ABCDEFGHIJKLMNOPQRSTUVWXYZ ... - MacroAir Fans

Do’s and Don’ts
Tonality
When writing marketing, promotional and advertising communications for MacroAir, it’s
important to keep in mind that every piece of communication is a reflection of the MacroAir
brand, and should illustrate our core beliefs. Always speak to our audience clearly and
intelligently. Maintain a smart, sophisticated and knowledgeable tone of voice. Be positive,
and avoid negativity or sarcasm. Avoid referring to our fans as “Big Fans” or “Big Ass Fans”
which refers to one of our competitors.
Product names
Product names, such as AirSpan, AirVolution , AirEco, AirStar, and AirSol are all branded
product names and should not be altered or modified in any way (NOTE: AirVolution is a
trademarked name and should included the () symbol with its first usage in body copy).
These names are typically used with initial caps on the word “Air” and the word appearing
immediately after (Span, Volution, Eco, Star and Sol).
In some instances, such as in a headline, subhead or with a product photo, product names
may be used in ALL CAPS. Be sure to use these names as indicated on spec sheets and
product brochures.
Private labels
Unless a private label agreement has been signed and verified by MacroAir’s corporate office,
all of our products should be promoted as MacroAir products.
An example of how
to use the
product name
with all caps using
the two MacroAir
corporate colors
AIRSPAN
Brand Guidelines
MacroAir 12