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wOrking tOgetHer tO PrOvide quality<br />

ServiCeS tHrOugHOut tHe digital realM<br />

FREE<br />

FOR REGIONAL<br />

OPERATORS AND<br />

REGULATORS<br />

*LIMITED SPACES AVAILABLE<br />

17-18 SePteMber 2013<br />

LAGOS ORIENTAL HOTEL, VICTORIA ISLAND<br />

LAGOS, NIGERIA<br />

<strong>700+</strong><br />

ATTENDEES<br />

netwOrk &<br />

COnneCtivity:<br />

Remaining barriers – future<br />

connectivity – infrastructure sharing<br />

<strong>38%</strong><br />

C-LEVEL<br />

<strong>54%</strong><br />

OPERATOR<br />

ATTENDANCE<br />

ClOud ServiCeS:<br />

Is there a real market for cloud services<br />

in Nigeria today? How can businesses<br />

benefit from cloud services?<br />

Headline<br />

Sponsor & Host<br />

Operator Partner:<br />

MObile MOney:<br />

Market evolution –<br />

Remaining difficulties<br />

and opportunities<br />

ALL NEW<br />

PROGRAMME:<br />

HEAR FROM<br />

INDUSTRY<br />

LEADING<br />

SPEAKERS INCLUDING:<br />

OPERATOR<br />

Steven evans<br />

CEO<br />

etisalat nigeria<br />

OPERATOR<br />

deepak Srivastava<br />

COO & Executive<br />

Director<br />

airtel<br />

OTT<br />

teju ajani<br />

Business Development<br />

Manager<br />

google nigeria<br />

BANK<br />

Mike Ogbalu<br />

Head of Mobile Financial<br />

Services<br />

First bank<br />

OPERATOR<br />

george ager<br />

Head of Devices & VAS<br />

visafone<br />

OTT<br />

Michael ugwu<br />

CEO<br />

irOking<br />

APPS<br />

Mayowa Owolabi<br />

Co-founder<br />

Mobile Monday nigeria<br />

digital<br />

entertainMent:<br />

Mobile devices and<br />

changing consumer<br />

habits, OTT players and<br />

the new value chain<br />

SOCial <strong>Media</strong> &<br />

digital Marketing:<br />

Personalised corporate<br />

communication –<br />

maximising social media<br />

usage for business<br />

CuStOMer<br />

exPerienCe<br />

ManageMent:<br />

Loyalty in the age of<br />

mobile number portability<br />

– anticipating demands<br />

and trends<br />

2nd<br />

nigeriaCOM<br />

aPPgig:<br />

Innovation and new<br />

ways of monetising and<br />

utilising apps for business<br />

OPERATOR<br />

wellington Sibande<br />

General Manager, VAS<br />

applications and services<br />

globacom<br />

CONTENT<br />

Francis ebuehi<br />

COO<br />

Spinlet<br />

Headline<br />

Sponsor & Host<br />

Operator Partner:<br />

SMS Sponsor:<br />

VIP Bag Sponsor:<br />

Speaker enquiries:<br />

Thandi.Demanet@informa.com<br />

+44 (0) 20 7017 5610<br />

Sales enquiries:<br />

Becky.lyons@informa.com<br />

+44 (0) 207 017 4725<br />

OPERATOR<br />

adefemi Ojo<br />

Head of Network<br />

Operations<br />

Starcomms<br />

WWW.COMWORLDSERIES.COM/NIGERIA<br />

JOIN THE DEBATE USING<br />

#NIGERIACOM<br />

@ALLABOUTCOM


BRAND NEW FEATURES FOR 2013!<br />

a definitively full digital event – nigeriaCom provides<br />

an in-depth and transversal view of the digital ecosystem of<br />

the region. With speakers from the major telecom operators,<br />

market-leading OTT players, solutions providers, regulators,<br />

influential public and private entities and innovative content<br />

providers, this well-rounded gathering offers a unique perspective<br />

any digital player needs to see.<br />

new focus areas – As the market evolves, nigeriaCom stays<br />

ahead and helps you by bringing cutting-edge topics to the<br />

table, which this year include Mobile Money, digital<br />

entertainment and the return of the extremely popular appgig.<br />

nigeriaCom leads the way in the digital<br />

ecosystem – can you afford not to be there?<br />

nigeria ranks among the top ten growing mobile telecoms markets worldwide.<br />

Current investment in infrastructure and network is set to bring about a new telecom<br />

revolution in the form of data penetration and access, and OTT players are truly<br />

shaking things up – exciting times in the digital field!<br />

This year nigeriaCom returns for the 4 th consecutive year confirming its reputation<br />

as the leading event for telecoms, media and iCt content. We continue to innovate<br />

to bring players the most timely and relevant analyses, case studies and discussions<br />

this year including areas such as cloud services, digital entertainment and mobile<br />

money as well as the ever-evolving network & connectivity and customer experience<br />

management spheres. this year also sees the return of the appgig following on<br />

last year’s immense success.<br />

Our unique networking opportunities offer an incomparable benefit to participants<br />

offering a chance for operators, suppliers and new players to create synergies across<br />

the ecosystem. So why not have a look through our confirmed sessions and speakers<br />

and see how you could benefit from interacting with these top-level industry experts?<br />

On behalf of the nigeriaCom team, we look forward to connecting with you in lagos.<br />

thandi demanet<br />

Conference Manager<br />

Com world Series<br />

Join me on twitter<br />

@thandidemanet<br />

tHankS FOr<br />

Our PartnerS…<br />

"A must attend<br />

event for telecom industry<br />

professionals and players in<br />

the West African sub region."<br />

kierin OMbu, regiOnal SaleS Manager,<br />

Mtn nigeria COMMuniCatiOnS ltd<br />

Research Partner: Associations: Official Pan African <strong>Media</strong> Partners:<br />

