In t h is is su e - Delta Holding

Corporate Bulletin
Future
is in the
online
business
In this issue
Appple harvest
in the orchards
of Podunavlje in
Celarevo
Unprecedented outturns
even in the third year
After the Universiade,
investors and
constructors
entered student
residential area again
Finalizing Belville
No.
40
September 2009
agreement between
Radomir Antic,
Serbian football
team Manager and
Delta Sport is signed
New Nike
ambassador

Trends
Members of Delta business system
more and more rely on Internet
Future is in the
online business
02
Delta Today / Corporate Bulletin
GLOBAL CRISIS CONFIRMED WHAT
WAS ANNOUNCED EARLIER:
BUSINESS TODAY AND IN THE
FUTURE IS NOT POSSIBLE
WITHOUT INTERNET. ONLINE
BUSINESSES DURING RECESSION
HAVE SHOWN VERY GOOD
RESULTS, SOME OF THEM EVEN
MADE PROGRESS, UNLIKE USUAL
TYPES OF BUSINESS.
I
n previous years Delta Holding was
setting basis for the online business
which is becoming more and more
significant. According to Jelena Krstovic, PR and
Marketing Manager, it will not be a short-term
action; however it will be strategic preference
for the Company.
"World crisis has confirmed earlier estimations,
that business over internet is more efficient and
more rational, and all businesses which are

Trends
connected to web are much more resistant against impacts that world economy suffers in the last year", says Manager Krstović.
"Companies connected to internet today are in the top of the world business, thus estimations of experts display that in the best
global corporations for the next ten years will also be software giant Microsoft, web browser Google, company for online auctions
such as eBay... Even today, we have situation that entire world business falls, on the other side the worlds’ biggest internet shop
Amazon.com only in the first quarter shows an increase of profit for 24%. At this moment this is not possible in classical
economy ".
In Delta preference for the online business is recognized in many fields, one of them is department for corporative
communications. Publication Delta Danas was changed from printed version into electronic (which is in front of you!) because of
that it has became: faster, available to many people, and more rational. In the final phase there is re-design of corporative site
www.deltaholding.rs which will be visually more attractive and even much appropriate for representatives of the media. New
Pressroom on the site of Delta Holding will offer company’s news and announcements, quality photos, contacts of the persons in
charge of information for the media, as well as links and web presentations of Delta business system.
MAXI ONLINE
Pioneer in business over internet is Maxi Online shop, which
started to receive orders of the customers from Belgrade since
October 2001. Today, it is available to residents of Novi Sad and
Niš.
In Maxi internet shop customers can get the same assortment,
and prices like in classical shops and they are always updated.
Ordering procedure is very simple address www.maxi.rs (link
Buy Online), and it works night and day. The only condition is
that ordered cost must be more than 4.500 RSD.Delivert is free
of charge.
"Turnover through internet shop continuously grows and it
confirms that decision of its introduction was proper", say
personnel in charge in Delta Maxi. „At the beginning of 2002
average buying values was 4.500 RSD, today it is more then
15.000 RD. Over internet, more and more companies are buying,
but even further more then 50% of buyers are citizens, who are
pleased to shop their groceries from home on weekly or
monthly basis".
WEB INSURANCE SHOP
Company Delta Generali Insurance launched internet shop
Web insurance, first of its kind in Serbia. Customers are
enabling with simple and comfortable shopping via web
address www.deltagenerali.rs. On this page, client fills in the
data, and very fast become user of the traveler’s health
insurance, car insurance, or household insurance. Internet
client on the very same day, not longer then two days gets
In Maxi online the number of internet buyers is increasing
constantly, especially before Christmas time, and other
holidays. Practice has shown that whoever shops for the first
time over internet, stays the loyal customer of Maxi online
formal confirmation of bought insurance on his/her home
address. Policy may be paid with the credit card, payment slip,
transfer order, or cash. Insurance may also be ordered from
abroad, with the request for delivery on particular address in
Serbia. Even web insurance shop works 24 hours a day, seven
days a week.
Delta Today / Corporate Bulletin 03

