HAY Wrong for HAY Katalog

WRONG FOR HAY
COLLECTION 2014

2 product index
3
07 09
Noc Light
Rope Trick Light
10
Pion Light
11
Sinker Light
13
Revolver Stool
14
Neu Chair
16
Hackney Sofa
18
Stanley Stool
19
Slope Chair
21
Serve Table
22
Trion Table
25
Elephant Table
26
Frame Table & Bench
29
The Wooden Shelf
30
Perforated Calendar
2014
31
Cork Cone &
Magnetic Tower
33
Hat Box
34
Lens Box
37
Hook
38
Ori
39
Bent Wood Mirror
40
Tela Glassware
42
Mediums
45
Smileys Quilt
46
Printed & Embroidered
Cushions

4
introduction
5
WRONG FOR HAY
is a collaboration between
HAY and Sebastian Wrong.
Based in London, and
working with a wide spectrum
of fantastically talented
international designers,
we launched in 2013 with a
single mission: to experiment,
play and push the limits
of this industry.
When Rolf and Mette Hay
founded HAY ten years earlier,
their mission was to bring
the innovation and greatness
of mid-century Danish design
into the 21 st century. Since the
launch of the first collection in
Cologne HAY has built
a global manufacturing and
distribution network, with
dedicated stores and strong
relationships throughout
the design, production and
distribution chain.
WRONG FOR HAY
has inherited the core belief
that good design should
be accessible to all who
appreciate it. Our influences
and inspiration come from
London, a global city
and a melting pot for
a multicultural, diverse and
eclectic spectrum of ideas.
Here, and under the creative
direction of Sebastian Wrong,
anything is possible.

6 lighting
Noc Light

8 lighting
9
Rope Trick Light
Next pages
Pion Light and Sinker Light

12 seating
Revolver Stool

14 seating
15
Neu Chair
Next pages
Hackney Sofa

18 seating
19
Stanley Stool
Slope Chair

20 tables
Serve Table
Next pages
Trion Table

24 tables
25
Elephant Table
Next pages
Frame Table & Frame Bench

26 tables
27

28 storage
The Wooden Shelf
Next pages
Perforated Calendar 2014 and Cork Cone & Magnetic Tower

32 accessories
Hat Box
Next pages
Lens Boxes

34 accessories
35

36 accessories
37
Hook
Next pages
Ori and Bent Wood Mirror

40
accessories 41

43
Mediums
Previous pages
Tela Glassware

44 textiles
45
Smileys Quilt
Next pages
Printed & Embroidered Cushions

46 textiles 47

WRONG FOR HAY
49
PRODUCT INFORMATION

50
product product information product info 51
Noc Light
SmithMatthias
Rope Trick Light
Stefan Diez
Pion Light
Bertjan Pot
Sinker Light
WH
Revolver Stool
Leon Ransmeier
Neu Chair
WH
The faceted aluminium shade
of the Noc Light is paired with
a sturdy clamp for desktop or
bookshelf use
Colours: Anthracite grey, cool grey
Material: Cast aluminium shade,
machined aluminium body
Width: 10,2 cm
Depth: 14,1 cm
Height: 22,5 cm
The Rope Trick Light is an
innovative floor lamp utilising LED
technology in a design based on a
simple rope mechanism
Colours: Signal black, yellow
Materials: PET steel core rope,
cast aluminium light engine,
moulded acrylic shade, cast
composite base
Width: 18 cm
Depth: 33 cm
Height: 187 cm
The Pion table lamp is made from
a stitched paper shade
Colour: Natural paper
Materials: Composite laminated
paper shade, cast aluminium
frame
Width: 49,5 cm
Depth: 14,8 cm
Height: 66 cm
Width: 34,4 cm
Depth: 11,9 cm
Height: 46 cm
The Sinker ceiling and pendant
lamp combines simple lines
and form with a matt finish and
produces a direct light
Colours: Signal black, dusty grey
Materials: Moulded acrylic
Diameter: 23 cm
Height: 19 cm
Diameter: 37,5 cm
Height: 35 cm
Rotating barstool allows the seat
to turn 360° with the footrest,
ideally suited to both contract and
residential use
Colours: Grey, red, black
Material: Powder coated steel seat
& legs, aluminium bearing
Diameter: 34 cm
Height: 76 cm
Diameter: 34 cm
Height: 65 cm
Ergonomically refined moulded
plastic shell chair, available with
various base options and suited to
both commercial and residential
environments
Colour: White, dark green, black,
bordeaux
Materials: Injection moulded
plastic shell, solid wooden legs /
bent steel tube legs / cast swivel
base
Length: 54,2 cm
Width: 45,3 cm
Height: 45 / 82 cm