Platinum <strong>Media</strong> Partners:<br />

<strong>Media</strong> Partners:<br />

leading operator speakers – Though dedicated to the entire<br />

digital ecosystem, NigeriaCom recognises the pivotal role<br />

operators play and shines the spotlight on efforts made to<br />

improve and expand on services provided. we are proud to have<br />

the confidence of leaders including etisalat, vodafone,<br />

Starcomms, globacom and Mobitel (among others) who will be<br />

sharing their views and news with us at this year’s event.<br />

High-calibre partners – This year we are honoured to be<br />

working with the likes of google, iroking, the bbC, First bank of<br />

nigeria, Spinlet, CeOn and the Co-Creation Hub, to mention<br />

but a few. Take a look at the full programme and discover the<br />

powerful insights these spearheading institutions will be sharing at<br />

NigeriaCom.<br />

networking and business generation – As well as our powerful<br />

speed networking sessions, you can also connect with the industry<br />

via Facebook, Twitter, LinkedIn and YouTube in the run-up to<br />

NigeriaCom. Our creative sponsorship packages also provide a<br />

flexible solution so that all stakeholders in Nigeria’s booming digital<br />

ecosystem can get involved. We offer something for everyone so<br />

get on board – can you afford not to be at NigeriaCom?<br />

HEAR FROM THE MOVERS AND<br />

SHAkERS OF THE INDUSTRy<br />

OPeratOrS & iSPS:<br />

Steven evans, CEO,<br />

etisalat nigeria<br />

deepak Srivastava, COO &<br />

Executive Director, airtel<br />

usman gumi, CEO, gicell<br />

ross thomasson, Regional<br />

Director – Africa, vodafone<br />

adefemi Ojo, Head of Network<br />

Operation, Starcomms<br />

bashir yusuf ahmed, VP<br />

Network Development, gicell<br />

wande adelamo, Co-founder<br />

& COO, Oxygen broadband<br />

networks<br />

gary Hart, Executive Head of<br />

Department: Managed<br />

Network & Unified<br />

Communication Services,<br />

vodacom business<br />

adenrele ibikunle, CTO, Mobitel<br />

ajay bakshi, Head of<br />

Customer Services, airtel<br />

ade adekoya, Head of Online<br />

Infrastructure, globacom<br />

Osondu nwokoro, Director of<br />

Regulatory Affairs and Special<br />

Projects, airtel<br />

wellington Sibande, General<br />

Manager VAS applications &<br />

services, globacom<br />

george ager, Head of Devices<br />

and VAS, visafone<br />

Ott & COntent PrOviderS:<br />

Francis ebuehi, COO, Spinlet<br />

Michael ugwu, CEO, irOking<br />

elinor Shields, Development<br />

Editor, bbC<br />

Sam Onyemelukwe, Managing<br />

Director, eMC<br />

teju ajani, Business<br />

Development Manager,<br />

google<br />

Obi asika, CEO, Storm 360<br />

abas idaresit, Managing<br />

Director, wild Fusion<br />

ken Okolo, Managing<br />

Director, reqit<br />

FinanCial and legal<br />

entitieS:<br />

yetunde Johnson, Network<br />

Administrator, aluko &<br />

Oyebode<br />

Mike Ogbalu, Head of Mobile<br />

Financial Services, First bank<br />

kingsley Ogbonna, Former<br />

Group Head of e-business,<br />

keystone bank<br />

regulatOrS and<br />

aSSOCiatiOnS:<br />

Chukwuyere izuogu, Legal<br />

counsel – telecommunication<br />

sector, CeOn<br />

nCC – speaker to be confirmed<br />

topsie egbetokun, Social<br />

<strong>Media</strong> Strategist, business<br />

without boundaries<br />

Sipho dlamini, Deputy CEO,<br />

SaMrO<br />

Simon aderinlola, National<br />

Coordinating consultant,<br />

waSPa- nigeria gte<br />

emmanuel Okoegwale,<br />

Principal Associate,<br />

Mobile Money africa<br />

aPPS:<br />

bosun tijani, Co-founder &<br />

CEO, Co-Creation Hub<br />

ajibola aiyedogbon,<br />

App developer<br />

bayo Puddicombe, App<br />

Developer, Pledge 51<br />

Mayowa Owolabi, Cofounder,<br />

Mobile Monday<br />

nigeria<br />

tomisin Fashina, CEO, yookos<br />

analyStS:<br />

nicholas Jotischky, Principal<br />

Analyst, Regional Research,<br />

informa<br />

thecla Mbongue, Senior<br />

Research Analyst, informa<br />

nnamdi Oranye, Business<br />

Development Manager,<br />

indian atlantic<br />

SOlutiOn PrOviderS:<br />

Samson isa, Director West<br />

Africa, Clickatell<br />

thierry tomiet, VP MEA,<br />

telecom italia Sparkle<br />

Free tiCketS FOR REGIONAL OPERATORS & REGULATORS APPLy NOW www.COMwOrldSerieS.COM/nigeria


