ABCDEFGHIJKLMNOPQRSTUVWXYZ ... - MacroAir Fans

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Brand Mantra AIR IS A PowERfUL BUSINESS PARTNER It can dramatically improve the comfort of employees and customers. It can instantly save air conditioning and heating costs. It can even make livestock more productive. In 1998, we invented the first HVLS fan with one goal in mind - to harness the power of air. We continually innovate materials, machines and design. We are passionate about customer service and quality. And our products continue to set the standard for efficiency and reliability. It’s why we’re not just manufacturers of fans, we’re “engineers of air .” Brand Guidelines MacroAir 06
Logo and Tag Line Our tag line You may have noticed our new tag line is comprised of three words that define our brand positioning. Adding words on either end of our tag line changes the intended meaning. It is imperative to keep this tag line in its intended form. Since “engineers of air” is a trademarked branded line, use the trademark symbol () with the first usage of this line in body copy. Also, the trademark symbol () should always be included when “engineers of air” is used with the MacroAir logo (see example above). Brand Guidelines MacroAir 07
Page 1 and 2: DISTRIBUToR BRAND GUIDELINES MARch
Page 3 and 4: Section 1 Brand Essentials
Page 5: The Engineers of Air Philosophy we
Page 9 and 10: Section 2 MacroAir Products
Page 11 and 12: Product Photography When selecting
Page 13 and 14: Section 3 creative
Page 15 and 16: Creative • Logo Logo and Tag line
Page 17 and 18: Creative • Typography DIN Font Fa
Page 19: Contact Contact Info Should you hav

ABCDEFGHIJKLMNOPQRSTUVWXYZ ... - MacroAir Fans

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