Trends
Launching internet insurance shop, first in Serbia, is recognized by experts as one of the most
successful projects, which contributes development of e-business. For this initiative, the Company
was awarded with E-market Award in April 2008.
Recent results display that in Serbia there is interest for such contemporary shopping. For only
seven months the number of concluded policies of traveler’s health insurance is increased for 36%
compared to last year. In total more than 400 policies were sold in the last year and trend of
growth is recorded from month to month. Hereupon, for next year it is planned to extend the list
of products which may be ordered via web shop for two new services: help on the road and
individual insurance against accident consequences.
ROOM RESERVATION IN
CONTINENTAL HOTEL
"In hotel industry, room booking over internet is very popular",
emphasizes Bojan Mihajlovic, person in charge of internet
sales and marketing in Continental Hotel Belgrade. "Statistics
say that more then 80% of population make booking of hotel
services over the web. It is particularly related to foreigners,
who make great majority of our guests."
Our hotel now is present on internet market as ecommerce
website. Even in August this year over internet sales (on
address www.continentalhotelbeograd.com, we realized 35%
of total profit from rooms. In the hotel industry in Serbia,
electronic business represents the future and main profit
resource, says Mihajlović.
THE BEST SELLING PRODUCTS
Online sales in Maxi have it’s "favorites": statistics display that almost always the mostly sold products are “Coca Cola”, mineral
waters “Vrnjci” and “Knjaz Miloš”, juices “Next”, beer, milk and milk products, delicates, fresh fruits and vegetables...
R and Marketing Department of Delta Holding changed
the name into Corporate Communications Department.
Corporate communications has a wider scope then PR
and Marketing, and the change of name is the result of tendence
to have compliance between sector activities that have been
evolved over the time.
04
Delta Today / Corporate Bulletin
ONLINE PR
New name: Corporate
Communications Department
P
"Particularly important alterations in the world are expected in
the area of advertisement and PR over internet", says Jelena
Krstović. "Crisis drastically reduced marketing budgets in
classic media, while in web media it’s not the case. Online
advertising continuously increasing, and according to the
information from international organization ZenithOptimedia,
internet in very next year will have share in advertisement of
13,8%."
Situation is similar in the domain of public relations. Until
now, it was estimated that first importance was given to the
channels of corporative communications and marketing & PR,
but in several few years, estimation is that first place will be
reserved for online communications, then online public
relations, personal communications, then printed and
electronic media.
With the new name, we would like to point out that Corporate
Communications Department is coordinating and realizing
communications as umbrella for the whole system and towards
all target groups. Within this communication department are
PR, marketing and CSR. The objective of integrated
communications is creating and preserving unique style of
communications, adequate to the corporate culture of Delta
Holding.

Culture of Living
After the Universiade, investors
and constructors entered student
residential area again
The final
phase of
Belville
I
n the Belville residential area in New Belgrade, final
works are in progress after which larger part of 1.858
apartments will be given to prospective owners, while
rest of the apartments will find their place on the market.
Company Blok 67 Associates took over management of the
complex from the organizers of the Universiade and begun
final arrangements.
"It is provided by the Agreement that we deliver apartments
and business premises to the purchasers to the end of the year.
However, we will try to do it earlier. Depending on the pace of
the works, I believe we will surprise very first residents with
the apartment keys in the middle of October, and then
successively all other residents", says Milos Stanojevic, Sales
Manager of the Blok 67 Associates Company.
Interested purchasers now may see final layout
of apartments and entire residential area,
which is arranged as it will accommodate very
prospective residents tomorrow
When the students left area and removed furniture used by
sportsmen during Universiade 2009, investors now varnish
parquets, install partition kitchen doors, carry out hygienic
plastering of the walls and, of course, fix all damages
originated in particular apartments during sportsmenstudents
stay, or during removing furniture. Obligations from
the contract will be fulfilled, thus apartments will be delivered
to the purchasers in perfect condition.
"The fact that we reassumed management of all residential
area is convenient especially for the ongoing sales of
apartments. Now, interested citizens may observe the quality
of buildings and residential units, as well as the layout of the
entire complex", Stanojević says. "Even now it is obvious that
Belville really represents completely new residential concept,
which enables unique, modern and above all, excellence in
lifestyle."
Investors point out beside the attractive location, the
innovative construction, functionality, contemporary technical
solutions and unique system of the area development in the
residential area itself. Belville is designed in accordance with
the rules of the modern design while maximizing practical
aspect. Beside the vicinity of the Delta City shopping center, in
the ground floor of all residential buildings there are business
premises, which will provide dynamic life of the complex
during the day. Within the residential area, construction of the
school and kindergarten is planned.
The residential area is connected to the municipality heating
system, with installed air-conditioning in all apartments.
Through entire complex, there are optical installations for
maximal quality of internet connection, telephone and cable
TV signal.
Apartments of various structures are available to all
prospective purchasers, ranging from single-bedroom to the
four-bedroom apartments, with adequate number of parking
lots and garage areas.
Building maintenance service
For this type of residential area, maintenance and security are very
important. Services in the area of buildings maintenance, so-called
property management, represent world trend staring to develop in
Serbia as well. With our wish to offer complete service to the
residents of the Belville even after they move in, special service for
the maintenance of the complex will offer residents of the Belville all
services of perfect maintenance of green areas, cleaning of related
public areas and security of the complex. This way, we will provide
complex to be preserved and fresh for a long time, says Miloš
Stanojević .
Delta Today / Corporate Bulletin 05