ALL NEW AGENDA<br />

tuesday 17 September 2013<br />

informa’s expert analysis<br />

of the nigerian market<br />

network & connectivity: Remaining barriers –<br />

future connectivity – infrastructure sharing<br />

Cloud Services: Is there a real market for cloud<br />

services in Nigeria today? How can businesses<br />

benefit from cloud services?<br />

Mobile Money: Market evolution – Remaining<br />

difficulties and opportunities<br />

wednesday 18 September 2013<br />

digital entertainment: Mobile devices and<br />

changing consumer habits, OTT players and the<br />

new value chain<br />

nigeriaCOM Market Overview<br />

N<br />

igeria is Africa’s largest telecoms<br />

market, and represented 15% of<br />

the continent’s subscriptions in<br />

1Q13. The number of mobile<br />

subscriptions in Nigeria grew 21% over<br />

the year to March 2013 and though<br />

voice currently remains the largest<br />

usage, growth has been somewhat<br />

faster in the mobile data market. Mobile<br />

penetration stood at 70% in 1Q13.<br />

The smartphone market is booming<br />

because of consistent declines in device<br />

prices and an increased collaboration<br />

between handset manufacturers and<br />

operators. The number of active<br />

smartphone users grew by over 100%<br />

year-on-year in 4Q12, to 6 million, with<br />

all major operators involved in promoting<br />

smartphone usage. This increase in<br />

smartphone penetration has had an<br />

impact on the number of active data users<br />

(excluding messaging) which grew 57% in<br />

2012, to more than 30 million. This trend<br />

is also fuelled by increased data-price<br />

competition. Data plans are more and<br />

more segmented, with daily bundles<br />

being available on all major networks.<br />

Despite fast-declining prices,<br />

smartphones will remain a small<br />

proportion of the mobile devices used in<br />

Nigeria, because the feature-phone<br />

market is growing even faster than the<br />

smartphone market. Feature phones are<br />

becoming more popular because they<br />

cost less than smartphones and because<br />

many are now 3G-enabled and provide<br />

a relatively good data experience for<br />

low-end users. It is also forecast that<br />

data revenues will grow faster than voice<br />

revenues because of strong data takeup<br />

and a drop in voice rates. However,<br />

voice revenues are predicted to remain<br />

dominant over the next five years.<br />

In terms of the data services (excluding<br />

messaging), Internet access is the<br />

dominant segment. Mobile financial<br />

services (MFS) usage is taking off.<br />

According to the Central Bank of<br />

Nigeria, mobile banking transactions<br />

worth about NGN4 billion (US$25.2<br />

million) were made in November 2012,<br />

compared with NGN20 million a month<br />

towards the beginning of the year. The<br />

market is expected to boom in 2013,<br />

since all major operators started<br />

advertising services in 4Q12 whereas<br />

before this time, advertising MFS was<br />

handled by financial institutions.<br />

Source: <strong>Informa</strong> <strong>Telecoms</strong> & <strong>Media</strong><br />

Social media & digital marketing: Personalised<br />

corporate communication – maximising social<br />

media usage for business<br />

Customer experience Management:<br />

Loyalty in the age of mobile number portability –<br />

anticipating demands and trends<br />

2nd edition of the nigeriaCom appgig:<br />

Innovation and new ways of monetising and<br />

utilising apps for business<br />

WHO SHOULD ATTEND?<br />

Anyone and everyone with a stake in the region’s digital<br />

landscape cannot afford to miss out on the unique<br />

business networking opportunities NigeriaCom provides.<br />

Network with:<br />

✔ <strong>Telecoms</strong> operators<br />

✔ OTT Players<br />

✔ Social networking players<br />

✔ Financial institutions<br />

✔ Content providers<br />

✔ App developers<br />

✔ Regulators<br />

✔ Industry analysts<br />

✔ Local and international institutions<br />

✔ Hardware and Software solution providers<br />

"Both the industry players<br />

present and fellow mobile operator<br />

delegates were great to debate and<br />

network with"<br />

wellingtOn SiMbande, gM: vaS<br />

aPPliCatiOnS & ServiCeS, glO<br />

aPPly nOw!<br />

The aPPgig is free for all independent<br />

app developers, coders and software<br />

engineers from the region<br />

Following on last year’s immense popularity, 2013 sees the return of the AppGig<br />

at NigeriaCom. Highlighting the latest developments in the App world, this<br />

second edition will take a look at how Africa is set to spearhead the world in App<br />

innovation and development and showcase Nigeria’s potential to lead the<br />

continent in this direction. More and more businesses are catering to a more and<br />

more tech-savvy and demanding clientele with competition driving creativity,<br />

originality and efficiency.<br />

The Nigerian App market has definitively taken off and there is a major<br />

opportunity to draw revenue from it with many players in the race!<br />

if you attend the app at nigeriaCom you will hear from experienced and<br />

engaging speakers from the whole apps ecosystem (developers, content<br />

producers, handset manufacturers and other players), network and share your<br />

ideas with your peers in an informal setting.<br />

How to participate<br />

• If you are an independent app developer, coder or software engineer based<br />

in Nigeria, register free of charge on this link:<br />

www.comworldseries.com/nigeria<br />

• If you wish to give a presentation or join a panel discussion to share your<br />

experiences with your peers, contact Thandi.Demanet@informa.com<br />

(conditions apply)<br />

• If you would like to sponsor and lead a developer workshop, contact<br />

Becky.lyons@informa.com<br />

early bird diSCOuntS APPLy TO NON-OPERATOR COMPANIES VISIT www.COMwOrldSerieS.COM/nigeria


AGENDA DAY ONE TUESDAY 17TH SEPTEMBER 2013<br />

WORkING TOGETHER TO PROVIDE qUALITy SERVICES THROUGHOUT THE DIGITAL REALM<br />

Chairman: nick Jotischky, Prinicpal analyst, regional research,<br />

informa telecoms & <strong>Media</strong><br />

8:30 REGISTRATION AND EXHIBITION VISIT<br />

9:30 Opening and chairman's word of welcome<br />

9:40 informa market overview: latest developments, trends and<br />

remaining challenges<br />

• Nigerian telecoms industry statistics and forecasts<br />

• Key drivers for growth for Nigerian operators<br />

• New opportunities in the evolving digital market<br />

thecla Mbongue, Senior Research Analyst, informa<br />

10:00 keynote panel hosted by etisalat:<br />

An interactive discussion on quality of service on the network,<br />

challenges and opportunities for telecoms operators in Nigeria.<br />

led by Steven evans, CEO, etisalat nigeria<br />

Make tHe MOSt OF yOur netwOrking tiMe witH SPeed netwOrking<br />

Enjoy the benefits of networking at NigeriaCom by participating in one of our<br />

