vision + - Opticians Association of Canada

| may_june | 2007
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| may_june | 2007

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| CONTENT | may_june | 2007
| 10 | Luxury Defines the Face
| 20 | Phony Eyewear: A Growing Menace
| 24 | Observe the Law of Motion
| 30 | KunoQvist: A Twist on Scandinavian
Design
| 34 | From Italy with Style
| 36 | Canadians Show Well in New York
| 40 | Food For Thought: Antioxidants
and Eyesight
| 44 | Summer Doldrums or Your Most
Productive Time of Year?
| 48 | Common Investment Mistakes
| 50 | Issues and News from your
Association
| 54 | What’s New?
| 64 | Classified Ads
| NEXT ISSUE | jul_aug | 2007
Chains and Franchises How
is the non-independent optical
market structured in Canada?
From small franchises and chains
that confine their activities to one
province, to nationwide chains
and in-store optical departments,
this feature examines the structure
of these businesses, what
range of products they sell, their
target markets and unique selling
propositions.
PRODUCED FOR THE OPTICIANS
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www.bretoncom.com
PRESIDENT/PUBLISHER
Martine Breton
martine@bretoncom.com
EDITOR-IN-CHIEF
Paddy Kamen
Tel. : (905) 349-2342
paddykamen@netscape.ca
ASSOCIATE EDITORS
Mary Field
JoAnne Sommers
Jody Stone
Caroline Brider, B.Sc., RD
Sandra Blanchette
Rozi Dobreci
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COPY EDITOR
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ART DIRECTION
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ADVERTISING
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4
VISION | may_june | 2007

| EDITORIAL |
Paddy Kamen
Editor-in-chief
1.888.661.0404
|
Eyeglass frames draw attention to the windows of
the soul, and when the eyes are surrounded by
luxurious frames the soul just might look a whole lot
better! Our feature article in this issue looks at the
latest trends and offerings in gold, horn and wood,
with a smattering of fine titanium, stainless steel and
acetate added for good measure. And don’t forget
crystals, precious and semi-precious stones and
other adornments that speak of luxury.
There’s plenty of luxury eyewear on the market,
and I think you’ll appreciate that we’ve done a lot of
background work for you by sorting through the offerings
and highlighting their best features. As Travis
Rowe, president of TEK Canada Optical, says, “The
market is saturated with very beautiful designs,
colours and textures. From a retail perspective, the
ECP has to decide what to carry and what she can
afford to sell in the particular market she is in.”
Giovanni Lo Faro, marketing director for Modo
Eyewear finds that consumers are becoming more
savvy and discerning and so are looking to reflect
their style in a very personal way. “Natural materials
are an obvious form of expression for these
consumers because they are fairly exclusive.”
Luxury products need to be explained and
demonstrated, adds Lo Faro. “Customers need to
touch the products and be informed about how
special they really are. These are pieces the client
will keep for the long term, much like fine jewelry or
furniture.” Consequently Modo, and other companies
like them, offer training so that ECPs can make
the buying experience as special as the products
themselves.
One of the threats to luxury manufacturers and
consumers is the proliferation of counterfeit goods.
This is a timely topic due to recent seizures of
counterfeit products in Toronto and Italy, and we’ve
covered it in this issue as well.
You’ll also find an article on investing, some
great tips on how to get the most out of the
sometimes-slow summer months, OAC news and
much more in this Spring issue of Vision magazine.
As always, we thank you for spending time
with us.
ISI
6
VISION | may_june | 2007

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Inc. 2007.

| Feature |
Luxury is by definition superfluous.
But it sure is wonderful.
And for those who can afford
the finer things in life there’s nothing
like eyeglass frames made of
luxury materials.
uxur
Defines the Face
By Paddy Kamen
| Gold frames and jewelry have seen a resurgence in popularity of
late, inspired perhaps by African-American trend setters and the
rise in decorative adornments popularly referred to as ‘bling’. But
there’s no denying that gold frames are classic and that there will
always be a market for this worldwide standard of luxury.
Robin Kadish, national sales manager
for Ultra Palm, manufacturers of the Caviar
and Cazal collections of luxury eyewear,
observes that their Caviar collection has
become very hot as a second, dressy frame
for special occasions.
The Caviar collection is heavily decorated
with Austrian crystals, sometimes in
vibrant colours, and is 18-karat gold
plated. The Cazal collection is more
discreet and architectural, in 24-karat gold
plating.
| 01 Ultra Palm Accessories mod.: Cazal 4091 |
10
VISION | may_june | 2007

The Opticians Association of Canada
Association des opticiens du Canada
2706-83 Garry Street
Winnipeg, Manitoba R3C 4J9
(204) 982-6060 • 1-(800) 847-3155
E-mail : canada@opticians.ca
Web site : www.opticians.ca
2006-2007
PROVINCIAL DIRECTORS /
ADMINISTRATEURS PROVINCIAUX
LORNE KASHIN
President/Président
Thornhill, Ontario
(905) 881-1276
Alberta
DAVID MCGOWAN
Secretary Treasurer / Secrétaire-trésorier
Red Deer (403) 347-1020
British Columbia / Colombie-Britannique
Cindy Koszegi
Victoria • (250) 920-5911
Manitoba
TODD SMITH
Winnipeg • (204) 788-4571
New Brunswick / Nouveau-Brunswick
ROBERT LEE
Saint John • (506) 632-0103
Newfoundland / Terre-Neuve
MARIAN WALSH
St. John’s • (709) 579-2605
Nova Scotia / Nouvelle-Écosse
ROBERT DALTON
Vice-President/vice-président
Halifax • (902) 455-4305
Ontario
LORNE KASHIN
President/Président
Thornhill • (905) 881-1276
Prince Edward Island /
Île-du-Prince-Édouard
DALIE SCHELLEN
Charlottetown • (902) 566-2020
Saskatchewan
JAMES HOLSTEIN
Rosetown • (306) 882-3511
VISION | may_june | 2007 11

| Feature |
James Londeau, president of Accessor-Eyes, the Canadian
distributor of the Ultra Palm collections, says there are 135
steps in the manufacture of a Cazal frame. “It’s all hand done
and there are many colours applied to the gold. Only three
years ago, they were only available in basic colours but now
there is a huge array of choices.”
While 80 per cent of the Caviar collection is directed to
women, there are also pieces with exotic wood temples that
appeal mostly to men.
Prisme Optical Group brings Judith Leiber to the Canadian
luxury eyewear scene with beautiful oversized sunwear frames
featuring Austrian crystal details at the temples.
“Judith Leiber creates different themes in her eyewear for
each season – from American Indian to Asian, to designs inspired
by the Russian Czars,” says Prisme president Richard
Stortini. “Her products are unique, made of the highest quality
titanium and acetate, with each crystal set by hand in Italy.
They come in both sun and ophthalmic.”
While the Leiber collection is aimed mostly at women,
they also have some gold-filled frames for men with discreet
stones at the temples. “These are truly gorgeous products
aimed at the very high-end of frame retail,” says Stortini.
Stainless steel frames manufactured via a photo-edging
process are the high-end entry from Centennial Optical. “This
is the hottest trend in metals today,” says Linda Mulford-Hum,
director of frames. “A stainless steel plate coated with a
special resin protects the design. The plate is submerged in an
acid bath with an electrical current running through it. All the
metal that is not covered by the resin is dissolved, leaving a
beautiful pattern.”
Mulford-Hum says that a particularly beautiful example of
this technique is found in Alfred Sung model AS4722, which
has a lacquer application of colour added by hand to fill in
some of the mesh area. Photo-edging gives the dramatic effect
of thicker temples and bigger “sunglass-like” frames but it is
very lightweight, comfortable and fashionable.
DeluxEYEwear introduced their Solid Gold brand at Silmo
2006 in Paris, and to the U.S. market last March at Vision Expo
East in New York City. President Sam Nassif saw a demand for
solid gold products. “People can spend twice as much for a
gold frame from a well-recognized brand or they can buy my
Solid Gold brand. I’ve seen a great interest in the product at
the shows.”
Solid Gold offers 14 styles in 14-karat white gold and onekarat
yellow gold. Most models are unisex, while two are
designed just for men. There is also a three-piece rimless,
allowing for lenses in any shape the customer desires. Nassif
emphasizes that he has all models in inventory.
| 02 Leiberg |
| 03 Centennial mod. AS4722 Green |
| 04 Delux Eye Wear |
| 02 Leiberg |
12
VISION | may_june | 2007

| Feature |
The long-standing relationship between Silhouette and
Daniel Swarovski has led to the Daniel Swarovski Crystal Pearl
collection, part of the Evening Eyewear series. Distributed by
COS, this latest collection introduced Swarovski Crystal Pearls,
a stunning take on the chic allure of pearls, which have long
been celebrated throughout the fashion world.
Two crystals with varying shapes are presented in this
collection. The Chaton crystal is a classic, with 57 precisely cut
facets that set off fireworks of light and colour. Each Chaton
crystal has a diameter of only one-mm and is individually
mounted in a delicate frame. As its name implies, the shape
of Crystal Pearl mirrors an ideal pearl. This crystal has a
magnificent lustre and shimmers in delicate colours. A special
process is used to mould the raw crystal core into a perfectly
round shape, while the innovative coating technology
generates chromatic intensity and an extraordinary lustre.
döp’s 902 eyewear collection offers an understated luxury
with stainless steel accents that exemplify fashion, sophistication
and quality. Each frame is hand-made in Italy and perfectly
balanced using zyl and brushed stainless steel
highlights. Patent-pending “clip tip” eyelets in the temple arm
are uniquely designed to accommodate döp’s collection of
eyewear necklaces or conventional eyewear retainers. These
frames can be personalized with döp’s engraving service.
Saki is the natural-material frame collection from
Modo Eyewear. Marketing director Giovanni Lo Faro says the
company started the collection in 2 000 with the mission of
presenting the highest possible quality frames. “The early collections
were titanium with some acetate, but then we started
to go upscale. We wanted to make Saki a more unique
statement in terms of natural materials and all our new
models are going in that direction, with all new pieces made
from natural horn and wood.”
The environmental impact associated with harvesting the
materials used in the Saki collection is of prime importance to
Modo. “We can verify that we are not complicit in killing
animals for the sole purpose of harvesting their horn. And we
have also ensured that the harvesting of our Indonesian teak
does not interfere with or damage Indonesia’s rain forest,”
explains Lo Faro.
Both ophthalmic and sunwear are available in the Saki
collection. “We just launched the new horn sunglasses and
optical series,” explains Lo Faro. “The aviator shape (model
8002) with titanium fronts and wood temples is very popular
and was featured in Vogue magazine last summer.”
| 05 COS |
| 06 Döp Engraving Glasses • keychain 00053 |
| 07 MODO mod. Saki 801 |
14
VISION | may_june | 2007

| Feature |
One of the classic names in luxury frames is Gold and
Wood, by Wood Optik U.S.A. According to company spokesperson
David Zaruk. their new high-tech temples are an astonishing
combination of aluminum and genuine black horn in a
clean and cutting-edge style that gives men’s frames a unique,
contemporary look. The inclusion of metal in a material as
delicate as Water Buffalo horn is the fruit of long-term research.
The horn is used to give a contrast effect in raised marquetry
which has been carefully polished by hand. These black horn
temples with aluminum inserts are available in spatula and
adjustable versions, with an acetate temple tip. They adapt to
several men’s frames in the eyewear collection and create a
very unique and contemporary look.
Model H09 for men or women introduces a wider and
more wraparound styling. In one version a brilliant gold front
illuminates the cream and ivory shades of the buttery horn
temples and is warmed by brown graded lenses. In another
version the palladium front harmonizes with the greys and
blacks of the marbled horn and blends with grey, polarized
lenses.
Roberto Cavalli Eyewear speaks style and glamour.
RC305S, for example, is a frame that will not go unnoticed
with its daring proportions, oversize wrapped shape and rich
details. The front is a double-track metal profile, embellished
with Swarovski crystals that enhance the RC signature crest on
the bridge. Cavalli’s collection, produced by Marcolin, features
some striking pieces with mesh netting in tubular construction.
“There’s nothing like it that I’m aware of,” says marketing
director Brian Brewer. “The tubular mesh takes the piece
into a different design realm, making it distinctly like jewelry.”
Other special effects found on Cavalli include transparent
materials for a “watery” effect in hues reminiscent of the
ocean, and trompe l’oeil weaves and logos that enhance the
temples, interiors and fronts. The new RC logo in diamanté,
where the designer’s initials overlap in a tangle of knots,
decorates and illuminates the temple or bridge, depending on
the model.
Lanctôt brings the made-in-Italy AVD Augusto Valentini
Design collection to the attention of high-end buyers
everywhere. Their AVD 70141, with strass stones on the
corners, reinterprets the eyewear style of the ‘60s in the short
shape of the front and the broad side. This is for youthful
adults looking for distinction and manufacturing quality. Made
of monel on the front, grilamid for the corners and acetate for
the temples, the materials blend seamlessly and are enhanced
by beautiful colours and a range of finishes. On the external
side, the model has a laser-made decoration with the symbolic
elements of the new natural or organic design inspiration of
the latest Lanctôt collections.
Travis Rowe, president of TEK Canada Optical, finds that
mature markets want a distinctive, classic look and that
several pieces in his Da Vinci Millennia Collection give them the
perfect solution. “Da Vinci is not about making a statement
but rather about elegance and dress. One would definitely not
refer to this eyewear as bling. It’s about wearing a piece
of jewelry, made of feather-weight stainless steel with
gemstones.”
Da Vinci is made in Italy, a fact of which Rowe is
particularly proud. “The quality is there and in my experience
it can’t be replicated elsewhere. And despite the fact that we’re
offering this top-quality product within the luxury segment, we
still manage to present it at an attractive price.”
| 08 Gold = Wood mod. A04.16 |
| 09 Marcolin mod. RC305-772 |
| 10 Lanctôt |
| 11 TEK mod. SE396 |
16
VISION | may_june | 2007