52
product product information product info 53
Hackney Sofa
WH
Stanley Stool
Faudet Harrison
Slope Chair
WH
Serve Table
WH
Trion Table
Shane Schneck
Elephant Table
Anderssen & Voll
The Hackney Sofa has a foldable
upholstered frame allowing to be
manoeuvred easily
Fabric: Steelcut, Canvas, Remix
Materials: Wooden frame,
polyurethene foam, down,
upholstery, spring system
Length: 200 /254 cm
Width: 96 cm
Height: 44 / 75 cm
Length: 90 cm
Width: 90 cm
Height: 47 / 75 cm
Length: 66 cm
Width: 66 cm
Height: 47 cm
Fabricated from a bent steel tube
frame with a cork seat, stackable
and suitable for domestic and
commercial use
Colours: Dark grey, green, orange,
light grey, bordeaux
Materials: Cork seat, powder
coated steel legs
Diameter: 34,5 cm
Height: 44 cm
The Slope Chair combines clean
lines and comfort with its ash
or oak frame and polyurethane
moulded foam seat pad
Colours: Black, grey, green seat
pad, soaped ash, stained black ash
or oak frame
Materials: Matt lacquered ash,
stained black ash or oiled oak
frame
Length: 48 cm
Width: 44,7 cm
Height: 45 / 81,3 cm
The Serve Table features a circular
steam bent beech tabletop rim,
and legs in a selection of colour
stains
Colours: Light stained natural top
& light stained natural legs/ light
stained natural top & black legs/
light stained natural top & grey
legs/ light stained natural top &
yellow legs/ light stained natural
top & pink legs/ black top & black
legs/ black top & yellow legs/ black
top & pink legs/ grey top & grey
legs/ grey top & pink legs/ grey top
& yellow legs/ yellow top & light
stained natural legs/ yellow top &
yellow legs
Materials: Steam bent solid beech
edge, solid beech legs, ash veneer
table top
Trion Table pairs a laminated table
top with two 3-legged trestles
Colours: Table top: Light grey,
medium grey, dark grey, Trestles:
Yellow, green, black
Materials: Lightweight board and
linoleum table top, powder coated
steel tube legs
Length: 200 cm
Width: 90 cm
Height: 74 cm
Length: 250 cm
Width: 90 cm
Height: 74 cm
Solid oak side table featuring
three legs, available in two sizes
Colours: Soaped oak, black
stained oak
Materials: Solid oak
Diameter: 34 cm
Height: 44 cm
Diameter: 50 cm
Height: 38 cm
Diameter: 51 cm
Height: 35 cm
Diameter: 72 cm
Height: 40 cm

54
product product information product info 55
Frame Table
Depping & Jørgensen
Frame Bench
Depping & Jørgensen
The Wooden Shelf
Lucien Gumy, ECAL
Perforated Calendar 2014
Snæfríð & Hidigunnur
Cork Cone & Magnetic Tower
Daniel Emma
Hat Box
WH
The Frame Table is constructed
from solid ash or beech and is
paired with a matching bench
Colours: Soaped or matt lacquered
ash, soaped or matt lacquered
beech, grey linoleum
Materials: Solid ash top & legs/
solid beech top & legs/ solid beech
with linoleum top & beech legs
Length: 250 cm
Width: 90 cm
Height: 74 cm
Length: 200 cm
Width: 90 cm
Height: 74 cm
The Frame Bench is constructed
from solid ash or beech and is
paired with a matching table
Colours: Soaped or matt lacquered
ash, soaped or matt lacquered
beech, grey linoleum
Materials: Solid ash top & legs/
solid beech top & legs/ solid beech
with linoleum
Length: 250 cm
Width: 40 cm
Height: 45 cm
Length: 200 cm
Width: 40 cm
Height: 45 cm
Award-winning solid oak shelf
assembles without additional
fixings using a dovetail feature
Colour: Matt lacquered oak
Material: Solid oak shelves &
uprights
Length: 120 cm
Width: 38,3 cm
Height: 177,6 cm
Length: 120 cm
Width: 38,3 cm
Height: 213,5 cm
Length: 184,2 cm
Width: 38,3 cm
Height: 177,6 cm
The perforated paper calendar
offers a year at a glance, and
allows for each day to be removed
at a time
Colours: Creme, rose
Material: Printed paper
Width: 65 cm
Height: 70 cm
Geometrically shaped magnetic
clip or pin holders
Colours: Natural cork (Cone),
natural ash (Tower)
Materials: Solid cork (Cone),
solid ash (Tower)
Cork Cone
Diameter: 9 cm
Height: 13 cm
Magnetic Tower
Diameter: 6 cm
Height: 10 cm
The laminated beech Hat Box is
a deep circular tub with a lid and
three finger holes
Colours: Natural beech
Materials: Beech veneer &
plywood box & lid
Diameter: 35,5 cm
Height: 19 cm
Length: 184,2 cm
Width: 38,3 cm
Height: 213,5 cm
Length: 376,8 cm
Width: 38,3 cm
Height: 177,6 cm
Length: 376,8 cm
Width: 38,3 cm
Height: 213,5 cm