two Speed Networking sessions. Taking place during the morning coffee breaks<br />

on each day, the sessions enable VIP delegates to meet with sponsors and<br />

exhibitors in a series of one-minute meetings. Participants can swap business<br />

cards, discuss their objectives at the event and share experiences. If there is<br />

mutual interest it is the ideal platform from which to follow up later and<br />

establish longer term business relations.<br />

For more information on how to participate, please contact<br />

Sofia Marti, Senior Account Executive at Sofia.Marti@informa.com<br />

10:40 MORNING COFFEE BREAK AND SPEED NETWORKING<br />

netwOrkS and COnneCtivity<br />

ClOud ServiCeS<br />

11:40 Services and profitability in the data era<br />

• What new business and revenue opportunities does data present?<br />

• Overcoming the barriers to market development<br />

• Working with OTT players<br />

deepak Srivastava, COO & Executive Director, airtel<br />

usman gumi, CEO, gicell<br />

ross thomasson, Regional Director - Africa, vodafone<br />

12:10 Submarine connectivity in nigeria, where we are and what<br />

remains to be done<br />

• Where do we stand for submarine connectivity in 2013?<br />

• What improvements can we hope for in the near future?<br />

• How will submarine connectivity prices evolve?<br />

• Comparison with the East African market<br />

thierry tomiet, VP MEA, telecom italia Sparkle<br />

12:30 the status of lte and wifi - How will these impact future<br />

connectivity?<br />

• What will these technologies bring customers?<br />

• Is Nigeria ready to lead the way in LTE?<br />

• Where do we stand in the roll-out of wifi?<br />

adefemi Ojo, Head of Network Operations, Starcomms<br />

bashir yusuf ahmed, VP Network Development, gicell<br />

wande adelamo, Co-founder & COO, Oxygen broadband networks<br />

13:00 LUNCH BREAK AND EXHIBITION VISIT<br />

14:00 tackling network challenges to provide reliable services<br />

• What are the main gaps causing issues for reliable connectivity?<br />

• How can we provide quality services with limited infrastructure stability?<br />

• What improvements can we hope for in the near future? Optimising,<br />

upgrading and expanding - ROI and paving the way for future connectivity<br />

Fibre, satellite and the "last mile" connectivity<br />

vernon van rooyen, Executive Head of Network Operations,<br />

vodacom business<br />

adenrele ibikunle, CTO, Mobitel<br />

14:40 Case study and analysis: Cloud as a viable business tool<br />

in nigeria<br />

• How the cloud impacts business costs, staff, reach and flexibility<br />

• Security concerns<br />

• Hybrid systems<br />

• Is migration to the cloud an option or an inevitable fact?<br />

• What to consider before integrating cloud into your business strategy<br />

yetunde Johnson, Network Administrator, aluko & Oyebode<br />

15:00 AFTERNOON COFFEE BREAK<br />

CuStOMer exPerienCe ManageMent<br />

16:00 Providing outstanding customer experience, attracting and<br />

retaining clients<br />

• How is competition driving improved customer experience management?<br />

• Keeping in touch and in tune with your customers<br />

• What constitutes excellent customer experience today?<br />

• Real-life CEM accounts<br />

ajay bakshi, Head of Customer Services, airtel<br />

16:20 Panel session: loyalty in the age of number portability<br />

• Threat or opportunity?<br />

• What makes customers loyal?<br />

• Strategies to retain your customers<br />

• Balancing service and pricing strategies<br />

• Creating and providing added value<br />

Chukwuyere izuogu, legal counsel - telecommunication sector, CeOn<br />

representative, nCC<br />

17:00 Closing remarks and networking drinks<br />

Continue the day’s debate in an informal environment –<br />

the best way to catch up with other participants.<br />

"It gave an informative and<br />

passionate insight into burning issues<br />

that requires the urgent attention of all<br />

stakeholders in order to actualize the<br />

millennium development goals for Nigeria."<br />

CHarleS nnaJi, naiOnal Head, data ServiCeS,<br />

ZOOM MObile<br />

FOr PrOgraMMe enquirieS<br />

Thandi Demanet, Conference Manager: Thandi.Demanet@informa.com, TEL: +44 (0) 20 7017 5610, @ThandiDemanet


AGENDA DAY TWO WEDNESDAY 18TH SEPTEMBER 2013<br />

WORkING TOGETHER TO PROVIDE qUALITy SERVICES THROUGHOUT THE DIGITAL REALM<br />

8:30 Registration and Exhibition Visit<br />

9:30 Opening and word of welcome from informa and chairman's<br />

opening remarks<br />

nnamdi Oranye, Business development manager, indian atlantic<br />

digital entertainMent<br />

9:40 Panel: keeping up with changing habits in how content is<br />

consumed<br />

• Are mobile devices becoming the preferred distribution platform?<br />

• How are content providers adapting to satisfy changing customer habits?<br />

• How to capitalise on these new channels<br />

• How do telcos fit into this new ecosystem?<br />

Moderator:<br />

Simon aderinlola, National Coordinating Consultant, waSPa-nigeria gte<br />

Panelists:<br />

Samson isa, Director West Africa, Clickatell<br />

Francis ebuehi, COO, Spinlet,<br />

Sipho dlamini, deputy CEO, SaMrO<br />

Michael ugwu. CEO, irOking<br />

elinor Shields, Development Editor, bbC<br />

Sam Onyemelukwe, MD, eMC,<br />

george ager, Head of Devices and VAS, visafone<br />

10:30 is the future of the traditional tv and radio threatened by the<br />

digital era?<br />

• The "Gangnam style" phenomenon - YouTube and new social-influence<br />

markets<br />

• Enhanced content lifecycle<br />

• The evolutoin of media access and distribuiton<br />

• Digital distribution - expanding options<br />

teju ajani, business development manager, google<br />

10:50 Opportunities and monetizing music in nigeria<br />

• The multitude of music services in Nigeria and why the number keeps on<br />

growing<br />

• Delivering top quality localalised services, giving the audience what they<br />

