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Daisy <strong>Snack</strong>ing “Personalities”<br />
Health Conscious Eater<br />
• <strong>Snack</strong>s to “keep metabolism up”<br />
• Seeks snacks with:<br />
– Protein<br />
– Calories<br />
– Flavor<br />
– Fiber<br />
Emotional / Social Eater<br />
• <strong>Snack</strong>s to “satisfy cravings”<br />
• Seeks snacks with:<br />
– Flavor<br />
– Texture<br />
– Sugar<br />
– Sodium<br />
Daisy Brand Research, 2012