Modern Agriculture
ecently finished
apples gathering on
the Podunavlje
property in Čelarevo has been
marked with record outturns
and "premiere" of apple
harvest machine made by
Italian manufacturer Hermes.
The most quality apple sorts
are planted in the orchard
and due to the advanced
technological solutions and
application of appropriate
agro-technical measures,
outturns are far above
Serbian average, even if
orchard is in the third
vegetation year, and full
harvest is expected in the
fifth. Sort called gala has
brought outturn of 46 tons by
the hectare, and expected
outturn of the breburn sort is
40t by hectare. Expected
follow up outturns for other
sorts planted last spring are:
06
Apple harvest
in the orchards
of Podunavlje
in Celarevo
R
Delta Today / Corporate Bulletin
Record outturn
in the third year
golden delicious, Granny
Smith, Red delicious is 17t,
and for gold rush (organic
sort) is 20t by hectare.
The largest and the most
modern orchard in this part
of the Europe covers area of
119 hectares, and it is planted
according to the most
up-to-date technological
demands. In the orchard,
there is network for hail
protection, as well as antifreezing
system.
Meteorological station
monitors weather, as well as
flight of micro-spores of
fitho-pathogens, which is
very significant indicator for
the preservation of the
harvest. Irrigation and
nutrition are conducted
through the system "drop by
drop". In the orchard, there is
GPS system, and controlling
of the parameters and
MORE OUTTURN THROUGH APPLICATION OF AGRO-TECHNICAL MEASURES
By continuing action „School of knowledge“ organized in collaboration with RTS, Delta
Agrar in the middle of June enabled the group of agricultural manufacturers from
Voivodina to introduce technology of growing cultivating cultures and contemporary pork
manufactures at the property Napredak AD in Stara Pazova. They also visited pork farm
on which results are achieved as follows: number of alive pigs by the litter is 13,9 while
average on the farms in Serbia is 10,5; number of fatlings by swine annually is 26,5 in
relation to domestic average of 17,2; average age of fatlings during deliver is 165 days,
while on other domestic farms its 192.
management are done via
computer.
The procession of apple
harvest in Podunavlje
property was personally
checked by the team of
representative of Serbian
media, and journalists this
time proven themselves as
apple pickers, within the
competition for occasional
awards.
Property Podunavlje in
Čelarevo is part of the Delta
Agrar system and through the
parent company larger part of
the apple harvest is exported
on the market of the Russian
federation. It is a part of the
large project on renovation of
Serbian fruit growing,
initiated by this Company,
with the goal to utilize
advantages of large Russian
market. Invitation is sent to
the particular fruit and
vegetables manufacturers in
order to include them into
cooperation with Delta Agrar
as technological leader and
partner which guarantees
repurchase of the complete
harvest of the fruit and its
further placement.
Recent investments in
Čelarevo orchard are worth
more than five million Euros.
AVERAGE OUTTURN OF WHEAT - 6,5 TONS BY HECTARE Delta Agrar has
successfully finished wheat harvest on its agricultural lands, in the area of
approximately 4.000 hectares. Except treatment with herbicides, in Delta Agrar
compulsory part of the wheat production technology is also treatment with
fungicides, which contributed in achieving average outturn of 6,5 t by hectare of JUS
quality even in this year, which was not appropriate for wheat. Mostly used sorts were
Novi Sad and Austrian sorts Balaton, which resulted in outturn of 8,14 t/ha, which is
for 20 to 23% more in relation to domestic sorts.

Future Tehnologies
Danubius – investment of
4, 5 million Euros
Mill on
seven floors
D
anubius Novi Sad, company which operates within
Delta Agrar since 2006, keeps modernizing the
production by purchasing one of the most
sophisticated mills in Europe.
„New mill is
completely
computerized. Even
if it occupies seven
floors, complete
power-plant is
comfortably
managed by only one
operator. One of the
advantages of the
mill is extremely
high level of sanitary
protection during the
processing of wheat.
In the next year, we
plan to process
100.000 tons of wheat
in that mill“, said
General Manager of
Danubius, Milorad Sredanovic during conversation with
journalists who have visited the factory in mid June.
Mill, made by the Swiss manufacturer Buhler, with the
processing capacity of 300 tons of wheat per day, represents
one of the most advanced technological solutions in this
domain. Thus it may be said that its installation in Danubius
represents a milestone in the development of the mill industry
in Voivodina and Serbia. The investment into the new plant is
worth 4,5 million Euros.
„All working surfaces which come into contact with wheat i.e.
products, are made of stainless steel or of special coatings.
Final products before leaving the mill pass throughout socalled
sterilizers, machines which completely eliminate
possible presence of larvae’s and insects. System which is
consisted of 20 cameras controls literally each grain and
eliminates all dirt, like stones and dust, which can be found in
repurchased, i.e. stored wheat. Due to above mentioned
characteristics of the mill, consequence is that the wheat flour
which comes from Danubius complies with the highest world
standards in this area“, emphasized Sredanović.
Furthermore, the Buhler’s mill represents one step further in
preservation of the natural environment. All used quantities of
Delta invested 6,000.000 euros
By investing into the most recent Buhler’s mill,
company Danubius with the tradition since
1918, confirmed its intention to keep the leading
position in the region within industry of flour
and paste food. Delta invested in this company
more then six million euros, which together with
achieved standards HACCP and ISO 9001:2000
guarantees the highest quality of the products to
the customers as well as sanitary correctness of
the food which comes from Danubius.
the air are
transmitted
through
specially
designed
filters, thus
returning
completely
clear air into
the
atmosphere.
The mill has
extraordinary
record when it
comes to energy efficiency, since that for the procession of one
ton of wheat it consumes only 35 kVh, which is half then at
the mills of the previous generation.
With the installation of this new mill, the utilization of raw
material went up by 5% compared by the old power plant. Mill
also enables manufacture of new, specialized sorts of flour,
used in bakery and confectionery industry.
„Until the end of the year we will acquire the device which will
be used for mixing of the various sorts of flours and additives,
worth 550.000 Euros. We also plan to purchase two new lines
for manufacturing of pasta which cost 5,000.000 Euros, and
power plant for shipping, and cost is 1,500.000 Euros“, said the
General Manager of Danubius.
Delta Today / Corporate Bulletin 07