56 product product information
product info 57
Main Plate
Diameter: 28,5 cm
Height: 2 cm
Finish: Clear glaze
Material: Oxidized porcelain
Platter
Diameter: 36 cm
Height: 2,2 cm
Finish: Celadon glaze
Material: Reduced porcelain
Lens Box
Thomas Jenkins
Hook
Line Depping
Ori
Anderssen & Voll
Bent Wood Mirror
WH
Mediums
Ian McIntyre
Dessert Bowl
Diameter: 14 cm
Height: 6,5 cm
Finish: Clear glaze
Material: Bone china
Desktop storage boxes
Colours: Clear, nature, green,
yellow, mint, red, white
Materials: Glass, cork, solid maple,
solid ash, solid marble, limestone,
sand stone
Diameter: 14,1 cm
Height: 1,2 cm
Diameter: 14,1 cm
Height: 5,7 cm
Hook is made from a steamed ash
strip with integrated wall fixings
Colours: Natural ash
Material: Steam bent solid ash
Width: 21,5 cm
Depth: 18 cm
Height: 26,5 cm
The Ori Salt & Pepper mills are
matt-finished pentagonal columns
Colours: Anthracite, army green,
coral, golden yellow, light grey
Material: ABS Plastic, ceramic
grinder
Diameter: 5 cm
Height: 18 cm
The Bent Wood Mirror combines
a steam bent beech frame with a
solid ash base
Colours: Black base with light
stained natuaral frame / Light
stained natural base with black
frame / Black base with yellow
frame / Yellow base with light
stained natural frame
Material: Stained solid beech, solid
ash
Width: 50 cm
Depth: 7 cm
Height: 65,3 cm
A family of tableware ceramics
that focuses on simple form
and materials for utility and
every day use
Medium Bowl
Diameter: 17 cm
Height: 7,5 cm
Finish: Clear glaze
Material: Stoneware
Lunch Plate
Diameter: 23,5 cm
Height: 1,8 cm
Finish: Clear glaze
Material: Stoneware
Side Plate
Diameter: 18,5 cm
Height: 1,4 cm
Finish: Clear glaze
Material: Bone china
Mixing Bowl
Diameter: 24,5 cm
Height: 12,5 cm
Finish: Clear glaze
Material: Oxidized porcelain
Mug
Diameter: 8 cm
Height: 9 cm
Finish: Celadon glaze
Material: Reduced porcelain

58 product product information
product info 59
Tela Glassware
Silo Studio
Smileys Quilt
Bernhard Willhelm
Printed & Embroidered Cushions
Nathalie Du Pasquier
A collection of glassware with the
outer surface texture of stitched
textile
Colours: Clear, pink, smoke
Material: Glass
Bowl
Diameter: 13,5 cm
Height: 7,5 cm
Small Glass
Diameter: 7,5 cm
Height: 6,5 cm
Medium Glass
Diameter: 8,5 cm
Height: 8,5 cm
Large Glass
Diameter: 8,5 cm
Height: 11,5 cm
Carafe
Diameter: 10 cm
Height: 25,5 cm
Collection of printed and quilted
textiles featuring bold colours and
geometric patterns
Colours: Red, green, yellow
Materials: Printed and quilted
cotton
Bed throw
Width: 150 cm
Depth: 175 cm
Bag
Width: 37 cm
Depth: 42 cm
Cushions made from printed or
embroidered cotton based on
the patterns from the designers
archive
Colours:
Cells (white, blue, green, red)
Grey Matter (black, pink, blue)
Tongues (white, blue, red, yellow)
Memory (white, black, red, yellow)
Full (pink, yellow, black, blue, red)
Penta (yellow, blue, red, grey)
Ice (green, white, black, blue)
Material: Printed fabric,
Embroidered fabric
Embroidered cushion square
Length: 50 cm
Depth: 50 cm
Embroidered cushion rectangular
Length: 57 cm
Depth: 35 cm
Printed cushion square
Length: 50 cm
Depth: 50 cm
Printed cushion rectangular
Length: 57 cm
Depth: 35 cm