want<br />

• Turning mobile music into money<br />

Obi asika, CEO, Storm 360<br />

11:10 MORNING COFFEE BREAK AND SPEED NETWORKING<br />

SOCial <strong>Media</strong> & digital Marketing<br />

12:00 Panel: How is social media shaping corporate<br />

communications? the age of personalisation is upon us<br />

• Turning social networks to your business advantage<br />

• Beyond selling - listening, engaging and enlightening your customers<br />

• Brand care, image management and making social media work for your<br />

business<br />

ade adekoya, Head of Online Infrastructure, globacom<br />

ken Okolo, MD, reqit<br />

abas idaresit, MD, wild Fusion<br />

topsie egbetokun, Social <strong>Media</strong> Strategist, business without bounderies<br />

teju ajani, business development manager, google nigeria<br />

12:40 end-user case study: beyond socialising - how to tap into the<br />

pool of talent profiled on social media platforms<br />

• Using social platforms for "unconventional" business use<br />

• How can you get the most out of these treasure-troves of talent?<br />

• Effectively sifting through the profiles and uncovering your gem<br />

ken Okolo, MD, reqit<br />

Peter Ogunkunle, Head of HR, uniCem<br />

13:00 LUNCH BREAK AND EXHIBITION VISIT<br />

MObile MOney<br />

14:00 Panel session: the evolution and particularities of the nigerian<br />

mobile money market, remaining challenges and opportunities<br />

• Models and particularities of mobile money players in Nigeria Monetising<br />

mobile money services, market opportunities<br />

• Does mobile money pose a threat to the traditional banking sector?<br />

nicholas Okoye, CEO, anabel Mobile<br />

Mike Ogbalu, Head of Mobile Financial Services, First bank<br />

emmanuel Okoegwale, Principal Associate, MobileMoneyafrica<br />

14:40 Case study: a Cashless Society - the Cashless lagos project<br />

• How have mobile money solutions impacted society in Nigeria?<br />

• The initial objectives of the Cashless Lagos project<br />

• Reaching the un- and under-banked and generating customer confidence<br />

• The future cashless world<br />

kingsley Ogbonna, former Group Head of e-business, keystone bank<br />

15:00 low mobile money uptake in nigeria: Causes & remedies<br />

• Policy and socio-economic motivation for MM services<br />

• Mobile Money value chain<br />

• Reasons for low MM services uptake in Nigeria<br />

• Structured and Flexible Regulation<br />

• Master Key for unlocking MM industry potentials<br />

Osondu nwokoro, Director of Regulatory Affairs and Special Projects,<br />

airtel nigeria<br />

15:20 Chairman's wrap-up and thanks<br />

aPPgig<br />

14:20 word of welcome and opening of the 2nd edition of the<br />

nigeriaCom appgig<br />

14:30 africa paving the way in app development: trends, challenges<br />

& monetisation<br />

• Why and how can Africa be the leader in app development?<br />

• What gives Africa's youth the upper-hand in the digital world and what are<br />

the remaining challenges in fulfilling its potential?<br />

• How can app development become a profitable business model?<br />

bosun tijani, Co-founder & CEO, Co-creation Hub nigeria<br />

ajibola aiyedogbon, developer, My Cash<br />

bayo Puddicombe, Developer, pledge51<br />

Mayowa Owolabi, Co-founder, Mobile Monday nigeria<br />

wellington Sibande, GM VAS applications & services, globacom<br />

15:10 app workshop : develop local apps with yookos<br />

tomisin Fashina, CEO, yookos<br />

15:30 Closing remarks<br />

"This year’s event<br />

was absolutely unique in the sense<br />

that new features were added that<br />

really met the needs of participants."<br />

adeFeMi OJO, Head OF netwOrk OPeratiOnS,<br />

StarCOMMS<br />

dOwnlOad THE LATEST AGENDA ONLINE VISIT www.COMwOrldSerieS.COM/nigeria


Headline SPOnSOr & HOSt OPeratOr Partner<br />

Etisalat Nigeria commenced commercial<br />

operations on 23 October 2008 in 7 cities with a<br />

promise to deliver innovative and quality services<br />

in Nigeria. Etisalat launched with the famous<br />

0809uchoose and 0809ja brand campaigns<br />

which endeared many Nigerians to the brand.<br />

Since then, Nigeria has continued to witness its<br />

innovative services including - Receiver Pays,<br />

Recharge others, You & Me, unlimited SMS,<br />

Facebook updates by SMS/MMS Etisalat<br />

redefined speed with the roll-out of the unique<br />

3.75G HSPA+ network and launch of the Gaga<br />

Android smartphone, an Etisalat customized 3G-enabled device (also a<br />

MiFi-hotspot) which operates on android 2.2.<br />

Innovation has led to the growth of its active subscriber base to over 15<br />

million today with network coverage in all 36 as it continues to build its<br />

network and expand to new locations.<br />

In March 2009, the NCC adjudged Etisalat as Nigeria’s best network based<br />

on quality of service indices measured by the independent regulatory body;<br />

in 2011, Etisalat’s network was once again rated best. In November 2012, the<br />

NCC presented Etisalat with two awards - Excellent Service and Effective<br />

Collaboration with the Consumer Affairs Bureau to Ensure Access to<br />

Customer Care Helpline, and for Regular Attendance and Effective<br />

Participation at all NCC Outreach Programmes. To date, Etisalat Nigeria has<br />

won several industry awards for its innovation and quality service delivery.<br />