Retail
Business in the first semester of 2009
Growth of sales and number
of customers in Delta Maxi
M
anagement of Delta Maxi
publicly presented in the
middle of July results of
business of the Company in first
semester. „Delta Maxi Group on the
Serbian market realized turnover of 45, 1
billion RSD, which is 14% more then in
the same period last year, while in the
countries of the region in which Delta
operates turnover is higher for 20% in
relation to same period last year and it is
194,6 million euros. Sales shops from our
market chain in Serbia and countries in
08
New stores and employees
In the first six months of 2009, Delta Maxi
Group opened 17 new sales stores, 12 in
Serbia and five in the region. Until the end
of the year, retail network of Delta Maxi
will be increased for 20 stores more, 12
in Serbia and eight in the region. In new
stores 1.300 workers will be employed, thus
until the end of 2009, number of employees
in Delta Maxi will raise to 15.500.
Delta Today / Corporate Bulletin
the region in the first half of 2009 have
been visited by 104,5 million customers,
which is 10% more then in the same
period last year“, emphasized Dragan
Filipovic, General manager of Delta Maxi
Group.
In this period, Delta Maxi Serbia records
growth of sales by groups of 13%. In the
sales structure, the biggest part of
product groups note growth in relation
to last year, while decrease is recorded
only in sales of electronics and textile.
Even in this year, Delta Maxi prepared
significant resources for discounts and
action sales, thus in the first six months
we invested 6, 5 million euros in
discounts for more then 6.800 products.
Novelty in the business of Delta Maxi on
the Serbian market represents
implementation of new retail format,
discount stores branded as Tempo
Express, in which customers may buy on
the lowest discount prices. Until the end
of 2009, total of ten such stores on the
territory of Serbia are planned.
In accordance with its strategic
designation of social responsible action,
Delta Maxi Group in first half of 2009
realized numerous projects of aid to
sanitary institutions and endangered
and marginalized social groups and
carried out several actions in order to
preserve environment. Some of the most
significant project are: Implementation
of bio-degradable bags in all retail stores
in Serbia and region, employment of
disabled persons, collaboration with
association of food Banks, Society for
helping disabled persons and Pediatric
society of Serbia.
Delta Maxi became the only holder of Piccadilly
L
eading Serbian company in the retail business Delta
Maxi has bought the rest 15% of the Bulgarian
Piccadilly and become the only holder of this retail
chain in Bulgaria.
In the time of the Global economic crisis we work upon to
develop retail business in Bulgaria. In the next period of time
we will invest in the infrastructure and the quality of customer
services which will show the strong position of Piccadilly as
the best place for grocery shopping in Bulgaria-says Dragan
Filipovic CEO of Delta Maxi Group.
In 2007 Delta Maxi Group have bought an 85% assets of
Piccadilly. Up to now Delta Maxi has invested 70 million EUR in
that company, and in future we plan to invest 150 milllion EUR
more.
Our strategy is focused towards customer satisfaction and
modernization of the retail business in Bulgaria. Althought,
we are satisfied with our results in Bulgaria, we activly plan to
become the leaders on Bulgarian market, says Aleksandar
Camparevic Managing Director of Piccadilly.
At the moment Piccadilly holds 15% on Bulgarian retail market.
In the first half of 2009 companys’ turnower has increased for
36% in comparesmant to the same period of last year and also
the number of customers has increased for 43%.