Design TE501
800.242.TURA
www.tura.com

| Feature |
| 12 Lindeberg mod. p7315a |
| 13 Sàfilo mod. GA512/s |
| 14 Allison mod. DU 03102 |
| 15 Alek Paul mod. AP2061 |
LINDBERG’s Precious Collection of solid 18-karat gold
frames and natural horn frames is one of the most exclusive
and prestigious eyewear collections worldwide. Their minimalist,
lightweight design lends itself perfectly to the precious
metal concept. The Greenland yellow and white gold used to
make the 18-karat gold wire and plate is refined in Spain and
LINDBERG has the exclusive right to use it for manufacturing
spectacle frames. LINDBERG's entire collection of Air, Rim, Strip
and Spirit frames can be supplied in 18-karat, solid Greenland
gold. Their collections also include brilliant-cut diamonds of
the highest quality.
Natural horn temples are a special part of LINDBERG’s
concept. In a variant of the Spirit collection, inlays of gold are
integrated into the horn temples, which connect the temples
with the gold wire parts in the hinges and frame fronts. The
result is a unique, rimless eyewear concept epitomising pure
luxury.
All the parts for these exclusive frames are carefully handmade
to guarantee the best finish and quality. LINDBERG's
specially trained personnel are under the constant supervision
of LINDBERG's in-house goldsmith and opticians.
Sàfilo presents Giorgio Armani Eyewear luxury sunglasses
in a special edition to a discerning clientele. The aviator style
in metal with teardrop lenses, model GA512/S, is embellished
with Swarovski diamanté glittering on the double bridge to
give the frame front an elegant radiance. The delicate fork
arms are also lit up with crystals in the same shade, showing
off the GA medallion logo pierced at the temple end. Coloured
acetate terminals come in shades of shell grey for the rhodium
colour version with smoky grey lenses, or shell brown for the
rose gold version with smoky brown lenses.
Also from Sàfilo is the Yves Saint Laurent Muse collection
in three styles based on the famous Muse handbag. The
emblematic lock from the handbag has been transformed into
a hinge, embossed with the famous YSL logo. The padlock
hinges in shiny gold metal provide a perfect frame for the face
and eyes.
The Dunhill eyeglass collection from Allison Canada offers
the look of style and sophistication typical of this well-known
English luxury brand for men. Offering an updated look of the
classic and avid motorist, the collection features two pieces
with wood – the DU052, with a wood front and wood inserts
on the metal temples, and DU031, a metal half rim with wood
temples.
Dunhill is known for high-quality performance materials
such as titanium and aluminum, excellent quality and innovative
shapes, while continuing to define the true meaning of
sophistication and luxury.
Alek Paul collection from CULT is definitely worth a look.
This collection plays with the concept of lateral space on the
frame fronts. The whole piece is extracted from a single
material block, with complicated lightening techniques used
to emphasize the lateral openings without interfering with the
front design. Each move holds a surprise, while light changes
its intensity on the front surface. The colours are combined
through friction gluing, as in all AP models. A new exclusive
flexible hinge is integrated on all new models. Check out Alek
Paul’s Cult for products of high quality, strength and value.
Will luxury always be with us? Let’s hope so because
eyewear as a work of fine art made from precious materials is
a thing of beauty.
ISI
18
VISION | may_june | 2007

Phony Eyewear: A Growing Menace
By Paddy Kamen
|
The February 16 seizure of more than $25,000 worth of counterfeit sunwear in the Greater Toronto Area
has cast a Canadian spotlight on a problem that continues to plague the international eyewear industry.
20
VISION | may_june | 2007
The bust, which yielded more than 12,000 pairs
of sunglasses bearing the names of such luxury
fashion brands as Gucci, Prada, Chanel, Dolce &
Gabanna, Versace and Christian Dior, was carried
out by the Toronto West detachment of the RCMP.
One man was charged with fraud under the
Criminal Code because Canada’s Trademark Act
makes no provision for penalties in such a case,
said Cpl. Christianne Roy. The suspect is still
awaiting trial.
“The sunglasses, which originated in the
Republic of China, entered Canada through the Port
of Vancouver,” said Roy, adding that this is the first
time the RCMP has seized counterfeit eyewear. “It’s
a common occurrence with brand name belts, shoes
and purses, though.”
The bust followed hard on the heels of the
January 24 seizure by Italian police of 40,000 pieces
of eyewear worth about three million euros. In that
case, the “Made in Italy” brand on the eyewear is in
dispute and police have charged an unnamed
company with selling industrial products with
misleading marks as well as with commercial fraud.
In a related development, Immagine Eyewear
Srl recently filed a motion for protection before the
Law Court of Milan in response to counterfeit
versions of its X-ICE eyeglasses appearing in the
Italian market. The fakes originated in China.
The motion forced the Froman Srl company,
which was distributing the phony copies, to stop
selling them. Immagine is now contemplating legal
action against a number of other firms which have
sold or are selling copies of X-ICE eyeglasses. The
company also said it will seek restraining orders
and confiscation against any optical practitioners
who are found with counterfeit copies of X-ICE
eyeglasses.
While figures on the value of the counterfeit
eyewear market are not available, an estimated
$500 billion worth of fake luxury goods are trafficked
throughout the world annually. Canada’s
share of that is $20 billion to $30 billion, according
to the Canadian Anti-Counterfeiting Network (CACN).
Almost all of the counterfeit eyewear on the
market is sunwear, although incidences of phony
contact lenses have been reported. Most of the
fakes come from Asia, specifically China, Taiwan,
Hong Kong and South Korea.
“The problem impacts major international companies
almost exclusively,” says Travis Rowe,
president of TEK Canada Optical in London, Ontario.
“We’re talking about very high-end brand names
here, many of them Italian.”
“It’s a huge problem,” says Iso Sides, COO of
Sàfilo Canada, whose company sells top designer
brands including Giorgio Armani and Yves Saint-Laurent.
“When I walk down the street I see a big increase
in the number of people who are wearing
counterfeit sunglasses.”
“In some cases, optical practitioners buy
eyewear and sunwear knowing that it’s counterfeit,”
he adds.
“I don’t understand why they would knowingly
sell counterfeit products to consumers. Why
jeopardize your client base by selling crap? These
people aren’t dealing in high volumes - maybe 10 to
20 customers a day - so it’s important to keep them
happy. Selling counterfeit eyewear may result in a
huge immediate profit but in the longer term, they’ll
lose clients.”

Phony Eyewear
A GROWING MENACE
Sides is also concerned that it reflects badly on
the brand when people buy eyewear or sunwear
thinking it’s the real thing, only to have it fall apart or
worse. Inadequate UV protection, sub-standard
materials and shoddy workmanship are among the
most common problems with counterfeit sunwear.
In 2002, Joe Pellegrino of Jacksonville, Florida,
made the mistake of trying on a pair of what looked
like Oakley sunglasses at a local gas station. As he
raised them to his face, one of the arms broke off and
a sharp part of the frame poked him in the eye, which
started bleeding. The result was a scratched cornea
and abrasions to the eye. Today, the vision in his eye
remains weak and it cannot self-lubricate. Pellegrino is
now suing the gas station.
While Pellegrino’s story is an extreme example of
the dangers of knock-offs, they can pose other still
harmful but less dramatic problems. UV coatings can
be virtually non-existent, consisting of only a spray-on
top coat. And counterfeit sunglasses with dark lenses
essentially just dilate the pupils. Even those that
protect the wearer from UV rays can cause distortion,
which may lead to headaches. Moreover, fakes are
usually made of poor quality materials, which can
cause skin irritation or even turn the skin green.
In some cases, of course, consumers are well
aware that they’re buying fakes. According to a recent
poll conducted by Pollara on behalf of the CACN,
nearly one-third of Canadians surveyed said they had
knowingly purchased counterfeit goods, with 90%
saying they believe the black market for these
products exists because there is little chance of the
perpetrators being caught.
Nearly half of those who bought phony products
said they would have purchased the real thing if
counterfeits weren't available.
Such findings seem to lend weight to arguments
that Canada’s legal framework for combating counterfeit
goods is weak and outdated. Indeed, the International
AntiCounterfeiting Coalition (IACC) designated
Canada as a Priority Foreign County in 2006, citing its
“reactive approach to counterfeiting, inadequate
coordination among enforcement bodies, poor
cooperation among authorities and industry, and gaps
in relevant legislation, all of which pose serious
obstacles to effective and deterrent enforcement.”
The IACC called on the Canadian Government to
make intellectual property enforcement a political
priority and devote significantly greater resources to
customs, police and prosecutors, particularly at key
entry points such as Vancouver, Toronto, Montreal and
Halifax.
Gary Daniel, a partner and intellectual property
(IP) specialist at the Toronto law firm Blake, Casells
and Graydon, says that while there has been plenty
of discussion about Canadian laws governing counterfeit
goods, the existing copyright and trademark
legislation is adequate for the job.
“We have laws on the books that can get the job
done,” he says. “What we need is consumer education
to make sure people understand the problem and
don’t buy counterfeit goods.”
This is not a victimless crime, adds Daniel.
“Counterfeit goods trespass on the manufacturer’s
hard work and ingenuity. They pose an economic
problem and if Canada isn’t careful about protecting
intellectual property, companies may limit their
products’ exposure to the Canadian market. And of
course, there’s a huge concern when vision and other
healthcare products are sold without the checks and
balances imposed by legitimate brand owners, Health
Canada and similar bodies.”
Jim Hughes, the general manager of Luxottica
Canada, says that a number of his firm’s best-known
brands, including Chanel, Dolce & Gabanna, Bvlgari
and Versace, have turned up in counterfeit form. “It’s
hard to quantify the cost to us in dollar terms but it’s
probably in the tens of millions of dollars worldwide.”
Adds Hughes: “The better element of the eyewear
industry doesn’t participate in counterfeiting. They are
quite cognizant of the danger and the illegality
involved. Unfortunately, though, other entities will sell
the stuff.”
Luxottica takes a multi-pronged approach to
dealing with fakes, he says. “We cooperate fully with
law enforcement officials and where it’s appropriate
we prosecute. However, from an enforcement
standpoint, intellectual property rights aren’t always a
top priority so it’s incumbent on licensed distributors
and brand owners to be proactive. If we see an
unauthorized dealer carrying our products, we
investigate and pass on the information to the brand
company.”
Hughes believes that it’s very important to show
the company’s traditional customer base the difference
between counterfeits and authentic products by using
only authorized, up-to-date point of sale (POS)
materials provided by the brand owner, along with
current ad campaign materials and a good product
selection.
“These all speak to the authenticity of the
product,” he explains. “With customers and dealers
we point out the value of what they’re buying. We’re
adamant that our dealers use only current materials,
because they legitimize them.”
Hughes is under no illusions that counterfeit
eyewear will be eliminated anytime in the near future.
“As long as there are consumers who will buy this stuff
knowing that it’s probably counterfeit it will continue
to exist,” he says. “And the increasingly global
economy and the web only facilitate it.”
Nevertheless, he’s gratified that the retail
marketplace is generally moving to a higher level of
sophistication. Referring to the February 16 RCMP bust,
he says, “It’s gratifying that someone was paying
attention, noticed the goods at the point of entry in
Vancouver and blew the whistle. Events like that move
us in the right direction.”
ISI
22
VISION | may_june | 2007