Some of these include: Brand of the Year, Fastest Growing GSM Company<br />

of the Year, Best Marketing Company, Most Innovative Corporate Social<br />

Responsibility Company, Friendliest Tariff Mobile Operator and Best<br />

<strong>Telecoms</strong> Customer Service among others.<br />

SMS SPOnSOr<br />

Clickatell is a global leader in mobile<br />

messaging and transaction services,<br />

which enable its customers to connect,<br />

interact and transact with their business partners and communities on<br />

the mobile phone.<br />

Clickatell’s global footprint means that it can deliver short message<br />

services (SMS) through it’s next-generation Clickatell Message eXchange<br />

(CMneXt) to over 860 mobile networks in over 220 countries and<br />

territories, with the potential to reach 6 billion mobile phone users - more<br />

than 80 percent of the world’s population. In addition, with Clickatell<br />

Transaction eXchange (CTX), it provides the essential link between mobile<br />

consumers and their financial institution, with services like airtime top-up.<br />

More than 15,000 enterprise, government, medium and small business<br />

customers and application developers have embraced Clickatell’s<br />

technology solutions. Founded in 2000, Clickatell is headquartered in<br />

Redwood City, Calif. To learn more, visit http://www.clickatell.com/<br />

wHat yOu get IF yOU SPONSOR OR EXHIBIT<br />

AT NIGERIACOM A GUARANTEED ROI:<br />

1. we guarantee face-to-face meetings with at least 40 senior-level buyers or<br />

influencers from the region’s operators<br />

2. For sponsors, we organise confirmed individual meetings with prospects & buyers<br />

of your choice<br />

3. now in its 4th year, nigeriaCom guarantees a minimum attendance of 700<br />

attendees. Which other telco event in Nigeria can match that?<br />

4. Speaking slots provide you and your company with the platform to inform and<br />

deliver key messages to a C-Level audience of Nigerian decision makers<br />

5. Our extensive marketing campaigns help your company to build its brand presence<br />

across the region<br />

WHO WILL yOU NETWORk WITH?<br />

700 Decision Makers<br />

19 Countries<br />

C-Level / Director / Senior<br />

<strong>38%</strong> Management Head delegate 220 Companies<br />

attendance<br />

<strong>54%</strong><br />

Operator Delegate Attendance<br />

5<br />

11<br />

13<br />

viP bag SPOnSOr<br />

TI Sparkle is a leading global<br />

telecommunications service provider<br />

offering a complete range of Voice,<br />

Mobile, Data and Internet solutions<br />

designed to meet the needs of Fixed and<br />

Mobile Carriers, ISPs, Content Providers,<br />

Multimedia Players and Corporate Customers. With around 1,000<br />

employees and a commercial presence in 39 countries, TI Sparkle ranks in<br />

the top 10 among the leading players for international wholesale voice<br />

traffic worldwide while TI Sparkle's Tier-1 fully IPv6 enabled Global IP<br />

Backbone Seabone ranks #1 in the Mediterranean, #3 in Europe and #7<br />

globally. In addition, Seabone is currently leader for IP services with Africa.<br />

TI Sparkle owns and manages a global full IP state-ofthe-art<br />

network with integrated and resilient<br />

proprietary backbones in Europe, the<br />

Mediterranean Basin and Latin<br />

America. Also, TI Sparkle holds<br />

extensive ownership in major<br />

consortia cables connecting<br />

Europe to Africa, the Middle East<br />

and South East Asia such as<br />

IMEWE and SMW4/3. For more<br />

information, please visit us at<br />

www.tisparkle.com<br />

CONTACT US TODAy TO<br />

SPONSOR OR EXHIBIT<br />

"This year’s event<br />

was fantastic. It was very<br />

beneficial for vendors and operators<br />

to improve their business."<br />

CHieZie O., vaS/it/COnFiguratiOn,<br />

ZOOM MObile<br />

Contact becky lyons today to find out more<br />

about our sponsorship and exhibition packages:<br />

tel: +44 (0) 207 017 4725<br />

email: becky.lyons@informa.com<br />

Meet the Region’s Leading Operators & Regulators:<br />

2 1<br />

21st Century Technologies LTD ◆ Alink Telecom Benin ◆ Cable and Wireless ◆ DiscoveryTel ◆ DStv Mobile<br />

◆ Etisalat Nigeria ◆ Expresso Telecom ◆ Globacom ◆ Intercellular Nigeria plc ◆ IPNX Nigeria Limited ◆<br />

ISOCEL Telecom ◆ Lagos State Government ◆ Mobitel Limited ◆ Monacom ◆ Mtel ◆ MTN Nigeria ◆<br />

Multichoice Nigeria Limited ◆ Multilinks - Telkom ◆ NCC (Nigerian Communications Commission) ◆<br />

Netcom Africa Limited ◆ Orange Senegal ◆ Oxygen Broadband Networks ◆ Safaricom Ltd ◆ Starcomms<br />

◆ Sunmail Telecom Limited ◆ Swift Networks Limited ◆ Tizeti Network Limited ◆ Universal Service<br />

Provision Fund ◆ Visafone ◆ Vodacom ◆ Zoom Mobile Nigeria Ltd.<br />

Leading Solutions and Technology Providers showcased<br />

their solutions in the exhibition<br />

Altobridge ◆ BlackBerry ◆ Cequens ◆ Ceragon ◆ Coolink ◆ Corning ◆ Dragonwave ◆ Eltek 24 ◆<br />

Emerson Network Power ◆ F5 ◆ GlobalSMSC ◆ Mi-Fone ◆ Panamax Infotech Ltd ◆ PCCI ◆ Procera<br />