Retail News
Tempo in Cacak
A
fter Belgrade, Novi Sad and Niš, Čačak also got its Tempo center, located in Railway
Colony Street. Supermarket has been opened on 18th June by Čačak city mayor
Velimir Stanojević and Rajko Mandić, General Manager of Delta Maxi Serbia. In
construction and equipping of Tempo in Čačak 12 million euros was invested.
BUSINESS PARTNER AWARD FOR
DELTA MAXI Delta Maxi is the winner of
the award for the best business partner in
2009 in the area of commerce. Award is
the result of application of high standards
of business, displayed through respect of
business partners and customers,
activities in the domain of social and
ecological responsibility and
determination to continual improvement.
„Business partner“ awards are awarded
last 15 years to the companies and institutions from the region of South-eastern
Europe for contribution in keeping good business customs, ethics and social
responsibility in all activities.
350.000 MEALS FOR UNIVERSIADE
On recently held Universiade 2009 in
Belgrade, Delta Maxi was supplier of food
for preparation of over 350.000 meals for
all contestants and organizers. In
collaboration with catering company
DelAero Commerce, Delta Maxi during 12
days of manifestation took care of
nutrition of sportsmen, providing them
with meals of extraordinary quality.
Most of the customers in Super Maxi in
Delta City during Universiade were
sportsmen - contestants. Shopping was carried out by 4.500 customers. Especially
apropos Universiade in the residential area of Belville, Mini Maxi store was opened
and its assortment was adjusted to the demands of sportsmen.
Great crowd and several thousands of
customers who were waiting for opening
has marked first day of the work, and for
customers from Gornji Milanovac and
Lučani free transportation was provided. For
this occasion Delta Maxi donated groceries
intended to users of public kitchen to Cacak
Red Coss .
Tempo center in Čačak spreads on area of
7.000 square meters and has 100 employees.
In the ground floor part of the center
customers have available garage with over
80 parking lots. Center is open 24 hours, 7
days per week.
REPRESENTATIVES OF DELTA
MAXI VISITED YUHOR Delta Maxi
and Delta Agrar has organized visit to
the “Yuhor” factory for employees in
the sales department of Delta Maxi.
During diurnal visit, salesmen and
coordinators from the department of
delicacy in retail stores of Delta Maxi
introduced complete process and
technology of production of meat and
meat products. During the visit of
power plants and laboratories,
representatives of Delta Maxi and
“Yuhor” used this occasion to
exchange their experiences from the
sales and production and to establish
even better communication in order to
improve actual collaboration.
NEW TEMPO EXPRESS STORES
New retail format of Delta Maxi, hard
discount Tempo Express, from this
summer is present also in Požarevac
and Subotica. Discount stores are
located in the place of former Maxi
supermarkets and employ total of 42
workers.
NON-STOP IN MONTENEGRO
MAXI supermarkets, Mini Maxi shops
and Ela markets in Montenegro, from
the middle of June have new working
hours, from 0 to 24 hours. Stores that
work non-stop are located in
Podgorica, Bar, Kotor, Budva, Ulcinj
and Sutomore.
PRESENTS FOR SUCCESSFUL
SCHOOL YEAR
Syndicates of Delta Maxi, Pekabeta
and C market in collaboration with the
department for human resources of
Delta Maxi prepared the present packs
for over 250 children which on 1st
September started with the first grade
of primary school. Syndicate
representatives with the help from
colleagues from HR department
handed over to future “first-graders”,
whose parents are employed in Delta
Maxi with the membership in one of the
syndicates, school bags, notebooks
and complete school accessories
necessary for the first school year.
Delta Today / Corporate Bulletin 09

Delta DMD News
DELTA DMD EXTENDED
VALIDATION PERIOD OF THE
CERTIFICATE
Validation period of the certificate
possessed by Delta DMD is extended
for one more year, considering the fact
that second control audit of the quality
management system according to the
requirements of standards ISO
9001:2008 and HACCP system
successfully carried out at the end of
June.
Audit was done by renowned
international certificate house TÜV
SÜD, and subject of the audit were
processes of realization of storage,
supplies, sales, marketing, HR and
quality system. Most compliments for
Delta DMD were for implementation
and analysis of the results of
examination of the satisfaction of
customers.
GPS IN VEHICLE PARK OF DELTA
DMD
In over 300 vehicles which
momentarily make vehicle park of
Delta DMD, installing of GPS devices is
in progress (Global Positioning
System), whereby it is possible to
determine location of vehicle in every
moment and monitoring of the position
of the vehicle on the map in real time.
Introducing this system will enable
higher efficiency of delivery, saving of
fuel consumption, increased safety of
drivers, goods and vehicles, increase
of productivity, monitoring work of
drivers, fast reacting and efficient
disposition of vehicles, more rational
planning of routes and opportunity of
re-direction of vehicles, as well as
subsequent analysis of finished tours,
solving of problems and disputes about
agreed deadlines of delivery and
reduction of maintenance costs.
10
Delta Today / Corporate Bulletin
Costa Coffee
Best Serbian
bar-tender
A
t the Costa Coffee Academy in New
Belgrade, selection for bar-tender of
the year was held at the end of July
at Costa Coffee. This year, there were 14 best
bar-tenders from all coffee-bars in Serbia.
Title of the best for the year of 2009 is
awarded to Dzafer Bajrami Dzo from the
Avenija 19 bar in New Belgrade.
This annual competition for the best bartender
in Serbia has been consisted of
practical and theoretical parts. Bar-tenders
laid an exam in making standards coffee,
and then they competed in preparation of
three other coffees (Cappuccino, Espresso
and Latte) and one randomly selected coffee.
Book promotion
I
n Costa Coffee bar on Terazije
square, on the 30th of July
promotion of the book written by
Sebastian Barry called Secret inscription was
held. Novel Secret Inscription has been
awarded with Costa Coffee literature award
which is in our country ascertained in 2008.
Appearance of that achievement in Serbia is
the result of mutual effort of Costa Coffee and
publishing company “Mono and Manjana” in
order to present book fans with the best
British and Irish literature achievements.
From August, novel Secret Inscription is
available in all Costa Coffee bars.