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| Practice Trends |
Observe the Law of Motion
Wikepedia’s definition of inertia: NEWTON’S first law
of motion states that “an object at rest tends to stay at
rest and an object in motion tends to stay in
motion with the same speed and in the same direction
unless acted upon by an unbalanced force.” In other
words, objects “tend to keep on doing what they’re
doing and to resist changes in their state of motion. This
tendency to resists change is described as inertia.
Opticians have noted that non-regulated individuals
hold many upper-level management positions in the
corporate dispensing world. In some cases opticians
have been overlooked for advancement opportunities
and it is instead people with business and marketing
training or experience who are area supervisors and
now even store managers.
Editor’s note: Professional lethargy or inertia has come up as a common
theme in many professions. Sometimes it’s referred to as “burn
out” brought on by monotony or a feeling that the working situation is
outside the control of the professional. According to the law of motion,
unless professionals find a force to motivate them this state of inertia
can become entrenched. The following two comments reflect on that
theme. Both writers are convinced that the solution to this type of
lethargy or inertia is in the hands of the professional.
|
Beware of Professional Lethargy
I am exhilarated by the challenges of being an optician and constantly ask myself how to motivate some of
my colleagues to get greater satisfaction out of, take greater joy in and participate more in their profession.
Have we become numbed by the repetitiveness of the type of prescriptions we see and the perceived shift in
challenge from solving dispensing problems to providing advice on frame shape and colour?
By Sandra Blanchette, Manitoba Optician
24
VISION | may_june | 2007
From my reading I can see that this problem is
not unique to opticians. Many professional groups
see the results of professional lethargy in the
reluctance of their colleagues to take active roles in
their associations and regulatory bodies.
When a state of lethargy and flagging energy
exists, professionals, opticians included, are often
their own worst enemies. As opticians, regardless of
how a working environment might adversely affect
our spirits, what threatens us more is falling into a
mindset that we are helpless in the face of circumstances
and forgetting the important role we play as
health care professionals in the circle of care of our
clients. It doesn’t help that as lethargy spreads the
professional community tends to become a network
for venting and commiserating instead of a source of
support and inspiration.
Governments in all provinces have decided that
only individuals who are regulated – who are trained
and qualified, must dispense ophthalmic products.
Like the other two ‘O’s, and like nurses, dental
hygienists, chiropractors, pharmacists or physiotherapists,
opticians are health care professionals with
the same level of responsibility and respect
associated with those professions.
Opticians are specifically trained and skilled in
the art of dispensing. And while fashion and selling
are both involved in the process, it is only through
the act of dispensing that the client achieves the
desired visual result. Once a prescription has been
developed it is the optician who must translate it to
the client and into a product. The numbers on a
prescription can take many forms and formats. It is
up to the optician to sort through that variety to
design the one that’s right for the client.
In retail dispensing selling and fashion are a part
of our professional function and it is up to the individual
optician to elevate that part of the task to a
professional level. We need to educate the public
about our expertise but before doing that maybe we
need to remind ourselves about the importance of
our role in the vision care system.
Ask yourself this question. “If I made a list, what
are the skills that I have and what services do I
provide?” We use a storehouse of knowledge and
skills to provide so many important services as a

| Practice Trends |
matter of routine that we forget what it took to learn
them and how necessary they are. But when you
itemize them on a piece of paper they look pretty
impressive.
If you go to the NACOR website at www.nacor.ca
you’ll find a list of the national competencies. These
are skills that Canadian regulatory bodies have
agreed are required to become an optician. There are
over 700 skills and sub-skills listed. So my message
to opticians or any professional is: reflect on the
road you have traveled to become a regulated
professional. You studied hard. You spent a lot of
time interning. If you behave like a skilled
professional you’ll earn the respect of your clients,
your colleagues and your employers and your own
self-respect will increase.
There is energy in every profession if you look
for it. Seek out the people who are involved in your
association and your regulatory body. Find a way to
join them. If you see professional lethargy in your
colleagues get them to shake off that feeling through
active participation.
ISI
The Rewards of
Participation Are Enormous
By Rozi Dobreci, Executive Director, Opticians of British Columbia
26
Although I’m not new to the world of administration, I am relatively new to the world of
opticians. My introduction to the profession was quick and intense. By the time I started to
work at the Opticians of British Columbia (OBC) office in Victoria, the group was well into its
2007 schedule of education programs. In particular, we were partnered with Transitions
Optical and with Douglas College to present a series of two educational evenings at the
Douglas College campuses in New Westminster and Coquitlam. Consequently the phones were
ringing off the wall with registration requests.
VISION | may_june | 2007
I was frankly amazed at the
huge response and delighted to
be able to speak with so many
friendly and interesting people
who have become my new
constituents. The uniqueness of
the event itself gave me a quick
read on who opticians really are.
The participants were all registered
opticians. The presenters
were experienced lecturers from
Transitions Optical and student
opticians from Douglas College.
The easy melding of seasoned
veterans with novice opticians
and industry suppliers gave me
a good sense of the real
community that exists in my new
business world.
The third leg of the educational
tour was in Victoria where
the Transitions speakers took
the lead spot and OBC President
Cindy Koszegi followed with a
workshop on how to produce
your own continuing education
credits by forming a study
group. Not only did I find the
concept stimulating but the
breakout groups were really
energized by the exercise with
ideas tumbling out of the
registrants faster than anyone
could write them down. I
continue to receive phone calls
congratulating our group on the
way it has re-vitalized interest in
the profession. And I guess
that’s where all renewal comes
from – within.
ISI

VISION CANADA 2007
KELOWNA, B,C
October 12 – 14, 2007 The Grand Okanagan Resort
REGISTRATION FORM
ON SITE AND VIRTUAL VISION
CANADA REGISTRATIONS
MUST BE COMPLETED ELECTRONICALLY AT www.vision-canada.ca ALL INFO SECURE
One registration form per registrant. Forms cannot be processed unless fully completed
First Name: _____________________________________________________ Last Name: ___________________________________________________________
(THIS IS HOW YOUR NAME WILL APPEAR ON YOUR NAME TAG- PRINT CLEARLY)
Optician ❐ Optometrist ❐ Student ❐ Supplier ❐ Media ❐
Other ________________________________License #_______________________________
Business Name _______________________________________________________________________________________________________________________
(if providing business address)
Street Address ( H ❐ B ❐ ) ____________________________________________________________________________________________________________
City & Province/State ___________________________________________________________________________________P/Code: _________________________
Daytime Phone: ________________________________Fax: ___________________________________E-Mail: _________________________________________
Guest Name: ____________________________________________________________________________________________ (Guest may only attend Trade Show)
BECOME AN OAC MEMBER NOW FOR BEST CONVENTION RATES AND RECEIVE
4 FREE CON ED MODULES - CALL 1-800-847-3155
REGISTRATION OPTIONS AND FEES
✔ Fees include con ed credits and food
vouchers.
✔ Students are N/C to the lectures &
trade show BUT registration does
not include food vouchers.
✔ Students are non-licensed
individuals enrolled in an optical
training program in the 2007/08
academic years.
✔ NO CANCELLATIONS WILL
BE ACCEPTED AFTER
OCTOBER 1, 2007
TRADE SHOW HOURS
Fri: 5 – 10 PM
Sat: 11 AM – 3 PM
LECTURE HOURS
Sat : 9 – 11 AM & 3 – 5 PM
Sun: 9 AM – 5 PM
❐ YES I AM A BUSINESS OWNER AND WILL ATTEND “DEVELOPING BUSINESS STRATEGIES”
WORKSHOP ON SUNDAY __________ LIMITED TO 30 - SEE LECTURE SCHEDULE FOR DETAILS
REGISTRATION FEES
MARK YOUR EVENTS OAC Members Non OAC Members
Full Weekend _________________ $100.00 + $6.00 GST = $106.00 __________________ $175.00 + $10.50 GST = $185.50 _________________________
Saturday Only _________________ $60.00 + $3.60GST = $63.60 __________________ $125.00 + $ 7.50 GST = $132.50 __________________________
Sunday Only _________________ $60.00 + $3.60GST = $63.60 _________________ $125.00 + $ 7.50 GST = $132.50 __________________________
Student – N/C – Student # _________________ Trade Show Only (No Con Ed Credits) – N/C _____________________
Saturday Night Casino (food, prizes, live entertainment, auction) $ 75.00 x __________ =________________________ $
Lunch tickets per day for students or trade show only (Full lunch buffet) $ 75.00 x __________ =________________________ $
TOTAL: ____________$
TERMS OF PAYMENT
CHEQUES & MONEY ORDERS
MUST BE MADE PAYABLE TO
“VISION CANADA”
Please return form by fax to (204) 947-2519
or mail to : Vision Canada
2706-83 Garry St.
Winnipeg, Manitoba R3C 4J9
1-866-377-3636
❐ Cheque ❐ Visa ❐ MasterCard ❐
❐
Money Order
I authorize the Opticians Association of Canada to charge my credit card in the amount of $ _______________________________
CARD # ________________________________________________
GST NUMBER 12325 5028 RT0001
EXP. DATE: _____________________________
SIGNATURE: _____________________________________________________________________________________
HOTEL RESERVATIONS:
Contact The Grand Okanagan at (250) 763-4500 or 1-800-465-4651 and mention
Vision Canada for special group rates of $174.00.
REGISTRATION FORMS WILL NOT BE ACCEPTED AT THE VISION CANADA OFFICE AFTER OCT 5, 2007.
REGISTRATION MUST BE DONE ON SITE AFTER THIS DATE
WIN A COMPLETE SET OF SKI EQUIPMENT – ALPINE OR CROSS COUNTRY PLUS
A CHANCE TO WIN A TRIP TO THE 2010 WINTER OLYMPICS
SPONSORED BY VISION CANADA AND LANCTÔT – REGISTER EARLY FOR MORE CHANCES
REGISTER BY JULY 31 – 5 CHANCES REGISTER BY AUGUST 31 – 3 CHANCES REGISTER AFTER AUGUST 31 – 1 CHANCE
SURPRISE CHANCES DURING THE TRADE SHOW AND LECTURES
THE WINNERS OF THE SKI PACKAGES FOR THE 2007, 2008 AND 2009 VISION CANADA WILL HAVE THEIR NAMES PUT IN A DRAW AT THE 2009 VISION CANADA FOR THE TRIP TO THE
2010 WINTER OLYMPICS. FULL DETAILS AT WWW.VISION-CANADA.CA
Any personal identifying data on this document will not be sold for commercial purposes and will be used to process your registration to this event but may also be used to contact
you with pertinent follow-up information
VISION | may_june | 2007 29

| DESIGNER STORY |
KunoQvist:
| 001 | | 002 |
The Baltic Sea has been an inspiration for voyageurs of
many kinds, over millennia. And it was the light, dark,
shadows and shades of the Baltic that inspired Peo
Stjernqvist, growing up in small resort town on Sweden’s
southern coast. Today, Stjernqvist is one of the hottest
young frame designers in Scandinavia.
Stjernqvist has a natural bent toward design. “I haven’t
any formal design education but have instead learned by
doing,” he explains. Besides the sea, Stjernqvist is influenced
by furniture design, especially designers from the Bauhaus era,
like Le Courbusier, as well as new Scandinavian designers like
Mats Theselius.
By Paddy Kamen
Inspired by both natural
and man-made beauty,
Peo Stjernqvist creates
exciting eyewear.
His start in the optical industry came when he worked as
a salesperson for the large optical company OPTYL (Carrera
Optic), which is now part of Sàfilo. There he met Ola
Kunosson, and the two men became responsible for the
collections offered in Sweden. They eventually set out on their
own, forming OPO Design Sweden in 1996. The name of their
KunoQvist brand came from an amalgamation of their two
names: Kunosson and Stjernqvist. Kunossons is no longer a
partner in the company but continues to be responsible for
sales in the north of Sweden.
| 006 |
30
VISION | may_june | 2007

