MasterCard ®rePower TM

June 18, 2009
MasterCard ® rePower TM
Understanding the benefits of a branded reload solution
Paul Bartholomew-Keen,
Business Leader, Prepaid Europe

Disclaimers
This material may contain, in addition to historical information, forward-looking
statements within the meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on our current assumptions, expectations
and projections about future events which reflect the best judgment of management
and involve a number of risks and uncertainties that could cause actual results to differ
materially from those suggested by our comments today. You should review and
consider the information contained in our filings with the SEC regarding these risks and
uncertainties.
MasterCard disclaims any obligation to publicly update or revise any forward-looking
statements or information provided during today’s presentations.
Please note that some of the information provided is based on information obtained
from third parties. MasterCard has not verified the accuracy of this information and
disclaims any liability arising from the accuracy or completeness the information. The
information and materials presented are intended solely for informational purposes and
not as individually tailored advice or specific recommendations for any particular action
or investment and should not be relied upon, in whole or in part as the basis for
decision-making or other purposes. MasterCard is under no obligation to update the
information provided.
June 18, 2009 2

Overview
• The ability for cardholders to reload their prepaid cards with ease and
convenience is important to the ongoing growth and success of
prepaid cards worldwide.
• Consumers can already reload many prepaid cards through
arrangements between issuers/service providers and a number of
established physical or virtual networks - but the consumer, merchant
and issuer experience varies.
• Through the standards introduced by the MasterCard rePower point
of sale load network, retail cash reloads become consistent for
cardholders and easier to manage for merchants, issuers,
programme managers and cash acceptance networks.
June 18, 2009 3

What is MasterCard ® rePower TM ?
The MasterCard rePower Load
Network is a Point-of-Sale
(POS) service that allows
consumers to conveniently add
money to their MasterCard or
Maestro prepaid cards.
June 18, 2009 4

What Does MasterCard ® rePower TM Address?
10%
Of the estimated number of adults in
Europe who do not have access to
mainstream financial services 1
€51 BN 3
($69 BN)
€19 BN 3
($26 BN)
or, 48%
Of global spending on Everyday
Money-type (consumer reloadable)
cards expected by 2015 2
Of European spending on Everyday
Money-type (consumer reloadable)
cards expected by 2015 2
Of the worldwide spend expected on
prepaid cards by 2015 2
1
World Bank, July 2005
2
PSE Consulting August 2008. Everyday money-type referred to as the consumer reloadable category in the U.S..
3 Converted from euro to US dollars at 1.35 euros per US dollar on 13.05.09
June 18, 2009 5

Business Approach
Following the launch of MasterCard rePower in the US, MasterCard
is launching a point-of-sale reload service in Europe. This means
that……………….
• Cardholders will be able to load their prepaid cards at participating
MasterCard rePower merchants, and ultimately benefit by having
more locations available for reload
• Participating merchants will have the flexibility to set/charge reload
fees, ensuring reload pricing is driven by market forces
• Issuers and Programme Managers can benefit from using a branded
reload service without needing to negotiate fees or set up separate
connections with individual networks and providers
• Acquirers have an opportunity to increase transaction volumes
June 18, 2009 6

Our Partners
To establish MasterCard rePower in Europe, MasterCard is launching
partnerships with e-pay and Ukash, as well as Newcastle Building Society,
Advanced Payment Solutions and Metavante.
Why e-pay?
- Subsidiary of Euronet Worldwide
- A global footprint of 220,000
locations
- Large network of circa 40,000
locations in the UK
- Provides top-up access to
independent and major retailers
e.g. Tesco, ASDA, Esso, Post
Office
Source: e-pay
Why Ukash?
- Issued from 275,000 locations
worldwide
- Integrated into wide range of
issuing estates, bringing faster
access to different geographies
- Available across Europe
- E-money licensed, FSA regulated
and patented product
- Flexibility to offer both swipe and
voucher-reload solution, with key
partners
Source: Ukash
June 18, 2009 7

Cardholder Experience
1 Cardholder presents
reloadable prepaid card at
MasterCard ® rePower TM
merchant
2 Merchant accepts the
cash and swipes card
3 Merchant returns
the card and receipt
indicating the amount
loaded and fee paid
….and that’s it. Funds are
immediately available for use!
June 18, 2009 8

The EMV Difference
In the US and Europe today, prepaid card
reload is mag-stripe based
All European reloadable prepaid cards
must be Chip&PIN enabled by Jan 2011
Prepaid cards with MChip can
manage contactless balances/risk off-line
Mag-stripe reloads can credit funds to
server balances, but can’t script EMV
data/value to the Chip during the same
transaction
MasterCard rePower will ensure that
Chip-based reloads can be supported as
merchant/POS technology evolves
June 18, 2009 9

Transaction Overview
MasterCard or
Maestro
Prepaid
Cardholder
- Card
- Payment
- Card
- Receipt
Merchant/Cash
Acceptance
Network
- Auth request
- Amount info
- Balance info
- Load txn acquired
independent of purchase txn
- CAN managed
electronic POS device/application
- Collects fee from consumer
Acquirer/
Acquirer
Processor
- MDS platform
- Payment
transaction
MasterCard
- Auth request
- Amount info
- Balance info
- Routes transactions
- Settlement between issuers and
acquirers
- Establishes and supports the brand
Issuer/
Issuer
Processor
- Banknet platform
- Txn and card load limits
Key Features
• Reload funds available to cardholder
real-time
• Mag-stripe or Chip-based
• Funds flow to issuer next business day
(MDS settlement times)
• Net settlement guarantee for issuers
June 18, 2009 10

Cardholder Value
Ability to add cash to a
consumer reloadable card
provides the cardholder
with a more powerful
product.
CONVENIENCE
• A real-time process, providing
immediate access to funds
• More reload locations
• Standardized experience
PEACE OF MIND
• Trust and security of the MasterCard
brand
• Safer than carrying cash
June 18, 2009 11

Issuer Value
MasterCard ® rePower TM
Load Network increases
spending capability of
your consumer
reloadable portfolios.
EFFICIENT
• Our partnerships will provide multiple reload
locations Europe-wide
• Leverages existing processing and transaction
codes
• Next business day funds flow (MDS settlement
times)
REVENUE
• Converting cash transactions to card
transactions
• Customer retention
PEACE OF MIND
• Net settlement guarantee
• Will support the migration to Chip & PIN
June 18, 2009 12

Cash Acceptance Network Value
REVENUE
• Incremental revenue from reload fees
MasterCard ® rePower TM
helps Cash Acceptance
Networks add more
issuer programmes
efficiently
EFFICIENCY
• Faster time to market with new issuer
programmes
• MasterCard issuer sales add new reloadable
programmes
• Eliminates need for adding/maintaining
proprietary API connections
ACCESS
• Extends reload market to a larger set of
issuers and cardholders
June 18, 2009 13

Merchant Value
REVENUE
• Incremental revenue from reload fees
• Potential for impulse purchases
MasterCard ® rePower TM
can help merchants
increase footfall, while
generating revenue from
reload fees.
CUSTOMER SATISFACTION
• Confidence in a MasterCard branded transaction
• Ability to make prepaid card deposits where they
already shop
ACCESS
• Extends reload market to a larger set of
issuers and cardholders
June 18, 2009 14

Summary
is a solution that :
• Provides cardholders with a streamlined service experience
• Creates merchant footfall and revenue generation
• Offers pricing flexibility at merchant level
• Gives issuers direct access to a reload network without
incremental fees, multiple agreements and APIs
• Will support EMV migration
• Leverages the strength of the MasterCard brand
June 18, 2009 15

Thank you.
June 18, 2009 16