News
Radomir Antic, new
Nike ambassador
T
he contract between Radomir Antic, the selector of the Serbian football national
team, and Delta Sport, exclusive distributor for Nike products, has been signed in
the beginning of June. Thus, Antic became new Nike ambassador, just like football
stars like Christiano Ronaldo, Didier Drogba and Zlatan Ibrahimović.
The agreement on behalf of Delta Sport Group was signed by General Manager Goran S. Karic.
The Nike club ambassadors admitted members of the Serbian football team headquarters
Resad Kunovac, Rade Zalad and Aleksandar Rogic.
NIKE WITH THE BEST
Delta Sport and Nike signed contracts
with two most perspective basketball
players in Serbian team - Novica
Veličković and Milan Macvan. New
member of Real Madrid and one of the
main trumps of Serbian team on
foregoing European championship in
Poland, Novica Velickovic, signed with
Nike company two years contract.
Milan Macvan, one of the players with
the biggest number of taken titles in
younger categories in the Europe,
carrier of the Serbian team game on
25. Universiade in Belgrade and MVP
player on prestigious Nike Hoop
Summit in America, has extended the
contract with Nike which is signed
2007, for two more years.
NIKE BALLS FOR
FIRST LEAGUE PLAYERS
Delta Sport Group signed an
agreement with the Association of the
first league teams of Serbia. According
to this Agreement, football players of
Jelen super league in the next three
years will play all games with Nike
balls.
Special offer in Continental Hotel
Weekend lunch for 888 dinars
S
ummer in Continental Hotel Belgrade was marked by the special offer named weekend
lunch for 888 dinars. Since the middle of June, citizens of Belgrade can enjoy in
indefinite quantity of food from buffet table prepared by great cooks of Continental,
with well-known chef Stambol Gestamov.
Specialties from the various parts of the world were of great interest and the action Weekend
lunch for 888 dinars is decided to be continued. Offer is valid on Saturdays and Sundays from 12
to 18 hours, cost of 888 dinars comprises appetizer, main dish, salads and dessert, without
limitations of quantity, while for the 10 years old children lunch is free.
Delta Today / Corporate Bulletin 11

New Communications
New sort of communication with clients of Delta Generali Insurance
View, lifestyle magazine
D
elta Generali Insurance Company launched on 1st of July first edition of
the Views magazine for life insurance clients. Conceived as a collage
magazine, Views targets topics in the domain of modern lifestyle, and
simultaneously to explain to the readers advantages of the various sorts of
insurance. This is the first publication of this kind by the Company, and it is not
related exclusively to the topics of company`s activities .
"Main idea in creation of this innovative publication was, above all, emproving
loyalty of our clients through implementation of personal relation with each of
them, by realizing new type of communication. Until now, our clients have been
introduced with our company, its services and goals, through direct contact with
insurance advisors, via site, through printed and electronic media or via monitoring
various activities of the company, sponsorships and donations. Whereas it is about
the clients who selected long-term saving life insurance, which last more then 20
years, we considered that it is necessary to improve and confirm relation with
them, representing the company and its goals in a different way", says Natasa
Durdevic, head of PR office in Delta Generali Insurance.
"Starting this publication which could inspire the clients to proceed with their
contracts on life insurance as good savings manner and security for peaceful old
age. Views also carries a dose of exclusivity with which we want to additionally
build sense of specialty, privileges and personal relationship with our clients, thus
first edition has been sent to home addresses of all clients who made an agreement
for savings life insurance", says
"Starting this publication should inspire the
clients to proceed with their contracts on
life insurance as good savings manner and
security for peaceful old age. Views also
carries a dose of exclusivity with which we
want to additionally build sense of specialty,
privileges and personal relationship with
our clients, thus first edition has been sent
to home addresses of all clients who made
an agreement for savings life insurance",
says Natasa Durdevic.
12
Delta Today / Corporate Bulletin
Natasa Durdevic.
In the first edition of Views, recently founded „Delta Generali
Club“ is promoted and it will, through various actions, intent to
make relations with clients on higher quality. Within prime action,
facilities for users of savings life insurance are provided, who are
more then a year with Delta Generali Insurance, and for them there
are special discounts for shopping in retail stores of Delta Sport
and within making arrangements in branch offices of Jolly Travel
tourist agency.
"Considering the fact that communications with the clients are
improved and that understanding of their desires is our long-term
goal, we will give our best to hear their expectations and thoughts,
which will result in prospective modifications of topics and scope
of the magazine. We will attempt not only to keep the standard of the first edition, but to significantly improve it in accordance
with reverse reaction we get in the future. With our intention to make it long-term project, we plan to develop Delta Generali
Club further in terms of facilities for our clients. During the time, magazine will get, routine dynamic of publishing – four times a
year. Until the end of this year, magazine will have at least one more edition", says Natasa Durdevic.
CONTENTS
Magazine Views is designed in the way to, on one side, introduce clients with the company , Generali Group, its history and tradition, size and
stability, business results achieved all around the world through thematic units: Our news, Generali in the world and Generali through history.
On the other side, magazine implies numerous columns about contemporary lifestyle: Destinations (ideas and advices about traveling and exotic destinations), All
together (family life, education, children) Enjoy your driving (maintenance, buying, novelties and advices about cars), Tpic of the edition (educational and informative texts
and interviews with celebrities concerning insurance), Your place (interior apartment arrangements, gardens...), healthy living (health, relaxation, nutrition, seasonal health
problems) and Entertainment art which processes impassable artistic, architectural and cultural values. It is interesting that each column contains special part dedicated
to our services and various sorts of insurances in order to improve information and habits of our readers.

