa.820374038032150&type=1&theater

Fig 181. North West (2015). http://i.dailymail.co.uk/i/pix/2015/02/12/25968DA300000578-2950056-

image-a-56_1423704730907.jpg

Fig 182. Moschino (2015). https://scontent-lhr.xx.fbcdn.net/hphotosxpa1/v/t1.0-9/11037567_10153117569010011_3316900798836472419_n.

jpg?oh=35e731f05a574d313128de9f8758240c&oe=558AAA6C&dl=1, https://www.facebook.com/photo.

php?fbid=10153117569010011&set=oa.820374038032150&type=1&theater

Fig 183. Zuhair Murad (2015). https://fbcdn-sphotos-a-a.akamaihd.net/hphotos-ak-xpa1/t31.0-

8/10922327_10153117569280011_5764413123150753141_o.jpg?dl=1, https://www.facebook.com/photo.

php?fbid=10153117569280011&set=oa.820374038032150&type=1&theater

Fig 184. Zuhair Murad (2015). https://scontent-lhr.xx.fbcdn.net/hphotos-xfp1/t31.0-

8/11001581_10153117571165011_6313122216632585276_o.jpg?dl=1, https://www.facebook.com/photo.

php?fbid=10153117571165011&set=oa.820374038032150&type=1&theater

Fig 185. Kim & Khloe (2014). http://fashionbomb.thefashionbomb.netdna-cdn.com/wp-content/

uploads/2014/11/3-Kim-Kardashians-Hairfinity-Launch-Party-Juan-Carlos-Obando-Spring-2015-Peach-Crop-Top-

Double-Slit-Skirt-and-Jacket-Khloe-Kardashian-Black-Alexander-McQueen-Buttoned-Dress.jpg

Fig 186. Alessandra (2015). https://fbcdn-sphotos-f-a.akamaihd.net/hphotosak-xfp1/v/t1.0-9/10981654_10153117579600011_8917624860708858595_n.

jpg?oh=99f77a29c5ce3a11fadc7e146dde5688&oe=55902E2F&__

gda__=1433763146_42392b1ef2ada3793b8d6f08cdf3d8f2&dl=1, https://www.facebook.com/photo.

php?fbid=10153117579600011&set=oa.820374038032150&type=1&theater

Fig 187. Ralph Lauren (2015). https://scontent-lhr.xx.fbcdn.net/hphotosxfp1/v/t1.0-9/11008557_10153117569415011_9150648173083306480_n.

jpg?oh=6b6a6b66bfa06791610646453d70de0a&oe=557C9247&dl=1, https://www.facebook.com/photo.

php?fbid=10153117569415011&set=oa.820374038032150&type=1&theater

Fig 188. Valli (2015). https://scontent-lhr.xx.fbcdn.net/hphotos-xap1/v/

t1.0-9/10994335_10153117568455011_5349546571661898676_n.

jpg?oh=82e802019f30ce74c13c303dd9ce0513&oe=557854FB&dl=1, https://www.facebook.com/photo.

php?fbid=10153117568455011&set=oa.820374038032150&type=1&theater

Fig 189. Dress (2015). https://fbcdn-sphotos-b-a.akamaihd.net/hphotos-ak-xpa1/t31.0-

8/10855099_10153117570830011_4601471692519075459_o.jpg?dl=1, https://www.facebook.com/photo.

php?fbid=10153117570830011&set=oa.820374038032150&type=1&theater

Fig 190. Kim K (2014). http://www.fashionfile.com.au/wp-content/uploads/2014/11/kim-kardashian-melbournelatex-03.jpg

Fig 191. Zuhair Murad (2015). https://scontent-lhr.xx.fbcdn.net/hphotos-xfp1/t31.0-

8/11001581_10153117571165011_6313122216632585276_o.jpg?dl=1, https://www

Fig 192. Kim & Khloe (2014). http://fashionbomb.thefashionbomb.netdna-cdn.com/wp-content/

uploads/2014/11/3-Kim-Kardashians-Hairfinity-Launch-Party-Juan-Carlos-Obando-Spring-2015-Peach-Crop-Top-

Double-Slit-Skirt-and-Jacket-Khloe-Kardashian-Black-Alexander-McQueen-Buttoned-Dress.jpg

Fig 193. Alessandra (2015). https://fbcdn-sphotos-f-a.akamaihd.net/hphotosak-xfp1/v/t1.0-9/10981654_10153117579600011_8917624860708858595_n.

jpg?oh=99f77a29c5ce3a11fadc7e146dde5688&oe=55902E2F&__

gda__=1433763146_42392b1ef2ada3793b8d6f08cdf3d8f2&dl=1, https://www.facebook.com/photo.

php?fbid=10153117579600011&set=oa.820374038032150&type=1&theater

Fig 194. Moschino RTW (2015). http://theldndiaries.com/wp-content/uploads/2014/09/

MoschinoB-e1411217203597.jpg

Trend Eleven

Fig 195. FTL Moda AW15 (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr06/

Fig 196. FTL Moda AW15 (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr04/

Fig 197. Viktoria Modesta (2014). http://i.dailymail.co.uk/i/pix/2014/12/18/241F48E900000578-2877998-

Viktoria_now_makes_a_feature_of_her_amputated_leg_designing_outl-m-9_1418897952057.jpg