A Twist on Scandinavian Design
| DESIGNER STORY |
| 003 | | 004 | | 005 |
Not wanting to be hemmed in by Scandinavian design
traditions, Stjernqvist aims for unique but not over-designed
frames. “I try to be boundless with respect to influences but
my challenge as a frame designer is to create wearable frames
within a lively design aesthetic. It’s a very nice feeling to see
people wearing frames that I have created.”
The distributor Helgi Helgason of Split Vision Eyewear
says Stjernqvist has succeeded admirably.
“Peo Stjernqvist is a very focused individual who understands
the trends in eyewear fashion,” says Helgason.
“KunoQvist is bold. The collection has a variation of colour
and decor elements that have been combined in an innovative
way.”
Split Vision launched KunoQvist just last February and
the collection is doing very well. “KunoQvist appeals to both
men and women from their mid-twenties in a mid-to-high
income bracket,” explains Helgason. “The collection is
especially appealing to men looking for fashionable eyewear
that is trendy but not too edgy.”
Helgason is particularly drawn to the unique KunoQvist
temples, with sharp lines and pastel colours combined to
symbolize creativity and passion. When asked to choose a
design element that he is most proud of, Stjernqvist points to
the temples with studs on his GILLING model. A further design
innovation is the lug part of the concept on the FJORD model,
both as a design and functional element. “It makes the frame
very stable,” explains Stjernqvist.
The design talent of Peo Stjernqvist was readily apparent
to JF Rey, who invited him into the JF Rey Design Studio. “I
look at my collaboration with JF Rey as an opportunity to
learn about frame design from one of the best. I see myself
as a student. I define the idea and the shapes and then Joelle
Rey helps me choose what colours and materials we will use.
I want the result to be a cross-over between Scandinavian
and Latin design.”
This collaboration has resulted in a "collection" inside
the KQ collection. The model known as Brick is one example.
The pieces that were developed apart from the Rey collaboration
have the names of Nordic gods such as GILLING and
FJORD.
KunoQvist eyewear is now available in 20 countries
worldwide. Helgason is delighted to present the collection to
the Canadian and U.S. markets. “KunoQvist is well received by
practitioners who like to present fashion-forward eyewear, and
KunoQvist eyewear is an attitude,“ he explains. “People who
wear KunoQvist live for today and are aware of fashion trends.
They are men and women who have always felt that their attitude
is more important than their age. KunoQvist customers
are not afraid to have a unique point of view. They know who
they are and know that while the way they look is important,
what's most interesting about them is their individuality.”
Peo Stjernqvist has nowhere to go but up and out,
expanding into the world from his base in Sweden. Open to
inspiration from everywhere, he is defining an exciting space
for himself in the world of optical design.
ISI
| 001 mod. ? |
| 002 mod. ? |
| 003 mod. ? |
| 004 mod. ? |
| 005 mod. ? |
| 006 mod. ? |
VISION | may_june | 2007 31

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***
Cleaning effort on products soiled with artificial sebum.

| COMPANY PROFILE |
By Paddy Kamen
|
From Italy with Style
What happens when you marry the best of Italian fashion and design
sense with top-notch Canadian sales and marketing savvy? You get Simi
Eyewear Inc., the brainchild of Christina and Piero Ferrari.
Simi, based in Bolton, Ontario, was created
in 2002 to bring high-quality, cutting-edge Italian
eyewear to a Canadian niche market at a reasonable
price. The Italian connection was a natural
for the Ferraris, both of whom are first-generation
Canadians, whose families emigrated to this
country from Calabria in the 1950’s.
“We wanted to break away from the norm
with a product that was fun and unique but not
well-known,” explains Christina, who spent eight
years as a sales rep with an optical firm before
leaving to start Simi. She was joined by her
husband Piero, who had previously been
involved in the sales and marketing of high-end
products in the consumer electronics industry.
“We searched the world for eyewear of
incomparable style and design,” she recalls. “It’s
no surprise that our search led us to the place
where fashions are born and the craftsmanship
of eyewear dates back centuries: Italy.”
In November 2003, Simi introduced the Vìu
collection to the Canadian market. A co-creation
of the Ferraris and a small group of Italian
designers, Viu is manufactured in the Cadore
region of Italy.
34
VISION | may_june | 2007

| COMPANY PROFILE |
Vìu, which consists of 27
models for men and women, is
primarily an acetate collection,
although Christina says there are
plans to add several metal
pieces in the coming months.
“The styles are youthful with
small sizes and lots of colour.
And the collection is authentically
Italian and 100 per cent
hand-made.”
In May 2004, Simi became
the first North American company to distribute
OKKI Eyewear. They retain the exclusive distribution
rights for Canada.
“We think OKKI will be the next big niche
market brand in North America, showcased along
side of brands like Lafont and Mikli” says
Christina, noting that the company doubled its
sales worldwide last year. “It has already attained
that status in Europe, where it’s the hottest thing
currently on the market.”
OKKI Eyewear is made in Reggio Emilia,
mid-way between Parma and Modena. The
Ferraris describe the region as a “very historic
artisanal area, famous for its art and history.”
OKKI’s 55-piece collection uses exclusive design
techniques that incorporate different textures and
materials, along with extensive use of detail and
colour and bold, modern designs.
“OKKI’s young design team gives the
collection a youthful flavour,” notes Christina.
“Each piece is handcrafted with meticulous
attention to detail, resulting in frames for adults
and children that are fashion-forward and
comfortable to wear, as well as playful and fun.”
Metal frames finished in metallic colours that
really sparkle for men and women are one
example.
OKKI is one of the first eyewear manufacturers
to embed silk materials in its acetate designs.
Silk fabric on the temples gives each piece a
distinctive flavour and since no pattern is reproduced,
every piece is unique. Models feature flat
metal fronts and temples with
hand-milled patterns that are
available in rich colours with
both matte and gloss finishes.
“The collection is designed
for the most discriminating
consumer and the frames are as
original as the wearers,” says
Christina.
Like Vìu, OKKI appeals to
people in the 20 to 45-year age
range. Simi is now looking to expand
the collection by adding more pieces that
can accommodate a progressive lens.
With its lineup of Italian-made products, Simi
enjoys an advantage over many of its competitors,
who lose out on original designs by turning
to Asian-made products, say the Ferraris. “We’re
ahead of the curve in terms of design. A lot of
brand name eyewear is homogenized for the
North American market but we sell what is
actually worn in Italy.”
But as good as Simi’s products are, the
couple believes their company’s greatest strength
lies with its support system. This system includes
their efficient factory liaisons in Italy, their sales
reps across the country who bring the eyewear
collections to the diverse Canadian market and
most importantly, their loyal clients who finally
bring their products to the consumer.
“Confidence and trust are the key ingredients
of success,” notes Christina. “We are
extremely confident that we deliver an exceptionally
valuable product and our clients have
come to trust that we will deliver on our promises.
Our sales force mirrors these qualities – they
exceed client expectations and are just as confident
and excited about our product as we are.”
So what’s the best thing about having their
own company? “We have so much fun,” says
Piero. “We love being immersed in the fashion
and design world. We get to play and experiment
and we love the fact that there are no limits
on us.”
ISI
VISION | may_june | 2007 35

| Event |
Canadians Show Well
in New York
| Observers estimate that more than 1,000 Canadians
made their way to New York City’s Vision Expo East last
March to view this season’s crop of new products, gain continuing
education credits, renew old and make new business
alliances. That’s even more than a year ago when the
official independent audit confirmed that Canadians increasingly
rely on this leading North American trade show.
More than 31 per cent of the 2006 New York show’s
international attendees – 840 out of 2,682 – made the trip
from Canada.
Text and photos by Jody Stone
“We make 40 per cent of our sales and see 10 per cent of our total customer base here
at the New York show,” confirms Iso Sides, COO and vice-president of the Sàfilo Group’s
Canadian operations. Fuelled by the buzz from its frequent eyewear fashion shows,
Sàfilo’s “big new product” this year—the extension of Marc by Marc Jacobs sunwear into
an ophthalmic offering—received a resoundingly positive reception.
The Marc by Marc Jacobs contains 12 styles, eight plastic and four metals. Designed for
women, the new ophthalmic collection features rectangular eye shapes in traditional,
soft and shallow silhouettes, as well as modified ovals.
Sàfilo Group’s Iso Sides, vice-president of Canadian operations, is
flanked by Gail and Thomas A. Marer, O.O.D. of Marer Vision in
Montreal.
Similarly, Reflections by Traff includes several hot new frames for women. In fact,
designer Traff Green notes that he designs “only for women.” Based in British
Columbia, the firm’s new lines for Spring fit into a couple of key demographic
categories – the first for young-to-middle-age women who are fashion-forward,
confident, and cutting-edge, and a second that includes styles that would appeal
to women older than 60. “I’m interested in designing for the 35-year-old business
woman who runs her own company with an iron fist, as well as the woman who
has done it all – gone to school, run a business, gotten married, raised a family –
and now wants to do something for herself,” proclaims Traff.
Traff and Linda Green from
Reflections by Traff.
Isabel Lopez, key accounts
manager for Allison Canada, sports
a Missoni 58 frame.
Show traffic was heavy at the Allison Canada booth too, where there was particular
excitement surrounding the new Try Change line with interchangeable parts. A special
display makes it easy for patients and customers to interchange a variety of lenses
and easily change frame colours. Introduced last Fall, the line has been expanded to
include metal temples, full frame fronts and sun lenses. “They’re quite affordable, offering
a lot of economic advantages,” key accounts manager Isabel Lopez comments.
Women’s frames generally proved to be hot sellers for Allison, but with continued
strength exhibited by such standards as Dunhill London, targeted to the
conservative 35-55-year-old man.
36
VISION | may_june | 2007

| Event |
DeluxEYEwear made a big splash at Vision Expo with a press
conference and photo shoot to launch its Renata Occhiali and
Pantanera, or the Solid Gold collections. Representing fashion, style
and elegance, the collections come in 14 different models of 18-karat
yellow gold and 14-karat white gold. “We’re the fashion eyewear that
reflects your personality,” notes PDG and marketing director
Sam Nassif.
Traff and Linda Green from
Reflections by Traff.
Centennial Optical Ltd. used Vision Expo to celebrate its 40th
anniversary in business. A full-line distributor of a complete
range of ophthalmic products, Centennial has grown into a
company with 200 employees and over 70,000 square feet of
office and warehouse space. “We’re very excited about this
landmark,” notes Paul-André Desjardins, commercial director
for the first Canadian firm to expand its sales into the U.S.
At Centennial Optical Ltd., from
left: Paul-Andre Desjardins,
commercial director;
Ron Williams, sales
director/frames; Martin Gervais,
Eastern Canada regional sales
manager/frames and
Dr. Charles Lu, an optometrist
from Halifax.
New technology was key with many other product launches too. For example, Aspex Eyewear’s new
Turboflex hinge proved to be a hit. “It can twist every which way,” Ryan Buenaventura points out, “for
greater comfort and durability.” Aspex also launched its Lincoln Road line with “the look and feel for a
fashion-oriented younger professional generation.”
Isaac Altit, Gerber Coburn
territory sales manager.
In the area of lens processing systems Gerber Coburn premiered its standout
Rae Tracer, the company’s newest addition to a broad line of finishing products.
The remote tracer has the ability to incline its tracing head at a 15-degree
angle, allowing an accurate trace of high wraparound frames with 8 or 9 base
curves. On the other end of the spectrum, the Rae Tracer can accommodate
small children’s frame with a B size down to 18 mm, as well as very thin frames
from 1.45 mm thick. Isaac Altit, Gerber Coburn territory sales manager, says the
new product offers “great competitive advantages” for independents in the
changing ophthalmic landscape.
Meanwhile, away from the show itself, Nikon Optical Canada
celebrated the launch of two new products – the “i” and the
“Go Digital Transitions” – with a March 26 gala at a Times Square
night spot. Co-sponsored by Transitions, Nikon’s Customer
Appreciation Party got under way with a welcoming speech by
president Dimitri Adamopoulos who thanked customers for their
support as part of ”Nikon's Big Apple Promotion” that helped
customers earn their way to New York for the show.
World-renowned eyewear
designer and marketer Alain Mikli
meets the press.
Dimitri Adamopoulos, president of Nikon Optical
Canada, gave the keynote to a fabulous evening of lively
entertainment that marked the introduction of two new
products as part of Nikon’s Big Apple Promotion.
(Photos provided by Nikon Optical)
38
VISION | may_june | 2007
Another major event away from the show floor itself was
Alain Mikli’s press conference that attracted consumer
and business press alike to his Manhattan eyewear
boutique, where the world-renowned designer and
marketer took advantage of the international eyewear
gathering to hold court. In a presentation called
“The Future in Eyewear,” Mikli discussed not only the
varied subtle design aspects of his innovative products,
but also used the forum to dispel rumours that his
company was for sale. In the forefront of eyewear design
since he launched his first frames two decades ago,
Mikli reflected on what has set him apart over the years
– such innovations as his great attention to technical
detail with features like the chaam hinge that prevents
lenses from getting scratched and the biolink, a
bio-mechanical feature that provides multi-direction
freedom and movement.
In recent years, Vision Expo not only has provided a showcase
for new product launches and marketing innovations,
but has increasingly expanded its role as an ally to ophthalmic
educators. In addition to hundreds of hours of continuing
education, the show provided the setting once
again for the "College Bowl" sponsored by The National
Federation of Opticianry Schools (NFOS).The contest
among students from 30-plus participating opticianry
schools is, like the industry itself, becoming more international.
Canada’s participation in NFOS matters continues
to grow among its opticianry community, including such
leading educators as Lorne Kashin, RO, president of the
Opticians Association of Canada; and Cathy Matiekiewicz,
RO, president of the College of Opticians of Ontario. ISI
Editor’s Note: Jody Stone has reported on the eyecare market for more than
20 years. He has been chief editor of 20/20 Magazine, founding editor of VisionMonday,
and editor-in-chief of Optometric Management and Ophthalmology
Management, as well as co-founder of EyeQuest Magazine.

