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ABCDEFGHIJKLMNOPQRSTUVWXYZ ... - MacroAir Fans

ABCDEFGHIJKLMNOPQRSTUVWXYZ ... - MacroAir Fans

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Contents<br />

Section 1- Brand Essentials<br />

Brand Values .........................................................................................................................................................04<br />

The Engineers of Air Philosophy ...........................................................................................................................05<br />

Brand Mantra ........................................................................................................................................................06<br />

Logo and Tag Line .................................................................................................................................................07<br />

Key Messages .......................................................................................................................................................08<br />

Section 2- <strong>MacroAir</strong> Products<br />

Product Mantra .....................................................................................................................................................10<br />

Product Photography ............................................................................................................................................11<br />

Do’s and Don’ts .....................................................................................................................................................12<br />

Section 3 - Creative<br />

colors ....................................................................................................................................................................14<br />

Logo Usage ...........................................................................................................................................................15<br />

Logo Tab ................................................................................................................................................................16<br />

Typography ............................................................................................................................................................17<br />

Print ......................................................................................................................................................................18<br />

contact ..................................................................................................................................................................19<br />

Brand Guidelines<br />

<strong>MacroAir</strong> 02

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