Networks ◆ Rancard ◆ Ruckus Wireless ◆ SAF Tehnika ◆ Sintel ◆ SwissQual ◆ Velti ◆ Verimatrix ◆ Yahsat<br />

view THE LATEST SPONSORS & EXHIBITORS ONLINE VISIT www.COMwOrldSerieS.COM/nigeria


MEET ALL THE C-level deCiSiOn MakerS<br />

FROM THE REGION IN ONE ROOM<br />

C-level<br />

Director/Head/Senior<br />

Management <strong>38%</strong><br />

Sales &<br />

Marketing 12%<br />

VIP LOUNGE<br />

Technical<br />

Engineer 19%<br />

Product/Project<br />

Management 3%<br />

Analyst/Co<br />

nsultant 2%<br />

Other 26%<br />

A special area for our C-Level operator attendees to network away from the<br />

buzz of the show floor. Plus, an exclusive room for private scheduled 1:1<br />

meetings organised by The VIP Campaign Team. Branding opportunities<br />

exist so you can target your message at this decision-making audience.<br />

15<br />

17<br />

18<br />

viP CaMPaign<br />

FACE-TO-FACE OPERATOR<br />

INTRODUCTIONS:<br />

Our VIP Campaign Team builds relationships – via road-trips,<br />

meetings and attending major telecoms events - with all the<br />

CxOs from the companies vital to your business. They work<br />

with you to create a bespoke wish-list of who you want to<br />

meet at the event. The team uses our extensive database of<br />

personal contacts to ensure the key people who you want to<br />

meet attend the event and are disposed to meeting sponsors<br />

in exclusive one-to-one introductions on-site.<br />

Our VIP programme is successful because we attract the<br />

highest-calibre of delegates to our events by offering them a<br />

superior event experience and value proposition. The<br />

premium package we offer includes airport welcome<br />

services, separate entries on site, VIP lounges, goodie bags,<br />

TV interviews and more. The VIP Campaign Team also<br />

personally invites each VIP with a hand-written invitation.<br />

this viP proposition ensures your target audience is at<br />

the event.<br />

Sofia Marti,<br />

Senior Account Executive<br />

Tel: +971 (0) 4407 2617<br />

Email: Sofia.marti@informa.com<br />

"I would like to<br />

thank Aleksandra Mikula for<br />

all your assistance with the speed<br />

networking sessions. We found them very<br />

useful as we got to meet reps from all<br />

the major telecom operators and had<br />

meaningful discussions."<br />

nana POku, aCCOunt Manager, ranCard<br />

WE GUARANTEE FACE-TO-FACE<br />

MEETINGS AT OUR SPEED<br />

NETWORkING SESSIONS<br />

a guaranteed chance to pitch your most successful solutions<br />

to a CxO operator delegate. Meet with 40 Senior Operator<br />

decision Makers over the course of the two day event.<br />

All exhibitors & sponsors have the option to book a table – as a<br />

free of charge value-add and have a series of quick fire sessions<br />

with VIP operator delegates. These sessions take place during<br />

the late morning coffee breaks on both days of the event.<br />

"We met all the<br />

customers we wanted."<br />

rOSSO kane dieng, Head OF buSineSS<br />

develOPMent and SaleS, PCCi<br />

jOIN OUR Online COMMunitieS<br />

FOR yEAR-ROUND NETWORkING<br />

Join the debate using<br />

#nigeriaCom @allaboutcom<br />

Join us at<br />

allaboutcom<br />

Join our NigeriaCom <strong>Telecoms</strong><br />

Group www.linkedin.com<br />

"It was indeed a<br />

very successful show."<br />

aSHOk iyengar, CHieF exeCutive<br />

OFFiCer, glObalSMSC<br />

Com World Series Blog<br />

www.comworldseriesblogspot.com<br />

Watch videos at<br />

www.youtube.com/user/comworldseries<br />

COntaCt BECky LyONS TO SPONSOR OR EXHIBIT: beCky.lyOnS@inFOrMa.COM


WWW.COMWORLDSERIES.COM/NIGERIA<br />

PLEASE<br />

QUOTE<br />

EVENT CODE:<br />

I7COH<br />

FREE<br />

FOR REGIONAL<br />

OPERATORS AND<br />

REGULATORS<br />

*LIMITED SPACES AVAILABLE<br />

*SEND<br />

YOUR TEAM<br />

3 DELEGATES<br />

FOR PRICE<br />

OF 2!<br />

17-18 SePteMber 2013<br />

LAGOS ORIENTAL HOTEL, VICTORIA ISLAND<br />

LAGOS, NIGERIA<br />

3 eaSy wayS<br />

tO regiSter<br />

FOr nigeriaCOM 2013<br />

EVENT CODE: I7COH Allaboutcom NigeriaCom AllAboutCom ComWorldSeries<br />

1. Online: www.comworldseries.com/nigeria<br />

2. email: itmevents@informa.com<br />

3. telephone: +44 (0)20 7017 5506<br />

QUOTE YOUR VIP CODE:<br />

PriCe tO attend COngreSS & exHibitiOn uP tO 3rd SePteMber 2013 FrOM 4tH SePteMber 2013<br />

regional* Operators and regulators** Free $299<br />

UP TO 13TH SEPTEMBER 2013 FrOM 14tH SePteMber 2013<br />

regional* non-Operator Companies $999 $1,299<br />

international* Operators and regulators** $999 $1,299<br />

international* non-Operator Companies $1,999 $2,299<br />

I am unable to attend, please send me online access to the conference documentation: £325 + 20% VAT<br />

no vat will be charged by informa telecoms & <strong>Media</strong> on delegate places.<br />

*Regional = Benin, Burkina Faso, Cameroon, Cape Verde, Central African<br />

Republic, Chad, Congo (Brazzaville), Cote d’Ivoire, DR Congo, Equatorial Guinea,<br />

Gabon, Gambia, Ghana, Guinea, Guinea, Bissau, Liberia, Mali, Mauritania, Niger,<br />