| Eye on Health |
Food For Thought:
Antioxidants and Eyesight
By Caroline Brider, B.Sc., RD
| Talk of the benefits of antioxidants for vision is quite common these days and consumer
awareness is growing rapidly. What is the role of antioxidants when it comes to eye health?
Antioxidants work by preventing cell membrane damage from naturally occurring free radicals,
substances that could play a role in the aging process. Free radicals are produced as a
normal part of life. The body has natural defenses that neutralize the free radicals that
develop, leaving them harmless. However, environmental causes such as UV radiation,
pollutants, and alcohol play a role in overpowering the body’s ability to neutralize free
radicals and allow them to damage the structure and function of the body’s cells. Consuming
antioxidants helps provide the body with the defense system it needs to prevent free radical
damage. The principle antioxidants are vitamins C and E, beta-carotene, selenium and zinc.
40
VISION | may_june | 2007
Supplements might be one popular
way of getting the antioxidants daily dose
but the supplement aisle is not the only
place to find them. In fact, the grocery
store produce sections as well as the
grain products section offers consumers
a wide selection of foods containing
antioxidants, as well as other important
nutrients the body needs.
Several trials have been done to
determine the effects of antioxidant
vitamin and/or mineral supplements on
the progression of Age Related Macular
Degeneration (ARMD). The largest
randomized, clinical trial to date, the Age
Related Eye Disease Study (AREDS) 1 ,
published in 2001 in the Archives of

| Eye on Health |
42
Antioxidant
Powerhouse
Meal Ideas
Try some of these menus to
load up on antioxidants!
Beef stir-fry with mixed vegetables,
such as broccoli, carrots, and red
peppers with brown rice served
with a glass of milk, and cantaloupe
for dessert.
Spinach salad with strawberries,
kiwi, almonds, and a whole-wheat
bagel.
Moroccan stew made with chickpeas,
green peas, and sweet potatoes
served with basmati rice with a
fruit salad for dessert.
For breakfast: Try a smoothie,
made with frozen berries, banana
and soy beverage, two scrambled
eggs and two pieces of whole
wheat toast.
At present there is insufficient
evidence to recommend that
people without ARMD take antioxidant
vitamin and mineral supplements
to prevent or delay the
onset of ARMD. However, for
people who have ARMD, these
supplements may delay the
disease’s progression. Specific
formulations have been developed
specifically for this purpose and
are marketed by some leading
vitamin manufacturers. And keep in
mind that a balanced diet, rich in
fruits and vegetables to increase
daily intakes of antioxidants is a
great overall approach to health,
eye health included.
VISION | may_june | 2007
Ophthalmology, tested Vitamin C ( 500 mg), Vitamin E (400 IU), beta-carotene
(15 mg) , zinc (80 mg) and copper (2 mg) against placebo in patients with
moderate to severe ARMD and vision loss and found a beneficial effect on
progression to advanced ARMD. The authors of a recent Cochrane review 2
conclude that people with ARMD may experience modest delay in the progression
of this disease with antioxidant vitamin and mineral supplements, however
further large, randomized controlled trials in other populations are required, as
the current findings come mainly from one large study.
The results of this Cochrane review were also supported by another recent
peer reviewed study on the role of nutritional supplements in visual impairment,
citing good evidence for a beneficial effect of antioxidant vitamins and
zinc in slowing the progression of ARMD. The authors of this study concluded
that due to the widespread use of supplements, ophthalmologists should be
aware of the use of supplements in order to inform patients properly 3 . A more
recent observational study, published in the Journal of the American Medical
Association in 2005 4 , followed individuals at risk for developing ARMD for
eight years. A 35 per cent reduced risk of ARMD was found in above median
dietary intakes of beta-carotene, vitamins C and E and zinc compared to those
in the group who had below median dietary intake of at least one of these
nutrients. The authors conclude that these results need to be confirmed with a
randomized, controlled trial study, but the data suggests that the combination
of high dietary intake of antioxidants, (vitamins C and E and beta-carotene) and
zinc from a regular diet may delay the development of ARMD.
It is important to consider some risk factors associated with the intake of
some antioxidants for some patients. Smokers, who take beta-carotene (20-30
mg/day), may be at increased risk of developing lung cancer. Among people
with vascular disease and diabetes, Vitamin E supplementation (400 IU/day)
was associated with higher risk of heart failure 5,6 . It is important for those who
are already taking supplements in amounts similar to the AREDS study to be
supervised by a physician.
Food Sources of Antioxidants
Vitamin C: Also, called ascorbic acid, Vitamin C is a water-soluble vitamin,
found in all body fluids. It is mainly found in the fruits & vegetables food group.
Important sources of Vitamin C include citrus fruits (oranges, grapefruit fruits,
and lemons), berries, green leafy vegetables, and tomatoes.
Vitamin E: A fat-soluble vitamin that can be stored in the liver. It is a very
efficient, natural antioxidant. Important sources of Vitamin E are found in foods
such as vegetable oils, margarines, whole grains, eggs, liver, beans, and green
leafy vegetables.
Beta-carotene: Carotene is one of several kinds of the carotenoid family.
Other carotenoids discovered include lutein and zeaxanthin. Found mainly in
plants, the carotenoids are common bright yellow, orange, and red pigments,
which give foods their colour. Rich sources of beta-carotene include carrots,
sweet potatoes, squashes, cantaloupes, peaches, broccoli, and kale.
Zinc: An essential element and generally considered to be non-toxic. Zinc
is found in a wide variety of main food groups, such as meat and alternatives,
milk products and grains. Foods from animal sources and whole grains contain
more zinc than fruits and vegetables. Red meat, liver, oysters, beans, chickpeas,
whole grains, and poultry are rich sources. Milk products, eggs, fish, and
nuts are also good sources. Vegetarians need to ensure they consume ample
zinc.
ISI
References:
1 Age-Related Eye Disease Study Research Group. A randomized, placebo-controlled, clinical trial of high-dose
supplementation with vitamins C and E, beta-carotene, and zinc for age-related macular degeneration and vision loss:
AREDS report no. 8. Arch Ophthalmology 2001
2 Evans JR. Antioxidant vitamin and mineral supplements for slowing the progression of age-related macular
degeneration. Cochrane Database Syst Rev 2006 April 19
3 West AL, Oren GA, Moroi SE. Evidence for the use of nutritional supplements and herbal medicines in common eye
diseases. Am J Ophthalmol 2006
4 Van Leeuwen R, Boekhoorn S, Vingerling JR, Witteman JCM, Klaver CCW, Hofman A, et al. Dietary intake of
antioxidants and risk of age-related macular degeneration. JAMA 2005
5 The Alpha-Tocopherol, Beta Carotene Cancer Prevention Study Group. The effect of vitamin E and beta-carotene on
the incidence of lung cancer and other cancers in male smokers. New Engl J Med 1994
6 The HOPE and HOPE-TOO trial investigators. Effects of long-term Vitamin E supplementation on cardiovascular events
and cancer: a randomized controlled trial. JAMA 2005

| Practice Management |
Summer Doldrums
or Your Most Productive Time of
Year?
| Summer is a difficult period for many small businesses. As soon as school gets out many consumers
hit the road to enjoy the summer months. Staff members too, take their annual holidays creating
scheduling challenges. Nobody feels like working and nobody feels like buying anything. But you still
have wages and rent to pay.
By Mary Field
Instead of searching for ways to maximize available
assets, storeowners and managers sometimes look upon
slower periods of time as their chance to get away. They
rationalize that since it’s not busy they can afford to leave staff
on their own. Consequently, without the chief motivator you
end up with a ship that’s floundering and since the captain’s
left the bridge the perception that “not much happens in summer”
becomes a self-fulfilling prophecy. But when properly
managed, summer can be your most productive time of year.
First of all, think about the three points of the selling
triangle. The first point of the triangle is “buying
readiness”. There is a perfect moment of “buying
readiness” for all consumers. In other words, if you’re
advertising snow shovels in the summer you’re
not likely to be as successful as if you were
to advertise them after the first blizzard
of winter when people recognize the
imminent need.
The other side to “buying readiness”
and the second point of the triangle is
“selling readiness”. You’ve got the snow,
you’ve got the consumer urgently wanting to
purchase a snow shovel but if you didn’t order snow
shovels a few months ago. Instead of a selling triangle
you’ve got the Bermuda triangle. You lose the sale. And if you
didn’t think about putting in a stock of gloves near the
shovels, you’re not maximizing impulse buying opportunities.
The third point of the triangle is connecting the
consumers who are in a state of buying readiness with your
dispensary, which is now in a state of selling readiness. What’s
the best way to advertise your summer promotions? Naturally
point of purchase advertising is important, in addition to any
media advertising you can afford. But if ever there was a time
for an accurate database of clients and a promotional
mailing, this is it. You’re trying to tap into your existing client
base. You already have a relationship with them. You are
offering them timely products, information, advice and services
that demonstrate your continued interest in their family’s
vision health. Personalized mailing fits in with the intimacy of
that relationship.
List all of the items you sell that could be useful to
people about to go on their summer vacation, put them on at
a special price for a few weeks before summer vacation starts
and ramp up your advertising accordingly. The key is to
44
VISION | may_june | 2007

| Practice Management |
provide them with information and educational material that
will lead them to conclude that they need the item you’re
promoting. Maybe you could sell them spare contact lenses.
Even if they wear disposables it doesn’t hurt to remind them
in your information piece about how easy it is to rip or lose
lenses when you’re extra active and how difficult it might be
to find their extra lenses when they’re away.
Why not put together a package of travel size solutions?
Nobody wants to cart those honking big containers in a suitcase.
Maybe you could package SPF 50 sun filtering lotion
with a pair of sunglasses at a special price? Are they aware of
the danger to their children of over-exposure to UV? Get some
UV patches from Transitions (You stick them on a child’s arms
and they change colour in response to UV exposure thus
indicating when it’s time to put more sun screen on the child)
and give one away with each purchase throughout June and
July. If you’re too late to order some stickers for this year, mark
your calendar to call Transitions about ordering some for next
year. Send your database of clients an informational piece
about this and include a coupon for a reduction in the price
of a pair of children’s sunglasses. Maybe you could include a
child’s size baseball cap with the purchase of sunglasses.
When August comes along it’s all about “back to school”.
If there is any down time in June and July it should be spent
gearing up for the big event. Make sure the first thing parents
see when they get back from summer holidays is a letter from
their optician reminding them about the importance to
learning of good vision and well-fitting eyeglasses. Appealing
to the well-being of their children is an effective spending
trigger for most parents. And the bonus is, all the advice
you’re giving them is truly beneficial.
Perhaps in your promotional material you could list the
10 signs that might be seen in a child who is having vision
difficulties:
1 Squinting, closing or covering one eye
2 Holding a book close to the face
3 Losing his/her place when reading
4 Headache, nausea or dizziness
5 Excessive clumsiness
6 Tilting the head to one side
7 Frequent daydreaming
8 Using a finger as a place mark while reading
9 Performing below potential
10 Rubbing eyes repeatedly
You may wish to include the statement:
“If you notice any of the above behaviours in your child,
you should make an appointment for an eye health examination.
Your child’s learning experience depends upon good
vision.”
The Opticians Association of Canada has templates for
flyers containing this parent information and you can
customize them with your dispensary logo and contact
information.
If you haven’t planned for the summer doldrums, it’s
never too late to roll up your sleeves and get ready to turn
those blah days into a more exhilarating and profitable
experience.
ISI
46
VISION | may_june | 2007

| Finance |
Common Investment
Mistakes
By JoAnne Sommers
Second of two parts
|
In the March/April issue of Vision, we looked at some of the mistakes most often made by investors and offered
suggestions on how you can avoid them.
48
VISION | may_june | 2007
In this article, we look at other areas where
investors can go wrong and present strategies for
steering clear of those pitfalls.
Chasing Performance
One of the biggest mistakes that investors
can make is to convince themselves that recent
investment performance will continue into the
future. The problem with chasing winning stocks
or mutual funds is that by the time you hear
about the latest "hot" performers, it may be too
late to get in on the price appreciation.
“Skip the chase for sizzling hot returns,”
advises Adrian Mastracci, a fee-only portfolio
manager with KCM Wealth Management Inc. in
Vancouver. “I favour sticking with quality investments
long term. And, just as in baseball, it’s
preferable to get on base frequently rather than
always aiming for the home run.”
The same applies to investor portfolios, he
says. “While I agree that hitting investment home
runs is exciting, trying to achieve high returns on
a few blisteringly hot selections is a low-percentage
strategy. Sadly, the strikeouts can inflict
serious portfolio damage – often, for a long
time.”
Overtrading
Chasing past winners is closely related to
another investment mistake –overtrading.
Shuffling your investments too often increases
the chance that you'll buy high and sell
low – the worst thing any investor can do. Overtrading
also results in more transaction costs and
fees that cut into investment gains.
The most active traders earn only 69 per
cent of the market's return, according to Harrison
Hong of the Bendheim Center for Finance at
Princeton University, so if you invest in individual
stocks, trade infrequently. If you're a fund
investor, look for portfolios with management
expense ratios that run below one per cent of
assets. You'll find the expense ratio listed in the
first few pages of the fund's prospectus.
According to Hong, your best chance of owning
an equity fund that lands in the top 25 per cent
of performers over the long run is to buy one that
has expenses in the bottom 25 per cent.
Clinging to Losers
Everybody hates to lose money. Unfortunately,
that feeling leads many of us to hang on to a
losing investment until we get "even", which
usually means recouping the original purchase
price. A loss seems worse to most people than a
gain of equal value. In fact, research shows that
individuals find the pain of a $10,000 loss to be
about double the magnitude of the pride associated
with a $10,000 gain. So people try to avoid
the painful feeling of regret.
The get-even syndrome can be very damaging
to an investor's financial well-being. If an
investment slips into the red, some people hold
on steadfastly, hoping for a rebound. Individuals
may avoid selling a fund that has gone down in
order to avoid the regret of having made a bad
investment. By selling, the loss is finalized; by
not selling, some hope of a rebound remains.
There are times when it may be appropriate
to sell at a loss. One is when the company’s characteristics
have worsened. You might also want to
sell if your goals or circumstances change. But
don’t make long-term investment decisions by
looking only at short-term performance.