Better Habits News
Bio-degradable bags
also in Montenegro and
Bosnia and Herzegovina
D
elta Maxi Group introduced biodegradable
plastic bags in its retail
shops in Montenegro and Bosnia
and Herzegovina. Project of introducing
ecological packaging in order to preserve
environment is promoted under the title „For
better habits“.
Bio-degradable
bag is available
to the customers
in Maxi shops in
Serbia since
March 2009. For
only few months
complete retail
network is
covered
exclusively with
bio-degradable
bags, which are degradable 100 times faster
then ordinary plastic begs (four instead 400
years) and without adverse remains.
agnet resonance of 3T strength, one
of the most up-to-date devices in
imaging diagnostics, has been
started up at the beginning of June on
Military medicinal academy in Belgrade.
Supplier of the device, which is among first
ten in the world considering its
performances, is Sector of medicinal
equipment of Jugohemija. This device enables
diagnostics of the highest quality, necessary
for many indications which cannot be
successfully diagnosed through other
methods. Also, it enables capability of
„As leading retail chain in the region, we have
an obligation to include ourselves into
solving of problems of mass usage of
ordinary plastic bags“, says Marc Ernest
Garofani, Manager of Delta Maxi
International. Project is supported by related
ministries and numerous non-governmental
organizations in Montenegro and BaH.
„We sincerely support the project of
implementing bio-degradable packaging in
the area of Republic of Srpska and Bosnia
and Herzegovina“, said deputy minister for
spatial development, construction and
ecology of the Republic of Srpska, Maida
Ibrišagić-Hrstić, while Bojana Tešović,
Executive director of NGO Green of
Montenegro, stated that bio-degradable bags
are the best alternative sort of solving
problems of polluting environment.
Like in Serbia, by introducing bio-degradable
bags in Montenegro and BaH, Delta Maxi
acted proactively, without expecting legal
solutions which regulate this domain.
The most up-to-date diagnostics
M
application in realization of scientificresearch
projects and exchange of
experiences with eminent scientific
institutions in the world.
Until now, Jugohemija, has equipped Sveti
Sava hospital with magnet resonance device
of 1,5T, as well as Clinical center of Voivodina
and HC Uzice, a Clinical center of Serbia and
health centers in Krusevac, Vranje and
Leskovac are equipped with the most up-todate
computerized tomographic devices.
CHILDREN OLYMPIC GAMES
Delta humanitarian fund has provided
in the name of Delta DMD sweets and
water Gala for 450 participants of
“Children Olympic games” organized at
the beginning of June by Primary
school „Anton Skala“from Belgrade.
Activity of this school is nurturing and
education of mentally disabled children,
and participants of the contest were
disabled children from 20 Belgrade
special schools, guests from Slovenia,
Kosovska Mitrovica, Novi Sad and
International school Chartwell. Guests
of the Olympic Games were pupils
from regular schools from the
municipality of Savski venac.
ACTION (E-DUCATION)
In coordination with Delta humanitarian
fund, Delta Holding took part in the
action of computer literacy of school
children initiated by Telekom Serbia in
collaboration with Ministry of education.
Goal of action is to introduce internet
and to provide computers to all
schools in Serbia.
In the name of Delta holding, donation
of 20 computers to the school for
primary and secondary education
"Milan Petrović" in Novi Sad has been
donated by Jelena Krstovic, PR and
marketing manager. School educates
and takes care of 1.200 disabled
pupils, from pre-school to maturity.
Delta Today / Corporate Bulletin 13