60
designers WH designers 61
Silo Studio
Depping & Jørgensen
Faudet Harrison
Ian McIntyre
Shane Schneck
Daniel Emma
Attua Aparicio and Oscar
Wanless (Silo Studio) gained a
design residency in a Styrofoam
factory just outside London upon
graduating together at the RCA.
It is here where they rethink the
perceived limitations of materials.
Line Depping and Jakob Jørgensen
have repeatedly collaborated with
each other since their studies
in Denmark. The pair primarily
focuses on furniture, maintaining
their own separate practices
both rooted in a contemporary
Scandinavian aesthetic.
Jochem Faudet and Jon Harrison
met whilst studying at the Royal
College of Art (RCA). After several
years of informal collaboration
in their London studio Faudet-
Harrison was born, designing
an array of interiors, products
and furniture.
Ian McIntyre has ceramics
expertise that is rare to find in
someone of his age. Graduating
from the RCA in 2010, his work is
very much based on honesty of
materials, purity of form and an
exceptional attention to detail.
Shane Schneck has previously
worked with HAY, designing both
furniture and accessories. His
studies in architecture has led
to an industrial approach to his
work, founding Office for Design
in Stockholm in 2010.
Daniel To and Emma Aiston
became ’Graduates to Watch’ in
2009, winning the Most Promising
Talent in 2010. Originally from
Australia, the pair are now based
in London, with their quirky
accessories and desktop products
inspired by a mantra of simple
objects with simple forms.
Anderssen & Voll
Torbjørn Anderssen and Espen
Voll previously collaborated as
part of the Norway Says trio.
Their design work reflects the
duo’s receptive nature towards
current contemporary design,
developing refined products for
clients which are desirable within
the home interior market.
Stefan Diez
Stefan Diez is a forward thinking
German designer. His studio
in Munich develops a range of
interior products and furniture,
many focused around an
innovative use of materials and
technology, having previously
designed for HAY, E15 as well as
Thonet.
Lucien Gumy
Lucien Gumy graduated in 2012
from ECAL, Switzerland. The young
furniture designer previously
trained as a cabinet maker, with
his own design work following
suit focusing on simplicity and
honest functionality, he has been
described as a ’young avantgarde’.
Bertjan Pot
Shortly after graduating from
the Design Academy Eindhoven,
Bertjan Pot opened his own
studio in Rotterdam, gaining
recognition for both his interiors
and products. His work reflects
his curiosity for materials and
experimentation and exploration
of production methods.
SmithMatthias
Jack Smith and Gemma Matthias
have a responsible approach to
their design work. Having worked
for several architects and design
practices, their shared knowledge
of manufacturing and passion
for enduring products has led
them to a utilitarian approach to
contemporary design.
Bernhard Willhelm
Bernhard Willhelm has had a
prolific fashion career to date,
having a flagship store in Tokyo
and working with the likes of
Capucci and Chloe. His work is
provocative, sometimes even
challenging, but maintains a
consistantly fresh appeal amongst
a contemporary generation.
Line Depping
Line Depping maintains her own
studio work but also spends much
of her time collaborating with
fellow Danish graduate Jakob
Jørgensen. She designs a range of
objects but primarily focuses on
furniture.
Nathalie Du Pasquier
Nathalie Du Pasquier was a
founding member of the Memphis
movement. Her career is vast,
having designed various products,
bold textiles, laminates as well
as jewellery and furniture over
the past 30 years. Her work is
bold and striking, inspired by a
rule-breaking foundation and
reminiscent of a colourful
new-wave era.
Thomas Jenkins
Thomas Jenkins moved to Norway
upon graduating in London, where
his interest in manufacturing
and materials combined with
his traditional craft skills has
led him to create small furniture
pieces and objects designed for
interaction.
Leon Ransmeier
Leon Ransmeier’s studio is based
in New York where he studied.
Primarily focusing on his furniture
design he has developed work for
various brands including Herman
Miller and Droog.
Snæfrid & Hildigunnur
Snæfrid Thorsteins and
Hildigunnur Gunnarsdottir are an
Icelandic graphic design duo. Their
graphical work is driven by the
observations of every-day, rational
in its apporach and intuitive in its
functionality.
WH
WH is the WRONG FOR HAY
in-house design team led
by Sebastian Wrong,
developing furniture, lighting,
and accessories as part of the
WRONG FOR HAY collection.

credits credits 63
Concept & Art Direction
SM ASSOCIATI
Photography
Thomas Brown
PATTERNS
Jody Barton
styling
Francesca Sarti
WRONG FOR HAY
34 Queen Anne’s Gate, London SW1H 9AB, United Kingdom
info@wrongforhay.com
All rights reserved. No part of this catalogue may be reprinted, reproduced or utilized in any form
or by any electronic, mechanical or other means, without permission in writing from Wrong for Hay.
All the designs shown here are protected under copyright law. Copying will be prosecuted.
Copyright © 2014 WRONG FOR HAY
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