Playing it Too Safe
You might sleep soundly knowing that your money is
invested in safe, income-generating vehicles such as Guaranteed
Investment Certificates (GICs). But what about the
money you’re not making by playing it excessively safe?
Every individual has to determine the degree of risk
with which they’re comfortable (see Vision magazine,
March/April 2006), but if you’re a 40-year-old whose
portfolio is in fixed income and cash, you’re simply
playing it too safe.
While safe, low-return investment vehicles, such as
GICs, can play a role in a well-balanced portfolio,
investors who want to meet long-term goals should also
invest in higher return potential investments, such as
equities.
One rule of thumb for a moderately risk-tolerant
individual is to allocate "110 minus your age" to
equities. That means that a 40-year-old might have 70 per
cent allocated to a mix of equity-oriented mutual funds.
On the other hand, investors with short time horizons
might be better off with a very modest – if any – stake
in equities.
Having Unrealistic Expectations
While it's normal to hope for the best from your
investments, you could run into some serious long-term
cash flow problems if you base your future financial plans
on unrealistic assumptions.
According to an August 2004 Gallup poll, nearly
one-third of 800 U.S. investors surveyed expected to
generate profits of 10 per cent or more in their portfolios
during the coming year.
Yet, based on data from Standard & Poor's and the
U.S. Federal Reserve, from 1926 to 2003, a hypothetical
portfolio divided equally among stocks, bonds and cash
would have had an average total return of 7.3 per cent
annually.
Research the historical performance of appropriate
investment indexes – or appropriate benchmarks – and
use their average long-term returns to help maintain
realistic expectations for your own investment returns. ISI

| OAC News |
Issues and News from your Association
By Mary Field
50
VISION | may_june | 2007
|
An Issue concerning the community of francophone opticians, and by extension all Canadian
opticians, has come to our attention. In early April the Superior Court of Québec issued a judgment
that has instructed the respondent, l’Ordre des opticiens d’ordonnances du Québec, to rescind a
Standard of Practice document (referred to in the judgment as the Guide) that it published and distributed
to its members. This document lays out the recommended practices for dispensing
contact lenses.
The present Guide is designed to outline the conditions
under which professional services for contact lenses should be
performed by members of l’Ordre des opticiens d’ordonnances
du Québec. It applies to the site of the service, to the
equipment utilized and to the profession’s activities required
in the professional practice of fitting contact lenses. Those
activities include observing under magnification the sclera and
surface blood vessels, the limbus and neighbouring blood
vessels, the eyelids and conjunctiva, the corneal integrity and
the epithelium and tear flow.
The petitioner in this case is the Québec optometric
association and, acting as intervener, l’Ordre des optométristes
du Québec. In the reasons for judgment, Justice Marie-France
Courville stated she had been swayed by the argument made
by l’Ordre des optométristes that in examining the tissue of
the eye under magnification, opticians have been performing
an act restricted to optometry.
It is beyond the recollection of many opticians today but
this situation is a duplicate of a case that took place in the
1950’s in Saskatchewan in the early days of contact lens
fitting. Manitoba optician Peggy Grey was one of the few
people in Western Canada, including opticians, optometrists
and ophthalmologists, acknowledged as an expert contact
lens fitter. Ms. Grey traveled from Thunder Bay (at that time
Port Arthur/Fort William) to Saskatchewan, working with
ophthalmology to provide contact lens fitting services. In
those days not many people were too interested in contact
lens fitting because the only lenses available were large
scleral lenses. Fitting required huge amounts of patience, was
time consuming work and the return on investment was not
a great incentive.
Of Special Note

| OAC News |
With the advent of the more forgiving soft contact lens,
which made fitting easier, an increasing number of optical
professionals began offering the service. Saskatchewan
optometrists challenged Ms. Grey’s right to fit contact lenses
based on her use of the slit lamp biomicroscope and claimed
that in doing so she was performing an examination of the
eye – an act which it was claimed, was outside her scope of
practice. The judgment in that case was in favour of Ms. Grey.
It is our understanding l’Ordre des opticiens d’ordonnances
du Québec will appeal the decision of Justice
Marie-France Courville.
Refracting Opticians in France
We have reported previously on proposed legislation in
France and England that would allow opticians in those
countries to provide refracting services under specified
circumstances. Some of the conditions set out in the new
legislation, as we understand it, are:
• The optician may perform refraction provided that the client
has originally received a prescription that is less than three
years old.
• The refracting optician must advise the original prescriber if
the refraction reveals a change in prescription so that the
prescriber’s records can be kept up-to-date.
• The refracting optician must wear an identifying badge and
must perform the refraction in a suitable environment using
appropriate equipment.
• Suitable candidates must have a prescription that is no
more than three years old and must be no younger than
16 years of age.
The Buying Group
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Serving Optical Professionals with integrity for over 18 years.
Canadian Safety Eyewear Program
In January of 2007, the OAC began administration of the
Canadian Safety Eyewear (CSE) program, which has been
active in Alberta for several years. Since January the
administrative office has gone through the process of
learning existing procedures and modifying them to suit a
national rather than a provincial focus. We are now confident
in offering this service to all OAC members across Canada. In
essence the CSE program provides negotiated member prices
on safety frames from On-Guard Safety Corp., Titmus Optical
and TEK Canada Optical and provides a safety lens price list,
which may be adopted, upon formal agreement, by a
laboratory of the member’s choice.
OAC members who wish to access the program are paid
a generous fitting fee and can receive a finder’s fee incentive
for bringing new industry contracts to the program. All invoicing
and payment is done through the OAC administrative
office. So there is a terrific opportunity for any optician
who wishes to augment business with the steady income a
safety contract can provide. Whether the industry is large or
small, employers must provide a safe work environment so
safety eyewear is a natural fit. All you have to do is look
around you and identify potential sources of business. For
more information about the OAC Canadian Safety Eyewear
program contact the OAC office.
Vision Canada Optical Services Buying Group
The Vision Canada Optical Services (VCOS) Buying Group
is not restricted to OAC members. Over 40 industry suppliers
including frame, lens, contact lens and laboratory suppliers
now service VCOS. Not only do you benefit from the purchasing
power of the buying group but also at the end of the
year you get a rebate based on your volume of purchases.
When you do your purchasing through the VCOS Buying
Group it is easy to manage your cash flow because you pay
a single statement that combines your purchase from all
companies rather than making out a cheque to each
individual supplier.
Vision Canada 2007 Features Special Workshop for Business
Owners
Here’s a heads up for business owners wishing to sign
up for the three-hour business workshop Vision Canada is
hosting in conjunction with its 2007 conference in Kelowna.
What better theme to address than the perils of doing business
in today’s competitive dispensing market? Grady Lenski,
director of marketing for Transitions Optical, is facilitating the
workshop entitled “Navigating Uncharted Waters”. Mr. Lenski
has special expertise in strategy development, planning and
organizational development. He will assist registrants in more
clearly understanding how the game is played under today’s
rules and how to develop a winning strategy. The workshop
will take place on Sunday afternoon from 1:00 until 4:00 so
you won’t have to miss the Sunday morning keynote presentation
at this year’s conference. The workshop is limited to
30 participants so send in your registration now. ISI
52
VISION | may_june | 2007

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By combining our polarizing technology with
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| What’s New |
Renoma and Jean-François Rey – A dynamic duo
| R6500 |
As early as the seventies, Maurice
Renoma, an emblematic and non-conformist
figure of men’s ready-to-wear, was designing
clothes for a number of celebrities
including Serge Gainsbourg, Elton John,
Bob Dylan and Jacques Dutronc. Elegant
blazers, bell bottom pants and crushed velvet
are his trademarks. His unconventional
path has now drawn him into the world of
optics, acting through Jean-François Rey to
whom he has entrusted the creation of his
new Renoma eponymous collection.
Forty-five years into his clothing
career, the designer has developed a passion
for photography to the point of creating a
new concept, a mixture of fashion and
photography, and who better than J.F. Rey
as a partner? In less than a year, the design
office has implemented a highly homogeneous
line of nine optical and four sunglass
frames, built around a “couture” concept.
The collection, offered in Canada by Sagi
Distribution, features metal and acetate
models, as well as rimless models with
tinted temples, for the high-end market.
Elements of topstitching are suitably
highlighted using a metal frame that
produces a dotted relief pattern on the
acetate side. The sunglasses line features
large rims, with exclusive back-to-back
colours and the use of fabric patterns,
reminiscent of the highly original Renoma
clothing creations.
Colour is prominent in the collection
as a whole. Tone-on-tone bicolour effects
or marked contrasts between the front piece
and temples are indeed attractive. Though
the optical collection is exclusively
male-oriented, the sunglasses line is
designed for both men and women.
Signet Armorlite Introduces
54
VISION | may_june | 2007
Essilor Ovation ADS
The Essilor Group has launched the new Essilor ®
OvationTM ADS progressive lens, which provides all
the well-known advantages of Essilor Ovation, plus
the sharpest vision ever for each prescription.
Essilor Ovation ADS benefits from two new,
exclusive and patented technologies: Advanced
Digital Surfacing and Advanced Double Sided. The
former features an image processing technology that
includes a calculation software which allows control
of the image point by point on the whole surface of
the lens, while taking into account the
four RX components: sphere, cylinder,
axis and addition. It also uses a surfacing
technology including a patented
process and tools, which allow Essilor
to guarantee the integrity of those complex
surfaces. The Advanced Double
Sided technology refers to the second
design, applied to the back surface of the lens, that
merges perfectly with the front side design.
Because the design takes into account the
prescription and level of presbyopia, and because the
back side design merges perfectly with the front side
and atoricity takes into account the four components
of the prescription, Essilor Ovation ADS provides
the wearer with superior sharpness of vision, beyond
the far and near vision circles, even if the prescription
includes a cylinder.
Essilor Ovation ADS is available in all
materials and a wide range of prescriptions.
Signet Armorlite has launched two new products,
the KODAK Unique Progressive lens and the
KODAK Precise Short Progressive Lens.
The KODAK Unique Progressive lens is the
first progressive design to optimize visual performance
for frame size and shape. This new product is
available in 27 lens materials.
With 15 photochromic choices, six polarized
and six clear lens options, KODAK CleAR
Anti-Reflective Coating and six progressive corridors,
no compromises are needed. Seventeen of these
materials offer superior performance for drill mount
frames, and 19 provide thinner, lighter eyewear at a
variety of price points. Only one progressive has it
all, KODAK Unique Progressive lens.
Unique production technology automatically
customizes the design for the patient’s frame selection.
This ensures the best overall visual performance
for any “B” measurement, large or very small, from
18 mm to a 13 mm fitting height. Near vision
performance is guaranteed.
KODAK Unique Progressive is customized for
smooth visual performance. Using Vision First
Design technology, the front and back surfaces are
smoothly synchronized. All visual corrections are
combined and applied to the back surface of the lens
via Digital Resolution Technology. This gives
patients smooth gradation of power, gentle binocular
balance, broad field of view, and quick object recognition
to provide a visual experience comparable to a
single vision lens. The visual performance of
KODAK Unique Lens is verified using the latest
wavefront technology. No difficult dispensing techniques
or special equipment is required.
All KODAK Unique Lenses come with
KODAK CleAR Coating to enhance the visual
experience. They’re easy to clean, resist oily smudges