Society
Socialization and employment
for the children without parenting
A
fter three years of
implementation Fund for the
future program for professional
orientation, in June third generation of
scholars has graduated. At the press
conference held in Children village “Dr
Milorad Pavlovič” in Sremska Kamenica,
Fund for the future was publicly presented,
as well as achieved results and plans for
the upcoming period.
„At the beginning of the program in 2006,
we had 30 scholars from four foster homes
in Belgrade. Today we have 60 scholarship
holders, which include children from foetr
home in Sremska Mitrovica, Nis and 14
children from foster families from city of
Subotica. Since the beginning of the
program, 120 children went through Fund
for the future.
In our company, twelve people are
admitted in permanent employment, ten
are employed in other branches, while 30
attendants of the program continued
education“, said Bojana Ristic, CSR
Manager of Delta Holding.
Fund for the future represents unique
program which cares about children
without parental custody. Beside regular
scholarships, emphasize has been put
14
Delta Today / Corporate Bulletin
onto socialization of children, their
education for various jobs, as well as real
life situations. Scholars of the Fund may
get the job after graduation of appropriate
education within Delta’s business system,
thus it will solve one of the most delicate
problems consolidating children without
parenting, and that is the moment when
they graduate secondary education and
must leave the foster homes or foster
families.
„In Delta’s project Fund for the future we
participate since 2006. This is, generally,
unique project whose most important part
is employment program thus it makes it
recognizable and represents unique
motivation for the future generations to
attend“, said Vidoje Radulovic, deputy
manager of Children village „Dr Milorad
Pavlovic“.
Besides regular lectures in professional
training, scholarship holders had more
than twenty visits inside the Delta Holding
system, where they got information about
that working place. For scholars, three
summer camps were organized at the
seaside in Bulgaria and Greece.
Best confirmation of the validity and
success of program have been received by
those who were dedicated to – scholars of
Children village in Sremska Kamenica.
„I was part of the Fund for the future for
two years. For that time, I achieved better
results in school and got scholarships,
summer vacations and, as the most
important, I emphasize employment
training, where we got all necessary
AS EXAMPLE TO OTHERS
According to the words of Ph D Marija Mitic from Association for alternative
family children care Familia, that organization recognized Fund for the future as
necessary access inn business sector in the support to youth without adequate
parenting: „Considering the fact that we do not have systematic solution, this
project is important and welcome, since it motivates responsibility, develops
proactive approach at the attendants and enables better quality of life. This is
the best example to other companies thus it is important for the project to
continue“.
directions for getting the job“, said Verica
Tripcev, the best student of the generation
on Pedagogic academy and former
attendant of the project.
Recorded increase of the success of
scholars in relation to the period before
entering program of the Fund for the
future is 80%, while presence of scholars at
lectures is between 75% and 80%. At the
end of the training, scholars were provided
with the certificate, as well as
recommendations and opinions of
lecturers.

Shopping Culture
Delta City - more than just
a place for shopping
Shopping with
exhibitions and
basketball
S
ummer in Delta City was marked by street basket
tournament called „City Basket 3 to 3“. On specially
installed courts on the plateau in front of „Delta City“,
64 teams competed with more than 250 basketball players.
Fashion events in Delta City shopping mall were marked by
presentation of finalists from the Miss selection of Elite Model
Look 2009.
Since September, Delta City organizes ample fall
entertainment and educational program. Towards school year,
in specially prepared classroom, we dedicated our attention to
the pupils and parents and their creativity. Action lasts from
31st August to 6th September under name City school. It was
conceived as creative workshop with two animators which
every day from 17 to 20h motivated children creativity. Since
7th till 13th September in central atrium of Delta City, within
International humanitarian cultural-entertainment
manifestation Slavic Beauty, exhibition of Slovakian painter
Zuzana Veresky will be held. Exhibition will be open on 7th
September in 18h. 19th September is reserved for the
competition in standard and Latin-American dances.
Competition will last from 18.30 to 21h. 18 pairs will
participate, best of them will be awarded, and all of them will
be able to enjoy the show of Mambo Stars.
Since 20th to 28th September in round atrium of Delta City,
traditional fall Flower fair will be held. For all visitors of the
fair discount of 10% is provided.
Half century of the Mini’s
W
ith a birthday
cake, cocktails
and music, in
the auto-salon in Radnička
Street fiftieth birthday of
the Mini automobile was
celebrated. Very first of
these automobiles left the
production line on 26th of
August 1959. Delta Motors
joined the celebration of the
half century of Mini with its
special offer for these
automobile fans – Mini One
with Pepper package at the
price of 15.987 Euros.
Original Mini Morris was
considered as the icon of
sixties and its production
lasted until year of 2000. One year later BMW group launched
a new brand called Mini which is actual today.
My MiTo story
A
s the part of the promotion of the model Alfa Romeo
MiTo, Delta Auto-moto has organized the competition
in which all visitors of the Delta City Shopping Mall
and the web site www.alfaromeo.rs could participate.
By means the idea was to create the story in which Alfa MiTo
will be ’top star’. In the course of the competition which lasted
from 20th to 15th July, more then 400 stories have been made.
Competition revived huge interest, and participants displayed
MiTo in a creative way, in various situations, amusing songs
have been written about him as well...
All stories were published
on the site www.alfaromeo.
rs, and three best stories
were awarded with LG
television, usage of Alfa
MiTo within relevant
period and test drive with
driver and promoter of Alfa
Romeo brand, Andrej
Kulundžić, by the jury consisted of Andrej Kulundžić, Tatjana
Ferendino and Ivan Bevc.
Delta Today / Corporate Bulletin 15

www.deltaholding.rs
Corporate Bulletin
40
No.