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Organizational Development: A Manual for Managers and ... - FPDL

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Recognition of a signal from another organism implies that both the ‘sender’ <strong>and</strong> ‘receiver’ use the<br />

same system of allocating meanings to artificial phenomena that are used as signals. That is a<br />

system of coding. As a result of coding, something that is not a natural signal in itself becomes a<br />

signal, but an artificial one. The common system of coding that is used by different organisms is<br />

called language.<br />

One artificial signal marks one situation or one detectable class of situations. To mark many<br />

situations one would need many signals or many phenomena that are used as signals. That may<br />

cause a problem.<br />

Luckily, allocating meanings to certain combinations of artificial signals may drastically reduce the<br />

number of necessary physical signals. Each closed eye (when normally open), may represent only<br />

one possible meaning. Two eyes may represent four (left closed, right closed, both closed, both<br />

opened). Is it a kind of emergent quality? Yes. And it is increasingly significant as a larger number<br />

of signals <strong>and</strong> their allowed <strong>and</strong> recognizable combinations are used.<br />

These combined signals are words. Simple signals, which are elements of complex signals <strong>and</strong> do<br />

not have any meaning taken separately, become symbols (like letters in a word). Sometimes we<br />

also use the term symbol <strong>for</strong> a simple artificial signal, which still possesses a specific meaning - a<br />

flag, a ring, <strong>and</strong> a diadem.<br />

Process of in<strong>for</strong>mation<br />

A natural signal may only mark the situation that is taking place, here <strong>and</strong> now. An artificial signal<br />

may mark a situation, which does not exist in reality, here <strong>and</strong> now, but is imprinted in the<br />

memories of both sender <strong>and</strong> receiver of the signal. The signal would stimulate an image of the<br />

situation, <strong>and</strong> other signals may link it with certain meanings. The combination of signals (there<br />

may be symbols or words, it does not matter) may represent certain interrelations of real<br />

phenomena.<br />

Thus, the content of memory may be represented in a range of signals <strong>and</strong> become transferable to<br />

the memory of another organism, providing both use the same language. In this way, the content<br />

of the memory of the sender would add to the content of the memory of the receiver. Thus the<br />

receiver’s memory may be <strong>for</strong>med not only by his own immediate experience, but also by the<br />

experience of ‘a stranger’.<br />

Using artificial signals allows one organism to change the picture of the world in the memory of<br />

another organism or many others. This process we call in<strong>for</strong>mation. In this sense, the word<br />

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