| What’s New |
Liposic Now in Ophthalmic
Drops
New Liposic Ophtahlmic
Drops is now on retail shelves.
This Bausch & Lomb product
has the advantages of a
gel formula in an
easy-to-administer drop.
Liposic replicates all three
layers of the tear film,
refreshing and soothing the
eyes. It improves the stability of
the tear film and provides
lasting hydration.
This product addresses
the fact that 78% of dry eye
cases are the result of lipid
phase deficiency.
Two New Lenses
and dirt, and are highly durable to stand up over the
life of the prescription.
Signet Armorlite has also introduced KODAK
Precise Short Progressive Lens. With the continuing
popularity of smaller frames and the huge success of its
award-winning KODAK Precise Lens, Signet
Armorlite has met the need for a powerful progressive
lens design that gives wearers comfortable viewing and
easy adaptation.
Available June 2007, KODAK Precise Short
Progressive Lens offers the shortest corridor of 13 mm
and uses Vision First Design technology.
KODAK Precise Short has a fitting height of 13
mm to 19 mm to accommodate small, fashionable
frames. With availability in 1.67 High Index, InstaShades®
PolyClear® (gray and brown), PolyClear
and standard resin, eye care patients will find a lens to
fit their lifestyles.
KODAK Precise Short continues the use of
Vision First Design.
VISION | may_june | 2007 55

| What’s New |
| MMJ 007/S |
Marc by Marc Jacobs
First Eyewear Collection
Following the successful Marc Jacobs ophthalmic line, launched in June
2005, comes the new Marc by Marc Jacobs collection, building upon the
growing and ever-popular label. The incredible sunglasses models for women,
distributed by Sàfilo, will be followed by ophthalmic frames this summer.
Elegant and refined, the optical line borrows closely from the other
product lines sold under the Marc by Marc Jacobs label, with key design
elements and detailing reminiscent of his ready-to-wear, handbag, accessory
and shoe collections. Models exhibit contemporary styling with fun, fresh
fashion colours. Traditional and stylized rectangular and oval shapes predominate
and include vital brand design elements such as buttons, snaps, studs or
sophisticated variations of the renowned brand logo itself. There are 12 vintage
and urban-chic styles: four plastic models offered in a palette of chocolate
brown, bronze, gold, cherry and red wine, as well as eight metal styles
available in black/brown, dark tortoise shell/ivory, navy blue/crystal,
eggplant/caramel, golden brown, brown/white, purple/yellow/eggplant,
pearl/peach and timeless black.
The 2007 sunglass collection from Marc by Marc Jacobs is best
described as resolutely refreshing, featuring a variety of both metal and
acetate models with a contemporary design flair. Key styles include aviators,
rimless shields and glamorous oversized rounds, accented with variations
of the Marc by Marc Jacobs logo.
Seminars on Low Vision
Eschenbach invites professionals to attend a seminar. “Low Vision Care…
What’s It All About?”, is an introductory, hands-on workshop and
lecture designed for those interested in the field of low vision and is pending
for three continuing education credits by ABO, JCAHPO & ACVREP.
The informative course covers topics such as: the causes of low vision, the
“Seven Steps to Dispensing Low Vision Aids”, and the marketing of
low vision services. It also includes a hands-on learning session in which
attendees can try a variety of vision aids including some of the newest
available on the market.
Future locations of these seminars include the following:
June 7 Vancouver, BC
July 16 Saskatoon, SK
Adesso Optic for New and Distinct Fashion Eyewear
| Ibiza 1 Col. 3 and 5 |
Adesso Optic, a wholly Canadian-owned
company launched in 2006, has a mandate
to distribute an exciting array of unique,
innovative and superior-crafted designer
eyewear. The new enterprise started as
the exclusive Canadian agent for Dun,
ii-Fashion and Ricardo Nava.
“As the Canadian agent for a number
of select eyewear lines, I now have the
pleasure to bring exquisite eyewear that is
unique, distinctive and beautiful to the
market,” says president Manou Ghadaksaz,
who has worked in the eyewear industry
for more than 10 years. “Further, because I
have personally traveled to Europe to
hand-pick each line, I am assured of the
outstanding quality of the products.”
Adesso Optic offers the Ricardo
Nava Latin Vision collection comprising
three distinct lines. Colours are fiery, bold,
exotic and seductive while styles are
romantic, sassy, striking and alluring.
Models include Ola, Sevilla – brilliantly
designed with three colours in one
laminate – and Color Box. Each Color Box
case comes with one frame and eight combinations
of reversible fronts in a mix of
bold colours (vivid red, hot yellow, azure
blue) that create excitement and joy. The
colour choice is so diversified that the
wearers can easily match their eyewear
with their wardrobe. As well, Color Box
is designed for the consumer to easily
interchange the fronts without risk of
scratching either the lenses or frame.
56
VISION | may_june | 2007

| What’s New |
Centennial Celebrates its 40th Anniversary
In 1967, amidst Canada’s centennial year festivities,
Roger de Pinto had his own reason to celebrate. The
year Canada turned 100 was the year Roger launched
his small frame distribution company – aptly named
Centennial Optical.
On May 1, 2007, the company marked its landmark
40th year, and any chronicle would have to begin
with Roger and his staff of six trying to run a fledgling
business out of a tiny 600 square foot office. There are
a lot of great stories about those early days, but Roger
never lost sight of Centennial's primary focus of providing
the Canadian ophthalmic community with more
than just excellent products, but also with dedicated,
personal service and support. Today they offer over 25
frame brands, including designer labels exclusively licensed
(in Canada) either from the “who’s-who” in international
fashion and from renowned Canadian
designers such as Alfred Sung, Nygard and Roots.
Another landmark in the business’ development
happened in 1979. With the frames division flourishing,
Roger’s son, Steve de Pinto, stepped in to widen the
company’s focus by developing the new lens division.
Under Steve’s direction, Centennial eventually became
the exclusive Canadian distributor for Carl Zeiss
Vision (ZEISS, SOLA and AO brand lenses), and the
only independent distributor of Carl Zeiss products in
the world.
So today, along with a full range of optical
products including finished sunglasses, contact lenses,
lab supplies and accessories, the company has physically
expanded across Canada to include four local
distribution offices and three Canadian facilities for
UTMC (Ultra-Tough Multi-Coat) and Teflon ® Clear
Coat Lenses.
A lot has happened over 40 years and Centennial
can be proud of the accomplishments that have turned
a small frame company into a full service optical distributor...
and a true Canadian success story.
Two-Toned Accent
| A0529 |
Alain Mikli continues to revolutionize
the way people view eyewear with a new
collection that places equal emphasis on
materials and colours.
The collection features thermolast,
a rubber-like substance for fit and
comfort on the inside and grilamid on
the outside. Grilamid is a nylon-based
synthetic material, which is very durable
and lighter than acetate. Alain combines
these state of the art materials to create
bi-colour frame statements.
Now add polarized mineral Zeiss
lenses and the frame fits for ultimate
comfort with seductive appeal.
Three great styles in additional
bi-colour options include black/pink,
black/grey, black/red, black/ivory,
brown/green, brown/grey and
brown/ivory.
VISION | may_june | 2007 57

| What’s New |
Modo Launches retro, architecture-inspired
SS07 Collection
A year after its re-engineering, marked by
a renewed creativity for quality, design and
details, Modo launches the SS07 collection,
inspired by retro designs and architectural
shapes and volumes.
The collection is made of 14 new models –
all hand made in Japan with the highest quality
acetate and titanium.
The retro-inspired styles feature shapes of
the 50s and 60s, yet revisited with a modern
twist. Models 203-205 in acetate, for instance,
reintroduce keyhole bridges and colours from
that period, like a transparent front with tortoise
temples. Likewise, the round 106 in titanium
brings back the so called “Windsor” rim.
Another important inspiration is architecture.
The carved block titanium surfaces of the
3106-3108 confers an emphasized three-dimensional
effect, made possible by the hand crafting
of the block titanium front of the frame. The
sturdy appearance of the front is contrasted by
the overall lightness of the frame and by the
flexibility of the beta-titanium temples, which
allow for optimal adaptability.
Colours range from the more classical
browns, tortoises and blacks, to the more animated
burgundy red and jasper, a textured dark
green.
To complement the collection is a brown
suede case and a line of POP materials featuring
images from Modo’s latest ad campaign by
Fabien Baron, Creative Director of French
Vogue magazine.
| Modo 3108 |
Transitions Kicks
Off Time for a
Change Promotion
58
Trendy British eyewear Jai Kudo was
awarded the “Best New Product” at this
year’s Vision Expo East for the second
year and was chosen for the “Vision
Choice Award” by Expo attendees, who
vote for their favorite frame. The Londonbased
company launches a stunning new
sunglass collection which will fulfill every
fashionistas wish.
VISION | may_june | 2007
| Jai Kudo 1521S |
Jai Kudo Launches First
Sunglass Range
Attention has clearly been taken to
craft individual looks. The glamour of
oversized frames for women, interwoven
with the trademarks of vintage chic, and a
revival of the classic Aviator style for men,
discreetly incorporate the influence of
modern urban themes.
Sturdy acetate construction and a
truly beautiful finish combine to enhance
the quality and personality of this collection.
Colours are strong and minimalist,
with prudently scattered flashes of tones
that are full of character, enabling this eyewear
to be worn on any and every occasion.
Finally, the subtle branding adds to
the classier, sophisticated allure of these
most desirable accessories and makes Jai
Kudo’s sunglasses an absolute must have
for this season.
Eye care professionals and consumers
can now win with the Time for a
Change promotion, sponsored by
Transitions Optical. From May 1
through August 31, consumers who
register their Transitions ® lenses with
their Certificate of Authenticity and
complete a short satisfaction survey
will be automatically entered to receive
a $15,000 renovation makeover by the
winning protégé of Debbie Travis’
popular television show, From the
Ground Up II.
Eye care professionals who
register their invoices when dispensing
Transitions lenses will also be entered
to win the grand prize of a renovation
makeover, plus a chance to win one of
400 Canadian Tire gift cards.
Throughout the promotion, consumers
who register their Transitions
lenses will also be benefiting a healthy
sight cause. For each registration, a
donation will be made to a charity
supported by the Transitions ® Healthy
Sight for Life Fund.
To register for the promotion,
eye care professionals can visit
www.transitions.com/timeforachange/
registration, or contact Transitions
Customer Service at (877) 254-2590.
All enrollees will receive a registration
kit that includes copies of the new
Certificate of Authenticity, a
Transitions interactive counter card
and detailed rules and regulations.

Is your practice reflected in her eyes?
Yo u r s u c c e s s o f t e n d e p e n d s o n h o w s a t i s f i e d y o u r p a t i e n t s
are with your vision correction recommendations.
Add Focus ® DAILIES ® with AquaRelease TM
as an option and allow patients to express their
excitement with their contact lenses.
It will reflect well on you and your practice.
© 2006 CIBA Vision

| What’s New |
Radar, Both Evolution and Revolution
Nearly 2000 competitors earned their place in the 2006 Ironman
triathlon competition by honing their bodies for peak performance.
An added performance benefit was utilized by some of the world’s
greatest athletes: Oakley Radar. Norman Stadler crossed the finish
line and won with the first Radar frames on the planet. This amazing
competition eyewear is now released for all kinds of sports lovers.
|Radar |
Oakley has engineered a new
eyewear invention with technologies that
make it essential equipment in sports.
Radar features an interchangeable lens
design, a revolutionary hydrophobic lens
and a unique frame architecture.
The specially engineered lens coating
of this sports eyewear not only repels
water and sweat; its anti-smudge technology
sheds oils and other contaminates that
can corrupt vision.
In addition, athletes can optimize
their vision in any sport environment
simply by changing the lens. All lenses
feature the unbeatable clarity of Oakley’s
High Definition Optics ® , and three unique
lens shapes (including vented lens options)
are available.
Very light but strong, thanks to the
construction in O Matter ® , Radar has two
interchangeable nose-piece sizes (both
included) so athletes can achieve a perfect
fit. The aerodynamic frame geometry
includes surge ports that channel cooling
airflow, and the nose-piece and stem
sleeves utilize Unobtainium ® to increase
grip with perspiration.
The result is a new milestone in
performance technology. Oakley Radar
raises the bar to a level never thought
possible.
Essilor Presents
Crizal ® SunTM
Crizal Sun is a premium antireflective
coating created specifically for sunwear. It
offers superior protection from scratches,
smudges and water on both sides of the
lens, and protection from annoying
reflections on the backside of the lens for
optimum comfort.
Esthetically optimized for sunwear,
Crizal Sun is available exclusively
through Xelios. Until June 30th, each
pair of Crizal Sun will be delivered with a
beach bag and an Ombrelle sun lotion for
the consumer. Point of sales material –
update of the Xelios display, consumer
leaflet and counter card – are available to
the eye care professionals.
60
VISION | may_june | 2007