Nigeria, Sao Tome & Principe, Senegal, Sierra Leone, Togo<br />

**To check if you qualify for the Free Operator / Service Producer pass please<br />

consult the Nigeria Com Website: www.comworldseries.com/nigeria<br />

Email bookings. Operators / Regulators: sofia.marti@informa.com<br />

Other: itmevents@informa.com Telephone enquiries: +44 (0) 207 017 5506.<br />

venue: Lagos Oriental Hotel, 3, Lekki Road, Victoria Island, Lagos<br />

<br />

accommodation: Delegates can take advantage of reduced rate accommodation<br />

by contacting the hotel directly. Please quote “NigeriaCom” in the subject line.<br />

terms and Conditions<br />

Free Places: The conference is FREE to all Regional Operators & Regulators as<br />

listed in the pricing options on this page. Free attendance ONLY applies until<br />

03/09/2013. Multiple* booking discounts will only be valid for delegates from the<br />

same company when booked as a group at the same time. All fees include lunch,<br />

refreshments and conference documentation<br />

Payment information: Payment should be made by cheque, credit card in<br />

euros. Cheques should be made payable to <strong>Informa</strong> UK Ltd. Payment must be<br />

received by 03/09/2013 in order to secure your place. Please quote the delegate<br />

name and the event I7COH as a reference on all transactions. <strong>Informa</strong> is PCI<br />

compliant and for security reasons now only accept credit cards payments via<br />

the event website and on the phone.<br />

Cancellations: Cancellations received in writing before 03/09/2013 will be<br />

subject to a service charge of $199 for all Regional Non-Operator, International<br />

Operator and International Non-Operator bookings. The full conference fees<br />

remain payable on and after 03/09/2013. Substitutions are welcome at any time.<br />

It may be necessary for reasons beyond the control of the Organiser to alter the<br />

content and timing of the programme or the identity of the speakers. This<br />

contract is subject to English Law.<br />

Call Monitoring: Telephone calls to <strong>Informa</strong> UK Ltd may be recorded or<br />

monitored in order to check the quality of the service being provided.<br />

are you registered?: You will always receive an acknowledgement of your<br />

booking. If you do not receive anything, please call us on +44 (0)20 7017 5506 to<br />

make sure we have received your booking.<br />

data Protection: The personal information shown, and/or provided by you will<br />

be held on a database and shared with companies in the <strong>Informa</strong> Group. It may<br />

be used to keep you, or any additional names provided by you up to date with<br />

developments in your industry. Sometimes your details may be obtained from or<br />

made available to external companies for marketing purposes. If you do not wish<br />

your details to be used for this purpose, please write to: The Database Manager,<br />

<strong>Informa</strong> UK Ltd, Maple House, 149 Tottenham Court Road, London, W1T 7AD or<br />

Email: Database@informa.com<br />

Alongside<br />

22-26 September 2013 Dubai<br />

21-25 October 2013 Amsterdam<br />

11-15 November 2013 Cape Town<br />

16-20 December 2013 London<br />

Alongside<br />

Alongside<br />

<strong>Telecoms</strong> Mini MBA delegates attending courses running alongside events gain FREE ENTRY to the event exhibition<br />

TELECOMS<br />

MINI MBA<br />

for<br />

A University Accredited <strong>Telecoms</strong> Management Training Programme<br />

Research & analysis provided by<br />

COURSE RATING<br />

In partnership with<br />

98% of delegates rated the<br />

course as good or excellent<br />

Developing and aligning competencies<br />

organisational success<br />

COMPREHENSIVE • MOTIVATING • ENGAGING<br />

www.telecomsacademy.com<br />

The <strong>Telecoms</strong> Mini MBA programme<br />

is highly participative, focusing on<br />

real business, technology and<br />

industry issues. It is designed to give<br />

you a critical understanding of the key<br />

competency areas required for success<br />

within the telecommunications industry –<br />

enabling you to make more informed<br />

and commercially viable strategic<br />

decisions. The business simulation is the<br />

vehicle through which we maximise the<br />

competency development and ensure<br />

ideas on strategic implementation can<br />

be tested and appraised.<br />

Our Competency Development Journal enables you to<br />

apply your learning specifically to your own business<br />

context and to develop a solid foundation in the five key<br />

competency areas of:<br />

1 Strategy/Business<br />

Environment<br />

2 Technology<br />

The programme is made up of modules from the five main<br />

competency areas, as well as the unique comprehensive<br />

business simulation.<br />

“The best case study I’ve worked on.”<br />

MM, ORACLE<br />

3 Finance<br />

4 Leadership<br />

5 Marketing/Customer Focus<br />

Peace of mind in choosing the <strong>Telecoms</strong> Mini MBA from the<br />

<strong>Informa</strong> <strong>Telecoms</strong> Academy<br />

• <strong>Informa</strong> <strong>Telecoms</strong> and <strong>Media</strong> is THE leading provider of industry<br />

intelligence and market data to the <strong>Telecoms</strong> industry – researched<br />

by 100+ analysts globally with full-time analysts on every continent<br />

• Fully accredited by University of Derby Corporate – gain<br />

recognised University credit points, with the option to<br />

upgrade to a Postgraduate Certificate with further study<br />

• Impressive Alumni – 4000 top industry professionals<br />

from around the world and from the different telecom<br />

sectors have benefited from the Mini MBA for the last<br />

six years, including many CEOs, CFOs, CMOs and CTOs<br />

Early Bird<br />

and<br />

Group Discounts<br />

available<br />

For more information on the <strong>Telecoms</strong> Mini MBA please contact us:<br />

Please quote reference: NigCom13<br />

Tel: +44 (0)20 7017 4144 Email: training@telecomsacademy.com Visit: www.telecomsacademy.com/minimba

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