ABCDEFGHIJKLMNOPQRSTUVWXYZ ... - MacroAir Fans
ABCDEFGHIJKLMNOPQRSTUVWXYZ ... - MacroAir Fans
ABCDEFGHIJKLMNOPQRSTUVWXYZ ... - MacroAir Fans
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Brand Values<br />
Our new brand<br />
Using the concept of “Left Brand” and “Right Brand,” <strong>MacroAir</strong> has developed a brand positioning<br />
that clearly and succinctly reflects the core values of our company and our mission. From this<br />
research, we have distilled these values into a brand positioning statement.<br />
how wE DEfINE ThE ENGINEERS of AIR BRAND PoSITIoN<br />
• It’s all about the air (benefit), not the fan<br />
• True design (form follows function)<br />
• Aerodynamic products<br />
• More efficient air movement<br />
• we are a company of engineers, ideas, tinkerers<br />
• we seek constant improvement/refinement<br />
Brand Guidelines<br />
<strong>MacroAir</strong> 04
Change language