| What’s New |
Audace Lunettes
and Rudy Project
Enter Exclusive
Canadian
Agreement
In 1.60 Index Transitions®,
Polarized and Clear
Popular Nikon i and Nikon Go progressive
lenses in 1.60 index are now available with
Nikon Digital Surfacing in Transitions ® V
brown and gray, polarized brown and gray
and in clear (total sphere +5.00D
to -10.00D, cylinder up to -4.00D).
Nikon Digital Surfacing, the new
mark of excellence in advanced eye care, is a
state-of-the art production process that
optimizes the entire surface of the lens.
| Ketyum |
Doing it right means only doing it once.
Audace Lunettes has concluded an
exclusive partnership to represent Rudy
Project Technically Cool Eyewear within
the Canadian optical market. The partnership
with Audace demonstrates Rudy
Project’s strong commitment to growing
the Rudy Project Authentic Sun Rx
Program in Canada.
The experience and expertise of
Audace will offer Canadian ECPs an
exciting opportunity to partner with a
leader in Sport Rx Eyewear.
Audace will support retailers with
their base of sales reps, brand enhancement
strategies and implementation of
creative sales support programs to increase
consumer and athlete recognition
of the Rudy Project brand as a leader in
Sport Rx. This specialized approach will
highlight the Rudy Project difference and
educate retailers on ways to position the
brand with their customers and increase
sell-though.
“The Rudy Project line is an impressive
addition to our existing line of products
and will be strongly represented
within the Canadian optical market,”
says president of Audace Lunettes, Alain
Lachambre. “Opticians now have an
exceptional opportunity to gain from this
growing market. Increasingly, consumers
and athletes alike are requesting a quality
product that will protect their eyes
without compromising their ability to
perform their favourite outdoor sports or
activities.”
Rudy Project North America is
equally excited about the partnership.
“We have a huge passion for delivering
precision craftsmanship, innovation,
technology, quality and value,” said Rudy
Project President, Paul Craig. “And our
partnership with Audace will assist in
sharing this passion with the Canadian
market, effectively keeping Rudy Project
at the forefront of the Sports Rx industry
in North America.”
LET THE MODULAR DISPLAY SYSTEM WORK FOR YOU.
Simply put, the patented Modular Display System is the industry’s quickest,
most cost effective way to rejuvenate your frame dispensary. If you’re looking
to increase your bottom line with minimal effort, then give MDS a call.
1-800-663-8527 www.modular-design.com
VISION | may_june | 2007 61

| What’s New |
Moschino Signs
Eyewear License
with Allison
Moschino SpA, owner of the Moschino brands, has
signed a new eyewear license agreement with Allison
for the design, manufacturing and worldwide distribution
of the new Moschino eyewear collection.
This five-year renewable agreement replaces
Moschino’s partnership with Luxottica. The first
collection produced by Allison will be unveiled in
August 2007 when 50 exclusive models – 25 sunglasses
and 25 ophthalmic frames – will be presented to the
press. Allison Canada’s president Ilker Starck expects
to introduce the line to the Canadian market in
September or October.
The new collection should contain plenty of
Moschino graphic icons, using the label’s symbolic
heart shapes, as well as the peace symbols, question
marks, studs and leopard prints for the acetate frames.
| Advertisers Index |
Bausch & Lomb ___________________41
Briot / Weco ______________________45
Bushnell Performance Optics ________53
Centennial _______________________27
CIBA Vision_______________________59
DeluxEYEwear ____________________57
Douglas College___________________26
Elite Eyewear ________Inside Back Cover
Essilor _______________________32, 33
Fashion Excellent__________________49
Gerber Coburn ____________________51
Importlux Grant-Italia_______________19
Johnson & Johnson _________________7
Klear-Glass _______________________55
Luxottica ___________Inside Front Cover
Marca Eyewear ____________________15
Modular Design Systems____________61
Nikon Optical______________Back Cover
OAC _____________________________47
Opal Canada ____________________8, 9
OPTI-NEWS_______________________63
Optiq Frames /
On-Guard Safety __________False Cover
Optique Vision 2000 _______________25
Signet Armolite ___________________37
Split Vision Eyewear ________21, 56, 60
The Optical Group _________________52
Timon Lunetterie ___________________6
Transitions ________________________5
Tura LP __________________________17
Venus Eye Design _________________23
Vision Canada ____________________28
Viva International Group ________13, 39
Western___________________________3
Younger Optics ___________________43
Serengeti Adds Savona
Serengeti’s signature technology is certainly visible in the
Savona, the latest addition to the fashionable Cosmopolitan
line.
The Savona is a medium fit injected nylon frame designed
specifically for women. This sophisticated frame is lightweight
and comfortable with a 6 base eyeshape that provides
a stylish look and a maximum coverage from damaging UV
rays.
The frame is available in polarized lenses that also feature
the proprietary Spectral Control System ® and Photochromic
technology.
Optitek with Eye’DC
|Savona 7066 |
Gilbert Benabou of Optitek will be representing the famous
Eye’DC, Eye’d Vision, X-I-T and Eye’DJ lines throughout
Canada. Humour, innovation and technology are the common
denominators of these collections, which are made in
France. With eight Silmo awards, the Eye’DC world is in
expansion mode.
The new X-I-T line features specialized NXT lens
technology for super light weight, optical clarity and shatter
resistance. While Eye’DC, Eye’d Vision and X-I-T present
versatile glasses for men and women, the Eye’DJ line is
aimed at teens from 7-to-12 who know that looks matter.
We’re talking Web surfers and cyber princesses.
Gilbert Benabou, who has worked with a renowned
designer and has a thorough understanding of the high-end
eyewear business, is excited to present such dynamic and
diversified products.
62
VISION | may_june | 2007

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| classified ads |
| BUSINESS OPPORTUNITY |
Excellent opportunity! Newly renovated
optical store in rapidly growing Red Deer.
Downtown location. With 2 ophthalmologists
in the building. Eyelogic and lab on
premise. For more info call (403) 346-1522.
____________________________________
Optical store for sale in Zellers department
in Ajax, Ontario. No rent, just percentage of
sale. Verifiable sale over 185k/year. Willing
to sale with or without inventory. Doctor’s
office equipments and finishing lab.
Opened over ten years with steady clients.
Please contact kellafr@hotmail.com.
____________________________________
THE OPTICAL GROUP - Over 500 opticians
and optometrists from across the country
benefit everyday from their membership in
one of Canada’s largest buying groups. For
more information on how we can help
increase your profitability with discounts
from over 50 of the industry’s leading
suppliers, call 1-800-263-0010.
____________________________________
| EMPLOYMENT |
City Optical is seeking experienced
opticians and sales representatives. Full
time position. Fax résumé to (416) 241-1221.
____________________________________
Experienced lab technician required for a
busy upscale optical store in Oakville, ON.
Part time/ full time, flexible hours. Please
call (905) 845-7007.
____________________________________
Licensed doctor of optometry required one
day/week to provide primary vision care for
established optical dispensary. Located in
the fast growing village of Grand Bend, Ontario,
just one hour from London and Sarnia,
on Ontario’s West Coast. Refracting
equipment, friendly relaxed environment.
Set your own hours to equal one day/week.
Visit our website at www.grandbend.com
(Commercial Business Services). Please fax
résumé to (519) 238-6182 or email to greeneoptical@hay.net.
Strictest confidence will
be maintained for all résumés received.
Only those applicants selected for interview
will be notified.
____________________________________
Low Vision Opportunity - The Low Vision
Rehabilitation Centre of Toronto (LVRC) is
looking for an optometrist 1 - 2 days per
week. We offer incredibly rewarding work in
a unique and professional environment
where the focus is on meeting the very special
needs of our low vision patients. Experience
with older low vision patients is an
asset but we will provide training as necessary.
For the right person, there is plenty
of room to grow with LVRC. Find out more
about us at www.lowvisioncanada .com. If
you're interested in this exciting opportunity,
contact us at info@lowvisioncanada.com.
____________________________________
____________________________________
Low Vision Opportunity - The Low Vision
Rehabilitation Centre of Toronto (LVRC) is
looking for a licensed optician. We offer incredibly
rewarding work in a unique and
professional environment where the focus
is on meeting the very special needs of our
low vision patients. The ideal candidate will
be organized, experienced in dealing with
older adults and above all, possess a
caring, helpful attitude. We will provide low
vision training as necessary. For the right
person, there is plenty of room to grow at
LVRC. Find out more about us at
www.lowvisioncanada .com. If you're interested
in this exciting opportunity, contact
us at info@lowvisioncanada.com.
____________________________________
Optician required for high-end retail store
in Cobourg, Ontario (40 minutes East of
Oshawa). Lab experience an asset. Fax
résumé to (905) 372-9322 or call Tim at
(905) 372-8287.
____________________________________
Oshawa, Ontario – optometry office requires
an optical dispenser for professional
office environment. Friendly staff and positive
work environment. Modern dispensary
is expanding with new edging lab. Remuneration
commensurate with experience.
Fax resume in confidence to 905-434-7904,
or to izesight@yahoo.ca.
____________________________________
Oshawa, Ontario – optometry office requires
an optometric technician / receptionist
for professional office environment.
Modern office, friendly staff, positive work
environment. Remuneration commensurate
with experience. Fax resume in confidence
to 905-434-7904, or email: izesight@yahoo.ca.
____________________________________
Sales agents required in Ontario & Quebec
for Ophthalmic diagnostic instrument representation.
Excellent opportunity for anyone
who currently calls on Optometrists
and Optical Dispensaries. Call 1-877-448-
1234 or e-mail: info@visionmedical.ca.
____________________________________
SALES REPRESENTATIVES REQUIRED - TEK
CANADA Optical is seeking experienced
sales representatives to sell Internationally
recognized DA VINCI ROMA Eyewear, SPICY
EYES by DA VINCI and other company products
in Canada. You may review our Web
site at www.tekoptical.com for further information
on our company and products.
Agents are welcome to apply. Please fax résumé
to (519) 652-5008 or email to
sales@tekoptical.com!
____________________________________
Spectacle was created with a very specific
vision: to create a warm and fun environment
that caters to Toronto's hip, urban
customer. Our ever expanding network of
stores carries a veritable who's who of eyewear
& sunwear collections. It is for this
reason that we are looking for enthusiastic,
professional, career driven individuals to
join our successful team. We are currently
accepting resumes for the following positions:
Registered Optician, student &
intern Opticians, Optometrists and experienced
sales staff. Please forward resumes
to jeff@spectacle-eyewear.com or faxed to
416-603-7227.
____________________________________
VISION +
$499.00
Comprehensive software at a reasonable price.
Point-of-Sale Software, Inventory Control, Automatic order pricing,
Patient Invoicing, Marketing Tools, Sales Reports, Demographics
Ability to submit orders electronically to various labs
(519) 749-0374
MSF Computing Inc.
____________________________________
The Estevan Eye Clinic is seeking a permanent
full time optician. Applicants must hold a
current Saskatchewan Ophthalmic Dispensers
license. Contact lens license is an
asset. Base salary is $50 000 to $70 000
per year depending on education and qualifications.
Please mail résumé to Estevan
Eye Clinic, 140-1175 Nicholson Road,
Estevan, Saskatchewan, S4A 2S7. Attention:
Sheryl Tipping-Chernoff.
____________________________________
| EQUIPMENT |
For Sale: 32 years old optical dispensary for
sale (an hours drive west of Toronto) with
doctors office and equipment; in a mall with
short hours. It has excellent lease for five
years with option of other five. Please write
to specs_470@hotmail.com.
____________________________________
For Sale: Essilor Gamma edger/tracer.
Rebuilt, like new. Asking $15,000. Also taking
best offer on: Humphrey autorefractor,
Nissel centering lathe, Nissel lenticular lathe
with microscope, Paragon centering lathe,
thickness gages, extra surface & adjuster
tools, contact lens blanks etc. 6 Spindel
polisher civic tool and die, Fisher scientific
desiccators box, 2 Coburn auto edge
polishers, Nikon projection lensometer,
Nikon monocular radioscope, American
Optical lensometer, civic tool and die,
manual adjusting contact lens machine tint
unit (for spectacles), Optimec english
projection contact lens inspection machine.
(613) 235-6550.
____________________________________
For Sale: 42 acrylic optical display rods, 46”
lengt, 15 holders per, all hardware included.
$505 obo… you must ship or pick up.
Contact Diane at Cedar Pointe Optometry
(Barrie, ON) (705) 728-0871.
____________________________________
www.visionplus.cc
| SERVICE |
Titanium Eyeglass Repair! Our laserwelding
technique creates a seamless result on all
metal frames. Please send $40.00 payment
with each frame which includes : laser
repairing, return priority shipping and one
year guarantee to: Laserfix Ltd., 13 Mission
Ave., St. Albert, AB, T8N 1H6 or call Darrel at
(780) 460-2943 to set up a commercial
account.
____________________________________
PLEASE NOTE...
Our classified ad section is a free service for all
optical practitioners, in the canadian optical
industry.
All submitted classified ads will be included on
the Breton Communications Web site :
www.bretoncom.com/classified
PLEASE SEND YOUR CLASSIFIED AD BEFORE
JUNE 1, 2007 TO:
c/o Vision Magazine
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VISION | may_june | 2007