Fig 198. Viktoria Modesta (2014). http://i.dailymail.co.uk/i/pix/2014/12/18/241F48F800000578-2877998-

image-a-10_1418897974418.jpg

Fig 199. Viktoria Modesta (2014). http://i.dailymail.co.uk/i/pix/2014/12/18/241F48F800000578-2877998-

image-a-10_1418897974418.jpg

Fig 200. FTL Moda AW15 (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr01/

Fig 201. Viktoria Modesta (2014). http://i.dailymail.co.uk/i/pix/2014/12/18/241F490200000578-2877998-

Viktoria_Modesta_had_difficulties_in_birth_that_left_her_leg_and-a-4_1418897849255.jpg

Fig 202. FTL Moda AW15 (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr10/

Fig 203. FTL Moda AW15 (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr06/

Fig 204. FTL Moda (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr10/

Fig 205. V. Modesta (2014). http://i.dailymail.co.uk/i/pix/2014/12/18/241F490200000578-2877998-Viktoria_

Modesta_had_difficulties_in_birth_that_left_her_leg_and-a-4_1418897849255.jpg

Fig 206. FTL Moda (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr06/

Fig 207. FTL Moda (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr06/

Fig 208. V. Modesta (2014). http://i.dailymail.co.uk/i/pix/2014/12/18/241F48E900000578-2877998-Viktoria_

now_makes_a_feature_of_her_amputated_leg_designing_outl-m-9_1418897952057.jpg

Fig 209. FTL Moda (2015). http://s3-ec.buzzfed.com/static/2015-02/17/4/enhanced/webdr04/

Fig 210. M&S Advert (2014). http://i.huffpost.com/gen/847035/thumbs/o-MS-KIDSWEAR-CHRISTMAS-facebook.

jpg

Fig 211. Unisex Collection (2015). http://klavertje.wendyonline.nl.s3.amazonaws.com/wp-content/

uploads/2015/01/Selfridges_unisex.jpg

Fig 212. Chapter Divider

From Left to Right:

Universal Works (2015). http://www.universalworks.co.uk

Universal Works Logo (2015). https://pbs.twimg.com/profile_images/478496728035782656/d4wQmDib.jpeg

Universal Works (2015). http://www.universalworks.co.uk

Fig 213. Brand Essence Model

88

Universal Works (2015). http://www.universalworks.co.uk

Universal Works (2015). http://www.universalworks.co.uk

Universal Works Logo (2015). https://pbs.twimg.com/profile_images/478496728035782656/d4wQmDib.jpeg

Universal Works (2015). http://www.universalworks.co.uk

Fig 214. Perceptual Map

Universal Works (2015). http://static1.squarespace.com/

static/50a7f171e4b0ea694c51cd71/54b433f2e4b031fb9d66db7c/54b435bfe4b08db696ec7032/1421096394908/

IMG_2246.jpg

Barbour (2015). http://wjlondon.com/wp-content/uploads/2015/01/IMG_1183.jpg

Diesel (2015). http://4.bp.blogspot.com/-Fbcyb2JmhqY/VL0pPaYYxYI/AAAAAAADKrI/4s7ovrKk-XY/s1600/dieselgold-black-001.JPG

Tommy Hilfiger (2015). http://www.buro247.com/ima ges/obzor-buro-24-7-muzhskaya-kollektciya-gucci-osen-z-h.

jpg

Paul Smith (2015). https://aficionadol.files.wordpress.com/2015/01/paul-smith-aw-15-menswear-301.jpg

Ted Baker (2015). http://ukhotfashion.co.uk/wp-content/uploads/2013/12/ted-baker-look-for-men-768x1024.jpg

Fig 215. Universal Works Store (2013). http://www.propermag.com/wp-content/uploads/2013/10/IMG_2872.jpg

Fig 216. Interior Outdoors Mock Up (2015). http://st2.depositphotos.com/2332949/5930/i/950/

depositphotos_59309759-Mock-up-white-frame-on-white-brick-wall.jpg [Altered]

Fig 217. Universal Works AW15 Show (2015). https://i.vimeocdn.com/video/502916145_640.jpg

Fig 218. New Age Byzantine Mock Up (2015). http://previews.123rf.com/images/drillinginthedark/

drillinginthedark0907/drillinginthedark090700009/5182856-Men-button-down-shirt-Stock-Vector-clothes.jpg

[Altered]

Fig 219. Universal Works Clothing (2015). http://www.universalworks.co.uk/journal/wp-content/

uploads/2015/02/UWO1.jpg

Fig 220. Master of the Runway Ideas.

Clockwise from Top Left:

Cuff Links (2013). http://weeklygravy.com/wp-content/uploads/2013/12/cufflinks.jpg

Collar Chain (2013). http://cdnb.lystit.com/photos/2013/06/05/river-island-gold-triangle-chain-collar-tipsproduct-1-10430657-893497765.jpeg

Black Leather (2013). http://ommorphiabeautybar.com/wp-content/uploads/2013/01/leather.jpg

Grey Ties (2015). http://tbo.com/storyimage/TB/20150212/ARTICLE/150219756/EP/1/3/EP-150219756.jpg

90

Alice Hoar

N0501533

Trend Forecasting Report AW15

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